Top of the big era

Robert Egger seemed hesitant, neither thoughtful nor pushy.

ESPN has advantages and disadvantages.

The advantage is its accumulated brand and user viewing habits established over the past many years. The disadvantage is that its TV assets are too large, making the transition to streaming media very difficult.

Disney’s concerns cannot be overstated.

Zhou Buqi wants to invest in ESPN on a small scale, mainly because he wants to get involved and see the various operational details of sports event broadcasting. If it's difficult, stay away from it. If it's easy, you'll inevitably be pulled out to do it alone in the future.

After being exposed to this hacking incident, Zhou Buqi had passed a major level.

Together with my wife and children, I went on vacation to Australia in the southern hemisphere.

Every day, sunshine, beach, blue sky, sea, yachts, beauties... China, Japan and South Korea have sent idol visiting groups composed of several beautiful girls to come to express their condolences and give some blood to Boss Zhou, maybe even one. Double kill.

After you sing, I will appear on stage, batch after batch.

Even Zhou Nan couldn't stand it and said to his sister-in-law Wang Langli: "My brother is good at everything, but he is a bit romantic."

On the other hand, Wang Langli, who was two years younger than her, was very generous and pursed her lips and said, "I can accept it."

Zhou Nan got along very well with her, so she said with a smile: "It's okay, I told my brother that I won't leave you in the cold!"

Sure enough, at Zhou Nan's suggestion, Zhou Buqi brought Wang Langli back to China to attend the Wuzhen Internet Conference half a month later.

When Lao Zhang saw him, his first words were: "Where have you been? You're tanned!"

Zhou Buqi smiled and said, "It's wheat-colored, right?"

Zhang Chaoyang did not answer the question and whispered: "Have you seen Lao Ma?"

"No, what's wrong?"

"He regards himself as the master of this conference, which is really impressive."

"What's weird about this? This is not far from Ali's headquarters. This is his territory."

Zhou Buqi had no intention of competing for the limelight.

Seeing that he wanted to keep a low profile, Zhang Chaoyang knew what he was doing and pulled him with a smile, "Then just follow me. After attending two symposiums, we will retreat. Give them all the opportunities to shine."

Zhou Buqi said amusedly: "Aren't you going to steal the spotlight?"

Zhang Chaoyang shook his head and sighed, "I can't even grab it."

"Huh?" Zhou Buqi was a little surprised, "What kind of shock have you received?"

Zhang Chaoyang said truthfully: "The copyright competition in China is getting more and more intense now. iQiyi, Youku and Penguin Video, these three companies are all crazy. They would rather lose billions a year to grab the copyright. "

Zhou Buqi was very surprised, "Didn't you say that you have reached some kind of purchasing alliance? It's just to prevent vicious bidding."

"We have reached an alliance." Zhang Chaoyang nodded, "It can't compete. At the same price, others are more willing to sell to Youku, iQiyi or something like that."

The domestic streaming media industry plays a different role than overseas.

In China, the main one is the buyout system.

In foreign countries, as the streaming media industry gets better and better, copyright holders are paying more and more attention to streaming media copyrights, and they only rent content copyrights and do not sell them.

Like the streaming rights to a new movie.

Domestic purchase prices have already reached a price alliance secretly.

Price alliances actually violated monopoly laws, but Internet companies didn't care. They were just skirting around in a sneaky way, and industry practices became established. For a new movie, the buyout price for the streaming rights will not exceed one-tenth of the box office of the movie.

In other words, if the box office is 100 million, the price of the streaming media copyright is 10 million; if the box office is 200 million, you can buy it out for 20 million yuan.

But some movies have very high box office, 500 million, 1 billion, 2 billion, and a tenth of the copyright buyout price is too high.

Therefore, there is also a capping mechanism, which is up to 50 million.

Regardless of the billions in box office, the buyout price for streaming media rights is capped at 50 million yuan.

