Top of the big era

There are still three days left before the hottest group buying event in the history of Xiaonei.com.

All parties are moving.

The beneficiary college students in Beijing, Tianjin, and Shanghai are carnivaling, and college students in other regions are complaining loudly. Some universities in the south have even contacted the local government and asked the relevant departments to communicate with the school intranet.

Finally, the outside world was also alarmed.

"Youth Daily", "Southern Metropolis Daily", "Huaxia Business Daily", "Economic Daily" and many other authoritative media have paid attention to this event.

There have been several successful group buying activities in the past, and the media generally hold a positive attitude towards Xiaonei.com's activity of snapping up mobile phones at low prices.

Selling mobile phones at a loss and serving college students, I think this is the social responsibility that a modern enterprise should have.

Then, the notification came.

From the China Mobile Phone Industry Association.

The wording is more euphemistic.

First of all, it affirmed the correctness of Xiaonei.com's behavior of selling high-quality and cheap products for college students. However, if you are selling mobile phones, you should also pay attention to the method and method, and the promotion behavior must be appropriate. The current downturn in the mobile phone industry in China requires colleagues from all walks of life to unite and tide over the difficulties together. The behavior of low-price dumping on Xiaonei.com certainly benefited some universities, but interfered with market prices. Fortunately, this group buying activity is a limited sale, the quantity is not large, and it is still within the acceptable range. If you want to hold similar promotional activities in the future, I hope you can get in touch with the association in advance to reach an agreement on the price standard.

The notice is sent directly to the North University campus, and then forwarded to the school intranet.

Guan Ting was the first to see it and was terrified.

When Zhou Buqi heard about it, he also frowned, and called President Hu to ask for his opinion.

Why is it said that reform requires the determination of a strong man to cut his wrists? It is because all aspects of interests are involved, the influence is too great, and many relationships can reach the sky.

He didn't want to sell some mobile phones and offend people who shouldn't be offended.

President Hu's tone was very calm: "The central government is pushing the reform of the education industry. One of the major decisions is to improve the learning and living environment of college students. From this point of view, Xiaonei is in line with the major policies."

Zhou Buqi said hesitantly, "I'm just a college student, if someone targets me..."

President Hu interrupted him, saying: "The mobile phone industry association is a self-disciplined, non-profit non-profit industry organization that has been registered in accordance with the law and has the qualifications of a legal person..."

As soon as he said this, Zhou Buqi understood.

not worried.

It turned out to be a pheasant organization!

Fame clanged loudly.

In China, any organization that has been legally registered does not belong to the "relevant department", and those who have not registered cannot be provoked.

President Hu was afraid that he would not understand, so he added: "I originally wanted to withhold this notice, but later I thought it would be good for you to read it. There is one more thing you need to prepare for tomorrow. The director will come to the school to inspect, and the target is the school intranet."

"ah?"

Zhou Buqi has a hundred reluctance.

Now that the school is busy with group buying of mobile phones, how can I have the time and energy to receive the leaders?

Principal Hu said angrily: "It's a good thing!"

...

Director Kong came the next day.

Very low key.

He brought only three subordinates with him in plain clothes, and the school leader did not show up. Only a deputy director of the principal's office accompanied him.

It seems that he really didn't come to inspect, but to help solve the problem.

Zhou Buqi invited them to the office, asked Guan Ting to pour tea, and said modestly: "Director, if you have any instructions, please give them."

Director Kong smiled wryly, pointed at Zhou Buqi and said, "You little Zhou, but you caused me a lot of trouble."

"how could be?"

Of course Zhou Buqi disagreed, he had never seen such Director Kong before.

Director Kong said: "I remember that our company sent you a message some time ago, asking you to take into account the feelings of college students across the country when engaging in group buying activities, and to distribute cost-effective products fairly. The first two emails Fans and desk lamps, aren’t they very well done? Why are there geographical restrictions on selling mobile phones this time?”

The director surnamed Li next to him said with a embarrassed face: "In the past few days, our Higher Education Department has been under a lot of pressure. We have received protest letters from hundreds of universities across the country. Some of the letters... are higher than our director level. Both are high."

Another Director Xiao sighed: "Xiao Zhou, it will be June soon, and the college entrance examination is about to take place. Xiaonei.com is so famous now, and it is always restricted by region... I know, I understand that you have difficulties, I don't know Yes, I thought you were discriminating against each other based on region. Isn’t this driving college students from all over the country to go to Beijing, Shanghai, and Tianjin to apply for the exam. Xiao Zhou, if this group buying activity is not done well, the spread will be huge.”

Director Xu surnamed in the corner said gently: "Xiao Zhou, if you have any difficulties on the school intranet, just mention it. The students will apply for the exam in July. Before that, we have to reduce the negative effects of this group buying activity to a minimum." lowest."

They all know the inside story.

Xiaonei ate all the mobile phones in Kejian's inventory.

