Transmigration of the Famous Cyber Star

With Liu Man's reputation, young cat owners basically know her. Among these people, those who are willing to pay a high price for Cats' Garden have already bought it; those who are not willing to buy, no matter how Liu Man promotes this cat food No matter how good it is, they won't buy it because of the price. According to the exchange rate of RMB to New Zealand dollar, a bag of Cats’ Garden cat food is still too expensive for ordinary Chinese working class.

According to Peter’s previous commitment in Hong Kong, as long as their average daily sales volume exceeds 1,000 bags, Cats’Garden can sign a long-term cooperation agreement with them at an agency fee of 5% of the retail price per bag.

Now that the goal has been achieved, Peter agrees to an agency fee of 5% of the retail price. And there is one less tariff - they were equivalent to paying two tariffs before, one from New Zealand to Hong Kong, and the other from Hong Kong to the mainland, and now they can go directly from New Zealand to the mainland. Therefore, their profit margins have increased, and they can pass on profits to consumers.

However, the retail price cannot be lowered. If the price is lowered, firstly, it will depreciate the overall value of the brand; secondly, it will cause old customers who bought cat food at a high price to question and distrust Liu Man and their store.

Therefore, Liu Man proposed a future marketing plan-buy cat food and give away dolls.

Dolls? Toys? Peter was very surprised after reading the plan. What kind of toys are so attractive that they would rather buy cat food for toys?

Wait a minute, Liu Man told Mao Yuchen to go to her office quickly and bring over the Sunlight and Moonlight dolls. The last batch of custom-made dolls, she also kept two of her own pets.

Two minutes later, Mao Yuchen came in with the doll, Peter's eyes lit up, and he blurted out, Sooooo cute!

Peter took the two big dolls from Mao Yuchen's hand, held one in each hand, and couldn't put it down, This doll is so well made and lifelike, do these two cats have real templates?

They were made according to the shapes of my two cats, Liu Man found photos of sunlight and moonlight from his mobile phone and showed them to Peter. He compared them and found that they were exactly the same.

This is amazing and so much fun! Can my pet be made into this model too?

Of course you can, as long as you have full-body and profile shots of them.

Roughly how long will it take?

Liu Man recalled that Luo Youyou's delivery time was quite fast, One week at most.

Huang Shiting beside Peter was snickering, he felt that the topic of the meeting seemed to be off track.

After a while, Peter himself realized the problem. He coughed lightly, put the doll on the table, and said to Liu Man, I understand what you mean.

Even he himself likes this doll so much, let alone other consumers?

I have tested the market's acceptance of dolls in three ways. One is to give away, and the quantity is very small; the other is to sell directly on our store shelves, and the quantity is also very small; the third is to pre-order. , we have received 4.12w orders, the first two samples are too small to count, but the third one, we have received nearly 200w just for the deposit fee, which can fully show that dolls have a huge impact on consumers Appeal.

Liu Man handed the English data to Peter, and then continued, The image of each doll can be said to be a small model. They are not well-known on the Chinese Internet, but many people know whose pets they are. Another form of image endorsement can also save us a large amount of advertising expenses. The doll is a product that I cooperate with a Chinese pet product company. Their company is called YOYO, I don’t know if you have heard of it.”

Yes, of course I know, Peter nodded, YOYO pet products are of great quality, and I use their products in my own home.

Liu Man thought to himself, no wonder Luo Youyou said that their company is more famous overseas than in China. It seems that they are not bragging, but it is true. Unfortunately, domestic users think their products are too expensive.

Then you should be able to understand this marketing plan better.

In the plan book, Liu Man clearly stated the cost of the dolls. She designed three different sizes of dolls. If she wants to get a doll with such a large size as Peter’s hand, she must spend more than 3,000 yuan in their store, and spend more than 2,000 yuan. Get her smaller doll that was sold out before, and customers who spend more than 1,000 yuan can get mini dolls. But the dolls will no longer be put on sale in the store. In the short term, Liu Man wants to create an image that the dolls are very popular, commonly known as hunger marketing.

Your idea is very interesting, Peter smiled, I'm actually looking forward to it.

Liu Man smiled, Are you willing to sign a long-term cooperation agreement with us?

Why not? Peter glanced at Zhang Pei, and said to Liu Man, Look, I'm already in China, so why should I go for nothing? I'm not really here to travel.

The signing of the contract was smoother than expected. They finally signed a 3-year cooperation agreement with Peter. The result exceeded Liu Man's expectations, because Huang Shiting told her that Peter is very cautious, and usually takes 2 years as a base. The unit of time signed the contract.

Peter relaxed the conditions, perhaps because he was moved by Liu Man's doll project, or because he wanted to chase her mother. Only he knew the truth.

In addition to the contract period, the new agency contract has many differences from the old contract.

One is the mode of transportation. The goods from the headquarters are sent out in containers. The cycle is one month. The mainland is close to Hong Kong, and the cycle is only one week. Therefore, the amount of goods received at one time is huge and impossible. Like the previous transportation of several trucks, and the freight of ocean cruise ships, Liu Man's company will take care of it.

The second is the capital chain. Huang Shiting once looked at Song Junzhe and Yu Zhan's face and generously agreed with them to get the goods first and pay later; but the head office can't do it. Peter said that they have never had such an example. Any agent always pays first. , the goods will be resent.

There is no way to talk about these things. After signing the contract, Liu Man transferred 14 million US dollars to Cats’ Garden’s international bank account on the third day after the contract was signed. This is almost all the current liquid funds in their company account, even including all her and her mother's savings so far.

This amount of money is a huge amount for Liu Man and her daughter, but Peter thinks it is too little. He said that Siciland's monthly payment is about 30 million U.S. dollars, and the monthly sales may reach 50 million U.S. dollars. Liu Man and Zhang Pei deeply realized that cooperating with a large company is not a matter of hundreds of thousands or millions. Zhang Pei is also fortunate that they are not in a hurry to buy a house with money, otherwise they would not even be able to make up the money for the purchase.

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