Top of the big era

It was very quiet in the conference room.

He Yang and Xu Liangjie are not very good at each other, this is not a secret among the senior management. Where there are people, there are rivers and lakes, which is normal.

But the current situation is more or less a dilemma.

E-commerce is not in Ziweixing's core system, but e-commerce is an important way to monetize traffic. The cooperation with Taobao has become an important link.

The way that is most in line with the interests of Friends.com is, of course, to become a Taobao customer and get a commission.

If you fail to reach an agreement with Taobao quickly in a short period of time, it will be very troublesome once the open platform of Friends.com goes online. If Taobao launched the cooperation between the two parties by entering the open platform of Friends.com, Friends.com would not get commissions.

By analogy, it is like Apple's app store.

Users use their iPhones to spend on mobile Taobao. If they spend 100 yuan to purchase a Taobao membership, Apple can get a 30% commission. If you spend 100 yuan on shopping, Apple won't get a penny, and you won't be able to take a cut.

Another example is the WeChat applet.

E-commerce platforms sell items in WeChat mini programs, and WeChat cannot take a cut. But if it is advertising revenue, WeChat will take 70% of it, and if it is game revenue, it will take 40%-60%.

It is difficult for this type of open platform to charge e-commerce transactions across the board.

Taobao Ke is different, relying on Ali’s mother, Ali is behind the operation with Taobao merchants, and is willing to pay a part of the commission to encourage third parties to help sell goods.

Therefore, for Ziweixing, we must choose the way of Taobao customers to cooperate, rather than open platforms.

There are differences in the way of cooperation.

Do you build your own e-commerce website, or jump to the Taobao page?

The former is time-consuming and labor-intensive. Not only does Taobao need to open an API interface, but Friends also need to build a server, which is equivalent to building an e-commerce website by yourself.

But is there enough time?

As He Yang said, the top priority of Ziwei Star this year is financing!

Therefore, in June, Friends.com’s open platform must be launched. This will be an important achievement of Ziweixing, and it will increase leverage in financing negotiations.

The disadvantage of the latter is more obvious. The transaction conversion rate is only 39%, which is equivalent to 61% less commission than self-built web pages.

The best way, of course, is to grasp with both hands and be firm with both hands.

Zhou Buqi squinted his eyes and stared at Xu Liangjie, "How long will it take to build a website by myself?"

Xu Liangjie said: "We build our own webpage. We only need to do some front-end functions of the e-commerce website to display the products to users. The subsequent customer service, transaction, payment, logistics and other links are all connected to Taobao through the API port. Do it. There is no difficulty in the front-end link, and it can be built within a month."

"So simple?"

"Our side is very simple, and the trouble is Taobao. Even if we send a technical team to help them build an API interface, it is still a question of whether they are willing. Even if they are willing, the negotiation front is too long, which is not good for us. .”

Zhou Buqi glanced at him, "So, the key issue is negotiation?"

Xu Liangjie said: "Yes, negotiation. As long as Taobao can be settled as soon as possible, let them agree to open the API interface for us, and then we will act quickly... Well, during the Spring Festival, pay three or five times the salary of the technical team and let them work overtime. I estimate that by March, our Taobao channel will be officially launched."

He Yang shook his head, deeply disapproving, and said seriously: "The reason why Taobao chose Youyou.com to cooperate is because Youyou.com can bring them traffic. In essence, Youyou.com is helping Taobao advertise. But If we build our own webpage, Taobao will lose this part of the traffic. The purpose of Taobao is to attract repeat customers, not to let customers only trust the advertising source. If Friends.com stops cooperating with Taobao one day, and instead cooperates with Dangdang or Paipai, Taobao can’t get anything. Because the users of Friends.com only belong to Friends.com and have not been converted into Taobao users.”

Xu Liangjie said: "Your worry is unnecessary. Taobao is the number one e-commerce brand in China. What they need is not the traffic brought by advertising, but the need to expand the online shopping group. This is the first time for them to cooperate with Friends.com. First, the purpose!"

Zhou Buqi's eyes could not help but brighten up.

This Xu Liangjie is indeed the global vice president from eBay, and he really has a unique vision for e-commerce!

This point, even his prophetic boss didn't expect it.

Yes, what is Taobao?

It is a well-known e-commerce platform in China, which has defeated the Silicon Valley giant eBay. Domestic netizens who have shopping experience on the Internet basically know the existence of Taobao, and even most of them have placed orders on Taobao.

What Taobao lacks is not traffic, but users who are willing to shop online!

These days, most people are skeptical about online shopping. They hesitate to place an order for fear of being cheated.

The current Taobao is similar to Friends.com, and its user base has basically reached its peak.

All mid-to-high-end netizens are basically users of Friends.com; all netizens who know how to shop online are basically users of Taobao.

What Taobao needs to do now is to cultivate an e-commerce environment so that more netizens can participate in online shopping transactions. As long as this person does online shopping, no matter whether he places an order on Dangdang, JD.com or Xiaonei.com, as long as he has an online shopping behavior, he will definitely become a repeat customer of Taobao.

Because only Taobao has the most abundant supply and the lowest price. When all other e-commerce companies are added together, the product richness is far less than that of Taobao.

