Top of the big era

Ziweixing is currently doing three things at the same time.

First, security business. This battlefield has come to an end, and Micropoint Antivirus is harvesting the last remaining market. The whole process is perfect.

Second, search for business. This battlefield has just begun, and the top priority is to push the browser. Although the process was quite bumpy, overall it went very smoothly.

Third, Taobao customer business.

He Yang personally led the team to Hangzhou and started several rounds of negotiations with the Taobao team. Both sides want to cooperate, but there are serious differences in the way of cooperation.

The cooperation mode that Taobao hopes is to jump to the webpage. That is, the user jumps to the Taobao page to place an order through the Taobao channel of Friends.com. For this reason, Sun Tongyu is willing to pay an additional advertising fee on top of the commission.

Friends.com does not want web pages to jump, and keeps users on its own webpage, so as to have a better user experience, and it is easy to start the "preferred" brand of Friends.com.

Right now, we are cooperating with Taobao, and the preferred channel is full of Taobao products.

In the future, when the time is ripe, it can also be added to the products of JD.com, Dangdang, Amazon and other e-commerce websites to enrich the diversity of user selection.

But the negotiation is not going well!

He Yang called and explained the matter, "If the web page jumps, Taobao will pay an extra fee to make up for our loss."

Zhou Buqi said firmly: "It's not about money! He Yang, you still haven't seen the essence. This is a competition for the initiative of cooperation. We are a data company, and we want to get the initiative of data."

"data?"

"Yes, if it's a web page redirect, except for some specified orders, we don't know what products the users have purchased. Even if Taobao is willing to pay for advertising, what we get is only money, and that part of the order data is missing. .If the order is placed on our own platform, we can grasp the first-hand transaction data. So as to better profile users based on the data.”

He Yang was silent for a long time, then sighed, "This matter is very difficult."

Zhou Buqi said: "There is no room for negotiation. Ziwei Star has a lot of business, we can collect enough data, but the transaction data of e-commerce is our disadvantage. Only the transaction data of college students is far from enough Yes. We need this project to push the company forward in this direction.”

He Yang said: "Sun Tongyu's attitude is very firm, and he has said something serious several times."

"How do you say it?"

"It's similar to you. I would rather not cooperate than cooperate in this mode."

"Where's the old horse?"

"Not seen."

Zhou Buqi said: "Go directly to talk to Boss Ma. Sun Tongyu's vision is still a little low, and he only cares about the immediate interests of Taobao. The current domestic e-commerce environment is not good. We will work together to build this market. The most important thing is that Friends.com is not a competitor of Taobao, but a helper, and this is the fundamental.”

Although the current negotiations are not going well, he is full of confidence in Lao Ma.

But the next thing, I really don't have much confidence.

At present, in addition to Ziwei Star's security business, search business and e-commerce business, Boss Zhou is also ambitious to engage in instant messaging business.

Fighting with Baidu, discussing cooperation with Ali, and sniping at Penguin behind the scenes.

He fell in love with Fetion!

For this reason, Cheng Zhenping, the vice president of the group, was specially dispatched to handle this matter.

After going to investigate for a few days, he finally came back to report.

"This matter is too complicated!"

Cheng Zhenping sighed and shook his head frequently.

Zhou Buqi looked at him strangely, "What's wrong?"

Cheng Zhenping said: "Mobile is a giant company, I don't know how many times bigger than us. There are so many factions and complicated relationships in it, it is unimaginable. Every interest is maintaining a tense balance. Crash. The average person just can't do it well."

Zhou Buqi laughed and said, "Let me tell you about Fetion, what are you talking about?"

Cheng Zhenping said: "We are talking about Fetion. The general idea of ​​this business is that you can send text messages to users for free through this product. On the surface, it seems that you are robbing QQ business, and more importantly, you are robbing SMS business. business."

Zhou Buqi snorted, "It's because they have made too much money in the SMS business, and they don't want to give up the benefits they got."

He couldn't help but think of Lenovo, which is also reforming, but the resistance is too great, and many decisions can't even be pushed by the board of directors, let alone such a giant as the Mobile Group.

Unless someone can have the iron fist of Huawei's boss to die without reform, forcibly promote internal reforms and usher in a new life.

Cheng Zhenping went on to say: "I investigated, this project has already started, and the final plan has not yet been determined. If we want to reach out, we still have a chance to compete, but...it's too unrealistic."

Then, he handed over a document.

It is about the authority relationship of the Fetion project.

Zhou Buqi was almost dazzled.

In product development, operation, sales, support and other links, a total of 36 business entities are involved, forming a complex system with multiple interest demands from multiple stakeholders.

Among them, the ownership of the brand belongs to China Mobile Group.

The data department of the headquarter has the right to guide and manage.

One of the three major bases, the Internet Base and the associated Aspire Technology Company, are the actual operators of Fetion, responsible for the nominal management and operation of Fetion products, and accept the guidance and assessment from the data department of the headquarters.

Shenzhou Taiyue Company is responsible for the actual development, operation, support and service of Fetion.

Provincial branches are responsible for business sales promotion and resource investment.

The interests of all aspects are well balanced.

If Ziweixing wants to participate, it can only undertake the work of Shenzhou Taiyue Company.

It is equivalent to China Mobile outsourcing the development and operation of Fetion.

Outsource the most difficult, tricky and complicated things to professional companies. What the mobile side does is to put the finished product on its own platform, and then use its own platform to promote it. The expenditure on company A goes into the pocket of company B.

It's simply a cake-sharing feast.

Zhou Buqi's heart sank for a while, and he was a little absent-minded, "So, we have no chance?"

Cheng Zhenping said: "If we go for it, we should be able to replace Shenzhou Taiyue. That company seems to have some background. But it's really unnecessary. The management right and ownership are separated. Even if we get Fetion, what's the point?"

Zhou Buqi shook his head, and pondered: "Fetion has a mobile platform, as long as you imitate QQ as a five-point image, you will be able to get up. Even if you only have the right to operate, you can also control a considerable part of the data resources. Promote our own products."

Cheng Zhenping said bitterly: "But if you want to do Fetion, you have to obey the leaders of the various departments of China Mobile. It's okay if they can form a unity, but the key is that there are still differences of interests among the departments. This department said that it should make a plan , That department said that it should do the second plan, caught in the middle... people with no background really can't handle it."

His next sentence made Zhou Buqi completely give up.

"When the specific representative of the ownership from the headquarters finds that he cannot gain from the market profit and loss of this product or is taking risks, the only thing he can do is to do product planning and marketing. Try to satisfy your leaders. I think we should stay away from them, and those who are close to ink are black. Ziwei Star is full of vigor, sunshine, and fighting spirit, so there is no need to get involved with them in depth."

Zhou Buqi looked at the document in his hand, feeling mixed feelings.

Some are reluctant.

MSN is too useless, and Fetion is the product that can really challenge QQ. With the help of mobile platform resources and the promotion of customers and salespeople in various provinces when handling phone business, it will be able to do so soon.

Because it can directly send text messages to mobile phones, it is even better than QQ in terms of functions.

As long as it operates properly, it can completely occupy the domestic instant messaging market.

However, there are gains and losses, what Cheng Zhenping said is right.

Ziwei Star is now full of vitality, and every business is doing very well.

There is no need to have too deep contacts with state-owned enterprises.

If some bad style and work habits are contaminated, it will cause great management confusion.

The loss outweighs the gain.