Top of the big era

Under Guo Pengfei's overall planning, the Toutiao project has become more and more perfect.

Integrating the RSS subscription function, as well as a large number of self-media accounts created by college students, as well as their own self-operated accounts... It can be said that in terms of content richness, Toutiao can completely outperform all existing portal websites.

The effective use of recommendation algorithms can change the traditional reading mode of "readers looking for articles" in the past to "articles looking for readers". Remove all articles that may cause readers discomfort, or that he doesn't like or don't understand well, and continue to push articles he likes.

This new reading mode will subvert the traditional mode!

What is the essence of Internet advertising fees?

In fact, it is to seize the user's online time.

Whoever seizes more time will spend more on advertising.

The new reading mode of Toutiao can maximize this advantage.

Now, Guo Pengfei has come up with a new idea, which is to distribute part of the advertising fee to readers, so that readers can earn a small amount of money while happily reading their favorite articles.

Although there is not much money, who doesn't like this kind of unexpected joy?

Zhou Buqi couldn't wait any longer.

He seems to have seen the success of Toutiao today!

Everything is ready, just waiting to go online.

I really didn't expect that Guo Pengfei's understanding of the product was so accurate.

Guo Pengfei sighed, "It's just a sense of moral guilt."

Zhou Buqi waved his hand, "I can't."

Guo Pengfei glanced at him, "This is still your argument. It is said that this kind of recommendation mechanism will make readers read articles that match their own cognition forever, continuously deepening their inherent cognition and becoming ingrained. It will lose the ability to explore more diversity. If there is no possibility of the world, you will lose the opportunity to listen to more voices. You will become ignorant, blind and ignorant of self-confidence.”

Zhou Buqi shook his head, "Concepts can be changed."

"Um?"

"The other day I talked to Sister Bao about the topic of scumbags and dog licking, and she criticized me. I think what she said made sense. We can't look at the world from our own perspective, which is too domineering. The composition of this The world is the vast majority of ordinary people, and the pressure of life has caused them a huge burden. They may not really want to find any independence of thought, they just want to simply find a spiritual sustenance, under the pressure of life Find a little simple pleasure."

Zhang Yiming nodded, "It's a problem with the general environment."

Zhou Buqi said: "I don't think we should stand on the commanding heights of morality and patriotism and call on the vast majority of ordinary people to be full of idealism and fight for the country for the rest of their lives. This is Marx's planning thinking, which has long been recognized by the times. Eliminated. Giving people more choices is freedom. For those who are willing to work hard, we have Weibo. For some ordinary people who are overwhelmed, we can provide today’s headlines, and it’s not shameful to lie flat.”

Guo Pengfei pondered for a moment, then sighed and said, "The 80/20 rule is indeed an iron law of society. It is indeed not easy to use guidance and planning to break the division."

Zhou Buqi smiled and said: "Yes, this is what I just thought of recently. We just need to make some possibilities into products and let users choose by themselves. For the 20% of people, they can read For the content on Weizhi.com, you can read famous classics, and you can go over the wall to read content with different viewpoints. It’s the 21st century, and there are many choices and channels. Today’s headlines are just one of them, and we don’t need to bear the pressure on ourselves.”

Zhang Yiming said deeply: "Yes, people can be divided into two categories. One is the elite minority who pursue efficiency. They know what they want, so they can keep their minds focused. A person who spins around, no matter if it’s games, soap operas, chatting on QQ, love, family, marriage, or Toutiao. This is what is in line with the most basic human nature.”

In fact, it is looking for self-comfort.

Ordinary people are like this, and so are elites.

The dialogue between Zhou Buqi, Zhang Yiming, and Guo Pengfei is also their self-consolation, which makes Toutiao’s product more legitimate, without moral pressure, and will not let everyone fall into the guilt of creating an information cocoon. to go.

After a pause, Guo Pengfei suddenly said: "What about working overtime? Almost all employees in the company work overtime at around nine o'clock every day. Does this mean that you have lost a little right to choose?"

Zhou Buqi was a little angry.

I think this Guo Pengfei is the one who doesn't open the pot.

Zhang Yiming said lightly: "Ziweixing is a leading company. We only recruit 20% of the 20% of the population. These 20% of people have ideals and feelings, and are willing to work hard to create value. people. They will volunteer overtime.”

"Voluntary?" Guo Pengfei shook his head, "There are a lot of criticisms in private. But fortunately, after the A round, the options in everyone's hands are worth a lot, and the complaints are much less."