This limited sale is just the beginning.

In the future, there will be a large number of high-quality and low-cost mobile phones entering the market, which is very happy.

Zhou Buqi pondered: "Several leaders, in fact, the difficulty is the same as the first group purchase of computers. It is nothing more than express delivery. Small items such as electric fans and desk lamps are cheap and can be sent to the whole country. There are missing parts, lost, We can also afford to lose the package. To be honest, we lost a total of more than 10,000 yuan last time when we bought electric fans."

Director Kong frowned and said, "The chaos in the express delivery industry should be rectified, but why not cooperate with the Post? That is the official express delivery system of the country, especially EMS, which is fast and safe."

Zhou Buqi's expression was a little distorted.

Guaranteed?

Guaranteed shit!

If a private courier company loses a package, it can still go to the door to seek justice. If something happens to the official postal system, consider yourself unlucky.

"Ahem... that... Director Kong, EMS is too expensive, and postal parcels are too slow. Our college students can't afford such a high express fee."

Zhou Buqi said it very euphemistically.

In fact, some things are clear after investigation. These people are all from prestigious schools, and each of them has an absolutely outstanding theoretical level, but they are somewhat divorced from reality.

Director Kong took a pen to record, nodded and said: "Well, the safety of private express delivery is worrying, and postal express delivery is too expensive. Is there any problem? Tell me, and the department will try to help you negotiate and solve it as much as possible. Hey, Xiao Zhou , You are really giving us a problem."

Zhou Buqi smiled, and said bluntly, "I have three small requests here. If they can be resolved, it is not impossible for our mobile phones to be sold to every university in the country."

"Oh? Tell me now!"

"First, it is the express delivery just mentioned. In the past few group purchases, we cooperated with Shentong and have a good relationship. The boss of Yanjing Shentong also contacted me yesterday, saying that he is willing to further deepen cooperation with Xiaonei. Valuables, they are also very frightened."

Director Xiao sneered: "The management of the enterprise is not in place, the distribution system is decentralized, and the quality of the couriers is uneven. Can you not be afraid?"

Zhou Buqi coughed lightly, and helped to explain: "It's not just the courier's problem. It's true that the courier will drop the package, but this problem is not difficult to solve..."

STO has a lot of cooperation intentions.

Cooperating with Xiaonei.com is not only as simple as helping Xiaonei.com to deliver courier items, but also can use the Xiaonei.com to spread STO's reputation to major universities.

There are so many private express companies now, and they are all rushing to seize the campus market.

There are a variety of different campus agents.

After all, the probability of college students using express delivery is much higher than that of ordinary people.

By cooperating with Xiaonei, you can have an inherent advantage.

As for the issue of delivery security, Shentong headquarters has already made a decision on this, and has a solution, and is willing to further cooperate with Xiaonei.

The Xiaonei network is directly connected with major colleges and universities. One school delivers one delivery. After arriving at the school, just call directly and let the students pick it up by themselves. The delivery is relatively easy.

It is completely possible for all goods to be packaged and distributed collectively, and then unpacked when they arrive at the destination, and the courier will not be allowed to have the opportunity to contact the express delivery, which will greatly reduce the rate of package drop.

For example, Sun Yat-sen University bought 500 mobile phones in group purchase. Xiaonei can deliver 500 small express packages in Yanjing, which will be reviewed and confirmed by Yanjing Shentong Branch. Then, these 500 small items are packaged into a large item, and unpacking is prohibited during this period. Only after arriving at Sun Yat-sen University can the large pieces be unpacked and the small pieces handed over to the students.

This is another great benefit of group buying on Xiaonei. On the surface, it is B2C, but in reality it is a B2B model, which is the direct connection between Xiaonei and the school.

It reduces the courier's non-stop running time on the road, and naturally makes them no chance to reach out and steal things.

"Since the packet drop problem can be solved, is there any other problem?" Director Kong asked puzzled.

Zhou Buqi looked a little embarrassed, and said: "The problem of dropped packages is likely to be solved, but the postal system is what private express delivery is most afraid of. Once it is found that it has sent a package without permission, it will not only charge a fine, but also seize the goods. Mobile phone Once such a valuable item is seized, no courier company will be able to afford it.”

This is the biggest obstacle.

Previously, Xiaonei.com sold fans and table lamps. Obviously, both express deliveries were sent to the same university, but they had to be shipped separately, and the eggs could not be put in the same basket.

Not to mention lowering efficiency and increasing costs, it also increases the difficulty of delivery.

The behavior of the postal service as both a referee and an athlete seriously restricts the development of the private express delivery industry.

As long as this problem can be solved, the courier delivery on Xiaonei.com will be able to deliver to the collective delivery of the school in the future, and the drop rate will be minimized.

Director Kong remained calm, recorded something with a pen, and said in a deep voice: "Well, we will communicate with the post office to find a solution to this problem."