Who dares to say no to Steve Kevin's favorite movie.
Those who say this must first weigh whether their status is qualified enough to say this.
Kevin changed the subject and said again:
"Of course, it's just filming, no one wants to have accidents, and the protective measures that should be taken must be done well."
The others immediately laughed too.
With orders from Kevin, Rush Hour sets the tone.
Taking Jackie Chan's action drama as the core, and assisting Jim Carrey's comedy scenes, it creates a completely different action drama, an alternative action movie that astonishes the whole of the United States.
Immediately, the scene was organized to shoot again, and the insurance broker also received instructions from the high-level, just wait quietly for the film to be shot.
What an accident, let's talk about compensation.
As for how to shoot the movie and whether it is dangerous, he can just pretend to be deaf and dumb.
No need to offend Steve Kevin for a movie.
To make up for it, the movie has just started now, and I can spend 2000 million yuan with him, so there is no need to entangle him too much.
Kevin, who got the desired result, didn't struggle with them too much.
After watching the filming for a day, he made sure that there was no major problem, and at the same time pointed out some minor problems, and watched the scene of Jackie Chan shooting his life, Kevin left the Rush Hour crew.
As a modern drama, it is shot in real scene at the same time, and there are no scenes that require post-production computer special effects processing.
The schedule Kevin set for it was one month before Christmas, which is the holiday schedule in popular terms.
After decades of cultivation, Hollywood has developed a very mature schedule.
What kind of schedule and what kind of movie will be released have become established customs.
Even the Big Eight in Hollywood don't want to use their own money to rashly challenge the laws of the market.
As for the holiday schedule, compared with the summer vacation schedule, the second most important schedule, there are naturally a large number of them.
However, compared with the variety of summer files, although the holiday file is also a blockbuster schedule, it is more suitable for blockbuster movies with a strong comedy atmosphere.
This is also the reason why Kevin chose this schedule.
There are Jackie Chan's amazing and exciting comedy action scenes, as well as the joining of Jim Carrey, the king of comedy, in this golden period.
Kevin is confident that the box office of the movie will surpass that of the original version.
You must know that the original work, not only does not have Jim Carrey joining, but even the schedule is on September 9.
That is to say, the autumn file, which is almost the coldest time of the year, and a good movie at this level may be buried.
The movies in this schedule are all movies that are biased towards literary films.
They didn't intend to ask for box office, but went for prizes.
The original peak moment was placed in this schedule, so one can imagine how unfavorable New Line Pictures was for this movie.
Under such circumstances, Rush Hour still created a North American box office of [-] million U.S. dollars and an overseas box office of [-] million U.S. dollars.
It is conceivable how successful this movie was.
The follow-up Rush Hour 2 almost doubled the box office in North America.
It was through this film that Jackie Chan truly embarked on his own path to international superstardom.
...
On the other hand, within Fox, there was a huge split over The Matrix's premiere date.
Pirates of the Caribbean swept the June summer slot, with other movies falling in front of it.
Fox has set his sights on July.
Within this month, there are two films invested by Fox to be released.
One is Independence Day.
This is a sci-fi disaster film directed by German director Roland Emmerich.
If you look at his resume, you will find that this is a special film director who is very obsessed with sci-fi disaster films.
Simply put, he is good at making sci-fi disaster films.
The protagonist of Independence Day is one of Kevin's friends, Will Smith.
Since officially entering the Hollywood film world through Kevin's Escape from Deadly Town, Will Smith's road has been smooth sailing.
After the filming of Escape from Deadly Town, Will Smith got the second film contract of the leading role, which was released last year in The Bad Boys.
And the third movie with the protagonist is Independence Day, which is going to be released this year, and the salary is as high as 1000 million US dollars, which can be described as smooth.
It made Will Smith hardly bother to care about his identity as a singer.
The other one is Steve Kevin's The Matrix.
Reluctantly, The Matrix is a [-]/[-] investment, and the copyright belongs to Steve Kevin.
In other words, one is a real son and the other is a godson.
But a godson is much better than a real son.
Whether it's from the director's point of view or from the actor's point of view.
Independence Day was blown up by The Matrix.
The question now is which movie they want to increase their promotional efforts, and how to arrange the schedule allocated by the theater.
According to Steve Kevin, The Matrix will be released around mid-July.
Get direct access to the best part of the entire summer file.
That is the summer vacation time for students.
Chapter 185 Promotional Video
In this way, dear son, Independence Day.
You can only pick up the time that The Matrix doesn't want.