It is different abroad. Price alliances are not allowed to exist, and it is pure bidding. It’s not surprising that for a popular blockbuster, the streaming rights can fetch US$20 million, US$50 million, US$100 million, or US$200 million. And it's not a permanent buyout price, but a 5-year or 10-year authorization price.

Therefore, from a copyright perspective, domestic video websites have a great cost advantage.

Zhou Buqi said with a smile: "There is a price alliance for copyrights and a buyout system, which is friendly enough for streaming media platforms."

Zhang Chaoyang shook his head, "There are just too many people in China. There are advantages and disadvantages to having more people. The domestic copyright price is indeed lower than that abroad, but the broadband fee is much higher than that in China. Domestic streaming media platforms, broadband fees The expenses are not less than the copyright expenses. Isn’t the live broadcast industry very hot now? Those live broadcast platforms spend huge sums of money to sign famous anchors, which is not even 25% of the total cost. The bulk of expenses are server and broadband fees, especially broadband fees.”

Zhou Buqi smiled and said, "I told you a long time ago, don't try it easily until the broadband fee is significantly reduced."

Zhang Chaoyang said: "Not only is the broadband fee high, but there is also the problem of network incompatibility of operators. This really adds huge additional expenses to the application service provider. Isn't Changyou's game the same? The three networks are not integrated, and how many products have been created? trouble?"

"Um."

Zhou Buqi nodded. He didn't have much video business in China, so he didn't have a deep experience in this aspect.

But Changyou got into a lot of trouble for this.

For example, if a player's broadband is from China Unicom, it will be difficult for him to play on the China Telecom service; if the player's broadband is from China Telecom, it will be difficult for him to play on the mobile service.

In order to allow players to have a better gaming experience, game manufacturers have to open three types of server groups in a region at the same time, one dedicated to serving China Unicom users, one dedicated to serving mobile users, and one dedicated to serving telecom users.

In fact, what can be done by one server group and one team, game manufacturers must operate three groups at the same time.

This is actually a technical issue.

The operator’s network docking and data transmission contact technology.

There is a huge weakness in this aspect in the country.

There are more network operators in the United States, as many as a dozen large and small. However, when operating games, there is no need to separate servers at the operator level, and there is no need to have dedicated Verizon servers, T-Mobile servers, AT\u0026T servers, Sprint servers, etc.

The Internet is connected to each other. Even if the player subscribes to Sprint's network and the game manufacturer uses the broadband provided by the operator Verizon, the two parties can be perfectly connected.

For game manufacturers, one team and one server group can handle everything in one region.

Coupled with the fact that domestic broadband fees are more expensive than those abroad, the monopoly operators do not give in, and they are not allowed to privately connect to the international Internet... Taken together, the total domestic broadband expenses are basically five times that of developed countries in Europe and the United States. Even if the fees were later reduced and the three networks were nominally interconnected, the cost would still be three times that of foreign countries.

This has caused huge difficulties to the development of domestic video streaming and live broadcast industries.

Lao Zhang fell into such a dilemma.

Although domestic film and television copyright prices are much lower than those abroad, and there is a forced buyout mechanism with overlord clauses, it is still impossible for video streaming platforms to make money. Firstly, there are few genuine users and the subscription fee is too low. Secondly, the cost of infrastructure that needs to be laid out and constructed is too high, and the broadband operating fee is too high.

Zhang Chaoyang said: "Originally I wanted to do the live broadcast business, but when I checked, I was really shocked. This cost is even greater than streaming media. The peak live broadcast platform with one million people online has a bandwidth of 1.5T-2T. Who can afford this? Isn’t it just a waste of investors’ money?”

Zhou Buqi smiled and said: "That's why I don't do film and television streaming and live broadcasting. I have warned you a long time ago."

"It looks beautiful!" Zhang Chaoyang looked up to the sky and sighed, "The Peacock you built in the United States was so successful. How many members do you have? 100 million, right? The market value of Ziweixing Global is already US$250 billion. Compared with Ziweixing It’s almost there, it’s really scary.”