Top of the big era

Zhang Yiming's wedding leave was only three days.

Time is short.

It's not good for Zhou Buqi to make any big moves during this period. We have to wait until he comes back to discuss the matter.

Had a meal at noon.

Zhou Buqi returned to the headquarters campus and first went to Jieyu Media, where Xu Baihui was having a meeting.

After the meeting, he appeared with a glowing face.

Zhou Buqi had been waiting in her office for more than ten minutes. When he saw her, he smiled and said, "What good thing is this? Is the movie a big hit?"

"It's not the movie, it's the music."

Xu Baihui rolled her hair around her ears.

"music?"

Zhou Buqi immediately remembered a report he saw early this morning, from Weidian Music. It is said that in the past fiscal year, Weidian Music suffered an astonishingly huge loss, reaching 550 million yuan.

There is a long way to go to pay for music in the country.

One of the very important reasons is infringement.

There are still many music products on the Internet that are stealing music copyrights, so much so that Weidian Music, QQ Music, Ocean Music, Jieyu Media and many record companies have joined forces to establish the "Digital Music Rights Protection Alliance" to protect music copyright.

The effect is still very poor.

For this kind of thing, the state must come forward and use legal means to make the strongest voice.

Xu Baihui said with a smile: "Isn't this year's sixth season of "The Voice" finished airing? The effect is not bad, so we will start talking about the music copyright for the seventh season next year. If the negotiation is completed, how much do you think it will be?"

"Music rights to The Voice Season 6?"

"Yes, it's the copyright of the contestants' cover songs."

"It's got to be a few million, right?"

"You can do it!"

Xu Baihui rolled her eyes, thinking he was joking.

Zhou Buqi didn't know clearly, "Is it missing?"

Xu Baihui hummed: "It's too little. The copyright for the sixth season that just ended was sold for 35 million! For the seventh season next year, the copyright will reach 48 million!"

Zhou Buqi was surprised, "It's so expensive? Isn't this a cover copyright? Just some unknown contestants singing it, how good can it be? And isn't music infringement very serious now, which will cause a lot of harm to the copyright owner?" If there is a loss, who would spend so much money to grab the copyright?”

"You!"

Xu Baihui smiled.

"What?" Zhou Buqi noticed a black line on his forehead and then reacted, "Slightly click on the music?"

Xu Baihui smiled and said: "Yes, it's Weidian Music. The bidding was successful. It beat QQ Music, which bid 42 million, and got the exclusive broadcasting rights at a price of 48 million. In the sixth quarter of this year, Weidian Music failed the competition. , was purchased exclusively by QQ Music for 35 million, and they are probably motivated by this, so they will spend a lot of money on the seventh season next year.”

Zhou Buqi twitched his lips, "I read a financial report this morning. Weidian Music lost more than 500 million in the past fiscal year!"

"Almost!" Xu Baihui waved her hand, wearing a dark women's suit and black high-heeled shoes, she really looked like a strong woman, "It cost me a lot!"

"you?"

"Copyright, exclusive copyright is expensive!"

"Isn't it said that the infringement is serious?"

"Yes, but everyone thinks it is short-term. Now everyone has spread the word, saying that the country will definitely take heavy measures to manage copyrights, mainly film and television copyrights and music copyrights. Copyright prices have skyrocketed long ago." Xu Baihui It can be said that he is the biggest profiteer. I am very happy when I mention this. "Actually, it has spread since last year, and then major music companies have begun to buy music copyrights in the market, and the copyright prices have been increased. It’s really normal for a song to cost hundreds of thousands or millions of royalties.”

The domestic copyright market is still not mature enough.

Domestic music copyrights are all bought out. A song costs hundreds of thousands or millions, which means that the copyright company buys out the copyright of the song.

Several major international record giants mainly use contract licensing systems.

For example, Taylor Swift's songs do not belong to Universal Records. She only cooperates with Universal Records and authorizes the copyright of her songs for 10 years to be operated by Universal Records. However, domestic creators generally lack the right to speak, and they are also afraid of poverty. Finally, some people are willing to pay for their own things. How can they care about so much? If they can sell them at a high price, they will sell them as soon as possible.

