Top of the big era

There are 3 days left before the group buying mobile phone activity.

There was already a heated discussion on the Xiaonei forum, just like the scorching heat of June.

The group purchase page has also been updated and launched. However, in addition to the red background of Wanglaoji advertisement, the front page is an electronic clock counting down.

It shows: "There are 68 hours, 53 minutes, and 28 seconds left before the next group purchase starts."

There is an additional line of text below: "Father's arms are the shelter from the wind in our childhood; father's shoulders are the paradise for us to play in childhood; father's hands support the sky for the whole family. But as we gradually As you grow up, do you have less and less communication with your father? June 19th is Father’s Day this year. Give your father a mobile phone and let love spread through the communication channel.”

In this era, there is no foreign festival.

At most, Christmas is over, Valentine's Day is over, and many people have never even heard of Father's Day.

But no matter what, the father occupies a soft and strong territory in every child's heart.

This explanation is actually the marketing strategy of Xiaonei through psychological hints.

Relying on college students across the country, it is a bit difficult to eat up nearly 750,000 Kejian mobile phones in one go. This is to remind them that buying a mobile phone is not only for your own use, but also for your family and friends! Don't come again when you can't miss the opportunity, hurry up and ask your family for money, and come and buy a mobile phone!

Just such a countdown page, three hours after it went online, the PV volume has exceeded 500,000. It can be seen that college students across the country are eagerly looking forward to this mobile group buying.

Greatly increased the exposure rate of Wanglaoji herbal tea.

Coincidentally, on this day, people from the JDB Yanjing branch contacted Xiaonei.com, saying that they were grateful for Xiaonei.com's vigorous promotion of the Wanglaoji brand, and wanted to send 100 boxes of Wanglaoji herbal tea to Xiaonei.com employees. Let's relieve the heat.

The survey results of Jiaduobao's marketing department came out. In the past month, the sales of Wanglaoji herbal tea in the campus market surged by 300%! Occupying a 17% share of the campus drink market, second only to international giants Coca-Cola and Pepsi.

On the one hand, it is because the summer vacation is here, and the propaganda of "drinking Wanglaoji for fear of getting angry" has already had an effect.

On the other hand, it is very likely that the school intranet also played a certain role.

With the coming of summer, the sales of beverages of all brands will skyrocket, but the one with the highest sales growth is Wanglaoji.

The headquarters has already noticed it, and asked Yanjing branch to deepen cooperation with Xiaonei, increase marketing investment in the campus market, and strive to seize another 10% of the market share, and compete with Pepsi for the second place.

100 boxes of Wanglaoji herbal tea don’t cost much, only about 5,000 yuan.

But the act of giving gifts is to make people happy.

Everyone on the Xiaonei website is full of praise for Jiaduobao, thinking that they are very good at being human. Guo Pengfei also sent someone to buy a refrigerator. This summer, he will rely on Wanglaoji for the summer vacation.

It's a pity that the few advertising spaces on Xiaonei.com are already full.

Zhou Buqi didn't want to add more advertisements, and further cooperation was not reached, but he recommended Fantuan.com.

Fantuan.com is a food delivery platform. Although the current traffic is very low and there are few users, the food delivery industry is very compatible with Wanglaoji herbal tea. Jiaduobao expressed its willingness to cooperate boldly, and will enter the advertising space on the homepage of Fantuan.com, 20 yuan/1000PV.

This is Fantuan.com's first advertising user, and Zhang Yinlei was so excited that he almost cried when he heard the news.

He thought that Fantuan.com, which he created with his own hands, had become an outcast. Unexpectedly, Boss Zhou still remembered him.

It's not in vain for him to learn programming from scratch.

ah! So touched!

...

Kunlun Hotel.

Members of the mobile phone industry association and several key personnel have arrived, including more than a dozen domestic mobile phone giants such as TCL, BBK, Bird, Xiahua, Panda, Amoi, Capitel, ZTE, Lenovo, and South Hi-Tech.

Except for Panda and Capitel, two mobile phone manufacturers on the verge of bankruptcy, who sent the vice president of the group, the other manufacturers sent the heads of the mobile phone department to attend the meeting.

Generally speaking, the standard of this meeting is relatively high.

have to pay attention.

Because this time, they are likely to face an unprecedented revolution in the mobile phone industry.

Most people have a serious look on their faces.

It's like facing a big enemy.

People from Bird took the lead in expressing their views and made a review. At first, I just thought it was an appropriate promotional activity, so I cooperated with JD.com and Xiaonei.com, but I didn't expect them to do such a great job.

Backgammon people had a strict attitude and asked Bird to immediately terminate the cooperative relationship with Xiaonei.com.

Waveguide accepted.

Then, Amoi's people hinted a few words in euphemistic language, saying that there is a website for college students in the district, and there is also a new and unknown JD Multimedia Network. Why dare to disturb the mobile phone market? Do you want to teach me a lesson?

Lenovo's people immediately objected, plausibly saying: "I asked Mr. Liu for instructions before, and he said that commercial competition can only be done by means of the commercial market. No one is allowed to play tricks on JD. You can't afford it! Xiaonei is even more so!"

People from ZTE also said with a smile: "JD.com is a banner of Zhongguancun, and the country needs such a model enterprise in the industry. Xiaonei has received strong support from the education system and is in line with relevant policies."

This dispelled everyone's idea of ​​playing tricks.

Rising can play tricks and kill Dongfang Weidian. That is because Liu Yu, the founder of Dongfang Weidian, came out of Rising and knows the basics.

Rising knew that Liu Yu had no official connections, so he dared to attack.

If it was replaced by Xiaonei...not to mention Xiaonei's foundation is so strong, even JD.com can't afford it.