Zhang Yiming said: "People who do not voluntarily work overtime mean that they do not belong to the 20%. This is the company's recruitment failure and should be eliminated. This is a two-way choice. Public opinion is not a court and cannot interfere with the company's right to choose. We only recruit those People who work overtime voluntarily.”

Guo Pengfei gave a thumbs up, "It's high! It's really high! The capitalists are leveraged!"

Zhou Buqi said: "You have to learn to reconcile with yourself. It's the same for ordinary people and elites. Pengfei, you have to learn more about this. If you can't find a reason to convince yourself, how can you do your job? ?You can’t hold on. Self-moral pressure, public opinion pressure, government’s expectations, leaders’ demands, employees’ desire, you can’t bear it! Ordinary people can lie down, but you can’t! You are the second largest shareholder ! Want to quit, no way!"

Zhang Yiming smiled, "Don't quit, if it doesn't work, find a psychiatrist for more advice."

Guo Pengfei shook his head, "I don't want to quit, I still want to fight. It's just... well, you're right, maybe I'm looking for some kind of psychological comfort that can convince myself."

The atmosphere in the office was a bit dull.

Guo Pengfei suddenly smiled and said, "By the way, I still have some ideas about social software."

"oh?"

"I don't think the free texting model is going to work."

"What's the meaning?"

"Fetion can send text messages for free. What's the point of imitating Fetion? We must make something different!"

Zhou Buqi blinked, "For example?"

Guo Pengfei said: "For example, just like today's headlines! Send text messages to make money! Sending text messages on our products is not only free of charge, but also makes money! Do you think this design is awesome?"

"Well……"

Zhou Buqi and Zhang Yiming looked at each other, stunned.

"What expression do you two have? Listen to me!" Guo Pengfei snorted angrily, "Well, Ziweixing's chief product manager is Zhou Buqi, and the second product manager is me, Guo Pengfei! Binding with Toutiao’s money-making system! Sending text messages to make money is limited. For example, the first 10 text messages can make money, but the rest can’t make money. This can activate our SMS system. The money earned is the same as Toutiao’s Advertising revenue merged! Do you understand what I mean?"

Zhang Yiming's eyes lit up, and Mao Sai suddenly realized, "You mean to bind Jinri Toutiao with social software?"

Guo Pengfei said: "Of course! You can directly enter Toutiao through social software. Design a complete set of money-making system. For example, you can make money by sending text messages and reading articles, and you can make money by logging in to Moments.com and posting news, playing "Happy Farm", It can also make money. We can even use the money-making function to promote users to actively attract new users for us. This is viral expansion.”

Zhou Buqi took a deep breath.

What the hell!

He hadn't thought of this.

Good idea!

Guo Pengfei went on to say: "We can engage in a series of money-making activities through the money-making system. In addition to what I just said, we can also recommend users to download and install Weidian Music. By making money, we can attract them to become our users. That means, As long as our social products are launched, we can use this money-making system to carry out a series of money-making activities and forcefully promote our products!"

Zhou Buqi couldn't help applauding.

Zhang Yiming also clapped his hands.

sharp!

This pattern is amazing!

Guo Pengfei was encouraged, and continued to say: "Fetion's free text messaging has already aroused carnival among college students across the country. College students are the first users of Fetion. This is not acceptable! Universities are Ziweixing's territory! How can Fetion snatch it away?" Already? College students often do activities and need to send text messages in groups. If text messages are sent by mobile phones, it would be too wasteful. Fetion solves this demand. We need to further strengthen! Turn free into money!"

Zhang Yiming was already shocked by him, and his brain speed slowed down, "This cost a lot!"

Guo Pengfei said: "Small favors and favors are enough, you don't need to give too much. For example, it can be a gold coin system, 100 gold coins are 1 cent. Read an article on Toutiao today, reward 5 gold coins, and send a text message to reward 5 gold coins. If the high-yield For example, we can cooperate with the recommendation system of the friend network open platform. Some web games on the open platform need to advertise to attract users, and each player may have to pay 5 yuan. We use social software to promote, Directly open 10,000 gold coins, and users will definitely rush to try to play that game."

"Let's rely on!"

Zhang Yiming stood up suddenly, his face flushed slightly with excitement.

pass!

The business model works!

The ecosystem of social business groups has been built!

That's it!

In fact, Guo Pengfei still lacks understanding of the open platform and greatly underestimated the game's customer acquisition cost. For the promotion of web games on the open platform, one click costs 1 yuan.

Typically, it takes 30-40 clicks to convert to a player.

In other words, the customer acquisition cost of web games is at least 30 yuan!

Through the money-making system of social software, even if a high price of 10,000 gold coins is offered, it is only 1 yuan of expenditure. I made 29 yuan easily.