Top of the big era

The role of MSN is immediate.

MSN Chinese website has only been online for 5 days, and friends.com has gained 5 million new users.

Among them, 4.5 million are quick login and registration through MSN account.

It can be said that in this era, MSN's user loyalty is far stronger than that of QQ. A big reason is that MSN users are used when white-collar workers go to work.

Therefore, the cooperation between Lianzhong Game Platform and MSN is bound to fail.

How do white-collar workers play games during working hours?

But Friends Network is different.

This is the web page.

For example, Kaixin.com later became popular all over the country because of the love of white-collar workers. White-collar workers can't play some big games when they are at work. Web games like Happy Farm, which occasionally steal vegetables and water water, are easy to operate, save time and effort, and are often more popular.

Friends.com has not started the page game project yet.

Mainly because of internet speed.

The speed of the network has a great impact on the operation fluency of the web game. Once the network speed is not good, it will affect the user experience, and the gain outweighs the loss.

The country is vigorously promoting the construction of Internet infrastructure, and is spending huge sums of money to lay broadband... With the speed of China that we are proud of, it will not take too long for the domestic Internet broadband environment to meet daily needs.

The current friend network is mainly attracted by alumni records for white-collar workers.

Almost all the white-collar workers in 2005 had the experience of using Chinaren, and they all maintained the relationship with classmates there. But Zhang Chaoyang is so fucked up, he just stays with Vanke's Wang Shi every day, and takes female celebrities on a tour... so that the platform is getting worse and worse, and almost all users are lost.

At this time, Friends Network appeared.

Here, you can rebuild the relationship with classmates in elementary school, high school, and college.

Moreover, Friends.com has much stronger social attributes than Chinaren. The page is fresh and has many functions. You can share your current life with your classmates at any time...

More importantly, Friends.com pays more attention to privacy, focusing on "friends".

Only friends who have added each other as friends can see each other's personal information such as logs and photos (it can also be manually adjusted to be visible to strangers). This setting is almost the same as MSN's positioning.

The reason why MSN is not as good as QQ promotion is that MSN pays more attention to privacy and anti-harassment. QQ is different, you can apply to add other people's friends at will, which is more entertaining.

More entertainment, wider audience; stronger business, higher loyalty.

The market positioning of Friends.com is highly similar to that of MSN, so it is naturally easy to convert users.

Zhou Buqi came to Friends.com and put forward two small functional requirements.

First, add the "poke" function, users can throw a "poke" to others.

This function, seemingly without any practical significance, is an important demonstration of social psychology.

Because Friends.com wants to protect privacy, it would be too abrupt for a stranger to directly apply to add a friend, so you can poke it. When a user receives thousands of "pokes" every day, it will greatly satisfy their vanity.

"Poke" among friends is also very learned.

If you want to make friends, you often need to strike up a conversation. But striking up a conversation is a skill, not everyone knows it. what to do? This enables the "poke" feature to be used. You poke me, I poke you... a few times back and forth, and the little ambiguity will come out.

No way, a large part of the meaning of socializing lies in socializing with the opposite sex.

QQ started from the function of making it easy to pick up/girls. When I go to a big city in the south to meet factory girls, I always ask you what your number is? This number is not a phone number, but a QQ number.

Friends.com is not so explicit, but a little deep psychological application is still possible.

The second function is to propose to increase the "drifting bottle" function.

This is a friend making function launched by the QQ mailbox team led by Zhang Xiaolong of Penguin in 2010. It was very popular and loved by the majority of users. Users who are usually very busy at work and have a rich social life rarely use Drift Bottle, only those who are eager to make friends will use it.

In other words, the drifting bottle function has gathered a large number of users who are eager to make friends online. When a group of people with the same needs gather together, can the probability of successful matching be high? Can you not be liked by everyone?

If Friends.com wants to grow bigger and attract more and more users, it must strengthen its entertainment.

At the same time, it cannot be overly entertaining like QQ, which has become synonymous with "three lows".

In this regard, we must learn WeChat.

This is probably the most successful instant messaging software in human history.

While taking into account entertainment, it also restrained and restrained, maintained a certain seriousness, and focused its functionality on every type of user group.

Entertainment and seriousness go hand in hand.

Too much entertainment means losing the serious side. And many functions need to be taken extremely seriously, such as e-commerce. Tencent relies on QQ to do e-commerce, and it will never be successful, because no one will believe it.

At the same time, it is difficult for Alibaba, which is too serious, to engage in social networking. The real money is spent, and it is really not entertaining... On the contrary, the business-oriented Dingding is the leader on this serious enterprise-level platform.

For this kind of social application, Zhou Buqi actually knows a lot of novel and interesting small functions.

