Top of the big era

In Ziwei Star, Xiaonei is a test base.

The launch of many new projects needs to be displayed here first, and try to promote it by taking advantage of the high inclusiveness and high acceptance of college students.

If a product cannot be promoted among college students, there is really no need to promote it vigorously.

From school music to school news, they are all experimental in nature.

Behind the school music is Weidian music.

Once the campus news business is sorted out, it will be promoted to a larger platform like Friends.com.

Unexpectedly, Guo Pengfei would play such tricks in the operation of the school news!

Using school news as a platform to attract more creators to post content here is the idea of ​​self-media!

Since we want to make news, it is inevitable to compete with the three major portals for the market.

But how to grab it?

It is indeed a very important direction to take the lively, bold and personalized route of self-media.

More importantly, this model is basically similar to the official account of Friends.com. If you really do it, you can use it as a foundation when you start your official account business online.

The reason why the official account of Friends.com is pushed again and again is because it is too complicated to do. This requires bringing together intellectuals and media professionals from all over the country to become the creators of official accounts.

But the problem is, these cultural people have a good income, so why work so hard to become a public account?

Some people will participate out of personal preference, or with the purpose of educating the public, which is fine.

But after all, it is a minority.

In order to attract more people to participate, it must be stimulated by money.

This is troublesome.

Many mobile applications in the mobile era, including WeChat official accounts, Douyin, Baijiahao, Qutoutiao, etc., can attract so many creators because they can provide high enough advertising dividends.

But not now.

In the mobile era, national products such as WeChat public accounts and Douyin have hundreds of millions of daily active users, which will generate huge, massive, and unimaginable advertising benefits.

But how many netizens are there now?

There are only 130 million Internet users nationwide.

Friends.com has done so well, with only about 12 million daily active users, and Xiaonei has less than 5 million.

More importantly, in the mobile era, users can hold their mobile phones and use their fragmented time to swipe a few messages when they have time, generating more advertising fees.

But in the PC era, users have to sit in front of the computer to generate advertising revenue. Everyone has to spare some time to surf the Internet, and there is no way to use the fragmented time.

Compared with the mobile era, the daily online time is not even 20%.

Therefore, from an economic point of view, being an official account of Youyou.com also has a lot of shackles.

There are too few advertising revenues, and even less is distributed to creators.

Those capable creators will not go out of their way to create a public account for the sake of advertising dividends of hundreds or thousands of dollars per month.

Unless it's a college student.

So Weizhiwang can do it, but the official account is very difficult.

There are two types of public accounts that are most popular: emotional and social. But these two themes are too superficial for college students, and it is difficult to write attractive articles without any life experience.

However, Guo Pengfei's suggestion about school news immediately opened Zhou Buqi's mind.

You can make full use of the resources of college students!

Do it tentatively on the school intranet first.

"Okay! That's a good idea!"

Zhou Buqi was a little excited and full of praise.

Guo Pengfei smiled and said, "Do you think it's okay? Then do it this way! But this is a big project, and it will be very complicated to do. It won't be effective after a year or so."

Zhou Buqi pondered for a while, and said, "Just doing news, it's too monotonous."

"ah?"

"We can relax the types of content sources. No matter how lively and interesting the news is, it is just news with a limited audience. With those 10 hot news, it can basically meet the reading needs of most people for news. This If the board wants to be successful, it must not only do news.”

"Why is your thinking always so thorough?" Guo Pengfei was surprised and said he couldn't understand.

Zhou Buqi waved his hand and said solemnly: "Stop complimenting me, listen, let me tell you my thoughts. The country has strict requirements on the management of news, and we need the approval of the Information Administration to produce news. Our school news is equivalent to News reposting is considered to be playing around the corner. In this regard, we must strengthen the review, and the content of the news must only state facts and not express opinions. If expressing opinions, they must not be contrary to mainstream opinions.”

"It's not necessary, is it?"

Guo Pengfei still has an ivory tower mentality and feels that his freedom of the press should not be restricted.

Zhou Buqi glared at him, "Pay attention to the positioning of Xiaonei! This is a platform for college students based in the capital and has a close cooperative relationship with the government! Can't you understand how much the country attaches importance to college students? Other things , Anything can be tolerated, plagiarism, piracy, infringement, it doesn’t matter, but the views must be mainstream, this is the most important.”

Guo Pengfei's face was not very good-looking, and he let out a muffled "hmm".

Zhou Buqi said again: "In addition, news that is not officially reported, no matter how big the event is, cannot be included in the 10 hot news."

Guo Pengfei sighed, weakly, "I see. But I think you're thinking too much. Everyone prefers news about gossip, people's livelihood, and college students. We've done news about major national events a few times. The number of readings has never exceeded one million. If you ask me to do it, I won’t do it.”