At this moment, Zhou Buqi suddenly realized.

I feel like I was almost fooled by the old horse!

What Boss Ma needs is not the traffic brought by Youyou.com to Taobao at all, what he needs is the trust of users in Youyou.com!

The user's trust in Youyou.com can be converted into trust in the shopping channel of Youyou.com, and thus become a member of the online shopping army.

In this way, the domestic e-commerce environment will become better and better, more and more people will shop online, and Taobao's business will become more and more prosperous.

Boss Ma really has a superior mindset.

After defeating eBay, they immediately took Taobao as Ali's top strategy to cultivate the domestic e-commerce market. This is not to make wedding dresses for other e-commerce websites, but to expand the territory with the attitude of the industry leader.

Boss Ma set the rules for domestic e-commerce, and made all e-commerce platforms revolve around Taobao. At that time, even if Paipai has the unrivaled traffic brought by QQ, so what?

The land of domestic e-commerce was cultivated by Taobao. Can Paipai cultivate other people's land better than the landlord's?

With Xu Liangjie's guidance, Zhou Buqi sorted out the big game of domestic e-commerce.

In terms of traffic, Friends.com is far inferior to QQ.

If you are fighting for traffic, Taobao is not an opponent of Paipai at all. Even in the previous life, there was no Friends.com, and Taobao was still looking for teeth all over the floor.

Why?

Because Taobao is the master of domestic e-commerce and has a sense of ownership.

Taobao is a scimitar of a fast horse, opening up frontiers and occupying new territories crazily; Paipai is following behind Taobao, trying to grab a piece of the territory that Taobao has laid down to survive.

It is clear at a glance whether it is superior or inferior.

Taobao is a higher-dimensional product. High-dimensional and low-dimensional products are naturally accurate.

When the domestic e-commerce territory is occupied by Taobao, online shopping has entered normal consumption, and there is no extra territory to expand... Taobao can only turn around and compete with other e-commerce platforms for the territory behind, and the high-dimensional halo will be will fade.

At that time, it was the stage when other e-commerce platforms challenged Taobao.

Zhou Buqi, with his foresight experience and Xu Liangjie's guidance, finally clarified the domestic e-commerce pattern, and heaved a long sigh of relief.

I feel more and more that Boss Ma is a character, and his horizons are really high.

Then, he has more confidence in this cooperation with Taobao.

"I've decided! Adopt Lao Xu's plan!"

Zhou Buqi slapped the table and made the final decision.

He Yang's face was not very good-looking, and he remained silent.

Wang Haoyang tentatively said: "Our request is somewhat excessive, and Ali may not be able to agree."

Zhou Buqi waved his hand, and said decisively: "No, I know Lao Ma well, and he will definitely agree."

"Even if you agree, it's a waste of time..."

"impossible!"

Zhou Buqi's response was very decisive. In his opinion, with Boss Ma's courage and ambition, this trivial matter is not a problem at all. As long as it conforms to his philosophy and corporate strategy, no matter how big the disagreement is, no matter how much money is spent, it can be shelved.

In this regard, Boss Zhou and Boss Ma have some similarities.

Xu Liangjie was very happy, it was not easy to press He Yang, so he said with a smile, "How do you arrange this?"

Zhou Buqi said in a deep voice: "Lao He, I will give you one month to negotiate with Ali. According to the request that Lao Xu just said, they must open Taobao's API. If you can't win this case within one month, you submit your resignation report!" "

In the meeting room, the atmosphere suddenly turned cold.

Everyone felt that the struggle between the two big bosses, He Yang and Xu Liangjie, aroused the dissatisfaction of Boss Zhou.

He Yang's expression didn't change, and he said calmly, "Okay, I accept."

Zhou Buqi said again: "Old Xu, you act now, build your own e-commerce channel, and then rewrite a set of online shopping recommendation algorithms based on the advertising distribution algorithm. After the cooperation with He Yang is reached, you can arrange people to help Taobao opens API. I will give you two months. On March 1st, I want a Taobao channel... No, this channel is called Taobao Youyou. On March 1st, Taobao Youyou will be launched on Moments! If you can’t do it, you submit it Resignation report!"

Xu Liangjie took a deep breath and gritted his teeth, "No problem! As long as the negotiation is reached, I promise to complete the task!"

I secretly groaned in my heart.

This Spring Festival, he can't go home to celebrate the New Year, he can only lead people to die in the company.

"On April 1st, release the news of Friends.com's open platform to the peers in the industry, so that they are prepared. On June 1st, the open platform will be officially launched! Cheng Binghao, is your CTO, this task is up to you, if you can't do it well... "

"If you can't do it well, I'll resign!"

"good!"

Zhou Buqi snorted coldly, slapped the table, got up and left.

In the office, no one else moved.

He Yang sighed, feeling a little bit bitter in his heart, but he still had a good manner, and said softly: "Everyone has seen the attitude of the boss, so we all go back and work hard, and all departments must cooperate well, don't think about it. That's fine, Everyone think about what happened today when you go back, and have a reflection, take it as a warning, let's end the meeting. Old Xu, let's talk?"

Xu Liangjie nodded, "I'll go to your office."