Top of the big era

Boss Ma just explained everything.

Last year, Taobao spent 300 million on promotion, while Xiaonei and Weimi only got 150 million.

Where did the remaining 150 million go?

It must have been snatched away by Baidu and some portals.

This is not allowed!

The annual advertising fee of 150 million is not enough to satisfy Zhou Buqi's appetite.

The Taobao channel of Friends.com had a turnover of 170 million in April and received more than 28 million commissions. This is a commission, and this money is directly deducted from the merchant's payment, which is not an advertising fee paid by Taobao.

Boss Ma asked back, "What do you want?"

Zhou Buqi asked rhetorically, "What is the promotion budget for Taobao this year?"

"350 million, the next year's growth rate will be 10%-15%."

"so little?"

Zhou Buqi pouted.

Boss Ma said angrily: "That's not enough? Which website in the country has a promotion budget that can meet this standard? Do you know how much Paipai's promotion budget is? It's not even 1 million a month."

Zhou Buqi dismissed it, "Paipai can rely on its own channels to promote, its own portal, QQ and pop-up recommendations, there is no shortage of traffic. If Taobao wants to get traffic, it must get it from the outside. At present, the largest domestic traffic Which are the three giants?"

Boss Ma said: "Goose Factory, Baidu and Ziweixing."

"Isn't this enough? Baidu is going to be a C2C e-commerce business, and it will work hard with you. Penguin launched Paipai two years ago, and Ziweixing is your biggest partner."

"Aren't we working together?"

"It's not far away!"

Boss Ma heard what he meant, and said angrily: "It's still far away? Xiao Zhou, it's almost done! According to the current situation, how can Taobao Channel's commission this year exceed 300 million? You can earn 500 million on Taobao, how little is it?"

Zhou Buqi shook his head and said, "It's different. How much do I earn in commission? Taobao earns more."

Boss Ma said seriously: "It's really not as much as you earn. Ali's mother's share ratio is 95% to 5%, Taobao only takes 5%, and 95% is your commission."

That is to say, Taobao merchants spend 10 yuan to promote Taobao customers. The share of this money is 9 yuan and 5 yuan for Friends.com, and only 50 cents for Taobao.

Through this way of making substantial profits, third-party websites are attracted to become Taobao customers.

Zhou Buqi said: "But Taobao has earned traffic! It has earned invisible advertising fees that must be spent!"

Boss Ma felt helpless, and waved his hand, "Just say what you want to do?"

Zhou Buqi said with a smile: "The cooperation between Taobao and Baidu is unnecessary, right? Let's replace it with Weidian."

Boss Ma glanced at him, and said indifferently: "Baidu has not made an official announcement yet. What if they find out that e-commerce can't be done after investigation, and give up halfway?"

"It will be officially announced at the end of the year."

"Then we will continue to cooperate this year. By next year, Taobao will abandon Baidu and switch to Weidian. Of course, Taobao can immediately join Weidian's advertising alliance."

It is now May.

Join now, and Weidian Search can get 30-40 million advertising fees from Taobao this year, which is okay. When Taobao blocks Baidu next year and fully switches to Weidian, the advertising fee will be much higher, and it will easily exceed 100 million.

Zhou Buqi nodded, "There is no need to cooperate with those portals, right? Like NetEase, Sina, Sohu, etc... They used to be eBay's partners, and they joined forces to suppress Taobao. Now that eBay is not working, they just It’s too spineless to turn around and cooperate with Taobao.”

Boss Ma heard it.

This kid wants to eat alone!

I want to eat all the promotion fees of Taobao for one year!

too dark!

This is absolutely impossible. If Taobao has only one upstream traffic source, it is easy to be kidnapped. Although Boss Ma thinks that Zhou Buqi is quite reliable, he will not let the company take unnecessary strategic risks because of the trust in the commercial market.

"This is impossible!"

Boss Ma refused straight away and was very firm.

Zhou Buqi was not surprised by such a reaction, and sighed, "If this doesn't work...then I'll make two small requests, it's very simple, and I won't cheat you."

"explain."

"First, the Taobao channel of Youyou.com is the first partner of the Alimama project. It has been online for two months, and the turnover is nearly 300 million, which is a remarkable achievement. This is enough to show that the cooperation between Youyou.com and Taobao is complementary and mutually beneficial. mutually beneficial."

"right."

"But I'm afraid you'll regret it."

"ah?"

Boss Ma froze for a moment, not quite understanding.

What are you regretting?

Taobao's preferred channel has brought huge traffic to Taobao, and has also developed a new business model for Taobao. What a success this is, how could it be possible to go back on it?

Zhou Buqi snorted, "The commission of Taobao Channel is not low! If one day you are not willing to lose such a large commission and want to earn it yourself, wouldn't you regret it?"

Boss Ma shook his head firmly, "It's impossible! This is a strategy, not a question of money."

Zhou Buqi was more resolute, "If it is impossible, then mark it on the contract. Taobao's API can never block Friends.com, and the cooperation model can be updated when the two parties agree. If not, the current model will be adopted. shall prevail."

The Taobao open platform in the previous life was launched as a platform in 2010, and the Taobao customer wave became popular all over the Internet in the next few years.