Zhou Buqi smiled and said: "Don't be downcast, the main reason is that the word 'news' is too sensitive and must be treated with caution. I'm talking about the 10 hot news on the right column, which is the facade of Xiaonei. There can be no mistakes. However, some self-media content in sub-channels can still tolerate some different opinions.”

Guo Pengfei said angrily: "Isn't that also a news sub-channel? Doesn't it also have the word 'news'?"

"Then change the name."

"ah?"

"As I said, college students don't have a high demand for news reading, and 10 hot news items are basically enough. For sub-channels, content with more themes is allowed, such as emotion, gossip, history, sports, technology, stocks... These fields are all right. Especially love stories, young people like this one the most. Letting college students share their love stories is also a commemoration of youth."

"I go!"

Guo Pengfei was a little devastated.

This project is even bigger!

According to the idea of ​​building the original news sub-channel, it is already a big project, and the business processes involved will be very complicated. This is good, Boss Zhou raised higher requirements.

Broaden the subject matter and expand from news to the content of the whole field.

This is a simple version of the original idea of ​​the official account of Friends.com and put it on the Xiaonei website...

Zhou Buqi said: "It is absolutely impossible for college students to write too complicated articles. But Xiaonei.com can appropriately relax supervision and tacitly allow some reprinting behaviors. For example, the articles in "Friends", "Story Club" and "Sprouting", students You can post it on your personal channel. For example, gossip news from some entertainment media can also be reposted.”

To put it bluntly, it is a reprint.

To put it bluntly, it is copying.

If people agree or disagree, they must reprint, and no reprint fee will be paid, and the original source of the article will not even be marked. In the Internet these days, there is no concept of copyright at all.

One of the early Internet companies in China counted as one, and they basically started by infringing intellectual property rights.

When everyone does it and Xiaonei does not, it must be Xiaonei who suffers.

Hidden Man is exactly right.

It's not because righteousness is stronger than evil, but when the power of evil is greater than that of righteousness, evil becomes righteous, and righteousness becomes evil.

Guo Pengfei could understand what he meant, and pondered: "It's okay to repost, but you can't repeat it a lot. There must be a plagiarism check mechanism. The first repost is allowed, but the follower can't."

Zhou Buqi said with a smile: "Yes, this can encourage college students to continuously dig out new content, instead of publishing repeated old content, which will affect the reading experience."

Guo Pengfei said: "This kind of content is not as time-sensitive as news, and it can not be sorted by time, but pushed in the form of information flow according to the law of uncertainty. I have a hunch that this will create A new form of reading."

Zhou Buqi helped him conclude, "In the past, people were looking for texts in reading. This model is for texts to find people. It is necessary to tag each college student through an algorithm mechanism, judge the content topics he likes, and then push relevant content to him. article."

Guo Pengfei frowned and said, "Wen looking for someone is to build an information cocoon. Isn't this solidifying the thinking of college students?"

Zhou Buqi said: "You will never be able to wake up a person who is pretending to be asleep. In this case, it is better to sell some sleeping pills and make him fall asleep happily."

Guo Pengfei opened his eyes wide with astonishment, as if he couldn't believe that this was what Boss Zhou said.

It’s fine if it’s for low-level users, but it’s for college students, and it represents the future of a country!

Isn't this evil?

In terms of Xiaonei's values, not only should they not sell sleeping pills, but they should try their best to wake up the drowsy students.

Zhou Buqi shook his head and said, "Solid thinking is better than no thinking. The former is a human being, while the latter is a lamb. How many college students can read on the current university campus? According to statistics, domestic college students only read three books a year on average. In this book, most people play games on the Internet when they are not dealing with exams. If there is a new reading mode that can bring them back to reading from games, it will be of great merit.”

"Um……"

"Any class is divided into 20 and 8, and the college student group is the same. For the 20% of outstanding college students, we have Weibo, which can provide them with the most professional and high-quality content. The remaining 80% of college students, if Being able to come to the new channel to read some articles that are easy to understand and conform to public perception is considered a great achievement of Xiaonei."

Guo Pengfei accepted this reason and sighed, "Yes, it is impossible for Xiaonei to train every college student to be an excellent talent. Reading is a deep brain activity, while watching TV dramas and playing games are superficial activities. The Internet can promote an era of universal reading, and this is the great significance."

Zhou Buqi breathed a sigh of relief, "It's good that you can understand."

"You haven't said yet, has this new channel changed its name to the Xiaonei official account?"

"No."

"what is that?"

"How about Toutiao? This is a domain name I registered before."

"Oh, that's alright."