Top of the big era

"What? Jingtao is not enough?" Zhou Buqi thought he was exaggerating. "In the past year, Jingtao's procurement budget has been cut by more than half, and there is still 18 billion yuan. Jingtao also plans blind box gift packages. The event is very popular in Japan..."

Lei Jun interrupted him, "No, no, I know that Jingtao is doing very well in Japan and has become a role model in the domestic e-commerce industry. Many e-commerce companies that cannot succeed in China want to learn from Jingtao and go abroad. Doing it."

"That's a good thing!" Zhou Buqi was very happy, "These are all overseas channels."

In the era of mobile Internet, the domestic Internet industry has become unprecedentedly powerful. In addition to maintaining a huge advantage in technology, Silicon Valley is crushed by domestic Internet companies in almost all other aspects.

There are many projects that cannot be carried out at home. When I go abroad to see... Oh, foreign countries are just flowers in the greenhouse. You can pick whatever you want.

For example, Cheetah Mobile makes security products.

In my previous life, I was completely beaten by 360 in the domestic market. I couldn't survive anymore, so I went abroad. Then I was surprised to find that foreign security products were incredibly low-end.

One of Cheetah's products is designed to be more beautiful. When you click on a tab bar, the cursor will slide to both sides like water waves, which will be very attractive.

This feature is actually useless and very complicated to implement.

But Cheetah Mobile really spent 2 months solving this problem.

What are competitors doing?

Mobile Apps need to be adapted to different brands and models of mobile phones, even if these mobile phones all use Android systems.

If you want the software to run perfectly, you must coordinate the software and hardware. The Android system alone is not enough, it must also comply with the components used in the mobile phone. Many bugs do not come from the software level, but from incompatibility with hardware.

A competitor discovered that a mobile phone had adaptation problems and many bugs.

what to do?

According to domestic logic, it must be modified as soon as possible to get rid of the bug.

Their approach is to first look at the sales volume of this mobile phone and find that the market share is very low. Then forget it and directly block this brand of mobile phones to save time, effort and labor.

Done, problem solved.

Similar cases abound. The design of Apps abroad is all rough-lined, and a product team may only have 5 people. The design of Apps in China is all embroidery-level, with a large team of 200 people working on it carefully, and it is Working overtime and working hard for a long time. This allows domestic apps to have unimaginable competitiveness in overseas markets as long as they operate the market properly.

On the major App lists around the world, no matter what system, type, or region, there will definitely be several domestically produced Apps in the top 20.

They can no longer survive at home and want to go abroad to enjoy the good food and drink.

If there are no domestic apps on a certain list, it can only mean one thing, that is, there is no profit in this list. If you can’t make money, no one will care about it.

It was like this in the previous life, and it is even more like this in this life.

The power of role models is endless.

Zhou Buqi has become a powerful role model in the domestic Internet industry, and his success in overseas markets has set a huge demonstration effect.

It is very difficult to go to overseas markets and compete with some top apps.

If we make some low- to medium-level apps, domestic Internet teams can be extremely competitive.

Lei Jun did not have the foresight and was not very confident. All his confidence came from his trust in Zhou Buqi, "What about you? I only believe in your channels."

Zhou Buqi said: "Take your time, what are you in a hurry? The Jingtao stall has been set up, and the business model of purchasing from domestic sources and selling in Japan has also been established. However, now all the products sold on Jingtao are some Gadgets. If you want to sell some things like hair dryers, microwave ovens, trip recorders, etc., you still need Xiaomi to coordinate, do a good job in product design, and control product quality."

Lei Jun said worriedly: "Japanese electronic products are very powerful."

Zhou Buqi said nonchalantly: "That's all in the past! The place where iPhone accounts for the highest share in the world is not the United States, but Japan. There are also TVs, and Samsung TVs have also swept the Japanese market. In the computer industry, Japanese companies are even worse. Yang Yuanqing told me some time ago that Lenovo seems to be going to Japan to acquire the computer businesses of Sony and Kyocera. Times have changed, and the Japanese electronics industry is also transforming and developing upstream. Market operations However, we can only tackle key technologies and develop some spare parts to sell to companies with better brands and better understanding of the market.”

Just like the mobile phone and computer industries.

Today's high-end mobile phones and computers must be inseparable from Japanese components, but Japanese brand mobile phones and computers are no longer popular in the market. In the past, computer and mobile phone companies have all transformed into producing accessories and sold them to computer and mobile phone companies whose brands have gained market recognition.

