Top of the big era

Ning Yaxian has come to Sanya.

After being separated for more than a month, Zhou Buqi missed her tenderness and all kinds of charm very much. This night, he exerted a lot of strength and energy on her.

He was still fast asleep when the phone call came in the morning.

Ning Yaxian lazily got up, took the phone, and saw that the number was Ji Zian, she knew it should be a more important matter, so she went to push Zhou Buqi, "Wake up, call!"

"Well... come again!"

In a daze, Zhou Buqi turned over and lay on top of her again.

Ning Yaxian didn't know whether to laugh or cry, she failed to get him, she said softly: "Okay, don't play around, I'll be with you at night. It's Ji Zian's call, it's very important."

"Huh? Ji Zian?"

Zhou Buqi lost all sleepiness and opened his eyes.

Ning Yaxian pursed her lips and said, "Quickly pick it up, it should be the company's business."

Zhou Buqi got off his horse, sat by the bed, and answered the phone.

Then, I heard a product development plan of "small skin, big research and development".

The "skin" team should be small, and the "R\u0026D" team should be large. The "Skin" team is responsible for the project, and the "R\u0026D" team is responsible for technical support. This is the separation of the traditional project team.

Ji Zi'an said: "I think this idea is very good. Large companies are characterized by abundant resources and strong technology, but poor flexibility. Small companies are characterized by few resources and weak technology, but high flexibility, many ideas, and good creativity." The organizational model of "skin, big R\u0026D" can have the advantages of both in terms of vision."

Zhou Buqi didn't quite understand it at first.

As soon as this sentence was said, Mosai suddenly realized.

Yes, a small project led by a small team of 7 people is actually similar to a startup company. Led by 1 product manager, 1 product experience, 1 marketing, 1 artist, 1 tester, 2 technicians, even finance is not needed, a 7-person team is formed.

Basically, everyone is multi-tasking, and the imaginations of 7 people come together to make a bright point and promote this project.

And the underlying technical problems that this small entrepreneurial team lacks the most, the company headquarters helped solve it!

There is a "big R\u0026D" team behind to provide technical support.

This photo-retouching software is actually an attempt by Ziweixing to start a business within itself.

Starting a business can easily fail.

Doing three projects at the same time will greatly increase the success rate.

Zhou Buqi thinks this idea is very good, and it may really become a unique organizational structure of Ziwei Star. Sohu also advocates internal entrepreneurship, but Lao Zhang's chicken feathers still belong to the traditional large company model.

This "small skin, big R\u0026D" strategy can avoid many disadvantages of large companies such as low efficiency, lack of creativity, and difficulty in turning around.

Zhou Buqi regained his energy all of a sudden, and the energy consumed last night was replenished by the sudden inspiration. He stood by the bed, gave Ning Yaxian a look, and asked him to help him get dressed.

Ji Zi'an said: "I think this model can be tried. In the past, when we made a browser, it was like a big gamble. We bet on a product and devoted all the resources of the company to promote it. We also used a wave of panda burning incense and TV commercials. .Fortunately, we succeeded. But thinking about it now, it was too dangerous."

Zhou Buqi said with a smile: "It's a coincidence, a series of arrangements are well done."

Ji Zi'an said: "But we can't just rely on luck. The micro-point browser may fail. We are reviewing it now. If we formed 3 small teams and made 3 browsers. In the early stage, we will not provide group resources, nor will we Give money, let the small team find a way to do marketing by themselves, just like a start-up company, only speak with the product. Let the market test for a month first. After one month, we will choose the best one, and then we will share it with friends.net, school Internet, micro-point anti-virus and all other resources are poured into it, and the possibility of success will be greatly increased by vigorously promoting it.”

Zhou Buqi raised his legs and arms, cooperated with Ning Yaxian to dress himself, and clarified what he meant, "Small team attack, let them fend for themselves in the market like a start-up company. When the time is almost up, The headquarters will pick the best one and give full play to its resource advantages to forcefully promote it.”

"Yes, that's what it means."

"Did you tell He Yang?"

"No, it was proposed by Xu Liangjie. I just came out of him."

"Hehe, Lao Xu is exerting his strength!"

Ji Zian said with a smile: "Maybe, I think this model is very good, suitable for exploring some unknown areas that we haven't touched. First send a small team to explore, even if it fails, there is nothing to lose. If it is like doing micro Clicking on the browser means that all resources will be thrown up, and once it fails, not to mention the loss, it will also be a huge blow to morale."

Zhou Buqi was familiar with history, so he immediately understood by analogy, and said: "This is like marching and fighting in ancient times. The army cannot move easily, and it is necessary to send scouts and vanguards to lead the battle. Try it out, find the right direction, and then the army will attack. decisive battle."

Ji Zian smiled and said, "Yes, that's what it means!"

However, when it comes to the company's organizational structure, this is a major matter, and it is impossible for Zhou Buqi to settle it with one word, and this kind of matter cannot be clarified on the phone.

"Well, I'll go back to Beijing right away, and I'll have a meeting in the afternoon for everyone to discuss."

"Then I should inform you first?"

"OK."

After finishing the call, Zhou Buqi took off the pajamas he was already wearing.

Ning Yaxian would make a mistake, cast a coquettish look at him, knelt down under him, pulled her hair around her ears, and said angrily: "I just like to play, so sit by the bed, I will serve you."

"What are you doing?"

Zhou Buqi is very strange.

"Ah?" Ning Yaxian was slightly taken aback, "Aren't you..."

Zhou Buqi said: "I want to take a shower, and then I will go back to the company for a meeting. Haven't you had enough to eat all night? Hurry up and book a plane ticket! No shame!"

...

Just came back for three days and had to leave again.

