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Fighting back is inevitable.

Regardless of whether Changyou can successfully acquire Codemasters in the end, EA's trouble will cause considerable damage to Changyou's interests. Next, is the specific operation.

Don Macrik was somewhat worried.

Not worried about EA.

Rather, I am worried that once there is a quarrel with EA, the relationship will break out and it will affect the development of Changyou.

Zhou Buqi will not be carried away by emotions and has no worries in this regard. "Changyou still has to develop according to the established ideas, and the core strategy will not change. However, it is still okay to take over EA."

Macrik coughed slightly and reminded carefully: "Although EA's current stock price is relatively low, it has a big tree and deep roots, and its strength is still very strong."

Zhou Buqi asked: "EA has four major games?"

Macrick nodded, "Yes, they are the "Need for Speed" series, the "Battlefield" series, the "FIFA Football" series, and the "Star Wars" series."

It can also be seen from these four ace games that they are all computer games.

It is not surprising that it is not favored by the capital market.

Zhou Buqi asked: "Need for Speed ​​is very famous!"

Macrick said: "Yes, it used to be the world's largest racing game... Well, it was when I was leading this game at EA. Later, this game was not very good. As far as the current situation is concerned, in the racing category Among games, it is difficult for "Need for Speed" to rank in the top five. Racing games have become a major category, and car manufacturers have begun to pay attention to the marketing methods of racing games. With sponsorship, the development of racing games has become It has become the most cost-effective category.”

Zhou Buqi said in a deep voice: "So, Changyou should still buy Codemasters and take over this studio with rich experience in racing game development. In the new track of the mobile game market, to lead racing games, we must make " "Need for Speed" throw away!"

Markrick also had the same idea and said with a smile: "Of course, there is a game under Codemasters, which is 70% or 80% similar in gameplay and mode to "Need for Speed". It should be imitated from "Need for Speed". The current game The market performance is also good. The sales volume in the UK market is higher than that of "Need for Speed". If it works well, it can completely replace "Need for Speed" in the mobile game market."

Zhou Buqi said: "I actually have some new ideas about racing games."

"oh?"

Macrick didn't dare to underestimate this boss Zhou.

Don't look at the fact that he often laughs at himself and says he doesn't understand the game.

However, there is a very common phenomenon in the innovation industry: experts who are good at managing experts are prone to rigidity and conservatism; only when laypeople manage experts, it is easier for them to innovate.

In fact, it is the first principle that Musk admires most.

Because experts know too much, many concepts are deeply ingrained. When a new thinking point is proposed, they will make an empirical judgment from an expert's perspective: "This won't work", "It's impossible", "It won't work" .

Because the layman knows nothing, it is a blank sheet of paper.

You can think about the problem from the source.

If you don't care about some of the old-fashioned rules of the industry in the past, it will be easier to open up greater space for innovation from other angles.

The most popular mobile phones, computers, cars, microwave ovens, refrigerators, etc. in the market have never been developed by scientists.

Often a "layman" directs a group of scientists, allowing them to develop products according to their own ideas.

Products developed by scientists have always been marginal products in the market.

This is why most of Google's products fail.

Google has a very strong scientist spirit.

Too much emphasis on scientific research.

Product leaders are often top technology experts and scientists. This is very difficult. The technical attributes of the products made by scientists are absolutely impeccable, but the product attributes are really poor.

Baidu is also of a similar type. Among the well-known domestic technology companies, Li Yanhong is the only scientist boss. The technology is good, but breakthroughs are difficult.

Zhou Buqi said: "Before you came, Ziweixing Global held a meeting to discuss the general trend of Hollywood movies. In fact, I said it internally as early as two years ago. At this stage, it is truly It’s a growing trend in Hollywood.”

"What is it?"

"IPization."

"Yeah." Macrik nodded, "Games also have this trend."

Zhou Buqi said: "Last year was an unprecedented low period in Hollywood, and most companies had poor performance. But Ziweixing Global's performance was surprisingly good, with a net profit of more than 2.7 billion US dollars."

"Well……"

Macrik took a deep breath and bowed to Boss Zhou.

This is too fierce!

Zhou Buqi said with a smile: "The success of Ziweixing Global comes from the operation of IP-based movies. Another thing is that Paramount's performance has been declining in the past few years, but last year it actually increased and made a profit. The main thing is Because of "Transformers 3". These two things have completely awakened Hollywood. As far as I know, the new projects launched by major film companies this year have begun to be developed around well-known IP."