Lei Jun laughed and said: "Just make something and compete with Apple and Samsung?"

Zhou Buqi said very strangely: "From a product point of view, Xiaomi mobile phones are much worse than Samsung mobile phones? How many years has Samsung been making mobile phones, and how many years has Xiaomi been established?"

"Well……"

It was difficult for Lei Jun to refute.

Zhou Buqi said: "Today's electronic products are basically not too bad. Even if the quality is not very good, it will not be a problem for three to five years. The most critical factor is the design and pricing of the product. The design must be new, It must meet the aesthetics of consumers; the price must be low and it must be industry competitive. These are the biggest advantages of the country.”

Lei Jun asked: "What are the advantages of design?"

Zhou Buqi said: "Imitate, as long as you don't copy too much and cause infringement. Also, how low is the cost of testing in China? Whether it is making apps or electronic products, when different design solutions are not sure, just arrange them We should combine all possibilities and then test them within a certain range. The product with the best test results will be the final solution."

Lei Jun laughed, "You are thinking like an engineer."

Zhou Buqi said: "The domestic design industry has not developed yet, and excellent designers have not yet been trained. Then we have to make some strategic adjustments based on the national conditions."

"Well, that's the truth."

Lei Jun felt that he had learned a trick.

Xiaomi will have to follow up in the future.

For example, make an app with a small button.

Is this button designed to be round, oval, square or rectangular?

If you don’t have a top designer to provide inspiration, just do testing.

Do all four plans!

Then look at the background data.

The one with the most beautiful data and the most clicks is the one that users like the most. After 4-5 product iterations, the design plan for this button has been finalized.

Domestic App design basically adopts this idea.

So we can design the best products that are most popular with users.

Foreign countries do not have such advantages.

Just to design an inconspicuous little button, it is necessary to iterate the product 4-5 times. Is it worth it? What is the difference between round and oval designs? Is it necessary to strive for perfection so much?

How much work does this have to be?

If you do it domestically, you may be able to complete these 4-5 iterations in a week; if you do it in Silicon Valley, it may take 3 months.

The logic in Silicon Valley is that the designer or product manager makes the decision and immediately decides on an oval shape, and abandons several other plans directly.

Of course, such decisions are not as realistic as data testing, and it is easy for decision-making errors to occur.

The success of later domestic apps in overseas markets, including the increasing share of domestic smartphones in the global market, is all related to this complex and efficient testing logic with a touch of craftsmanship.

Using objective data as a reference will be more in line with market expectations.

Zhou Buqi said with a smile: "Jingtao has already established a foothold in Japan. The first step can be to cooperate with Jingtao. Then, I also have a layout in the Korean market and e-commerce business. In addition, I If my ex-wife wants to build a cross-border e-commerce company, she must first establish contacts between China and the United States..."

"Ex-wife?" Lei Jun was slightly startled, "You're already married? Are you still divorced?"

Zhou Buqi said angrily: "Is this the point?"

Lei Jun smiled and said, "I understand, you have a wide range of channels in overseas markets. Well, I think this is quite reliable. If it only sells mobile phones, Xiaomi may soon reach the border. This strategic idea of ​​yours , but there are no boundaries, and there is huge room for imagination and dream-making.”

Zhou Buqi said: "Yes, one is the advantage of manufacturing, the other is the advantage of product design, the other is the cost advantage, and the other is the advantage of national policy. Many people say that the domestic economy has several drivers, but in fact the most important thing is Carriage is export trade. Only export can earn back foreign exchange. Thirty years ago, in order to earn foreign exchange, the country sold tens of thousands or hundreds of thousands of antiques abroad. My girlfriend went abroad to buy back an antique that represents Chinese culture. , ranging from hundreds of thousands of dollars to tens of millions of dollars. Fortunately, times have changed, and you can earn a large amount of foreign exchange through commodity trading in domestic manufacturing."

Lei Jun seemed a little distracted, "No, in my opinion, the biggest advantage is the Internet of Things. No country in the world can move as fast as we do. The United States may be able to, but the United States has transferred manufacturing out of the country in the past two decades. Now, even if Silicon Valley giants can build the best IoT platform, they don’t have many partners. Only our country can, with both platforms and products.”

This was very much in line with Zhou Buqi's wishes. He smiled and said, "I also think this idea is feasible. Ziweixing will do its best to build this Internet of Things platform."

Lei Jun smiled and said: "Xiaomi's task is very difficult! Well, it's also quite honorable!"

"You don't dare to answer?"

"Why don't you dare?"

"Then it's settled!"