Top of the big era

Now is the period when Weibo is becoming very popular. Various social celebrities, entrepreneurs, scholars, celebrities, and athletes are rushing to open accounts, and it has become a social phenomenon for a while.

Coincidentally, the current network supervision is not so strict, and netizens have a lot of room for speech on the Internet. Since it is the early stage of the industry, most people have underestimated the social influence that Weibo's product may have.

It is easy for things like Liu Qiangdong to happen.

Using Weibo’s community communication to operate event marketing and provide free advertising for JD.com is a very smart and avant-garde marketing strategy.

But don’t attack people by name. We are all peers, and we don’t see each other when we look up. There is no need to put the internal conflicts in the industry in front of the public.

If it gets bigger, it might become like the entertainment industry.

It's all insiders who are breaking all kinds of news to the outside world, exposing and reporting each other, and then everyone is in danger, and no one can think about a stable life. After all, no one in this business has a clean behind.

Liu Qiangdong has a deep understanding of Weibo, but it is still not deep enough.

In other words, there is not enough understanding of the changes in the future times.

Zhou Buqi said, "Do you know Ni Ning?"

"Huh? Who?"

Liu Qiangdong looked confused.

Yan Xinlei knew it, so he added, "Is it that Miss Mou?"

Zhou Buqi said: "Yes, that's her. Do you know what happened to her?"

Yan Xinlei said: "I'm not sure. It seems to be quite controversial."

"Then let me tell you, the Internet has memory. If you want to play the social network well, you must have a leading perspective and not just focus on the fun of the moment."

Zhou Buqi was quite familiar with this matter, because Ni Ning was a contracted actress with Jieyu Media, and Xu Baihui had recommended it to him several times, but he maintained restraint and did not make a move.

Liu Qiangdong smiled and said: "You created Weibo, and no one knows it better than you."

Zhou Buqi did not deny this and said: "Ni Ning was originally a college student. Since she is a college student, she will definitely use the school network. When using the school network, she uploaded many personal photos, many of which have the attributes of the times. , all very unconventional, some of them were shot wearing suspenders, very brave.”

"Yeah?"

Yan Xinlei looked surprised and pleasantly surprised.

The attractiveness of female celebrities is indeed extraordinary.

Fortunately, Liu Qiangdong is the big boss after all. He is well-informed and unmoved. He seems to be listening to the teachings and thinking carefully.

Zhou Buqi continued: "Unexpectedly, when she was in her junior year, she was favored by the goddess of fate. She became a girl, and she became the heroine of "The Thirteen Hairpins of Jinling"."

"Oh! It's her! I saw that movie, and she acted very well." Liu Qiangdong suddenly realized, and his interest suddenly increased by several dimensions.

Zhou Buqi said: "But the Internet has memory, as I just said. After she became popular, some capable people found out her history and found all these photos. Even if she removed the photos from the school network It’s useless even if I delete it from my personal account.”

They are all people in the industry, which is easy to understand. Yan Xinlei said: "The content on the Internet is spread too widely. The photos were deleted from the school network, just from the school network server. But after so many years, it has long been I don’t know how many servers have captured these photos and stored them on their own servers. Even if there is administrative intervention, it is impossible to delete them all.”

Zhou Buqi said: "Yes, this has had a very bad impact, especially because many of the photos were taken by her in the bedroom or on the bed, which would be a bit indecent. This became her black spot and attracted a lot of attention. Big controversy."

Liu Qiangdong remained silent, knowing that he was talking about himself.

Zhou Buqi said sincerely: "Marketing through Weibo channels is new media marketing and the most cutting-edge marketing strategy in this industry. No one in the country can do it better than you. We all admit it. However, when using When using this kind of marketing method, you can’t just focus on the immediate gains and losses.”

"But Baidu..."

When this happened, Liu Qiangdong became very angry.

When it comes to bidding rankings, what Baidu has done is really irritating.

In the past year, JD.com paid 5 million yuan to Baidu in order to lock in the keyword "JD.com" on Baidu. The so-called locked keywords mean that when users search for the word "JD.com" on Baidu, the link to JD.com will pop up first.

