Top of the big era

The cooperation between Weidian and Soso is just a trivial matter. The final flashpoint of the grievances between Ziweixing and Penguin must still be in the social field.

Since it is going to be a big deal, the social software that Ziweixing wants to build must not be an auxiliary product under Friends.com. From the construction of the project team, the specifications should also be shown.

Ziweixing specially set up a social software preparatory team, Zhou Buqi personally served as the team leader, He Yang, Xu Liangjie and Zhang Yiming served as the deputy team leaders, Cheng Zhenping, Wang Xing, Guo Dan, Nie Caijun, Guo Pengfei, Chen Guohuan, Liang Rubo, Gan Yang et al. are members of the group.

The first thing to do is to investigate Fetion.

This product can send text messages for free.

So how does China Mobile make money by relying on Fetion?

This matter is very simple.

Ziweixing's SP business group now has three businesses - the encyclopedia of embarrassing things, the dynamics of Friends Network and the school news. It can bring in 20 million monthly income.

Cheng Zhenping had a deep relationship with Monternet, and soon found out the results of the investigation.

There are mainly four ways to make money from Fetion——

First, traffic charges.

Sending information from mobile phone Fetion will generate GPRS traffic, and a certain traffic service fee will be charged.

Second, phone bills.

You can call your Fetion friends with your mobile phone, but you have to pay a phone fee.

Third, value-added service fees.

Fetion has some functional services. Once activated, a monthly subscription fee of 5 yuan is required.

Fourth, SMS fees.

This is the biggest head.

At the preparatory group meeting, Cheng Zhenping made a report on this, saying: "Fetion's PC client sends text messages to mobile phone users, which is free. However, Fetion's mobile phone client sends text messages to mobile phone users, but it needs to pay data service fees. .More importantly, the exchange of information is mutual, not unilateral.”

After hearing this, Zhang Yiming nodded, "Well, there must be back and forth in the exchange of text messages. Even PC clients can send text messages for free, but mobile phone users need to pay for text messages to reply to the client."

Cheng Zhenping said: "That's right, there are currently 360 million mobile phones in China, but most of them have relatively few functions and cannot download and install java applications. If these mobile phone users want to chat with QQ or Fetion on their mobile phones, they can only use the SMS platform. The fee of 10 cents for a text message is the reason why the SP business has been popular for so many years."

Zhou Buqi couldn't help asking: "What is the cost of text messages?"

Cheng Zhenping shook his head, "It's not clear, but there are 350 million mobile phones in the country, such a large volume...the marginal cost of text messages is negligible."

Boss Zhou didn't quite understand.

Zhang Yiming explained: "In fact, there is no difference between sending text messages between mobile phones and sending messages between QQ and QQ on the computer. It is equivalent to installing a text message software on the mobile phone and then exchanging information between the two software. .How much is it to send a message on QQ? It is almost negligible. But the service fee for a text message is 10 cents, which shows the degree of huge profits.”

Zhou Buqi tentatively said: "So the cost of text messages is actually server operation and network fees?"

Zhang Yiming nodded, "It can be understood in this way."

Cheng Zhenping said: "Actually, the main thing is the traffic fee. How much traffic is a text message? 140 characters, one character is 2 bytes, and the total is less than 300 bytes. 1K is 1024 bytes, and 1M is 1024K. The package traffic fee is 3 cents per KB."

"One penny per text message?"

"I can't reach it! Inside China Mobile, the traffic service is competing with the SMS service. It can be seen that the profit margin of the traffic fee is similar to that of the SMS. The enterprise-level SMS fee, 500,000 SMS packages, and the price of a single SMS are as low as 1 cent Money. For a big customer like Focus Media, I estimate that the SMS price is only 8%.”

Nie Caijun felt the same way, and said with a smile: "Yes, China Mobile reformed the data package last month. It used to be 20 yuan for unlimited data. Since this month, the data package has changed to 20 yuan. Money 50M traffic."

Xu Liangjie raised his eyebrows, "This is very important information! From a 20 yuan package with unlimited data to a 20 yuan package with 50M data, the entire mobile Internet mode will change."

Cheng Zhenping said: "This is to combat free WAP and at the same time reduce the cost of inter-network settlement."

Nie Caijun said: "I am a user of the 20 yuan data package, so I really know something. When the data is unlimited, there are many services that consume high data, such as mobile TV, streaming media on demand, and music downloads. Once it becomes 20 yuan With a 50M data package, these businesses will find it difficult to survive. Text content will once again become the main direction of mobile Internet access.”

Zhou Buqi was very pleasantly surprised, "This is our southeast wind! The general trend!"

Mobile has canceled the unlimited Internet data package, and mobile phone users can no longer watch TV and download music on their mobile phones, and they still need to focus on text content with low traffic consumption.

What kind of text content is most engaging, lasting and entertaining?

Social chat of course!

