Top of the big era

The era of e-commerce has come, and so has the era of smartphones. The mutual promotion of the two has allowed on-campus group buying this semester to set a new sales record.

In two weeks, sales exceeded 10 billion yuan!

Among them, smartphones replaced computers, the largest consumer product in the past school season, and became the most popular product, with a total of 4.2 million mobile phones sold.

Sales of mobile phones alone exceeded 7.8 billion yuan.

Among them, the most popular mobile phone brand is the extremely cost-effective Motorola V1 launched by Asda specifically for young people. The domestic standard price is 1,599 yuan, and the on-campus group purchase price is 1,399 yuan.

The sales volume of this mobile phone directly reached 2.8 million units.

Ranked second is Xiaomi, with sales also reaching 500,000 units.

It’s not that Xiaomi is unpopular, the main reason is that Xiaomi only provided a total of 50 mobile phones to the school group purchase.

Because on-campus group buying has regulations, on-campus group buying is only for college students, so the products here must be the lowest price on the entire Internet, and the price must be guaranteed for at least half a year.

In other words, if a mobile phone is sold on campus group buying, and a lower price appears on other platforms within half a year, that would be embarrassing. You have to compensate the price difference to Xiaonei.com, and then Xiaonei.com will feedback it to the college students. .

This puts Xiaomi in a difficult position.

The price of Xiaomi mobile phones is already close to the cost line. If they are sold at a lower price, they will lose even more. We can only provide a token amount of 500,000 mobile phones to the school network.

Other mobile phone manufacturers such as Samsung, HTC, Coolpad, Huawei, ZTE, Lenovo, Gionee, and Meizu have also cooperated with Xiaonei.com.

In this on-campus group purchase, there are as many as 12 smartphone brands for college students across the country to choose from.

However, Apple is not included.

Shi Jinglin was hospitalized to give birth, and Zhou Buqi also stayed in the hospital as usual.

Fortunately, this does not delay his work.

I still sit in front of the computer at night, paying attention to business situations in various fields around the world.

On-campus group buying has always been his focus.

Zhou Buqi remembered that he had talked with Cook. Even when Jobs was still alive, he had promised that Apple would definitely cooperate with on-campus group purchases and carry out educational discount activities. This is Apple's value.

This is really not bragging.

Many of Apple's early products were developed for education and scientific research workers, and the education market has always been Apple's most focused area.

Zhou Buqi initiated a voice call to Zhang Xuhao, the president of Xiaonei.com, via WeChat.

He might be busy and didn't answer.

Zhou Buqi went to Qin He, the vice president in charge of on-campus group buying, and asked directly: "Don't Apple cooperate with on-campus group buying?"

Qin He smiled and said, "We cooperated!"

"Huh?" Zhou Buqi looked down at the data again, "Why isn't there an iPhone?"

Qin He said: "Oh, the iPhone is indeed not included. Apple's products participating in educational discounts are Mac computers and iPads. The discount level far exceeds the standard for on-campus group purchases, and the discount even reaches 20%."

“Why doesn’t the iPhone work?”

"This is a consumer product..."

"Um?"

"Maybe foreigners have different concepts." Qin He explained this, "The price of iPhone is so high. It is a high-end mobile phone. Why do college students who can afford iPhone need education discounts? Moreover, iPhone It itself has little to do with education. Mac can be used for learning, and iPad can even replace traditional books. iPhone has little to do with education."

Many domestic mobile phone manufacturers have participated in educational discount activities for on-campus group purchases...the purpose is not so pure. Many of them are purely interested in on-campus group purchases as a shipping channel, which can not only enhance their brands, but also expand sales.

If nothing else, Aisda is like this.

In the early days of on-campus group buying to sell mobile phones, in order to pursue low prices, they even had to go to the warehouses of many mobile phone manufacturers to take out the unsold goods at the bottom of the box.

Each has his own reason.

The purpose of Apple's education discounts is to allow students to buy Apple products at lower prices and use better learning tools.

On-campus group buying is not for this purpose. It is to enable the majority of college students to own an electronic device that is connected to the new era.

Apple’s purpose is to allow students to enjoy “better” services.

The purpose of on-campus group buying is to let students "have".

Just like a cell phone.

Apple believes that mobile phones are not educational tools, so the iPhone will not participate in educational preferential policies, which does make sense.

The concept of on-campus group buying is to enable every college student to afford a smartphone. Even if mobile phones cannot provide any help to their education and learning, they are basic tools for college life.

Zhou Buqi said: "When Steve Jobs was at Apple, he established the Apple Education Support Fund. Apple's product discounts are not discounts given by Apple, but the education support fund contributes money to help advance this payment for the majority of students. Some discounts. Apple's profits are not hurt, and it's not surprising that they are purer about education discounts."

