Top of the big era

Although NetEase Games has 13 game studios, the two most core ones are Dream Studio and Dahua Studio.

Ren Yuxin was so good that he directly hired the backbone of one of the core studios.

Whoever puts this matter on will be annoyed.

Fortunately, Zhou Buqi's reputation was big enough. A trip to NetEase put out the tense flames instantly. It was him. If it had been anyone else, this matter wouldn't have been settled so easily.

Zhou Buqi had nothing to do. Since he had taken over Changyou's stall, he could not evade responsibility. But things have happened, and you have to find ways to make amends. He said: "NetEase Games has developed rapidly in recent years and launched many excellent games. Don't you think about exporting? In recent years, the export of domestic games has been a big wave. ."

Ding Youfeng shook his head, "I have no such plan for the time being."

Zhou Buqi was somewhat surprised, "None of NetEase's games have been exported?"

"No."

“Many small companies’ games can make good profits in overseas markets.”

"Because they can't make money at home, they can only export."

Ding Youfeng's theory is similar to what Lao Zhang and Ren Yuxin said before.

However, he provided a new perspective.

Ding Youfeng said: "NetEase's games are not exported, mainly for two reasons. Most of NetEase's games are self-developed and based on local traditional Chinese culture, and have a limited audience in overseas markets."

Zhou Buqi shook his head, "Which of the self-developed games from companies such as Kingsoft, Changyou, Perfect, and NetDragon is not based on traditional culture? The export of entertainment products is the best choice for cultural export. It is better to spend billions a year on A Confucius Institute that supports a group of foreigners is much better. If a private enterprise can find the greatest value point from a market perspective, it will be the most reliable way to settle down."

Ding Youfeng was slightly startled and glanced at the big boss Mr. Ding next to him.

I think this topic is really big enough.

Ordinary executives or professional managers really can't handle it.

Ding Lei smiled and said, "NetEase's games have just started and are still in the accumulation stage."

Zhou Buqi nodded.

Ding Youfeng continued: "Actually, there is a more important point, which is the safety of the game."

"safety?"

Zhou Buqi had never heard of such a statement before.

Ding Youfeng said: "The export of domestic games is more aimed at countries in Southeast Asia that are influenced by Chinese culture. These countries have poor protection of intellectual property rights. If the games are handed over to them for operation, there will be a risk of leakage."

"Leaked?" Zhou Buqi raised his eyebrows, "What should I say? Sorry, I don't play games and I really don't understand some details."

Ding Youfeng simply explained: "Just like many pirated movies in China, pirated versions of many movies have been released before they are released. How did it come out? In fact, it came from internal leaks from the distributors and theaters. The most serious one is Hollywood movies. Hollywood companies are restricted by law and cannot operate them themselves, so they must be handed over to the film distribution company designated by China. If they are handed over to a third party to operate, leaks will occur."

Zhou Buqi suddenly realized.

NetEase does not have a distribution agency in Southeast Asia. If the game is exported to Southeast Asia, it must entrust a local game operator to represent it. Once these operators mess up, the whole game is out.

Ding Youfeng said: "This is actually how many private servers came about. In the past few years, there have been many domestic private servers, the most famous of which is "Legend". In fact, it was leaked by domestic agents. Fortunately, in recent years, the country has strengthened its control over intellectual property rights. Control, private servers are becoming less and less. However, Southeast Asia as a whole is relatively backward. The local areas are relatively poor, and it is too difficult to pay to play genuine games, which will promote the development of the private server industry. The emergence of private servers will affect the attractiveness and appeal of games. Lifespan. All NetEase’s games are firmly in its own hands, and no private server exists.”

Ding Lei explained with a smile: "NetEase Games' current strategy is to self-operate high-quality products, and we will accumulate more and more."

Zhou Buqi felt that this was really a clear idea. No wonder NetEase Games could quickly rise to become a giant. He said with a smile: "But you don't have to worry too much in the future. Changyou is building a global game distribution and operation system. As long as it is high-quality It’s no problem to distribute our games to Europe and North America.”

Ding Youfeng pondered and said: "In the past two years, many domestic games have entered the European and American markets, but because of strategic and vision issues, they were all eager for quick success, without a long-term perspective, and did not have a very tenacious strategy. Most of them failed. NetEase The strategy of the game is to seek stability and thoroughly study the domestic market first.”

These are actually two strategic route choices that a company often makes.

Robust and radical.

Just like EA.

Each type has its own pros and cons, and you can achieve success if you go the right way. The development of NetEase games is relatively conservative, and it has been working steadily and implementing a high-quality strategy.

It was not until 2014 that we belatedly launched mobile games and began to expand into overseas markets. But because I have a deep foundation and the games I create are very high-quality, I quickly stood out.

Not only has it been a great success in the domestic market, it has also become the second largest game exporter in the country, with 10% of its total revenue coming from the Japanese market.

It’s almost like EA in the previous life.

After the conservatives came to power, the company's strategy returned to the path of steady development... Relying on its deep foundation and high-quality games, even if it was slow to act, it was still able to take advantage of the situation. The stock price continued to rise, which was much better than when the radicals were in power.

