Top of the big era

When Musk makes rockets, his technology marketing is actually not the product and the brand of the company SpaceX, but himself.

This style is too high.

It's more high-end than some of Tesla's marketing tactics.

For example, if you are making a robot, even if it is poorly done and you haven’t even built a model machine in the laboratory, it doesn’t matter. Just show off the product first! First use a real person to imitate the appearance of a robot, bringing a technological imagination to the public and producing a huge marketing effect.

The marketing value brought by this kind of technological marketing is enough to offset the scientific research investment of many products.

With similar strategies, technology companies in Silicon Valley are too rigid, or they are too desperate to save face and do not want to learn at all. On the other hand, domestic technology companies are more pragmatic and are aware of the power of Musk's technology-to-marketing thinking.

After that, technology marketing has almost become the most important marketing strategy in technology companies. Regardless of whether many products are good or not, whether they are successful or not, and whether they can be applied and implemented, they must be marketed first!

“Technology marketing can mobilize many free media resources in society, allowing them to spontaneously promote us for free out of curiosity and longing for technology. The traditional marketing model is to spend money on advertising, which will undoubtedly increase the cost. greatly increased.”

Zhou Buqi actually enjoys the ridiculously high marketing costs here in the United States, which can make him a lot of money.

But if he had to spend his own money on marketing, it would be really painful to write a check.

Musk's technology marketing is the ultimate embodiment of Internet thinking. It is point-to-point and more in line with the first law of physics.

Kurian said frankly: "I don't know much about this. I still need to study more after I go back. If necessary, I can replace a new vice president of marketing."

Zhou Buqi nodded, "Yes, the past marketing thinking was too wasteful. Ziweixing International is a technology company. We have many technology products and scientific research projects. Many projects have not even been produced in laboratories and are not disclosed to the outside world. What we know is gone, and scientific research funds are wasted. If we can express some fantastic concepts and exciting technological future, we can continue to attract the attention and cheers of the outside world. Now is the era of science and technology. , What the whole people admire most is technology.”

"Um."

"For example, I read an email and it said that Ziweiyun has completed a global atomic clock architecture time synchronization system."

"Yes, this is a big project." Kurian was very proud. "It is a super big project. Currently, only Ziweiyun in the world has completed such an architectural layout. This can provide more opportunities for Ziweiyun's global operations and big data processing. Great collaborative guarantee.”

Zhou Buqi said: "So, you have to publicize it! It's just like work in the workplace. No matter how much work you do, if your leader doesn't know, how can he give you a promotion and a salary increase?"

Kurian said "ha", feeling that this metaphor was a bit embarrassing.

Because that's what he does.

Indians are better at this kind of thing than Chinese.

Many Chinese-Americans are too introverted and cannot "speak". They have done a lot of work but cannot express it, which makes many of their jobs unknown. If their superiors don't know about it, it will naturally be difficult for them to get promotions and salary increases.

Indians are different, they are all very good at expressing themselves.

No need for false exaggeration.

With the work ability of Indians, they only need to honestly express their contribution to the company and what achievements they have made, which is enough for this group to rise step by step in the workplace.

Zhou Buqi said: "This is not a bad thing. If you want to get fair and just treatment, you must first express your pursuit of fairness and justice. If you are silent there, who knows you don't care?"

Kurian coughed and said sternly: "There are some employees who are best at reporting and being eloquent. Although their work ability is only three points, they seem to have a tenth level. When they are promoted and rated, it is easy for something to happen. Unnecessary promotion mistakes. We should try to avoid this kind of thing. In contrast, when we promote people, we should give priority to the hard-working Chinese and Indian groups.

Zhou Buqi waved his hand and ignored this kind of personnel management in the company. "The external marketing of a company is like the struggle of employees in the workplace. Our own efforts are very important, and at the same time, we must let the outside world know our efforts!"

Kurian said solemnly: "This is indeed the truth. The past marketing concepts...including mine, were too rigid, not flexible enough, and lacked understanding of new marketing ideas in the Internet and social media era."

Zhou Buqi said: "So after you go back, you will introduce Ziweiyun's global synchronization system engineering based on the concept of 'atomic clock', and use Yahoo news or some social media news feeds."

"The IT engineering application of atomic clocks is actually not new. As early as four years ago, Google's self-developed database had already applied this architecture to achieve global database synchronization."

Kurian is still a bit too practical.

Zhou Buqi said: "Even if Google has realized it long ago, so what? Google makes database products, and we use Ziwei Cloud. Our architecture is larger and covers more product sources. Isn't it worthy of praise? ?”

"That too."

Kurian nodded.

Zhou Buqi said with a smile: "I didn't know what 'atomic clock' meant before, but after I looked it up, I was shocked. What a good marketing concept this is. People at Google are engaged in technology research and development every day, and they don't understand. We have to seize this opportunity! It’s best to let the whole world think that we are the company with the highest technical level in this field.”

"Atomic clock" is actually a concept in physics. It is a clock device developed by scientists in order to explore the nature of the universe, which can achieve cosmic-level time synchronization.

This discovery also won the Nobel Prize in Physics.

Later, this concept of physics was introduced into the IT field.

Many large Internet companies operate globally, which requires global data synchronization... Once synchronization is not timely, it may lead to information errors, data errors, and even the collapse of the entire system. Especially in online financial systems, time synchronization is very important. Money spent by swiping cards in the United States must be deducted in the United Kingdom as soon as possible, otherwise loopholes may easily appear and lead to huge losses.

Kurian leads Ziweiyun and has self-developed a complete synchronization system based on the atomic clock architecture, which has been fully implemented on Ziweiyun.

All users who use Ziwei Cloud services can enjoy such top-level technical services.

Isn’t this worthy of publicity?

In particular, the "atomic clock" involves the universe, astrophysics, atomic structure, Nobel Prize, and cross-border applications in the Internet industry, etc. This is an important implementation of human beings' basic natural science towards market application products. This further It elaborates on the great significance of natural science to modern human civilization and people's daily life.

Kurian said thoughtfully: "Technology marketing is to build the public's belief in technology in Ziweixing International, and to continuously satisfy their expectations, curiosity and interest in technology products through technology products. It is like going to Mars. It seems that it doesn’t matter whether we can actually go; what’s important is that it increases the buzz and continued attention from the outside world.”

Zhou Buqi said: "Yes, attention is influence. Sometimes when I look at Google, I find it funny. It is really a product of the previous era. Google's technology is number one in the world, but this is just the consensus in the industry. Who knows from the outside world? ? The outside world thinks that the technical levels of big technology companies are similar!"

Kurian said with a smile: "Perhaps more people think that Ziweixing International's technology is better than Google's, because we used AI products to plan Go activities, which really caused a sensation around the world. There are also AI music concerts, although the music We have been criticized, but the public opinion effect is very strong, and everyone realizes that we are a powerful technology company. "

"Yes, that's what it means."

If Zhou Buqi wants to appoint him as the next CEO, he must be allowed to establish a new set of scientific research concepts. He cannot lead a company with the concepts of a scientific man.

Not like Larry Page.

Larry Page is a technology person, but he is also too much a technology person.

A technology person cannot be a CEO well.