But he must restrain himself.

To balance entertainment and seriousness means giving up many novel functions that may break the balance, such as burning after reading... Once this small function is released, it will definitely attract many users who are looking for beauty, but the nature of the platform will soon change. Changed, went down three ways.

First launch two small functions of "poke" and "drift bottle" to test the market reaction.

In this regard, Zhou Buqi and Zhang Yiming communicated for a whole morning.

"By the way, I have to ask you for a few days off."

"What are you doing?"

"I'm graduating."

Zhang Yiming said helplessly.

Zhou Buqi laughed.

That's right, he's still a senior student. It's the end of June, and when it's time for graduation, he needs to go back to school to apply for some documents and attend some graduation ceremonies.

"Is there anything wrong with Friends Network?"

"Well, let Da Gang watch for a few days first, and I'll be back in a week at most."

Zhou Buqi sighed: "After graduating, you have truly stepped into society and changed your class. By the way, why don't you go home and have a look?"

Zhang Yiming shook his head, "No need."

Zhou Buqi nodded, and said casually: "Well, just send the money later. Let me tell you in advance, the mobile phone group buying on Xiaonei.com was very successful, earning 300 million yuan. I plan to take 100 million yuan to give All shareholders of Ziweixing Technology will pay dividends."

Zhang Yiming was stunned for a while.

Heart beat wildly.

This is the right path.

At the same time, I felt guilty secretly. This money is earned by Xiaonei, and Youyou.com doesn’t even have a penny of income, so they just get dividends for nothing?

You have to work harder!

...

Tender.

The location is the Second Teaching of Peking University.

This bidding meeting was organized by Chen Dong, and everyone from the Entrepreneurship Alliance of Ten Schools was invited to participate to determine the decoration plan for the two-story office building at Weixin International Building.

A total of 6 design companies participated in the bidding.

The atmosphere is a little weird.

Those who came to compete were all middle-aged people in their 30s and 40s, but there were ten young college students holding paper and pens to write and draw as judges.

However, no one dared to take it lightly.

Is it an ordinary person who can rent an entire two-story office building in Weixin International Building in Tsinghua Science and Technology Park in one go?

The 6 design companies all sent the most fluent and expressive speakers to come on stage, facing the PPT on the big screen, talking about their own design concepts...

The selection mechanism is also very simple.

Ten people, including Zhou Buqi, Zhen Yu, Guo Pengfei, Chen Dong, Ma Pingshan, and Ji Zian, scored according to their liking for these design proposals, ranging from 0 to 10 points.

Final summary.

The design scheme with the highest total score will win the bidding.

Zhou Buqi is not very interested in the choice of decoration plan, anyway, in his opinion, this is just a temporary residence. When the opportunity is ripe and rich, you must have your own headquarters building. It's impossible to live under someone's fence all your life and work in the Sohu building, right?

"How's the price?" Zhou Buqi asked Chen Dong next to him in a low voice.

Chen Dongdao: "If it is a mass project, the average price per square meter is 900 yuan. What we want is a relatively high-end style, and the price limit for them is 1,200 yuan per square meter. In fact, the decoration mainly depends on the materials. If you use the world's For high-grade materials, even 2,000 yuan per square meter will not come down.”

Zhou Buqi nodded, his face was still water: "Well, it doesn't have to be so good, it's almost enough."

The standard area of ​​each floor of Weixin International Building is 2,600 square meters, and the two-story office building has a total area of ​​5,200 square meters, and the price is 1,200 yuan per square meter...the total price is more than 6.2 million yuan.

He had worked in building materials in his previous life, so he knew something about the decoration market.

At least 30% profit.

For many design companies, this order can last almost a year.

After one hour, voting closes.

Zhou Buqi saw the final result and got a high score of 88 points. He also gave 9 points of praise when scoring.

The second place is 82 points, the gap is not small.

The main reason is that this design plan imitates the decoration design of Pixar headquarters. The details are different, but the general style is similar. There are sports stations, sofa stations, independent small room stations, coffee stations, landscape stations, Lazy sofa station...

This kind of work place template is completely different from the traditional neat and orderly template. It is more free, unrestrained, more fashionable, more trendy, and more bursting with inspiration.

No wonder young people love it.

And the price is not the highest, only 1,088 yuan per square meter, with a total price of 5.66 million.

"That's settled."

Zhou Buqi forwarded the results of the selection to Chen Dong and agreed.

Chen Dong walked up to the podium in high spirits, and said with a smile: "The plan has been finalized, and we all selected it according to our personal preferences. The selected plan got an average score of 88 points, and almost everyone loved it." Lai. Now I announce that the company that won the bid is... Kaimei International!"