Search engines are still the most important traffic distribution platform in this era.

When a large number of users use JD.com to shop online, they go to Baidu to search for "JD.com" and obtain traffic for JD.com through Baidu's distribution.

But after the contract expired, Baidu's lion opened its mouth. Not satisfied with the 5 million, the offer was 10 million.

He also vowed that the price of 10 million is already very small. If the keywords of "Jingdong" are sold to eight major competitors such as Taobao, Amazon, Yi Xun, Paipai, Dangdang, and Suning, Baidu can make a profit of 15 million. For the sake of morality, they would rather earn 5 million less.

PPC is actually a very normal business strategy, and all search engines around the world are doing this.

But this subsequent set of methods is disgraceful.

This is a threat!

In other words, if JD.com does not send money to Baidu, then Baidu will sell the keyword "JD.com" to JD.com's eight competitors. When users search for the keyword "JD.com" on Baidu, the link that pops up Not from JD.com, but from other paying competitors.

The opponent spent money and bought keywords, so that he could intercept JD.com's traffic and customers through Baidu, the traffic distribution platform.

Zhou Buqi knew this kind of routine of forcibly collecting protection fees. He didn't need to say anything at all. He interrupted him with a wave of his hand, "I started Weidian. You don't need to say anything about it."

"Weidian is okay." Liu Qiangdong's expression became much calmer, "Weidian sells keywords, and all they sell are subsequent links. The first link on the search page must be related to the keywords, and this is free. "

Zhou Buqi now felt at ease. He was still afraid that Wang Xiaochuan would do the same thing, which would be too bad and not in line with Ziweixing's industry positioning. "So Weidian's market share is not much different from Baidu's, making money Its capabilities are less than half of Baidu’s.”

"But Baidu..."

"Well, what others do is their business. You have to be yourself."

"Um?"

"I won't talk about Baidu, what will Alibaba say? Why are you always naming Boss Ma on Weibo when you have nothing to do? Is he also playing PPC?"

Zhou Buqi definitely had good intentions and wanted to help him.

At the same time, I also want to use my influence to unite the domestic Internet industry, at least not to cross the line too much when competing, and not to offend other people's private lives.

The deeper reason is actually self-preservation.

When it comes to his private life, Boss Zhou is not clean either. Although he usually hides well, these people around him may not find some clues.

If the competition in the industry becomes worse and worse, and the private affairs of competitors are used to stir up troubles, if there is no way to end it, it may be a problem for oneself.

This is a very bad sign and must be stopped.

Later, Lao Liu fell into this situation several times.

When a friend is in trouble, Zhou Buqi always helps.

"Weibo marketing has pros and cons, but again, you have to think more about the future." Zhou Buqi gave another example, "If you go against Suning and Dangdang, they will take over because you are at the same level. . You are eyeing Alibaba and Baidu, do you think they are ignoring you? Boss Ma and Boss Li will not end up lowering themselves."

"Um."

Liu Qiangdong humbly agreed.

Zhou Buqi said: "If you do this, it shows that you are not as good as others. When you become famous in the future, you will be on the same level as them or even better. How do you face what you are doing today? What will others do to you? Competition is competition. , this is a matter between the two companies, not between the bosses of the two companies, especially not naming the companies and turning the company competition into a personal grudge."

In this regard, Boss Zhou has done very well.

There are many competitors of Ziweixing in China, but the bosses of those competitors can maintain a very friendly personal relationship with him.

Zhou Buqi continued: "Keep a line in your life so that we can meet each other easily in the future. You have gone too far and offended too many people. You don't know when others will take action. They are not targeting JD.com, but directly targeting you as a person." Let’s go. If you turn the company’s competition into a personal grudge, you will be in big trouble in the future.”

Liu Qiangdong was silent for a long time, and then said slowly: "Okay, I understand, I will reconsider the use of Weibo. As you said, we can't just focus on short-term gimmicks, we must consider the long term."

"I'm going to the UK on a business trip in a few days. Anyway, you should think about it. Weibo is letting you play now. I think it's quite dangerous."