Top of the big era
Chapter 880 It's time for the biggest customer to change
Of course by Helo!
The Helo decision-making group has reached a consensus and made a preliminary estimate - as long as the Helo model persists, the revenue from the SMS business in the next few years will be several times the size of the combined QQ and Fetion businesses.
It relies on the gold coin wallet system.
According to relevant requirements, harassing text messages should be restricted. Occasionally there are some, but it cannot be flooded on a large scale, which will seriously affect the experience of mobile phone users.
Therefore, QQ, Fetion, and other third-party text messaging software all adopt the mode of "only sending text messages to friends".
Under such restrictions, QQ can live very well.
Because QQ has a strong ecological relationship with friends, it can be completely self-sufficient. Fetion can forcibly import QQ friend relationships, and there is no problem in this regard.
But some emerging products will not work.
Helo must not follow this model.
The way to limit harassing text messages is to use the gold coin system to exchange 50 gold coins for a text message.
From the perspective of theory and practical effect, Helo's method will be better than the traditional mode of only sending text messages to friends.
One of the most important reasons is that gold coins can be exchanged for money.
Spending your own money to harass others is too painful. In contrast, the Fetion client can send text messages to friends, because it is free, so it can be unlimited.
There is a more important point!
Fetion and QQ are based on QQ friends.
If you want to be a QQ friend, you must first be a netizen and a QQ user.
At present, there are only 200 million Internet users in China, of which about 170 million are QQ users. In other words, the people behind the SMS service of Fetion and QQ are limited by the number of Internet users.
The population base is 170 million!
However, the domestic population is 1.3 billion, and mobile phone users exceed 500 million!
Helo's SMS business model is that the Helo terminal sends text messages to mobile phone users. After the mobile phone receives the text message, there is no charge if there is no reply. If you reply, you will get 10 cents for each text message. If the monthly SMS service is activated, the price of a single SMS may be as low as 5 cents.
As long as you reply, the relationship is established.
The two parties can chat freely and smoothly.
That is to say, even if the mobile phone user is not a netizen, as long as he is attracted by the content of the text message and establishes a chat relationship with the Helo user in the virtual world, he becomes a member of the Helo text message service.
These days, many townships and rural areas have not yet opened network signals, but have opened communication signals. You can make phone calls and send text messages, but you cannot surf the Internet. They are not netizens and do not have QQ accounts.
However, people in these places also have the need for "online chat". For this fresh chat mode, I will be more interested.
Helo's business model can solve the needs of these people.
The user base of Fetion and QQ is 170 million, and the user base of Helo is 500 million!
The user base is 3 times different.
Moreover, the growth rate of mobile phone users far exceeds the growth rate of Internet users.
With this realistic foundation and theoretical model, as long as Helo's model works well, it can create a super-large-scale SMS business that is far superior to QQ and Fetion.
There is also a little more far-reaching long-term layout hidden.
The country is developing very fast.
When we first started our business, Zhou Buqi was still selling 201 phone cards. In the past few years, mobile phones have become the most common communication tool. The same is true for the network market. Within two or three years, network broadband will quickly spread to many urban and rural small towns and rural areas.
The number of domestic netizens will increase with the improvement of infrastructure.
Those users who have never been online in the early days, but have made many Helo friends through text messages, as long as they have the opportunity to surf the Internet, when choosing a chat software, they will definitely choose the more familiar Helo!
In other words, some users of Helo's SMS service, even if they are not Internet users, are not real users of Helo. When they become netizens one day in the future, nine out of ten they will fall into the arms of Helo.
This is an internal secret of Ziwei Star, and many M6 executives don't know it.
Of course you can't tell an outsider.
Zhou Buqi is the big boss, he is not as strong as He Yang and Cheng Zhenping showed, he said with a smile: "Helo's business model is impossible to change, even if the lawsuit goes to the Government Affairs Council, it is impossible to change. Moreover, Ziweixing does The consistent principle of business is mutual benefit and win-win results. We believe that Helo's SMS service can bring rich returns to China Mobile."
Vice President Yao bowed and echoed, "Yes, business is about mutual benefit and win-win results. However, the model of Helo... Mr. Zhou, you are a big shot, so I'll just say it straight. The model of Helo has caused a lot of problems. Big controversy. Not only inside China Mobile, but also many third-party SMS software companies are very dissatisfied!"
"Oh? Why are they dissatisfied?"
Zhou Buqi pretended to be at a loss.
"Be fair and just." Vice President Yao sighed, feeling very embarrassed, "In order to prevent SMS harassment, Montnets stipulates that third-party SMS software can only send text messages to friends, and even Fetion must abide by this standard. If Helo breaks What about other merchants? Especially QQ, which is the largest customer of Montnets. They also want to change to the Helo model, and we are not easy to explain. As a platform, we must always treat them fairly every client."
This is the truth.
This is jealousy, I want to learn Helo's mode!
Cheng Zhenping was very blunt, and said flatly: "Mr. Yao, preventing SMS harassment is an indispensable part of building a harmonious society. There are many ways to achieve this effect. According to the Internet, there are two ways, one One is model improvement, the other is technological innovation. QQ belongs to the change of model, and prevents SMS harassment through the objective restriction of only sending text messages to friends. Ziweixing is different. We are a technologically innovative company, and we prefer to use Solve problems from a technical point of view.”
