Top of the big era

Chapter 3150 Film + Music

During this period, Zhou Buqi’s main work has been in the field of streaming media.

The conference call in the evening was still related to streaming media.

This is a meeting with the executives of Ziweixing Global.

First, I will introduce the latest situation of Peacock. The number of paying users has reached 18.2 million, and it will break the 20 million mark within this week!

This growth rate is so fast, it is simply a miracle.

Of course, behind this miracle, Apple’s contribution is not small.

Recently, two popular companies have emerged due to hacker incidents.

One is Apple, which is criticized by the public because they have violated the rights of female celebrities and refuse to compensate; the other is MSI Global, which is highly praised by the public because they protect and actively defend the rights of female celebrities and are not afraid of power. Go against Apple.

Thanks to this, Peacock's popularity has also increased significantly, and new users are pouring in rapidly.

However, tonight's conference call will not mainly discuss Peacock, the film and television streaming product.

But music streaming.

After the success of Peacock, this gave the management of Ziweixing Global great confidence.

He also further realized the importance of Boss Zhou’s strategic decision-making.

Abandon the traditional DVD market and fully intervene in the streaming media market.

Now the effect has been shown. With the current nearly 20 million paying members and 20 million free users alone, it can bring the company a stable income of 260 million to 280 million US dollars every month, which has almost caught up. Past DVD market revenue.

Streaming media is far less harmful to film and television content than selling disposable DVDs, and is more sustainable.

The correctness of the layout of streaming media has made everyone at Ziweixing Global feel the benefits of streaming media, especially MGM Films, which has just signed a contract with Netflix, with a total value of US$6.2 billion in the next five years, which will increase year by year. Library's licensing contract made everyone almost breathless.

Affected by this good news, Purple Star Global's share price soared 28%, and its market value soared from US$169.5 billion to US$216.9 billion!

Who dares to challenge Boss Zhou’s decision?

Hurry up and agree!

Even Jason Kilar thought so, so under internal calls, they wanted to create a new streaming product-music streaming.

Purple Star Global owns a record giant - EMI Records.

This was also a record company that was on the verge of bankruptcy that Boss Zhou had to acquire against all objections. A few years later, the value of EMI Records finally became apparent in the Internet era. Now all EMI songs are licensed to Spotify.

However, there are not as many exclusive authorizations for music copyrights as there are for film and television copyrights.

In this case, why not make your own music streaming product?

Jason Kilar is also very radical about this, "I think we need to do this. Most of EMI's music does not have an exclusive licensing agreement. Rather than licensing it to other music streaming platforms, it is better for us to do it ourselves."

Zhou Buqi said: "But you have to know that music is not as good as film and television. Film and television streaming media can make money, but the money-making attributes of music streaming media are too low. Most of the copyright revenue from film and television belongs to the copyright company. Half of the copyright revenue from music is When it comes to musicians, it’s fundamentally different.”

"That's a sharp observation."

Jason Kilar must admit the big boss’s foresight.

Zhou Buqi said: "The profit effect of music streaming media is far less than that of film and television streaming media. With Peacock's current development momentum, I estimate that in three years, Peacock's annual revenue will exceed 20 billion US dollars, and its profits will reach 10 billion US dollars." . The same cannot be said for music. Most of the income is distributed to musicians, and the remaining part is required to maintain the operation of the platform, and it is difficult to generate much benefit. "

Jason Kilar nodded, "That's true, there are such concerns."

This was a conference call, and there was no need to show his face. Zhou Buqi was more unrestrained. He held Sister Bao in his arms and said to the hands-free phone on the table in the distance: "Those who do music streaming are all Internet companies. They lack If we have money, we can continue to raise funds. If we are short of money, we can continue to find funds from the capital market. This is not possible for Ziweixing Global. We can only use our own funds.”

Jason Kilar said: "If we don't consider the individual business, we may be able to consider this issue from a strategic level."

"oh?"

"If we have our own music streaming business, it can complement the film and television streaming business. Now, Peacock charges US$6.99 per month. If the music streaming product is priced at US$3.99 per month, we can launch it. A unified premium membership can be had for $9.99.”

"Huh? Why does it sound so familiar?"

Zhou Buqi seems to have heard someone mention it.

Jason Kilar laughed: "Amazon is doing film and television and music streaming at the same time. This is their thinking."

Zhou Buqi held Bao Shan, who was a little nervous and dared not speak, in his arms. He buried his head in breastfeeding and said with a smile, "Yes, it's Amazon! Apple will also have such a strategic design in the future, with 'film and television + music' Great members, promote and support each other.”

"Actually, ten years ago, when I was working at Amazon and building a membership system for Amazon, I had a similar plan to introduce film and television and music content at the same time to improve the competitiveness of membership services. Compared with the income of traditional businesses, membership business can provide the most stable cash flow, which is the biggest advantage."

Jason Kilar is bragging about his past achievements at Amazon again.

Zhou Buqi said: "We still have to be cautious."

Jason Kilar said: "Neither Amazon nor Apple has a music company. Their music copyrights are purchased from record companies. We are different. We have EMI! EMI will not change its previous plan to authorize external streaming platforms, but will only supply its own music platform in addition. It is equivalent to adding one more channel and making more money. Amazon and Apple can do it, so there is no reason why we can't do it."

Zhou Buqi stated that he did not object to EMI launching a self-operated music streaming platform.

But don't worry.

Let's make Peacock first.

Stabilize this business first.

As for music streaming, don't be too anxious, consider it a year later!

Spotify's profitability is not as good as Netflix's, but its loss-making ability is stronger than Netflix's.

In overseas markets, music streaming is much more difficult than film and television streaming; it is different in China, where music products are easier than film and television products. (Note)

Wait and see.

Let's see what the market trend will be next year.

Spotify's current business and industry position are still unstable, far from being comparable to Netflix. Launching a self-operated music streaming platform at this time will easily affect Spotify's performance and survival.

But Jason Kilar is right.

The "film + music" membership system can more effectively promote the development of both businesses at the same time. This can even reduce the share of music business in the membership through internal related transactions, and transfer all the income to the film and television platform... From the perspective of Ziweixing Global, it's the same from left to right.

However, half of the income of the music platform must be distributed to musicians.

In other words, the structural design of the membership can transfer the income of musicians to the film and television platform, which is equivalent to using the income of musicians to subsidize the film and television platform, and putting the income of musicians into their own pockets.

This kind of thing is what Hollywood is best at.

The conference call was over.

Aunt Xue knocked on the door a few times, pushed open the crack, stuck her head in, and whispered, "Are you busy?"

Zhou Buqi smiled and waved at her, "Just finished."

Xue Baoshan in his arms was a little hasty, and quickly stood up, carrying Aunt Xue on her back, pulled up the straps of her nightgown, and simply adjusted her collar. With a red face and a little embarrassment, she hurriedly said, "Then you guys chat, I'll go back to the room to see the baby."

I don't know when Baoshan started to avoid the habit.

Whenever Zhou Buqi and Aunt Xue were alone together, she would leave immediately and give the space to the two of them.

I don't know what she was avoiding.