It can be said that 99% of music copyrights in Chinese music are in the hands of copyright companies under the buyout system.

The biggest beneficiaries are mainly two companies.

One is Lantianyue Records, a subsidiary of Jieyu Media; the other is Weifanfan Records, whose core product is called Weidian Music, which is affiliated with Ziweixing.

As early as 2008, Zhou Buqi had given instructions.

We should actively purchase various film, television and music copyrights.

Copyrights were so cheap at that time.

Especially for music copyright, many music copyrights only cost a few hundred yuan. Packing all the songs of a singer may cost tens of thousands of yuan. If it is a well-known first-line singer, the price will not be too high, and the price of a famous song will not exceed 5 million. If you package all the songs of a first-line singer, you can get it for 20 to 30 million.

During that period of time, Jieyu Media was on a crazy shopping spree. Some even packaged and bought other people's record companies. They bought seven or eight such record companies alone.

It was not until last year that the music market finally received good news.

Copyright is taken seriously.

Major giants have entered the market one after another, but it is already too late. The price of music copyright has skyrocketed. The price of the copyright of a famous work has reached 50 million... But even if you are willing to pay 50 million, it is already priceless. .

Most of the old songs have long been scavenged by Jieyu Media.

Everyone can only aim at new songs and then drive up the price all the way, with no one willing to give in. Even the copyrights of songs covered by students on "The Voice" can be sold for tens of millions.

Xu Baihui said: "'The Voice' is nothing. As you said, these are all songs sung by students. They are not very popular and their long-term dissemination is not strong. "I Am a Singer" is not. It’s the same. This is the top music feast in the country. What do you think the copyright fee will be for the fourth season of “I Am a Singer” next year?”

"Is it over 100 million?"

Zhou Buqi has realized the power of copyright.

Xu Baihui smiled and said: "150 million. QQ Music originally said they would pay 165 million, but I didn't agree and sold it to Weidian Music. Now the number of users of Weidian Music has exceeded QQ Music, and copyright is the most important competition. Factor. I can't sell such an important copyright to QQ Music for more than 10 million, right? The music copyright of "I Am a Singer" is too popular and long-term, and the music copyright of "The Voice" is too popular. The copyright can be transferred to QQ Music, but "I Am a Singer" cannot be transferred."

"I Am a Singer" is also a music program planned by Boss Zhou. It is produced by Jieyu Media and cooperates with Capital TV.

It can be said to be the most popular music program in China.

It is even more popular than "The Voice", another music program produced by Jieyu Media.

No wonder Weidian Music loses five or six billion a year. All the money is given to Jieyu Media.

Zhou Buqi asked: "Do you still want to share the royalties with the singers?"

"It doesn't matter, it all belongs to me!" Xu Baihui was very straightforward in this regard and snorted, "I invited them to sing, and it cost a lot of money. Some singers charge an appearance fee for one performance. It has reached 3 million, and it can earn tens of millions in one season. I also provide a platform to help them become popular, how can they still share the copyright? All copyrights and profits belong to Party A!"

Zhou Buqi said: "China is still too unfriendly to creators and lacks respect."

Xu Baihui said indifferently: "This is the norm in the industry, and it's not my fault. Domestic opinions are all based on the overall situation, and the protection of individual rights and interests is not enough. It is the same in all walks of life."

Zhou Buqi pondered for a moment, and then said slowly: "Entertainment stars make a lot of money. If they lose part of their rights, it will not affect their wealthy lives. The same cannot be said for ordinary people. The damaged part may have an impact on their lives." Quality will have a big impact.”

Xu Baihui smiled and said: "I am a new little planner who can earn 7,000 yuan a month, and the work is easy. It is different from Ziweixing. I have a high school classmate, a man, who worked at Ziweixing before. I resigned from my job at Ziweixing a few months ago and went back to my hometown to open a store.”

"Why?"

"I'm under a lot of pressure at work. He said his hair is falling out, and it's not hard enough anymore, and the length has become shorter... I don't understand either. You men are so weird. What about you? Are you like this too?"

"Go aside!"