As for letting them collide with each other, Fox doesn't want to do such a thing, even if the arrangement is half a month apart.
And other movies are basically out of their consideration.
With Steve Kevin's The Matrix, other film companies have long avoided this schedule.
Either choose to release it in the second half month after the release of Pirates of the Caribbean 2, or avoid the edge early and release it in advance.
Now, what they have to do is to choose a suitable schedule for their own son, Independence Day.
The release time of The Matrix, if nothing else, will be on July [-]th.
And the release cycle, in terms of Steve Kevin's reputation, started in one month without any major surprises at the movie box office.
If the box office data performs well, it may continue to be released for half to a month.
However, during the blockbuster movie schedule of the summer vacation, if there are other blockbuster movies released later, The Matrix may not be offline.
After some internal discussions, they arranged for the Independence Day screening to be on August [-]th.
This schedule avoids the most competitive period of The Matrix, and at the same time, you can enjoy the last wave of summer schedule benefits.
After the arrangements were made, Fox and Dawn Films jointly started the pre-promotion of The Matrix.
And just as they were promoting, Kevin came to Chenxi Films with the promotional video he edited.
...
"Kevin, what do you mean, show the audience some of the most exciting content of the movie in advance to attract them into the cinema?"
"In this way, the audience has already watched the most essential scenes of the movie, who will buy tickets to go to the cinema to watch the movie?"
Listening to Kevin's whimsy, Dawson couldn't understand it for a while.
In this era, publicity is generally based on actors and directors.
Take Steve Kevin, for example.
When promoting his movie The Matrix, it is usually named as the latest sci-fi masterpiece by the best director in Hollywood, and it is greatly promoted.
At the same time, because Nicolas Cage is also a popular actor, his name will also be added.
On the whole, the play is brilliant, and it is also from the cast of the movie.
The main thing is that the director of this movie is so good, and the actors of this movie are so good.
And if there are no famous directors and actors, it will be in terms of appearance.
For example, how beautiful the heroine of this movie is.
For film companies, letting the audience know part of the plot in advance is the biggest taboo among taboos.
Dawson couldn't figure out the point of editing the highlights of the film in advance and showing them to the audience.
Isn't this affecting your own box office?
Looking at Dawson's expression, Kevin knew that he was actually not optimistic.
Kevin understands this too.
Showing the highlights of the movie to the audience for free in advance has always attracted more audiences to the cinema. This concept of publicity actually became popular after the development of the Internet.
At that time, mobile phones had already entered the era of smart phones, and it was difficult for movie theaters to stop audiences from taking small-scale sneak shots of movies.
After all, it is not a photographic device, and the small and exquisite mobile phone is easy to carry. You have to let the audience bring mobile phones into the cinema.
Therefore, the film producer thought, since the audience couldn't prevent the audience from secretly taking pictures of the wonderful scene.
Then it's better to let it out in advance.
As a result, I tried it, and the effect was not bad.
Especially in movies, there are some exciting scenes that are very attractive, but the whole is actually average.
Use this method to cheat the box office.
As soon as this kind of thing was discovered, editing a promotional video in the early stage of the movie gradually became a routine operation.
But this operation, in this era of Hollywood, is an operation that goes against people's ideas.
In people's common consciousness, if the plot is known by the audience, it will only lose the audience, and will not attract more audiences.
This is the common consciousness of both the film company and the audience.
But Kevin knows that this is for movies in general.
Ordinary movies do not have a good reputation, so this kind of movie can only cheat the first wave of box office, and will only be scolded miserably later, losing more box office.
As for masterpieces like The Matrix, some of the wonderful pictures will only attract more audiences to the cinema, creating an astonishing first-day box office, and a good reputation can attract more audiences.
That's what Kevin thought.
During these times, Kevin, who has no new projects to work on for the time being, thought of this thing after seeing the old publicity techniques.
Immediately edited some exciting aspects in a hurry, and then came to the company.
As for more in-depth viral marketing, it involves more, but that is beyond the scope of Kevin's knowledge.
After all, he was always just a director.
Not an all-rounder who is proficient in publicity.
"Dawson, trust my judgment!"
Kevin just said calmly.
It is too difficult to go against people's ideas and convince them.
Kevin can only use his legendary experience to force them to accept this method.
Listening to Kevin's words, Dawson finally swallowed the words even though he was puzzled.
Kevin rarely makes irresponsible remarks about things other than the director.
Once he said it, it meant that he had made a decision.
So what he, the president, has to do is to carry out Kevin's order.
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