Top of the big era
Chapter 2156: Attacking the Game Gold Mine
It's the end of the year, and most of the family members have returned to their hometown in the Northeast. After all, my grandfather and parents are there. My son can't go back for the time being, so my daughter-in-law's return is considered a filial piety.
There are only a few people left at home in the capital, including two pregnant women, Shi Jinglin and Zhen Yu, two secretaries, Sun Wanran and Ning Lu, and Aunt Xue.
This relieved Aunt Xue's psychological burden a lot.
Shi Jinglin and Zhen Yu were not the kind of people to meddle in other people's business; Sun Wanran and Ning Lu were from secretarial backgrounds and were the ones who held Zhou Buqi's most secrets. Even if they discovered something, they would keep it secret.
So at home, a glance or a small movement, or pulling down a small hand or patting and pinching her butt, all mean more and more flirting.
Aunt Xue no longer had the tension and anxiety she had in the past, and she finally had that trance-like feeling in her heart, as if she had returned to her teenage years when she was just starting to fall in love.
When I returned to the room at night to reflect alone, I began to vaguely expect that that bastard boy would suddenly knock on the door, then break in and bully me without any explanation.
"Hey, woman!"
Aunt Xue was lying on the bed and couldn't help but laugh at herself.
I feel that in front of such an outstanding man as Zhou Buqi, age, status, seniority, etc. are nothing. I am just an obedient little woman waiting to be favored.
"This is not a good sign!"
Aunt Xue got up and went to the bathroom to take a shower to calm down.
She felt that she should restrain herself in time. Some things were not impossible, as long as they did not cross the line. The relationship between the two of them was close and friendly, and the atmosphere was harmonious.
But once the boundary is crossed, both parties will feel guilty in their hearts, and maybe they won't be as harmonious as they are now.
This is the most difficult level for human nature.
Never test human nature.
Keep it!
On the other side, Zhou Buqi first went to Shi Jinglin's room, talked to her for a while, and coaxed her to sleep, and then went to the study alone.
Things in Japan are not over yet.
Ren Yuxin is still staying in Tokyo. He will definitely not be able to reunite with his family this Spring Festival. This is a big deal for Chang You; it is also a big deal for him personally.
Originally, in terms of the distribution of powers between Changyou's two co-CEOs, Ren Yuxin was in charge of domestic business and Don Mattrick was in charge of overseas business.
Ren Yuxin is ambitious and talented, with good vision and strong ability. Of course, he also wants to show off his talents on the international stage.
This trip to Japan is an opportunity!
If he handles it well, he is likely to gain jurisdiction over Japan, South Korea, and even the entire Asian region.
At this time, Zhou Buqi was in the study, using Weishu, a product developed by Ziweixing, to have a video call with Ren Yuxin. It can be seen from the footage that Ren Yuxin is in the hotel at this time, with a wine cabinet behind him and a bottle of red wine next to him.
"Huh?" Zhou Buqi's eyes lit up. Looking at him like this, it didn't look like he was drinking wine, but it was a celebratory drink. "Is there any good news?"
Ren Yuxin smiled and said: "Yes, there is really good news."
"What aspect?" Zhou Buqi is currently paying attention to two cases, one is Capcom and the other is Konami. "Don't tell me about the acquisition of those small companies. You can handle it yourself."
Ren Yuxin said: "Capcom, I went over this afternoon and talked for more than four hours. We made great progress."
"oh?"
Zhou Buqi thinks his efficiency is quite high.
Ren Yuxin said: "Actually, we are mainly talking about four directions. First, Capcom's financing; second, the European and American operating rights of Capcom games; third, the cooperative development rights of Capcom games; fourth, Changyoulai has full rights Responsible for Capcom’s mobile game business.”
Zhou Buqi nodded, "It's a very comprehensive summary."
Ren Yuxin smiled and said: "The first two points have been agreed upon. It's very pleasant."
Zhou Buqi was a little surprised, "So fast?"
"Well, mainly they are also anxious." Ren Yuxin was very leisurely on the other side of the video, holding a red wine glass in his hand, looking very relaxed, "When we were talking about financing, I was shocked. I didn't expect them to be so sincere. I Several strategies were prepared, but they were not used at all. They came up and said that they could dilute up to 35% of the shares and give up two board seats."
"35%?"
For Zhou Buqi, the larger the shareholding, the better. It would be even better if it could be acquired as a whole. Despite the many internal shortcomings of a Japanese game company like Capcom, its game intellectual property rights are really rich.
For example, in terms of total sales, the sales of "Resident Evil", "Monster Hunter", "Devil May Cry" and "Street Fighter" are similar to those of the British ace game "Tomb Raider".
In the gaming field, games are generally rated based on the sales volume of genuine games.