Fortunately, Wen Zhixia was very generous and encouraged him that men should focus on their careers. What can you do if you spend all day around women?

On the plane, Zhou Buqi couldn't help asking, "Didn't your sister say she was coming?"

"What did she say? You said it."

"I kindly asked her to come to Sanya to see the sea and relax."

"You have bad thoughts."

Ning Yaxian gave him an angry look, the corners of her mouth were twitchy.

Zhou Buqi didn't admit it, "What bad idea could I have? I've given up on it a long time ago."

"I don't believe it. When you lay on me last night, you asked me to call you brother-in-law..." Ning Yaxian rolled her eyes at him, "I think about sisters every day, and always want to bully my sister. I can't send her away come over."

Zhou Buqi coughed his throat, "I haven't thought about that for a long time."

"Liar."

"Really, if you don't believe me, let her come to Sanya, she must be well-behaved."

"I don't believe it. She just broke up, which is the period of emotional sadness. After you came here, you just took advantage of it."

"Isn't it because you are watching?"

"Can I hold you?"

"Uh, yes."

Zhou Buqi waved his hands and sighed.

This thought is really broken.

That younger sister of hers felt a bit weird, and Ning Yaxian didn't talk about it, so she couldn't find out more.

Back to the company, two o'clock in the afternoon.

I ate lunch on the plane, and went straight to the meeting when I arrived at the company.

The policy of "small skin, big research and development" was elaborated.

Zhang Yiming was the first to sing praises, "I think this idea is very good! It solves the problem that it is difficult for large companies to turn around. Moreover, the modular packaging of the underlying functions can effectively save R\u0026D costs."

Then he gave another example.

Posting on campus forums, posting status on friends’ websites, micro-point Q\u0026A, including embarrassing new posts...the underlying logic of these functions are all the same, all users input text, submit it, and then send a signal to the background, and wait until the database is entered , After feedback, the release is successful.

Except for the difference in details, the bottom-level function is "publishing messages", which can be completed with a set of codes. However, these websites are all self-made, and a lot of repetitive work has been done.

If this function is modularized and placed in the "big R\u0026D module group" of the headquarters, when the website is structured, similar functions do not need to be written in the bottom layer, and can be called directly.

Cheng Binghao is also working on similar functions, but he is leading some advanced algorithms, such as advertisement distribution, automatic advertisement inclusion, automatic crawling algorithms, and so on.

These high-level algorithms are shared by all websites.

But in fact, many low-level simple functions that are not complicated can also be encapsulated in a similar way. Greatly save development costs and improve development efficiency.

Wang Xiaozhou shook his head and said more cautiously: "Functional modular packaging is definitely a good idea. However, whether the strategy of 'small skin, big research and development' is really effective needs to be tested in practice. not simple."

He Yangdao: "It is indeed very difficult. The simplest problem is that the R\u0026D team does not take responsibility for the project, so how to evaluate its KPI? The R\u0026D team cannot grow with the business, and it will lack motivation. Moreover, the division of labor is not clear enough, and it is impossible for all The functions are all modularized and packaged. The remaining functions must be developed by the front-end itself. So which ones belong to the project team? Which ones belong to the R\u0026D team? There are many gray areas in this.”

Professor Han Leshui said: "Theoretically, this idea is feasible. As the company grows larger and the organization expands, there will be a lot of repetitive work, which wastes manpower and material resources. In order to avoid duplication, this kind of 'small skin, big research and development' 'The strategy can flatten the management of the organization. It is conducive to strengthening centralization, improving management efficiency, and promoting resource integration. The front-end small projects are flexible and agile, and have the vigor and motivation of a startup company. As long as some of the human nature problems that exist in it are resolved Risk management, I think it can be implemented."

He was previously the vice president of Guanghua College of Peking University and an expert in management.

He Yang smiled wryly and said: "Human nature is the most difficult thing to solve! Small project teams are unable to promote technology, and technology does not grow; large R\u0026D teams are not responsible for the results, so they cannot enjoy business growth dividends, and they are not motivated enough. Resource allocation is also a problem. , the communication process will become complicated..."

Xu Liangjie firmly supports this direction, "We must plan ahead to prevent the disease of large companies. We cannot treat the disease after we get it, but we must prevent it in advance. Once the idea of ​​'small skin, big research and development' is implemented, this problem can be solved."

Everyone expressed their opinions and discussed for more than an hour.

Basically it's 50-50.

Zhou Buqi concluded with a smile and said: "I have recently seen the improvement of Huanbai, and it is very good. This proves the correctness of our investment in Kuliu.com. We have obtained relevant materials and data from Kuliu. , Accumulated the sharing model of advertising and entrepreneurs. This has promoted the improvement of 100. The open platform needs to summarize these two cases and do a good job of advertising sharing.”

Zhang Yiming nodded and said with a smile, "I'm already doing it. With a case reference, it's much better than crossing the river by feeling the stones."

Zhou Buqi clapped his hands and applauded, "This sentence is very correct! There must be case references. Our current discussion is a bit like a blind man trying to figure out an elephant. Practice is the only criterion for testing the truth. With the case of Kuliu, the embarrassing Baihe open platform It can be improved smoothly by dividing the advertising into functions. It is the same this time. The organizational structure cannot be easily changed. If it breaks, there will be big problems. However, you can do a small experiment first. This time, it is a good opportunity to make picture editing software. At the same time, set up three small front-end project teams, and then the headquarters will provide modular technical support in the form of a large R\u0026D team. Do it first! Look at the results!"

Everyone agrees with the idea of ​​"small skin, big research and development", but no company in the world has such an organizational structure.

The first person to eat crabs has to bear the risk.

If Ziwei Star wants to be the first, the peers can't count on it, and Silicon Valley can't stand it.

You can only do your own experiments, step by step.