Top of the big era

Under the strategizing of Boss Zhou, Changyou has gained an unstoppable momentum. Not to mention Lien Zhan and Lianjie, with the development of the times, some of Changyou's strategic layout and business development in the past few years have gradually been clearly recognized by the market. Understood.

Only then did Changyou’s stock price skyrocket!

Changyou's current stock price is US$13.28 and its market value has reached US$40.92 billion. It is the world's largest gaming giant. Ranked second is Activision Blizzard, with a market value of US$13.75 billion, which shows the huge gap.

That's not all.

The current stock price of Changyou is US$13.28, but the investment advice given by major investment banks is "buy". Goldman Sachs's expected stock price is US$20.7, and Citigroup's expected stock price has reached US$22.8.

Even if the expected stock prices given by several other investment banks are not so high, they generally reach $18.

Changyou’s stock is extremely optimistic!

It has become a leader in the recovery of the gaming industry.

It is conceivable that from the perspective of capital popularity, Changyou's stock price will continue to rise in a short period of time, and it has become a popular stock on Nasdaq.

Under Zhou Buqi's arrangement, Changyou is also constantly announcing good news.

Don Mattrick is sweeping the European and American markets, while Ren Yuxin is leading the team to conquer the Korean and Japanese markets. Especially the latter, after basically winning the Japanese market, its eyes are set on the Korean market.

When someone from Nexon came to visit, Zhou Buqi was not in a hurry to meet him. He first called Ren Yuxin to learn about the situation.

It was late at night over there in China, and it took a long time for Ren Yuxin to answer the call.

Zhou Buqi briefly described the situation.

Ren Yuxin understood it as soon as he heard it, and said with a smile: "Nexon has encountered some troubles recently. The performance of the North American region has been mediocre and it has fallen into losses. The president of North America has just been changed. I went to visit you, and I probably wanted to pay homage to you."

Zhou Buqi didn't take it seriously, "Just a little person."

How can Boss Zhou, who is just the president of Nexon's North America region, meet him just by asking?

His voice in South Korea is not low.

The relationship with the Hyundai Zheng family and the Samsung Lee family is very good, and the business relationships between these companies in South Korea are also very deep. It just so happens that South Korea is a society with strict social classes. When dealing with Koreans, you always have to do as the locals do.

Ren Yuxin said: "Nexon finally emerged from the financial crisis. Recently, it has encountered some troubles and was fined by the Baodao authorities."

"fine?"

"Yes, it seems to be less than 1 million US dollars. The amount is not much, but the signal is clear, which is to limit the vicious bidding launched by Nexon there."

"What kind of vicious bidding?" Zhou Buqi was more concerned, "Nexon is going to Baodao to acquire a game company?"

Ren Yuxin said: "Yes, this is a relatively big thing in the gaming industry. Nexon has emerged from the financial crisis since last year and has recovered. Nexon has also successfully gone public in Tokyo. Then, Nexon launched a series of revival strategies, one of which was to acquire Baodao’s game studio Game Orange.”

"Um."

Zhou Buqi didn't know much about this.

I have never heard of Game Orange Studio.

Ren Yuxin said: "Game Orange is listed on Baodao. Its core business is the game agency, and it also cooperates with Changyou. The Baodao business of "Dragon Babu" is represented by them. Nexon's games, Baodao The island market is almost always represented by Game Orange.”

Zhou Buqi said: "So Nexon wants to acquire Game Orange to open up the downstream market?"

Ren Yuxin said: "Yes, in the past six months, Nexon has acquired 50,000 shares of Game Orange from shareholders and the secondary market through various means. The shareholding amount has exceeded 34%, making it the first The major shareholder has launched a hostile takeover."

50,000 stocks are 50 million shares.

On the Baodao side, it's all about "pieces", and 1,000 shares is equal to one piece; here on the mainland, it's all about "hands," and 100 shares is one lot. Nexon has bought so many stocks in a short period of time, and it is going to be a big move.

Zhou Buqi was very surprised, "Didn't you say that Nexon is in crisis?"

Ren Yuxin smiled and said: "Yes, Game Orange does not want to sell, so it is resisting the vicious competition of the other party. The Baodao authorities also found out that Nexon had used illegal methods in the stock purchase process and imposed a fine. Officials have come forward. , this hostile takeover will basically not be possible."

Zhou Buqi didn't take it seriously, "If you can't do it, you can't do it."

Ren Yuxin said with a smile: "Many external games represented by Baodao Market are basically represented by Game Orange. This company has a market value of US$100 million."

Zhou Buqi immediately understood what he meant, "Are you also eyeing Yumi Orange?"

Ren Yuxin said: "Nexon is in trouble. Next, it will definitely retreat and sell so many shares of Game Orange. If possible, Changyou can take over."

Zhou Buqi could hear the underlying conspiracy behind this, "So the trouble Nexon encountered also had a shadow of you?"

