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Zhou Buqi and Lei Jun have a good relationship.

In fact, he has a good relationship with the big shots in the circle. It is not the same as the bosses of the three BAT companies.

The one from Baidu, an entrepreneur and scientist who came back from the United States with a high family background, is highly regarded by the authorities. Much superior to his peers, he has an air of arrogance, somewhat defiant.

Ali's guy is a big fool and has fooled many people. The point is, Ali succeeded! The big cake he drew back then has really been realized step by step. This made those who missed him back then look unattractive, and they naturally distanced themselves a little bit. Moreover, when he engages in Alipay, the challenge is the financial market, and he needs to find a big background to support him. This kind of approach is different from that of Internet counterparts, a bit like LeTV's Steve Jobs.

Not to mention penguins, paraquat has become an industry.

In this regard, although the young Zhou Buqi has a high position and authority, he always maintains a humble attitude. No matter in front of his seniors or his peers, he is always friendly and low-key, and he can enjoy himself anywhere.

Lei Jun taught Zhou Buqi an experience in overseas markets.

If you are selling a product.

For example, selling computers, selling routers, selling refrigerators, air conditioners and small commodities in Yiwu, this is very simple, as long as they are of high quality and low price, they can open foreign markets very smoothly.

Just like companies such as Lenovo, Huawei, Ali, and Haier, they open up overseas markets simply and rudely.

However, if it is selling services, the difficulty will suddenly increase.

For such things as service, the market will recognize it if the price is low. It must also conform to the local culture and customs.

Doing software and doing the Internet actually provide service products.

Especially the Internet.

The whole world is free, and it is difficult to differentiate in terms of price. You can only compete on the basis of user experience and fit with local culture.

Lei Jundao: "In my opinion, the success of an enterprise mainly depends on three aspects, teamwork, user experience and cost efficiency. If you have advantages in these three aspects, you will surely succeed. If you have an advantage in a certain aspect, and The other two are unabated and may succeed as well."

Zhou Buqi nodded, "Well, it makes sense."

Lei Jun went on to say: "For overseas business, the most difficult thing is the user experience. It can't be the best, at least it can't be worse than the local counterparts. Then work on the other two aspects."

"How does Jinshan do it?"

"We took advantage of it by cooperating with local clubs. We provide technology and products, and they are responsible for helping to operate the market."

"That's it..."

Zhou Buqi was a little disappointed.

In this way, a large part of the profits will be given to local enterprises. Just like when Korean online games are exported to China, they are all operated by domestic game companies and the profits are shared. Because Korean game companies are not sure about the domestic culture, and they cannot operate.

In contrast, Silicon Valley giants are more confident.

No matter which market I go to, I am the main one.

For example, Google, during Zhou Shaoning’s administration, suggested to the headquarters many times to change it to Google China instead of Google China. It is necessary to conduct special operations according to the local market, and not to use the global ones in the domestic market, because the environment is different. It's a pity that it was not adopted.

Lei Jundao: "Silicon Valley's large companies can successfully carry out global plans, and a large part of it also benefits from the value system promoted by Hollywood, democracy, freedom, and universal values. With this set of basic value guidelines, Silicon Valley If giants set standards within this system, they can easily develop overseas markets. Especially in Europe, the value system is almost the same as that of the United States. So you can see that there are almost no obstacles for Silicon Valley companies to enter Europe. Just like the back garden."

Zhou Buqi applauded and applauded, "It makes sense, it makes sense! The idea of ​​universal values... Hey, it's really not good in Asia. Let's not talk about it in China. South Korea, Japan, India, and most countries in Southeast Asia are not Taihang. This is the territory of Confucianism, with a set of thoughts of loyalty to the emperor and patriotism."

Lei Jun seemed very busy, looked at the time, and said quickly: "Yes, the giants in Silicon Valley not only do not do well in China, but also do not do well in Korea and Japan. Especially in Korea, foreign companies Almost repelling. Japan is relatively better, but Japanese culture has the fearful gene of a small country with few people...It is not the same as European and American culture. So you can see that the local websites of Korea and Japan are rough and bad, but they are more Websites in the United States are popular. This matter is very complicated, you can consult some sociology experts.”

Zhou Buqi pondered for a while, "Jinshan only opened up the Japanese market?"

"There are also in Southeast Asia, but the share is too small. It is mainly the Japanese market." Speaking of this, Lei Jun smiled, "Japan is rich, the second largest economy in the world. As long as the products are not bad and the service is in place, it is easier to make money. "

These words reached Zhou Buqi's heart.

Domestic Internet companies generally take the route of India and Southeast Asia, or the route of South America, the Middle East and Africa when they go overseas.

Because these places are relatively backward and poor, big companies in Silicon Valley look down on them.

Silicon Valley doesn't like it. After domestic Internet companies go overseas, they won't have any big competitors, so they can start the market relatively easily.