Among them, Meishuo and Mogujie, the best ones, have been listed, with a market value of several billion US dollars.

Later, Taobao was not reconciled, so it blocked giants such as Meilishuo and Mogujie, and started to develop its own traffic ecology, investing in Weibo, merging UC, Youku, Peapod, etc.

The wave of Taobao customers receded.

Zhou Buqi often played tricks of killing donkeys, but he didn't want to be killed as a donkey.

Taking advantage of the fact that Friends.com is indispensable to Taobao, it is necessary to confirm the cooperation relationship between the two parties in the form of a contract early - Taobao is not allowed to block Friends.com!

Boss Ma said straightforwardly: "Yes, but the agreement must be reciprocal. Taobao is not allowed to block Friends.com, and Friends.com is not allowed to block Taobao."

He knew that Ziweixing had invested in a small website called Jingdong, which was engaged in B2C e-commerce. It will really develop in the future, and maybe it will also do promotional projects similar to Taobao customers.

Ziweixing and JD.com have a strategic cooperation relationship, and it is really possible to block Taobao for JD.com at that time.

Boss Ma is also taking reassurance.

Zhou Buqi raised his wine glass and said with a smile: "That's the way! Taobao and Friends.com will cooperate forever and will never be blocked! Domestic Internet companies have too many monopolistic behaviors. QQ prohibits forwarding related links of Taobao. This kind of thing will never be blocked. It's not going to happen on a friend network."

Boss Ma was also very happy and had a drink with each other.

Drank it down.

With Friends.com, Taobao’s bottom line traffic will be there.

Otherwise, once Taobao breaks up with the three major traffic giants Penguin, Baidu and Ziweixing at the same time, it will be really troublesome. With friends online, there will be no major traffic crisis.

Zhou Buqi continued: "The second small condition is that Xiaonei.com will soon launch a new project called Toutiao. The traffic is definitely not low. I want to transfer the advertising agreement between Xiaonei.com and Taobao to Toutiao. "

"Today's headlines? What are you doing?"

"The media website of information flow is equivalent to aggregating the content of media websites such as Sohu, Netease, Sina, Iron Blood, Global, Xinhua News Agency, etc., and recommending it to users in the form of information flow algorithm. Um... Let me put it this way, can you understand?"

Boss Ma's face darkened, "This project is not just for college students, is it?"

Zhou Buqi coughed lightly, "In the short term, we want to promote it among college students first."

Boss Ma said angrily: "Don't lie to me! The advertising contract on Xiaonei.com was specially customized by Taobao to attract college students, and it made a huge profit. What is your intention to attract traffic from outside the school to eat this contract?"

The contract between Taobao and Xiaonei is very large.

1000PV is 10 yuan, and there is an additional clause of 0.3 yuan for a single click.

Xiaonei and Weimi.com are only open to college students, so the traffic is limited. Last year's advertising fee was 150 million.

But what's going on with this headline today?

This is to bring in a large amount of off-campus traffic to eat Taobao’s specially designed advertising packages for college students. Isn’t this a scam? Not to mention anything else, the daily traffic of Youyou.com is 160 million.

If Toutiao is connected to Friends.com and billed with this advertising package, the annual advertising fee may exceed 1 billion.

Even if Taobao can afford the money, it will still vomit blood.

Boss Ma was not so easy to be fooled, so he immediately refused, saying righteously: "We signed an advertising contract with Xiaonei.com only for the group of college students. Xiaonei.com has introduced a group of graduate students, which has already damaged the original contract. The contract has to be re-signed, and I will send someone there later to have a good talk."

"Isn't it, old horse?" Zhou Buqi's eyes widened, "It's not necessary, is it?"

Boss Ma said: "In the first four months of this year, Taobao paid 70 million yuan for advertising on Xiaonei. Especially in April, the monthly advertising fee was 24 million yuan, a year-on-year increase of 105%! The reason for this is that Most of it is because Xiaonei has introduced the traffic of graduate students. This violates the content of the original agreement. Xiao Zhou, this contract must be changed.”

"Is it serious?"

"Taobao's promotion budget for this year is 350 million, but what are you doing? You are playing tricks on the traffic on the school intranet, and more and more college students who graduated from off-campus go back. Taobao's advertising budget this year is not enough to pay for the advertising fees on the school intranet. Business Is this how the means are played?"

"Ahem..."

Zhou Buqi rubbed his nose.

I feel ashamed.

In his original contract with Taobao, he did have the idea of ​​ruthlessly squeezing wool. But looking at it now, it doesn't seem to be possible. This contract has to be changed. It's really unrealistic to use such a simple method to trick the old horse.

Lao Ma was very firm, "I told you about this a long time ago. Since last month, someone from Taobao has responded to me, saying that there is a problem with the advertising contract between Taobao and Xiaonei. The off-campus traffic of Xiaonei has already destroyed Taobao's Promotion planning. At that time, I was busy with the Taishan Club, and I was talking to you about the open platform transaction, so I put it on hold. Now that you mentioned this, we just talked about it.”

"Depend on!"

Zhou Buqi yelled that he was fooled!

This old horse speaks better than he sings!

They are all doing business, who would be so kind?

Probably this is his real purpose for fooling himself into Hangzhou!