In other words, these games are theoretically on the same level.
However, this is just an appearance.
There is a hidden industry truth behind it.
"Tomb Raider" has been a computer game since its inception, facing hundreds of millions of computer game players around the world. It has also been made into a movie by Hollywood, starring the famous star Angelina Jolie, and its influence It's even bigger.
These games owned by Capcom are different.
In the past two decades, these games had no computer versions at all, and they were all developed as console games. Players needed to buy exclusive TV game consoles or handheld game consoles.
This creates a threshold for the market expansion of games.
The higher the threshold, the fewer players there will be.
The total number of console game players in the world is only 5% of the number of computer game players!
In other words, these classic games owned by Capcom have sold the same sales volume as "Tomb Raider" with only 5% of the player base of "Tomb Raider".
How can this be a level-one game?
Now, Capcom has made appropriate adjustments and officially launched the PC version starting with "Resident Evil 5", and then the market exploded. "Resident Evil 5" and "Resident Evil 5 Gold Edition" combined, the total sales volume is 4 times that of "Resident Evil 4".
This shows how big the scale of computer game players is.
It is conceivable that when the new versions after "Resident Evil" begin to add computer versions, the total sales of this series will quickly surpass "Tomb Raider".
Several other games do not yet have PC versions.
There is no mobile version.
This is a gold mine waiting to be mined.
At this stage, Changyou wants to buy a gold mine at a low price. Of course, it is a rare opportunity, and it has to face many difficulties.
Ren Yuxin also had similar thoughts. His vision was much better than those of Japanese game producers. He said with a smile: "Because Tsujimoto Kenzo currently holds about 48% of Capcom's shares, and his son Tsujimoto Ryozo also holds Part of it. They hope to retain their status as the largest shareholder after this financing. So Changyou can only get up to 35% of the shares."
Zhou Buqi smiled and said, "Is this decided?"
Ren Yuxin said: "It's decided. I was originally thinking about how to fight for it, but in the end I didn't use it at all. The other party showed their bottom line when they came up. I don't know whether they are being honest or they don't understand negotiation at all. "
Zhou Buqi said: "It is probably due to lack of negotiation experience. A company like Capcom does business in Japan and does not need complicated negotiations. All business is done step by step. Otherwise, it will not be operated in the European and American markets. Fang was bullied so miserably."
Ren Yuxin said: "Well, they are also aware of this. According to them, they made $100 million less in the European and American markets on the two games "Resident Evil 5" and "Resident Evil 5 Gold Edition". All of them were divided up by the distributors. So their original strategy was to set up a Capcom European branch to handle this part of the business themselves."
Zhou Buqi is not optimistic at all, "But pull them down, they don't have that level!"
Times have changed.
In the 1980s, Japan was very powerful, mainly because all their family wealth was wiped out by the war, and the new generation had to rely on struggle and hard work to recreate their homeland.
People of that generation were very hardworking and had a fighting spirit.
Just like in China today, 996 and so on are nothing. Anyone who dares not to work overtime may be called over by the leader and slapped in the face the next day.
This is no longer the case. Japan has become rigid after becoming developed. The younger generation grew up in a favorable environment and enjoys excellent social welfare. They have lost the motivation to struggle, fight, and expand territory.
They are all a bit indolent.
They all lay flat.
Most women no longer work and have become housewives. There are even a large number of people who have entered the two-dimensional world and have developed a mentality of escaping from the world.
Under such circumstances, it is almost impossible for them to go to Europe and endure hardships to develop new business.
Ren Yuxin said with a smile: "Yes, that's what I said. They should think so too, and they don't dare to rush to Europe to make investments. Especially now that Capcom's performance is so poor, they don't dare to take any risks." . Just in time, Changyou showed up, and as long as they split the money 50-50, they would be satisfied."
This was a very impressive clause. Zhou Buqi was very concerned, "Has it been negotiated?"
Ren Yuxin said: "Well, they are happy and we agree."
"What about time?" Zhou Buqi spoke very quickly, "There can be no time limit, not 30 years, 50 years or anything. Changyou must always have such terms!"
Ren Yuxin smiled slightly, "This is not enough."
"Um?"
Zhou Buqi raised his eyebrows, very surprised.
Ren Yuxin said: "Yes, this is a permanent clause. In addition, there is also an adaptation rights clause."
Zhou Buqi's eyes lit up, "Adaptation rights? Film and television adaptation?"
Ren Yuxin said: "There is nothing to talk about film and television adaptation. If there is an opportunity to adapt the game into a Hollywood film and television production, no one can refuse. What I am talking about is the adaptation of the game, which means getting their game IP and using it from Changyou To develop overseas versions, including our domestic version. This is the third article, but there are some differences, which need to be discussed slowly in the future..."
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