However, it is only 2007 now!

Ziweixing also takes this low-end route when it goes to sea?

Zhou Buqi is not reconciled!

Why do Silicon Valley giants make all the big money, while domestic Internet companies can only make some third-world money that they don't like?

If Ziweixing goes overseas, the first step is the Korean and Japanese markets.

Because these two are developed countries and rich!

Zhou Buqi asked: "What about South Korea? Why didn't you explore the Korean market?"

Lei Jun shook his head, "I tried it, it doesn't work."

"Why?"

"Cultural issues."

"Isn't Kingsoft providing products and technology, and local companies are responsible for market operations? The Japanese model cannot be copied to South Korea?"

Lei Jun nodded, "Yes, it can't be copied. Koreans...it's weird, have you ever been to Korea?"

"Well, no."

"I had the chance to take a look. It's very strange. The streets are full of domestic cars, everyone is using domestic mobile phones, and the billboards in big shopping malls are all displaying local brands of clothing. It may be a confrontation with the North Korean military. The reason is that Koreans are very patriotic in their bones, and they all actively use domestic products. I have been to so many countries, and South Korea is the country with the strongest nationalism, not worse than Israel."

"So Jinshan was boycotted?"

"Yes, there have always been boycott movements in China in the past few years. However, this kind of boycott is guided by the public opinion of relevant departments and fueled by the official media. South Korea is different. It does not require any administrative power. Everyone spontaneously rejects foreign products. Purple If MSI wants to go to the Korean market...unless you can reach the level of Microsoft and Oracle, you will be fearless."

Microsoft has a windows system, and the Koreans cannot create such an ecology, so they have to use it if they don’t need it. Oracle's database is more powerful, the price is super high, and the attitude is very arrogant, whether you like it or not!

The boss of Oracle, Larry Ellison, spends his days with Hollywood female stars, flaunts his wealth on the world's largest private yacht, and often makes remarks that discriminate against women and Asians, so what? But companies all over the world cannot do without Oracle.

Oracle's related technologies in the database field can be said to be at its peak.

Silicon Valley giants like Google and Yahoo, as long as the Koreans can create similar websites, then bye bye.

Google's market share in South Korea is lower than in China.

Zhou Buqi frowned, "So the Korean market is dead?"

Lei Jun said: "If you want to do it, I suggest you start with Japan. Of course, the easiest place is Southeast Asia, but that market is too complicated, with many languages, poor and troublesome."

Zhou Buqi nodded, "Okay, I understand."

He certainly cannot give up the Korean market easily.

There are only four most profitable Asian markets, China, Japan, and South Korea, plus India, which has a huge demographic dividend. None of them can be easily given up.

Facebook is going to the Asian market in the near future, let them test the water first.

This year, Ziweixing has many major events.

It is impossible to develop Friends.com to Korea and Japan, and it is already too late. Moreover, Korea and Japan also have local similar websites, which are very popular.

If Ziweixing wants to do it, it will socialize with strangers similar to the Twitter mode.

...

Jinshan is about to go public.

Lei Jun is very busy.

He also secretly told Zhou Buqi that as long as the listing is successful, he will resign the next day!

He is just the general manager of Jinshan, not the chairman, so he can't make many decisions. He didn't like this feeling of restraint.

There is a more important reason - jealousy.

At that time, Lei Jun was one of the iconic figures in the domestic IT circle, and he became the general manager of Jinshan in his twenties. Boss Ma went to visit him and asked him to invest in Ali.

Lei Jun refused very politely, and said that Lao Ma was engaged in pyramid schemes, and told his subordinates to stay away from him.

As a result, after so many years, Ali became a giant.

Many of his juniors have achieved far more than him.

For example, Zhou Buqi has grown the company to such a large scale at a young age, what does Boss Lei think? Can you be convinced? Can the heart be balanced? Job hopping and starting a business is an inevitable choice.

Back at the company, Zhou Buqi ran into He Yang who had just returned from Pengcheng, and went to the office together to tell the story.

He Yang's eyes widened, "Explore overseas markets?"

Zhou Buqi sighed, "Time doesn't wait. Facebook has already started its Asia plan. Two days ago, Liu Qing told me that Twitter is going to start a new round of financing and also want to do overseas markets. If we don't do it, overseas The market will be occupied by Silicon Valley giants. If you don’t seize the opportunity, you will have no chance in the future.”

He Yang said embarrassingly: "We haven't figured out the domestic market yet."

"Then what should we do? For the sake of short-term interests, should we give up the long-term interests completely?" Zhou Buqi shook his head, "We did not do a good job in the domestic market, that is, we gave up the market to domestic counterparts. But if the overseas market is not developed as soon as possible , the market will be seized by Silicon Valley companies. In contrast, I would rather accept the first result.”