Qin He said softly: "Well, it seems so. I have communicated with Apple. It seems that the education discount strategy is not decided by Apple. It has to be decided by the education fund. Although this education fund is owned by Apple It’s a charity, but it’s run independently, and Cook can’t even say anything about it.”

Zhou Buqi said: "Apple still doesn't know much about the domestic situation. This is standard American thinking. It is looking for a 'better' solution based on 'what we have'. But what needs to be solved most for on-campus group buying is This process from 'nothing' to 'have'. You can't say that shoes and socks are useless for learning, so they have nothing to do with education. They are necessities for college life."

Qin He agreed, "Yes, Apple's education discount strategy is more suitable for developed countries."

Zhou Buqi asked: "How are the sales of Mac and iPad?"

Qin He said: "It's not that good. Apple's computers have too obvious limitations and can't even play games. College students prefer to use Windows systems. Although Apple's computers have a 25% discount, the price is still too high, and students still I prefer brands like Dell, Asus, Lenovo, and HP. Not to mention the iPad, which is not a necessity at all.”

Zhou Buqi nodded, "Well, Apple is just a bit wishful thinking and doesn't understand the domestic situation. These foreigners are all a bit stubborn."

The iPad is indeed a learning tool.

On American university campuses, many students no longer need to carry more than a dozen textbooks and various tutoring books. An iPad can solve all problems.

This saves a lot of trouble.

Evernote has also launched an iPad version. When using iPads, students can take notes in real time, take photos of blackboard writing or courseware, and even record notes.

With the improvement of artificial intelligence technology, Evernote, a subsidiary of Ziweixing International Cloud Business Group, will also add a language-to-text function.

When the teacher lectures in front of you, Evernote will directly convert it into a text version and record it, making it easier to review in the future.

However, it is not popular in China.

The first is the price factor. This thing is too expensive!

An American college student can buy an iPad after working at McDonald's for a week. For many college students in China, their parents’ annual income may be enough to buy an iPad.

And there are books.

There are copyright restrictions on iPad, so only genuine books can be used. Many domestic textbooks do not have electronic versions, and even schools do not provide them, which adds a lot of trouble.

In short, the iPad is not very practical.

Qin He said: "Yes, not only the iPad, but also other brands of tablet computers are not selling well. College students do not recognize this product. It is best to use a combination of 'computer + smartphone'."

"I understand. I will talk to Cook about this later! Apple earns tens of billions from the country every year, but it is not willing to provide such educational subsidies?" Zhou Buqi snorted, "This is not possible! Apple must We pay special attention to the domestic market.”

Qin He hesitated for a moment and said: "Actually, whether there are Apple products or not, the impact is not big. Apple's products are too expensive, even if there are education discounts. Someone in our company has also suggested that the resources of on-campus group buying are so precious. , it is best to restrict foreign products and recommend more domestically produced products.”

"What bullshit suggestions!" Zhou Buqi was a little angry, "College students are the future elites of society and the hope of the nation. If college students can't open their eyes to see the world, what else can they expect in the future? Are they going to entertain themselves behind closed doors?"

"That's it..."

Tan He was a little embarrassed.

This was actually her idea. After reporting it to Zhang Xuhao, he rejected it. Unexpectedly, the big boss's criticism was even harsher.

Zhou Buqi said: "When building a campus network, we cannot only consider commercial factors. It is up to college students to choose whether to buy or not. Group buying on campus cannot deprive them of their right to choose. The world's largest smartphone brands are Apple, Samsung and Asda, unlike selling clothes with tens of thousands of varieties, should still provide college students with as many perspectives as possible. Even if they don’t buy it, they can at least understand the logic of the educational preferential policies of those large companies through the school network. Even if you gain knowledge.”

"Well, I understand." Qin He felt a little guilty and didn't dare to do it again. He said with a smile, "This on-campus group purchase was particularly successful. Today's young people are becoming more and more recognized for online shopping. Many of them Everyone has to rely on the relationship between college students to come to the on-campus group purchase to shop."

Zhou Buqi didn't take this seriously, "The e-commerce era has just begun, and it will become bigger and bigger in the future. Yes, how many college students are participating in this on-campus group purchase?"

Qin He said: "It's more than 10 million. Many graduating college students can no longer participate in on-campus group buying, otherwise the scale will be even greater."

Zhou Buqi said: "Don't think about expanding the market first, focus on campus. Explore the e-commerce model well, so that college students will be reluctant to part with on-campus group buying after graduation, and use on-campus group buying to test the e-commerce platforms outside. This will Even if it succeeds."