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After looking at the new Yahoo App promotion plan, Zhou Buqi is quite satisfied. It is much richer than the previous version. It includes information flow advertising, search engine advertising, offline advertising, and cooperation with major application stores. It is reliable. In the new media operation of Twitter, YikYak, Ucgram, Facebook and other platforms, there are reward mechanisms for old users to attract new users, local promotion agents for universities, and volume exchange promotion to attract new users.

It is worth mentioning that “volume exchange promotion to attract new customers”.

This was proposed and operated by Yahoo CEO Scott Thompson, and it mainly refers to resource replacement.

Two similar apps, you recommend me, I recommend you, it is an exchange of resources.

However, it is not easy to find a product that can be as famous as Yahoo App. Although the current mobile user base of Yahoo App is relatively small, with only 35 million, it has great potential and is growing rapidly.

Thompson just worked it out and he actually made it happen!

He found Twitter.

Twitter is now a subsidiary of Google, and its core market is still mainly PC. Another reason is that Twitter does not carry the "Google" brand and is not a product of Google's GMS service framework.

It cannot be pre-installed on all smartphones through the Android system.

This has resulted in Twitter’s business development on the mobile side not being very fast, with approximately 42 million users on the mobile side.

It’s similar to Yahoo App.

Next, Google will focus on promoting the development of Twitter on the mobile terminal; Ziweixing International will also invest heavily in the marketing of Yahoo App.

If both parties have confidence in each other, there will be a basis for cooperation.

It was night here in Seoul and daytime over there in Silicon Valley. Zhou Buqi directly made a video call with Zheng Xiaoli through WeChat to express his agreement with this new promotion plan.

He also told her some good news.

On Samsung's side, he has already done it, pre-installing Yahoo App on Samsung mobile phones in the United States, Canada, the United Kingdom, Germany, France and other places at a price of US$1 per mobile phone.

Zheng Xiaoli also has good news, "President Thompson seems to have also gotten in touch with Apple."

"Huh? Apple?"

Zhou Buqi was surprised.

He does not believe that Apple will pre-install Yahoo App on iPhone.

Zheng Xiaoli said: "It seems that Apple needs a weather app, but they lack such a team themselves, so they hope to cooperate with Yahoo."

"No wonder!"

Zhou Buqi understood what was going on.

Yahoo CEO Scott Thompson is not a traditional Yahoo executive. He only entered Yahoo in January this year. Before that, he was the CEO of PayPal. He was spotted by Yahoo because he led PayPal's successful development on the mobile side.

After joining Yahoo, one of Thompson's most important tasks is to lead Yahoo's transformation into the mobile Internet.

However, due to infighting and falsification of personal resume, his work was severely hampered.

After Ziweixing International acquired Yahoo and solved all the problems, Thompson could truly show his ability in business.

It also received strong support from Zhou Buqi.

To a certain extent, he is the same as Zheng Xiaoli.

They all need to rely on their mobile business results to establish their authority.

Yahoo now has two main mobile businesses.

One is the news and information category that Zheng Xiaoli is responsible for. The current Yahoo App will be followed by several sub-products: Yahoo News App, Yahoo Finance App, and Yahoo Sports App.

The other part is personally responsible for CEO Thompson, and there are several products, mainly the three major apps: Yahoo Finance, Yahoo Mail and Yahoo Weather.

These three products are even more influential in the market than Yahoo App.

Yahoo Weather is the most popular among all weather apps. Weather data is directly connected to the American Observatory and the European Astronomical Center. It is precisely because of this that it was recognized by Apple. Before Apple’s own weather app is launched, it is hoped that the Yahoo Weather App will be pre-installed to serve iPhone users.

Yahoo Finance, this is even more powerful.

The license plates are almost full.

This is the financial trading app with the largest number of mobile users in the United States. Through this product, you can view dynamic information in the financial market, trade stocks, trade funds, and trade spot and futures online.

There are currently more than 18 million mobile users.

Zhou Buqi attaches great importance to this product and positions it as one of Yahoo's future core products. In the future overseas "Internet + Finance" strategic plan, Yahoo Finance App will play a decisive role.

Yahoo Mail is the embodiment of Yahoo's brand value. In the market, besides Google Mail, there is Yahoo Mail. In European and American workplaces, email is still the most popular communication channel.

Another more important point is the account number.

With Yahoo Mail, you can quickly log in to other products of Ziweixing International through your Yahoo Mail account, which saves a lot of complicated registration operations and brings convenience to users.

Zheng Xiaoli said: "Now Apple is asking us to cooperate with Yahoo Weather. Thompson is working hard to pre-install the Yahoo App."

Zhou Buqi said bluntly: "I think it is a waste of effort. Weather apps are not competitive at all. Apple does not have such a project now. When it matures next year and does it by itself, it will definitely not cooperate with Yahoo anymore. "

Zheng Xiaoli said softly: "Even so, it is good for occupying the user's mind."

"That's it. Don't have too many illusions."

Zhou Buqi has long said internally that a small component-like app like this may be viable in the short term, but there is no chance in the long term.

There is no threshold for this type of App.

This means that development is simple, so simple that a mobile phone manufacturer can develop a similar product by just setting up a team. For example, products such as memos, calculators, calendars, photo albums, clocks, and cameras will become less technically difficult and simpler to develop as time goes by.

When mobile phone manufacturers are able to do it themselves, all products of this type in the market will die.

Zhou Buqi said: "I don't think it's possible to pre-install Yahoo App into the iPhone. It's not a matter of money, and Apple doesn't lack the money. If you want to make a fuss about the cooperation between Yahoo Weather and Apple, why not Just be conservative and give Yahoo App more exposure opportunities in the recommendations of the Apple Store.”

"Okay, then I'll tell him to do the next best thing and don't push Apple too hard."

Zheng Xiaoli was not too familiar with the situation in the United States, so Thompson took the initiative to take over the task of connecting with Apple. However, she still trusts the judgment of the big boss.

Zhou Buqi smiled and said: "That's it. This version of your promotion plan is very rich. With such a series of combinations, it is impossible for Yahoo App to fail."