Transmigration of the Famous Cyber Star

Jason, who has been keeping a low profile for so many days, finally updated an ins today: The physical record of That Princess from Han is on sale today, everyone is welcome to buy it :). The suffix is ​​his iconic smiley face emoji. Didn't make much splash.

The media was fooled by a mini performance with a lot of thunder and rain before, and they didn't bother to pay attention to Jason's affairs. He still wanted them to help him promote it for free? No way!

But only on the first day, all CD stores in North America sold out the record. People who couldn't buy it immediately turned to online stores, Amazon, eBay... a small number of goods were bought off the shelves by huge consumers in minutes.

During a time when the recording industry was in a severe recession, some people didn't even have a CD player at home. For a single record to be bought like this is both dramatic and magical. Obviously Jason didn't do any special promotion! People in the music industry thought that Jason and the Scott record company behind him used some kind of magic to make consumers rush to buy his records as if they were bewitched.

Jason can't do magic, he just met He Lushen who has a lot of crooked ways in his stomach!

While the MV was in full swing, He Lushen participated in the marketing meeting of Scott's record company. He found that Scott himself and the managers of the company's marketing department were extremely confident in Jason's appeal and reputation. They are also very confident, so that they can't turn their minds around. Their idea is very simple, as before, first buy records in various record stores, and then sell them directly in online stores, as much as they sell.

He Lu asked Scott and others coldly, Do you know about the doll marketing that Liu Man and Cats'Garden cooperated with?

Everyone: ?????

It's not that they don't keep pets, but that the plan for the dolls to land in the United States has been temporarily stranded. They don't know the dolls that have been snapped up in China and Australia and New Zealand.

He Lu smiled deeply, and continued, It doesn't matter if you don't know. I'm mentioning two keywords here, one is 'herd mentality', and the other is 'rare things are more expensive'. A thing, if it is in the true sense If it is a good thing, then its reputation will inevitably be spread by a few people. If some necessary and seemingly unintentional publicity is added, countless people will think that it is indeed a good thing, even if some people have previously criticized this thing. Not interested, or he doesn't really like it at all, but he has to like it because other people like it.

If Jason's record becomes such a thing, is it still worrying about selling it? It only costs 20 dollars to buy a physical record, assuming 10 million copies are sold, excluding other costs, the total sales are about 200 million dollars, 10 million copies The performance of physical records is now considered a sales miracle, right?

Scott nodded, A record with sales of 10 million is a diamond record. Before there was no Internet, Jason had three albums that reached this mark, but since the Internet became popular, he has no physical record that can sell 10 million. Zhang’s achievements. Oh no, if you can sell 1 million copies, you should be thankful. It’s not that Jason’s songs are not good. to 10 million, so now the evaluation criteria for diamond records also includes online sales.”

Speaking of this, Scott sighed, it was so sad, this time Jason's new single, even with the previous online sales - a total of more than 7 million purchases, is far from reaching the level of diamond records, the consequences of leaking songs It's that scary! With this result, how does Jason compete for this year's Billboard Awards?

Then let's set a small goal first, He Lushen snapped his fingers, showing eight white teeth with a smile, Sell 1 million copies first, and earn 50 million US dollars first!

An employee of the marketing department couldn't help correcting, Your statement is wrong. Even if we sell 1 million copies, we can't make 50 million US dollars, at most 20 million US dollars in sales, and we have to deduct costs. We The investment costs are tens of millions of dollars...

He Lushen continued his words, So, didn't I say a word just now, 'Things are rare and expensive'. Only when there are few things can the prices be high. We can't put records on the market at one time, take your time. , don't worry...

He Lushen told Scott and the others all his thoughts, why did he throw his head and blood like this? Kudos to Jason for pulling him out of the hood for being one of the reasons. More importantly, Huaguang Media is one of the MV production companies. In addition to the agreed fixed remuneration, they can get one-tenth of the profit share. If Jason's new record sells well, Huaguang Media can further open up the European and American markets. What if more singers ask them to shoot MVs? He Lushen helped Jason, but also helped himself. Anyway, he can't go back to China now, so let's work hard in the United States.

On the first day of the album’s release, they only put 10,000 CDs on the shelves of North American record stores and online stores such as Amazon, so they sold so fast. Even without publicity, with the purchasing power of Jason’s true fans, it is easy to digest Dropped 20,000 records.

After watching the MV content, people who bought the record reacted with all kinds of surprises and praises. They felt that they were so happy and lucky to buy such a perfect record for $20! Then they spread the good reputation of the MV in the private circle, and other people followed suit and wanted to buy it, but it turned out that it didn't! goods! up! This is the origin of the magical scene.

This is not over yet. All the audience who watched the performance that day received free records mailed to them by Scott Records. At the same time, there was a note in the package, The record is on the market, you don't have to abide by the confidentiality agreement, what do you want to show, Just let it dry!

This group of people has been holding back for a long time, and the first ones who couldn't hold back their restlessness were of course the few American Internet celebrities. They first posted photos of the records they received, with captions: Thank you Jason, thank you Scott Company, for inviting We went to the show and gave me records for free, love you all! (red lips)”

Posting the CD at this time will definitely get a bunch of envious and hateful messages from netizens who can't buy the record.

Immediately afterwards, they began to really start to spread hatred: posting photos of them wearing Hanfu at the performance, taking pictures with the cool and domineering Chinese style Jason, and writing refills with the fairy-like Liu Man...Happy Laughing and dancing. The background of their photos is the fairyland in the MV. The photos were simply photoshopped without professional post-processing, but they still look like a fairyland, not much different from the MV. In addition, these Internet celebrities are all handsome men and beauties, and they look good in Hanfu, and their photos are like movie stills, so beautiful.

These few people have a total of more than 100 million fans around the world, so these photos spread around the world at the speed of light.

The second is more done~