Mattrick said: "Well, IP operation has many benefits. Codemasters' "F1 Racing" has grown rapidly in recent years and is no worse than "Need for Speed". The main reason is that it has the F1 title."

Zhou Buqi said: "Yes, the role of intellectual property rights is to provide users with a kind of thinking inertia. Playing games is actually a process of finding a comfort zone. It is more comfortable to accept old understandings than to accept new things. This is A kind of continuity. Hollywood has shown such a big trend."

At first glance, Hollywood is a movie and Changyou is a game, which seems to have nothing to do with each other.

But Hollywood is the leader in entertainment.

Hollywood takes the lead.

The reason why IP is flooding around the world and spreading rapidly is because of the demonstration effect of Hollywood. In the entertainment industry, movies have an unrivaled influence.

Hollywood has done this, and you can imagine that it will soon spread to the gaming industry.

Just take a dip and prepare in advance.

For a gamer who is passionate about gaming, he is actually very opposed to IP, just like a famous director who doesn't like to make IP-based movies.

But this is a plan to make money.

Zhou Buqi returned to the main topic of the game and said: "The same is true for Hollywood, and the same is true for the game industry. Just like racing games. There are so many racing games, and there may be hundreds of high-quality games alone. How do players get there? Choice? We must make good use of the inertial thinking brought by IP to guide players to immerse themselves in their cognitive comfort zone. For example, everyone now likes to play "Angry Birds", which is the most popular game in the world. game. Can you use this IP to develop "Angry Racing"? The game icon can be the image of an angry bird driving."

Macrik took a deep breath and said, "We can consider it."

Zhou Buqi said with a smile: "There is also "Talking Tom Cat". 'Tom Cat' is quite famous. We can develop "Tom Cat Racing". Through the continuity of this IP, we can increase the popularity of racing games. Fun, not just racing. For pure racing, the charging points will be very single. Even Marvel has so many superheroes. Users can not only spend money to buy new racing cars, but also spend money to buy "Spider-Man" ', 'Iron Man', 'Daredevil' and other superheroes serve as drivers, and different superheroes have different performance bonuses."

Mattrick didn't know what to say.

Or that he is a big shot.

Many creative ideas just come out of my mouth.

Of course, this is related to the sufficient resources at its disposal. The premise is that Changyou can mobilize famous IPs such as "Angry Birds", "Tom Cat" and "Marvel Super Heroes".

Zhou Buqi smiled and waved his hand, "I'll just give you an idea. Your design team will discuss the specific situation later. Let's talk about EA's second game "Battlefield", um... I think this series can be forgotten for now, right? "

Makric agreed, "Well, this is a war game. Realistic war games are a small category, and there are a few very classic games. It will be difficult to compete. The limitations of smartphones make it difficult to develop A truly immersive war game."

Zhou Buqi said: "Then let's play Battlefield, the "FIFA Football" series... hum, you know, I am a football fan."

Macrik frowned slightly.

Zhou Buqi glanced at him, "No?"

Markrick said: "The main competitor of "FIFA Football" is the Japanese football game "Pro Evolution Soccer". In fact, in the 1990s, there were many football games. In addition to "Pro Evolution Soccer" being the best, there were also Among many products of the same type, EA’s “FIFA Football” simply cannot be ranked.”

Zhou Buqi smiled and said, "Yes, I know. Later, I went to be in charge of "FIFA Football" and made drastic changes to the game. I made changes to the graphics, gameplay, and engine to make this game stand out. "

This is also the reason why Don Macrick was EA's most core and most meritorious executive.

He single-handedly created two of EA's four major games - "Need for Speed" and "FIFA Football."

Macric said solemnly: "When I was managing "FIFA Football", I just made this game stand out from the competition and become the second in the industry. There is still a big gap with "Pro Evolution Football". In fact, , for more than ten years, football games have been dominated by PES. However, things have changed since last year."

Zhou Buqi raised his eyebrows, "What's going on?"

Markrick said: "Due to the long-term slump in EA's stock price, radicals took power and made great adjustments to the company's strategy and business. The most successful part of the specific business adjustments was the transformation of "FIFA Game" Yes. They gave up on the engine that I led the design of in the past, completely overturned it, and developed a new engine from scratch."

Zhou Buqi opened his eyes wide, "Has the market changed?"

Macrik nodded and said solemnly: "Yes, EA made the right bet this time. It is also the only achievement that the radicals have achieved in recent years. Last year's "FIFA11" became the most popular game in this field. The football game surpassed "Pro Evolution Soccer 2011" and became the number one game in the industry."