Top of the big era

Zhou Buqi met with Boss Ma at noon and originally planned to go to the Magic City in the afternoon. Unexpectedly, I received a call from Changyou’s co-CEO Ren Yuxin.

Ren Yuxin is more interesting. After getting familiar with him, he likes to call Zhou Buqi by his English name "Butchi".

This is a bit awkward.

Even when foreigners meet Zhou Buqi, they call him Zhou instead of Butch.

"Butch, I just contacted Secretary Sun and she said you are in Hangzhou."

"Yes, is something wrong?"

Zhou Buqi didn't take Sun Wanran with him on this business trip. She was guarding him at the capital headquarters and would be back in two days anyway.

Ren Yuxin smiled and said: "That's a coincidence. It's a little troublesome and I need you to deal with it."

Zhou Buqi is used to this kind of arrangement, "Okay, you say."

Ren Yuxin said: "That's it. In the past three months, I have hired three executives from NetEase Games, namely Chief Operating Officer Dingdang...Dingdang is a fancy name, his name is Zhan Zhonghui. There is also the vice president Chen Weo'an, and Wu Yunyang, the director of the research center. This made them not satisfied, and they said some provocative words on Weibo. How do you want to deal with them? Do you want to fight back?"

Zhou Buqi smiled angrily.

In a short period of time, three core executives were poached from NetEase Games. No one would be happy about this kind of thing! You still fight back, what a bullshit!

Do you really think that if you are strong, you can bully others casually?

Ren Yuxin further explained, "I have been keeping an eye on the Japanese game market during this period. Although many games are good, the overall feeling... is not mature enough."

"Not mature enough?"

Zhou Buqi was a little surprised.

What he said was so loud!

Japan is a big game country, and half of the IT industry relies on game companies to support it. The size of the game market is second only to the United States and higher than the European Union and China.

In Ren Yuxin's eyes, is he immature?

Ren Yuxin’s statement is more cruel, “From a player’s perspective, the most fun games are the best games. For a company, the most profitable games are the best games. The fun and profitability of games, Normally, there is a positive correlation. The more fun the game is, the stronger its ability to make money. From this point of view, game companies in the United States and China are the best, with a complete set of mature game design concepts."

Zhou Buqi said: "The domestic game industry model is originally to learn from the United States and surpass the United States."

Ren Yuxin smiled and said: "There is still a long way to go if we want to surpass it. However, for now, the concept of the domestic game industry has far surpassed that of Japanese game companies. Their games are too focused on The game has become more interesting. It seems that developing the most interesting games is the most responsible attitude towards players."

"Isn't it?"

Zhou Buqi can't keep up with his overly capitalized game theory.

Ren Yuxin said: "Of course not, the greatest pleasure of human beings comes from giving and gaining. What is giving? Let players actively spend money; what is gain? It is the great sense of accomplishment after spending money. Get the experience of the real world through the virtual world Unexpected happiness is the true meaning of the game. The gains obtained by spending money are more precious and more lingering than the gains obtained without spending money."

Zhou Buqi was a little shocked, "So cold?"

Ren Yuxin said with a smile: "How big is the game market in Japan? Moreover, they all have money and are not afraid of spending. Making money is making money. Is it divided into cold and passionate?"

Zhou Buqi doesn't know much about games, but he has 100% trust in Ren Yuxin. He heard what he meant, took a deep breath and said: "You want to attack the Japanese game market! It's not just about buying A gaming company!”

Ren Yuxin said: "Yes, their games are very localized, but their concepts are lagging behind. If we can develop a game that suits the local market, it will definitely be better than those local games. At least the earning power will be many times stronger than theirs." . Today's game design, just like Hollywood movies... or those online novels in headline literature, has a whole set of formulas. If you design according to the formula, you can sell well and make money. If you don't follow the formula, the gameplay will be stronger. There will be no good profits from the game."

Zhou Buqi was still drinking with Lao Ma at the dinner table and had no time to talk to him. "We will discuss this later. What do you think of the three executives of NetEase Games?"

Ren Yuxin said: "Changyou wants to develop games to enter the Japanese market. After some research, I found that NetEase's games have the most stylized characteristics of Japanese games. Their Westward Journey series is basically designed in the style of Japanese games. , and added localized means to promote consumption.”

Zhou Buqi understood.

Ren Yuxin was so ruthless when he went to NetEase and poached three core executives of NetEase Games in one go. In fact, he felt that Japan's local games... had only average earning power.

There are still a large number of players waving banknotes in the local market. They have nowhere to spend their money, and there is no incentive for players to spend money on it. Then he planned to develop a game using advanced domestic concepts to capture the market demand for this krypton gold.

There are many games in China, and players will charge money into them like crazy. Not to mention charging living expenses and tuition fees, in order to gain achievements in the game world, many people even do some illegal and criminal activities in the real world to make money, and then top it up into the game.

There is absolutely no such phenomenon in the Japanese game industry.

To say that their players have high personal qualities and are capable of self-control and self-discipline is nonsense.

99.99% of people in the world cannot resist pornography, gambling, and drugs. Especially gambling and drugs, these things can most directly stimulate the deepest layers of human nature.

The modern concept of games is actually virtual pornography, gambling, and drugs. The closer a game is to pornography, gambling and drugs, the more money-making it is, rather than the fun of the game.

Although Japan's game industry is developed, it is not modern enough.

Ren Yuxin also seems to be a good person.

He has good intentions and wants to help local players in Japan and experience the beauty of modern games, making Japan's two-dimensional world even more magical and toxic.

Zhou Buqi pondered: "Well, that's right. Japan should be Changyou's second largest market after the domestic market. In terms of stability, it is even more important than the European and American markets. Changyou should provide Japanese gamers with We must serve with all our heart and soul to help them integrate with international standards and feel the happiness of a better virtual world.”

Ren Yuxin felt that the big boss was too talkative and considerate, and said with a smile: "But NetEase doesn't quite understand, as if Changyou is deliberately targeting them. In fact, it's not. You are so proud, why don't you just go for a trip?" "

Zhou Buqi followed his arrangement and said, "Okay, I'll be there in a moment."