It's true that Liu Qiangdong started from scratch, but he has an amazing girlfriend. People left JD.com to work in ministries and commissions, and they became directors in their twenties. What level is this?

Although they have broken up, it was not because of a breakup of feelings, but because the woman's family once thought Liu Qiangdong was a small role selling CDs in Zhongguancun, and looked down upon him a bit. The foundation of the relationship between the two parties is still there.

Now that Liu Qiangdong has risen, he will naturally treat him differently. Even if we broke up, we are still good friends and our original business partners. Jingdong's "Jing" character is the best proof.

It can be said that during the rise of JD.com, Liu Qiangdong did not rely on the support of any nobles, nor did he rely on the guidance of any bigwigs, so he was truly self-made. But it is also true that relying on the ex-girlfriend has deterred a large number of young people and given JD a stable development environment.

The meeting lasted for more than an hour, and a consensus was reached.

It is nothing more than a blockade of Xiaonei.com and JD.com.

From now on, all mobile phone manufacturers are prohibited from supplying to Xiaonei.com and JD.com. Such channel providers who disrupt the market and do not understand the rules must be pinched from the source.

After the meeting, everyone got together in twos and threes.

They are all peers, and they are both competitive and cooperative.

From this perspective, the mobile phone industry is much friendlier than the antivirus software industry.

Mr. Lu of BBK found Tang Peng, the vice president of Panda Electronics Group in charge of the mobile phone business department, and said with a smile, "Mr. Tang, I really didn't expect that you would come here in person."

Tang Peng glanced at him with a cold expression, "What's the matter?"

Mr. Lu was not annoyed, and said with a smile: "I heard that you have a batch of storage machines in your hand?"

Tang Peng frowned, "Didn't I sell it to you?"

Speaking of this, his heart bleeds.

In the past two years, life has been difficult for the Panda mobile phone, which once had a lot of glory and won the title of CCTV. Last year, there was a loss of 370 million yuan, and it was only in June this year that it had already lost more than 300 million yuan.

The most fundamental reason is that the market does not accept it, and everyone does not buy Panda mobile phones.

If the Kejian mobile phone is completely dead, then the Panda mobile phone is the last breath left.

In order to survive, Tang Peng made an important decision last month. He sold a batch of 410,000 stock machines of the 2004 model at a price of 50 million yuan to Backgammon, which is currently flourishing in the mobile phone market. The original manufacturing cost of those 360,000 mobile phones exceeded 350 million.

But there is no way, not to sell.

For things like electronic products, the more they are overstocked, the less valuable they are. In addition, Panda reported a blood loss on its side, so it had to sell its burden and get back a mouthful of blood.

Mr. Lu didn't care about the bad face of the other party. After all, he is a winner. He always has a winner's mind, and said with a smile: "That batch of goods is only 410,000 mobile phones, and you should have about 100,000 mobile phones in your inventory." Right? Also, I heard that the sales of several new mobile phones launched by Panda this year are not very good. Major shopping malls and dealers are returning a large number of products. You must have stockpiled more than 400,000 mobile phones in your inventory, right? ?”

Tang Peng held back his anger, and said coldly, "You know the stock status of our pandas quite well."

President Lu didn't care, as if he didn't understand, and said with a smile: "Well, don't bother the two companies with this business, last year's 100,000 units, plus this year's backlog of more than 400,000 units, Backgammon has eaten them all. The price can also be negotiated.”

Tang Peng said mockingly: "Boss Lu has a good plan."

"Cooperation, mutual benefit."

"A total of 530,000 mobile phones, 300 million, BBK took it."

"Hehe, Mr. Tang really knows how to joke."

Mr. Lu seemed to hear a joke and shook his head frequently.

Tang Peng narrowed his eyes and stared at him, "What price does Mr. Lu think is right?"

Mr. Lu said flatly: "Up to 80 million."

Tang Peng almost slapped him with a big ear!

Too much deception!

The 110,000 mobile phones last year were all launched in December. Of the 420,000 mobile phones this year, except for the 60,000 Panda PHS008A+, which was refurbished from the inventory machine last year, the rest are new models.

In other words, these mobile phone functions are the most mainstream at present, and there is also a Panda T160 with top configuration. When BBK is taken back, there is no need to disassemble the parts at all. It only needs to be returned to the factory for processing, replaced with a new shell, and put on a new brand before it can be introduced to the market.

As a result, BBK was only willing to bid 80 million for these mobile phones whose cost alone cost more than 400 million yuan. Isn’t this just looking at the bleak business of Panda Mobile and wanting to add insult to injury?

"Don't talk!"

With a big wave of his hand, Tang Peng refused categorically and walked away.

Mr. Lu was not in a hurry, with a smug smile on the corner of his mouth, and said lazily to his back: "Mr. Tang, electronic products are updated too fast, and the price is also reduced. It will take another month or two." , I’m afraid it’s not the price.”

Panda is a veteran state-owned electronics giant.

Such state-owned enterprises with bloated bureaucracy and rigid management are often the most likely to be exploited by wise private enterprises. Because the managers of state-owned enterprises often care not about profits or the market, but about official positions.

As long as a sum of money is sent to solve the urgent need of Panda Mobile and keep Tang Peng's position, the amount of money is actually about the same.

Once the pain points are identified, it is easy to negotiate business.

The current mobile phone market is very sluggish, and the domestic manufacturers that have the strength to eat this batch of goods, besides BBK, are Bird. As a result, at the meeting today, everyone forced Bird to break the contract and terminate the cooperation with Xiaonei. It is still unclear how much liquidated damages will be paid.

At this time, if they ask Bird to eat this batch of goods, they will only press harder.

Backgammon is the best choice.