"technology?"
Vice President Yao doesn't quite understand this. Isn't Helo's text message mode just sending a text message with 50 gold coins and rewarding you with 100 gold coins when you receive a text message? It's highly technical?
He Yangdao: "Mr. Yao, we will firmly support the China Mobile Group in vigorously cracking down on SMS harassment. If QQ or other third-party software wants to learn Helo's model, we welcome it with both hands. The premise is that they have to learn everything, and they can't learn four different things. .Only learned the mode of sending text messages to strangers, but neglected to learn the restrictive behavior of sending a text message for 50 gold coins.”
Vice President Yao shook his head again and again, "No, no, this is messed up!"
Seeing that he didn't understand much, He Yang said proudly: "Mr. Yao, you underestimate Helo too much. Helo relies on the gold coin wallet system behind it. This system, let alone domestic, even if you look at the world , are all the top technology products, and it is not an exaggeration to say that they are leading the world. At this stage, if you select a few technologies from the domestic Internet industry that can lead the world, the gold coin wallet system will bear the brunt!"
Vice President Yao's complexion changed slightly, "This... President He, are you kidding me?"
He Yang said confidently: "If Mr. Yao has any questions, you might as well go back and ask some technical experts. Well, there must be world-class experts in the IT field, otherwise you may not understand it."
Although Vice President Yao is not technically savvy, he is a fine individual.
It didn't take long to understand.
No wonder these guys from Ziweixing are full of confidence, saying that they are not afraid of other competitors imitating Helo's model. It turns out that there are strong technical barriers and they cannot learn.
besides……
The gold coin wallet system is actually an advanced technology leading the world? This matter has to go back and verify it in many ways, it is very important! Once it is true, this matter is not just a business issue, but will rise to the height of politics.
Products that represent the highest technological achievements of the country are not supported, but boycotted?
Isn't this against the national policy?
This is the most taboo thing for state-owned enterprises.
Zhou Buqi waved his hand and said with a smile: "Mr. Yao, about Helo... I suggest you go back and do more research to learn more about it."
Vice President Yao said repeatedly: "Yes, yes, our work is not in place."
"I repeat, Ziweixing's business philosophy is mutual benefit and win-win." Zhou Buqi sighed and said with emotion, "In the past few years, the SP market has been hit hard, and Monternet's performance has shrunk significantly. As a partner, I also see it in my eyes, and it hurts in my heart!"
Vice President Yao was moved to tears, "President Zhou, it would be nice if you could understand our difficulties."
Cheng Zhenping next to him was stunned.
I rely on!
Actor!
Zhou Buqi coughed lightly, and said slowly: "In the past few years, Montnets' largest customer was Penguin Corporation. However, the situation has changed now. According to the authoritative data provided by the Wanrui platform, Ziweixing has already Surpass Penguin and become the largest social giant in China. I think Monternet’s largest customer target should also change.”
Vice President Yao's eyes lit up, "President Zhou, are you going to deepen the cooperation between Ziweixing and Monternet?"
Now, Penguin earns 70 million yuan for Montnets every month, and Ziweixing earns 30 million yuan. The gap is still relatively large.
Zhou Buqi nodded and stretched out three fingers, "Three aspects. First, Toutiao's news business can enter Monternet. Second, we have a secret circle project, which is doing very well. It has been loved by users in just a few months."
"Secret Circle? What is it for?" Vice President Yao picked up a pen and paper and asked while recording.
Zhou Buqi said with a smile: "Didn't Embarrassment Encyclopedia cooperate with Monternet? Embarrassment Baike is for making jokes, and Secret Circle is for making...some unspeakable secrets. The former is responsible for making people happy, and the latter is responsible for satisfying everyone. voyeurism. Some people will anonymously share some private secrets in the secret circle, and we can pick out some elite secrets that meet the policy norms and enter Monternet.”
Vice President Yao was very excited and lowered his head to record.
Although he doesn't know much about the secret circle, he knows about Embarrassment Encyclopedia. After the joke business cooperated with Montnets, it has more than 10 million monthly subscribers across the country. Relying on this business, Mengwang earned more than 25 million yuan a month.
As long as this secret circle is no worse than embarrassing, it will become another major business of Monternet.
"What about the third thing?"
"I remember that you have built an Internet base, right?"
"Yes, two were built last year. One is a wireless music base, and the other is a mobile phone video base." Vice President Yao shook his head secretly, sighed, full of complaints, "This is a huge decision-making mistake. In the past, the Internet traffic The package can be paid monthly, with unlimited data for 30 yuan. But after the user opened the unlimited data, he kept watching videos and listening to music on his mobile phone. It caused huge dissatisfaction in the society. After the current restriction, the music and video business will be half-dead and suffer serious losses.”
Zhou Buqi said: "Music and video consume too much traffic. You might as well change the direction and build a new Internet base."
"Oh? What is it?"
"Wireless reading base."
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