However, this life of EA is enough.

Met Zhou Buqi.

Under the leadership of Zhou Buqi, Changyou is pursuing extreme radicalism at this stage, and wants to develop wildly and enclose territory with great fanfare. Coupled with the restrictions on EA's four major games, it will be uncertain in the future.

At the end of the conversation, Zhou Buqi admitted that Changyou will focus on the Japanese game market in the future.

It will even acquire several heavyweight game companies.

As long as Changyou is successful, it will pave the way for all domestic game manufacturers and open up a new situation in the Japanese market.

At that time, domestic games can be easily promoted to the Japanese market with the help of Changyou's resources.

NetEase's games have a relatively obvious Japanese style, so they are very suitable for making big money in Japan.

Japan's intellectual property protection is much stronger than that in Southeast Asia, so there is no need to worry about private servers disrupting the situation.

Zhou Buqi threw out an olive branch as compensation for Ren Yuxin's random poaching.

…

In the evening, Zhou Buqi and his party arrived at the Magic City.

It's quite late.

I'll go see my old father-in-law tomorrow.

Yan Qiqi and Zhao Li Muge were looking forward to it, thinking that something might happen in the evening. After all, apart from them, the big boss only had Assistant Ning Lu.

Unexpectedly, when I arrived at Mr. Zhou's home, my heart dropped.

There is actually another woman?

In particular, one of them, Ning Yameng, had a very close relationship with the big boss. She would come up to him and hug him and kiss him as sweetly as he wanted.

Look at their names again...

Ning Ya dream.

This even discouraged the two secretaries, Yan Qiqi and Zhao Li Muge. The assistant in the office is named Ning Yaxian! Needless to say, it can be guessed that this Ning Yameng is a senior relationship accountant.

After choosing a room and getting ready to rest, Zhao Li Muge took the initiative to find Yan Qiqi and asked in a low voice: "What should we do at night?"

Yan Qiqi asked: "What should I do?"

Zhao Li Muge said angrily: "Stop pretending! I don't believe you don't have any ideas?!"

Yan Qiqi was checked three times by her senior. Although there was no further relationship, she was already very close and her mentality was relatively calm. "Just go back to the room and wait. What else can I do? It depends on what the senior chooses."

Zhao Li Muge gritted his teeth and said, "You idiot, you won't take the initiative to fight for it?"

Yan Qiqi pursed her lips and said carefree: "I don't dare to win over you. Anyway, he is my senior, and no one will ignore me if he is ignored."

"伱!"

Zhao Li Muge was almost angry to death by her.

On the other side, Zhou Buqi was talking to Shi Jingmei in the study.

Shi Jingmei and Ning Yameng have just returned from England.

The main thing is to arrange the blind box order.

Every winter, European football will open the winter transfer market, and many teams will have personnel changes. The lineup has changed, this season’s player blind boxes will need to be updated, and new figures will need to be produced.

After talking about work, Zhou Buqi asked Ning Yameng to go back and take a shower, and asked Ning Lu to stay with her at night.

When the second sister Shi Jingmei heard this arrangement, she sighed slightly and said, "Brother-in-law, the Chaowan Commune made a lot of money last year. Have you read the financial report?"

Zhou Buqi took a rough look and said, "It seems that the net profit has reached US$800 million?"

Shi Jingmei chuckled and said, "No, probably US$700 million."

"It's great." Zhou Buqi praised sincerely, "Second sister, I think your Shi family's genes are really good, and all women are so good at doing business. Eldest sister, Linlin, and you are all so good. Well, it can be seen that Family nurturing is still very important.”

Shi Jing gave him a white look and said, "Stop being perfunctory."

"Who was perfunctory?"

"I have done a good job in Chaowan Commune and taken good care of Wu Yu and Ning Yameng. Why don't you give me some reward?"

"Okay, what reward do you want?"

On Zhou Buqi's sofa, he saw Shi Jingmei sitting on the sofa opposite. She kept raising her left leg and putting it on her right leg, and then raising her right leg and putting it on her left leg, as if she was deliberately teasing people to appreciate it. Up her skirt.

He immediately had some bad premonitions.

Shi Jingmei said distressedly: "My new boyfriend broke up again. He is too bad and not motivated at all. I don't think I can get married in this life."

Zhou Buqi coughed, "How about I help you introduce some young talents?"

"Forget it, what's the point of a bunch of brats?" Shi Jingmei curled her lips in disapproval.

"Then what do you want to do?" Zhou Buqi shook his head and said sincerely, "If you want to be an independent woman, the price is still very high. The happiest way of life is to find a caring and reliable man to pamper you. This is really not What machismo is, is the reality after idealized women’s rights are implemented.”

"I know," Shi Jingmei nodded lightly and glanced at him charmingly, "Brother-in-law, why don't I be your mistress? Anyway, a sheep is herded, and a group of sheep is herded..."

Before he finished speaking, Zhou Buqi ran away in a hurry.

Shi Jingmei looked at his escaping figure angrily and cursed through gritted teeth: "You don't even dare to touch a woman, you scumbag!"