Cheng Zhenping said: "Fetion was launched in April, and then China Mobile introduced many policies, and successively canceled unlimited data packages nationwide. In fact, it is to guide the general direction of mobile Internet access and let mobile phone users pay attention to Fetion's business. Come."

Zhou Buqi gave a thumbs up, "It's amazing! It's amazing!"

He Yang coughed lightly, and said slowly: "As far as I know, there are also new voices within China Mobile. The current domestic Internet situation is so good, but operators lack Internet genes. Fetion business is their exploration. However, It involves all kinds of interests, and also coordinates the relationship between the three core businesses of GPRS traffic, SMS, and phone calls. Fetion is very difficult to do."

Zhou Buqi nodded.

This kind of thing that breaks the old order and divides the cake again is the most difficult thing to do.

The failure of Fetion is the best result, continue to divide up the benefits according to the previous model. At most, it failed and received some criticism. But if Fetion succeeds and gets started...it will be troublesome.

Not to mention state-owned enterprises, even private enterprises are suffering. Baidu's medical advertisements want to be reformed, but they have not been able to do so. Penguin's Soso business has recruited so many high-level talents, everyone is very capable, and because of power issues, they were collectively laid off and forced to ask Weidian to provide technical support.

In contrast, Ziweixing is doing very well.

It's not that Zhou Buqi has a high level, but that his equity allocation is more reasonable. Zhang Yiming and Guo Pengfei each hold 120 million shares, making them the second largest individual shareholders after Zhou Buqi.

They are also bosses.

One founded Friends.com, and the other founded Xiaonei.com.

These are two major interest groups.

Zhou Buqi was able to constantly bully Guo Pengfei and Zhang Yiming when coordinating the group's business, and gave up the interests and resources of Xiaonei and Friends to support other departments. The reason was that they were also the owners of Ziweixing.

There is nothing wrong with sacrificing some departmental and personal interests for the sake of making your company better.

Cheng Zhenping said: "Fetion belongs to Montnets, but it depends on the three major departments of GPRS traffic, text messages, and telephone calls. Of course, it is no problem if you pay the bills normally like outside companies, and the three major departments will definitely support it. But in fact, Fetion's profitability is not so good. Strong, especially the model of free text messages, which is a loss-making operation. Once the normal payment is made, it is difficult to generate income. Therefore, when paying the fees to the three major departments, you can only pay the internal cost price. It is equivalent to the interests of the three major departments Transferred to Fetion. Sacrifice the interests of the three major departments to find their own Internet genes."

He Yang saw the problem at once, "So, it's okay for Fetion to fail. Once it succeeds, the problem will be big. The three major departments gave up so much interest to support Feixin. Is the fruit of success necessary? Sharing? If you share, you will cause confusion if you are unwilling. If you don't share... something will happen."

For such a complicated matter, some technical executives are in the dark.

Guo Dan came out of the system. She felt that this matter was pediatrics, and said with a smile: "No matter what, it is a good thing for us. Fetion has a genetic defect, so it is difficult to succeed. QQ is not willing to spend Provide free text messages. If we decisively enter this market and subsidize text messages for users, maybe we can really achieve miraculous results.”

Ziweixing provides users with free SMS service, so it is certainly not possible to only pay the internal price like Fetion.

What needs to be paid is the text message fee.

This is much higher than the operating cost of Fetion!

Otherwise, other social software would have joined this business long ago, providing users with the function of sending text messages for free.

Nie Caijun said in a deep voice, "The cost of text messages is too high! Focus Media sends mobile advertising text messages. It costs tens of millions of text messages to the operator every year. But how many spam text messages can you send? This kind of social communication The interactive chat can really go on forever, and it is too easy to send hundreds or thousands of messages a day."

Zhang Yiming smiled and said, "It's not that serious. As I said just now, communication requires interaction. Our social products also need to be connected to Monternet."

"What's the meaning?"

"If you join Monternet, you can share 50/50 with China Mobile. For example, mobile phone users send messages to QQ through the SMS platform, and a text message costs 10 cents. The fee of 10 cents is divided 50-50 by China Mobile and Penguin."

"oh?"

Nie Caijun's eyes lit up, and he suddenly discovered that the model of free texting seems to contain a huge market space!

Send text messages to mobile phone users for free on the computer side.

Once the phone user replies...that's awesome.

For 10 cents for a mobile phone user to reply a message, Ziweixing can share 5 cents.

However, Ziweixing purchases traffic packages on a large scale, and the price of a single text message may not even cost 1 cent. It is equivalent to earning 4 cents after coming and going.

The more you post, the more Ziweixing earns.

If the mobile phone user does not reply, the computer side must not be able to send endlessly, otherwise it will be harassment. An anti-harassment mechanism can be added to limit SMS bombing, which restricts the behavior of the computer from constantly sending text messages to the mobile phone.

Ziweixing's losses will be within a controllable range.

This model seems to work!