Ren Yuxin said: "A little bit, not much. It's more of a general trend. All parties are working hard. It seems that Samsung is not satisfied with the performance of Nexon, which pushed the Korean authorities to issue a ban on game restrictions. matter."

Zhou Buqi said amusedly: "Such a conspiracy theory?"

Ren Yuxin smiled and said: "Anyway, judging from the results, it is really like this. Nexon is a gaming giant. In terms of market value, it should be the third or fourth in the world. Nexon's big boss Jin Zhengyu's net worth has also reached 45 With US$100 million, he is currently the third richest man in South Korea. The first one is from the Lee family of Samsung, and the second one is from the Zheng family of Hyundai. By the way, the fourth one is also from the Lee family of Samsung, and he is the crown prince of Samsung, Lee Jae-yong. His net worth seems to be $3.8 billion."

Zhou Buqi frowned slightly, "Kim Zhengyu's ranking is higher than that of Li Zaiyong, so he causes trouble? No way!"

Ren Yuxin said: "Samsung wanted to cooperate with Nexon to make money in the gaming industry anyway, but Kim Jong-woo didn't agree. Some time ago, the South Korean authorities introduced a travel ban, strictly prohibiting teenagers under the age of 16 from traveling between 0:00 and 6:00 in the morning. Play online games.”

Zhou Buqi said: "It's okay, not too strict."

Ren Yuxin said with a smile: "Just looking at the ban, it actually doesn't matter. But the subsequent trend of public opinion is different. Just like when Shanda was powerful in the country a few years ago, Chen Tianqiao was once the richest man in the country. Later, someone wanted to buy shares, but he didn't agree. Then it was miserable. The entire game industry suffered along with him, and many anti-addiction requirements were introduced to restrict the development of online games. Not to mention Shanda's decline, public opinion also criticized the Internet. The game was heavily criticized. Richest man Chen also changed his nationality and went to Singapore, out of mainstream sight."

Zhou Buqi understood the matter better and sighed, "If we look at ancient times, South Korea would have been a vassal state. It was just a strip of water. Many things were similar. No one should laugh at anyone. When Yuan Shikai was the governor of the Korean Peninsula, It is recommended to withdraw vassals and establish provinces. If the Qing government had agreed, maybe we would still have a unified pattern now."

Ren Yuxin did not answer the question and continued: "Public opinion in South Korea is currently criticizing video games. The claims of game addiction, children addicted to games, and electronic noodles are similar to the situation in the country in previous years."

Zhou Buqi said: "This is how South Korea has emerged from the financial crisis. When the economy is bad, everyone can unite as one; when the economy gets better, they start grabbing the cake."

Ren Yuxin smiled and said: "It is better to grab the cake when the economy is good than to grab the cake when the economy is bad."

"Well, what next? Didn't it mean that you are also behind this?"

"Nexon is in trouble now. The hostile acquisition of Game Orange failed. South Korea's domestic policy factors, these are two aspects. There are also two aspects of influence. One is the general trend of the times. Nexon's games are all PC games. They are in The field of mobile games is not moving fast enough and has not been recognized by the market. This is also the reason for the eager hostile acquisition of Game Orange Studio. Game Orange has made several good mobile games and introduced them to the Japanese market."

When Zhou Buqi heard this, he was a little surprised, "Did Game Orange, the studio, bring the game to Japan?"

Ren Yuxin said: "Yes, they have established a branch in Japan. They are not only agents, operations, but also game developers."

Treasure Island is a small place. Its economy is so developed mainly because it relies on two major markets, one is the mainland market and the other is the Japanese market.

Compared with mainland China, Baodao's products can enter the Japanese market more easily, and it is also easier to penetrate at the cultural level.

Zhou Buqi understood now, "If this is the case, then we really should win this studio. If we don't acquire it completely, we can just buy the stocks in Nexon's hands to form a strategic cooperation." ."

Ren Yuxin smiled and said, "Yes, that's what I mean."

After a pause, he continued: "As for the last point, it is the domestic market. Nexon's European and American business is not doing well, and the most important market is the mainland market. "Kart Runner", "Maplestory" and "Dungeon Fighter" Games such as "God's Domain", "CSonline" and "Bubble Hall" really made too much money in China in the past few years. But it is different now. Domestic game manufacturers have developed, and the production level of domestic games is not at all No worse than Korean games.”

This is a consistent domestic strategy, and Zhou Buqi understood it as soon as he heard it.

Trading the market for technology, domestic game manufacturers have learned a lot from Korean game companies in the past few years. After learning... they will no longer be needed.

It's time to clear the place.

In addition to fair market competition, there can also be policy restrictions.

The domestic entertainment industry is different from that of foreign countries. Whether it is movies, TV shows, books, or games, if you want to publish and distribute them, you must go through approval and obtain a batch number.

At this time, many Korean games will have many non-compliances, and various difficulties will make it difficult for their new games to qualify for domestic distribution.

It will not be easy for Nexon to make big money in the domestic market as it did in previous years.