Top of the big era

Chapter 1912 Mouse + Cement

With the development of the domestic Internet, a company that Zhou Buqi had completed its layout many years ago began to surface and gradually entered everyone's sight.

This also allowed everyone to see the far-sightedness of Boss Zhou, and there was no way they would accept it.

This company is Fantuan.com, which has just completed a management reorganization!

In the past few years, Fantuan.com, under the leadership of Zhang Yinlei from the "Ten School Entrepreneurship Alliance", has been operating in the campus market, mainly delivering meals to universities.

It has developed very well over the past few years and has basically spread throughout the university market across the country.

Things are different now, and the Internet is about to enter a new era.

Last year, the popularity of group buying exploded, and the "Hundred Group War" broke out in China. At this stage, the tide has withdrawn, and all the naked swimmers have left the market in shame. Only a small number of big players are still playing in this market.

At this time, Fantuan.com entered the scene.

Zhou Buqi changed the management structure of Fantuan.com and let Wang Xing’s team take over Fantuan.com. The business for college students is really not that good. The consumption power of college students is not strong, and the cycle is too obvious.

If you want to run the business of college students, you must break the "college student identity" barrier behind college students. Just like the school network, whether you are in school or after graduation, you will be covered by your own products.

The business of Fantuan.com must enter the society!

On this day, I heard that Boss Zhou had returned to China. Wang Xing invited him over without any explanation, saying that Fantuan.com would take major actions and asked the boss for approval.

Zhou Buqi first asked Zhang Yinlei in private and got some shocking news.

Wang Xing wants to acquire Dianping!

Whether it is delivering food or doing group purchases and selling coupons, they are actually operated around merchants. In this regard, Dianping and Koubei are the two best companies in the country. After eating in the store, many people will go to Dianping and Koubei to comment and rate. Over the past six or seven years, this has formed Great social attention and influence.

From a strategic point of view, Fantuan.com’s acquisition of Dianping would be a good deal and would add rich merchant resources to its own product ecology.

But the problem is that Dianping is a very experienced website. It has been around for 8 years and is older than Fantuan.com.

Rice balls have just emerged from university campuses, and their influence in society is limited.

As soon as I stepped out of campus, I wanted to initiate a "snake swallows the elephant" transaction, which was a bit overwhelming.

Based on Zhou Buqi's understanding of Wang Xing, this is exactly where his character lies.

If that doesn't work, you can first raise funds for Fantuan.com.

A few years ago, Alibaba acquired Koubei.com for US$5 million. Dianping will definitely be much more expensive than Koubei.com, but it’s not much more expensive!

Nowadays, Dianping is mainly focusing on the group buying trend, but because the mobile Internet boom has not really emerged in China, Internet startups have encountered financing difficulties.

Dianping is the same, short of money.

Competition in the current Internet industry has become increasingly hierarchical. Only by relying on giants can we survive in the stormy waves.

Behind the rice balls is Ziweixing. Dianping is lonely and has nothing!

Zhou Buqi passed and the meeting lasted for more than an hour.

Almost everyone agreed to acquire Dianping.

There are only slight differences in the method of acquisition.

Zhang Yinlei hopes to conduct more transactions in cash, so that the shares of Fantuan.com can be diluted less. Wang Xing also hopes to trade in cash, but the reasons are different.

Wang Xing said: "Dianping's team has little combat effectiveness. They have been doing it for seven or eight years, which means they have only established markets in a few big cities such as Beijing, Shanghai, Guangzhou and Shenzhen, and their execution is not good. In other words, their understanding of the Internet is not deep enough.' Mouse+cement', be sure to sink down to do the cement part."

Zhou Buqi immediately saw Wang Xing's entrepreneurial style and asked with a smile: "Mouse + cement, what kind of metaphor is this?"

Wang Xing said: "It is a saying that was popular in Silicon Valley for a period of time more than ten years ago. It mainly refers to the joint operation of offline and offline businesses. Ctrip was able to develop in the early days of the domestic Internet because it relied on this model. "

Someone was smoking in the office, and Zhou Buqi didn't like it very much.

But there is no way, this is not Ziweixing.

Different companies have different rules and cultures. Zhou Buqi is just the invisible big boss of Fantuan.com and does not directly hold the position, so he will not take over his duties.

If you like smoking, then smoke.

Ultimately, it's not a big deal.

"Oh? How did Ctrip develop?"

"Ctrip had a call center team of 500 people at that time, providing 7x24 bilingual services. Their task was to sell corresponding products according to customer needs within 180 seconds. To this end, Ctrip rented 30 phones, each phone There are 8 extensions, allowing it to answer 240 calls at the same time. In addition, Ctrip also recruits 40 internal telesales personnel whose duties are to call prospective customers and introduce products and services to them, introduce the company's latest developments to non-regular customers, and Encourage them to use your services more often."

Zhou Buqi smiled and said, "The investigation is really detailed."

Wang Xing said calmly: "I found time to go to Ctrip."

Zhou Buqi nodded, thinking that this was the entrepreneurial spirit, "Well, continue."

Wang Xing said: "Back then, the number of domestic Internet users was only 50 million, but the number of mobile phone users reached 250 million. It was impossible for Ctrip to obtain so many orders by relying solely on online operations. At this time, the call center for offline business It’s about to come into play. Online is the mouse, and offline is the cement. Ctrip’s great success back then can be said to be the success of Internet entrepreneurship. But the greater reason for Ctrip’s success is actually not the mouse, but the cement.”

Zhou Buqi agreed, "Well, Shanda was the largest online game center in China back then. The most important reason was that Shanda established a non-networked operation center."

Wang Xing said: "The industry has been calling the Internet economy the digital economy. In fact, in my opinion, with the development of the Internet, the trend of pseudo-digital economy will become more and more obvious. JD.com and Amazon are spending a lot of money to build warehouses. Centers, logistics centers, Ziweixing, Alibaba, and Penguin are also investing heavily in building cloud data centers. Especially the recent trend of group buying, subsidized meals and movie tickets, this is not an online mouse model, but a growing trend. The sinking cement pattern.”

This topic is big enough.

Most people would really say that it is not very good without long-term investigation and research. Even after investigation and research, many people do not dare to give their opinions rashly.

This is so confusing and uncertain.

No one can say for sure.

But Zhou Buqi is different. He can always give his point of view to the point, "That's right! The traditional understanding of the Internet is that it is an asset-light online business. But with the development of Internet companies, assets will definitely increase It’s getting heavier and heavier, and more and more people are investing in cement construction. Now there’s a word for it, Sink_or_Swim?”

Wang Xing smiled and said, "Yes, upstream or sinking."

Zhou Buqi said: "This argument is a wrong judgment of the Internet economy by typical PC Internet thinking. Of course the upstream business is good, but how much upstream business can there be? If you want to have more room for growth, just You must sink, and you must sink with all your might and all your strength, dive_into_the_deep!"

These words were so in line with Wang Xing's taste that he couldn't help but clap his hands and applauded, "That's so good! The boss is indeed the boss!"

Zhou Buqi smiled and waved his hand, "Don't do this."

Wang Xing said: "In my opinion, there is nothing wrong with the pseudo-digital economy, but the problem is that it is impossible for Internet companies to get out of this cognitive misjudgment and presuppose the future based on the low cost of a purely digital economy. Just like JD.com and Amazon. I heard that Amazon is already reopening offline physical bookstores.”

Zhou Buqi nodded, "Offline investment is not because Amazon doesn't know it will burn money, but because it is a necessary cost to completely enter some industries. As you said, cement cost. When physical bookstores are all online After the store is gone, Amazon has no choice but to bear some of the cement costs to build its own physical bookstore."

Wang Xing said: "Yes, just like today's group buying, and like the online car-hailing service Uber in the United States. Mouse + cement is likely to be the standard configuration of large Internet companies in the future mobile Internet era. Internet companies must inevitably Bear more of the cost of cement.”

Obviously, this is a completely new way of thinking about the Internet.

It is completely different from the concept when Zhou Buqi led a group of people to found Ziweixing.

Entering the era of mobile Internet, we must face the constant demands of "sinking", "sinking" and "sinking". If you want to complete the user's sinking, you must continue to carry out cement construction.

It’s like Amazon opening a physical bookstore.

In fact, it's all the same.

From this, Zhou Buqi thought of another company-Asda.

If Asda wants to sell low-end phones in the future, it will definitely face the demand for products to sink. Only when it sinks can it face more users and achieve higher sales.

The way of sinking must not be the asset-lightization of the traditional Internet model. It must do a little hard work of "cement" and move closer to many traditional business models.

This online sales model of relying on a few clicks of the mouse can sell some mobile phones, but the audience is really small. Purchasing an expensive product like a mobile phone online will create a lot of shopping pressure for many users.

If you want to face a larger market, you should still bear more of the cement costs in society and sink them all the way, as Wang Xing said.