Top of the big era

Zhou Buqi could hear Boss Zhang showing off in his tone, but he was not anxious at all. Things have already happened, but he is not in a hurry to return home.

It happened that there was a small project here in the UK that he was very interested in.

There is a department store retailer in the UK called Argos, which sells auto parts, sports equipment, furniture, decorative materials, cultural supplies, household appliances, jewelry, crafts, photographic equipment, toys and other products.

The company has more than 600 branches in the UK and launched its online business many years ago. The main thing is that users place orders online, and then employees in offline stores deliver the goods to their doorsteps, using a self-sufficient model.

As the business develops, this model no longer works, and we must look for third-party logistics to cooperate. At the same time, the e-commerce website architecture also needs to be upgraded.

The partner we found was Ziweixing.

This was more or less an accident.

Because Ziweixing has no outsourcing business in the UK at all, the start of its outsourcing business in the European market is set to acquire the IT infrastructure department of the Lufthansa Group.

This time, it was Argos who took the initiative to come to the door and asked the British branch of Ziweixing International for help. There were two reasons.

First, because of the football-related business of Ziweixing Digital Media, Ziweixing has a great influence in the UK, and has even established cooperative relationships with Oxford and Cambridge.

The second point is the strategic decision of Argos Group.

Argos wants to develop the market in China, not only to build offline stores in China, but also to build an online mall in China, and to copy its success in the UK to the domestic market.

This is very telling.

First of all, Ziweixing is the most influential Internet giant in China. Having a good relationship with Ziweixing will allow Argos to have certain connections to expand in the domestic market.

Although they have found full cooperation with Haier Group, they cannot avoid Ziweixing when doing Internet business in China!

I don’t know whether there are experts within Argos, or they were instructed by the Haier Group. They took the initiative to seek cooperation with Ziweixing. In fact, they “sent money” to Ziweixing through an outsourcing project to smoothen the relationship.

Another point is the complexity of the domestic e-commerce market.

There are too many people in the country.

The technical requirements for high concurrency are too high. Not to mention traditional IT vendors such as IBM and Oracle, even Amazon and Google have a headache.

It’s not that Silicon Valley giants like Amazon and Google can’t do it, but it’s not necessary. Amazon’s domestic market share is very low, and Google has completely withdrawn from the mainland market.

Their level is very high, but there is no need to develop a series of very high-end technical solutions specifically for the mainland market to solve some of the congestion problems of too many people online.

If we want to truly solve China's problems, we still have to do it ourselves.

Ziweixing is undoubtedly the best choice.

When Zhou Buqi heard about this, he decisively postponed his return to China and met with Argos' senior management team. He had mixed feelings in his heart.

Just very helpless.

It is also an e-commerce website architecture outsourcing. Suning.com has to ask IBM for help whether it is life or death. Look at this British guy... It is also the transformation of offline business to online, but it has a more comprehensive and in-depth analysis. It takes the initiative to come to Zi MSI.

They hope that Ziweixing can help comprehensively transform Argos' online website to cope with the Internet situation in the new era.

It’s hard to say about Argos’ business in the UK, as Zhou Buqi doesn’t know enough about the UK market.

But he is very familiar with the domestic market.

It is definitely hopeless for Argos to cooperate with Haier Group to develop the domestic market.

Companies such as Haier, Lenovo, Gree, and TCL are actually similar. They are quite powerful in their respective fields and even have world-class influence. But these all belong to the companies of the previous era, and they are all outdated star companies. It is really difficult to jump on the Internet train and gain popularity.

Argos has already said that they have reached a cooperation with Haier and will establish a joint venture in China, and then use Shanghai as the center to establish online-offline retail channels to create the "Aigu Mall".

The online website architecture must be outsourced to Ziweixing for help.

There are also advantages to foreigners' thinking, that is, they are more willing to accept the outsourcing model and more willing to trust outsourcing manufacturers. Zhou Buqi readily accepted the offer. He was just helping to build the website and did not need to bear market responsibilities.

No matter what, Haier is the leading large enterprise in China, and Argos can be regarded as a world-class retail giant. Cooperating with these two... is enough to set the tone for Ziweixing's high-end outsourcing industry.

At least it can give Suning a try!

Let them see, even foreign retail giants are actively seeking to establish outsourcing cooperation with Ziweixing. Suning.com is obviously close to the water, but it is looking for foreigners to find IBM. Is this ridiculous?

Zhou Buqi immediately made a verbal commitment to the British, saying that he would accept their outsourcing order and provide a huge discount on the price.

At least it will be lower than the prices of Silicon Valley giants such as IBM, Oracle, HP, and Microsoft.

When I got home at night, Sun Wanran was the first to run over.

Her English is not very good and she is basically unable to participate in social activities abroad, so she usually stays in the office or at home and pays attention to some domestic business.

The most important thing now is of course the cooperation between on-campus group buying and Suning.com.

"It seems like Suning has really taken care of it!"

"Yeah?"

"Well, the evening peak traffic of on-campus group buying today exceeded 15 million. The traffic flowing into Suning.com is conservatively estimated to be 10 million, and they managed to withstand it without collapse."

"Um."

Zhou Buqi nodded, which was not too surprising.

After all, IBM is also a world-class technology giant. They are all desperate and can always come up with some desperate strategies.

Sun Wanran said worriedly: "The atmosphere on Xiaonei.com is not very good right now, especially the data reported by the central office business of quick login. Just today, more than 10 million people have logged in through Friends.net, Xiaonei.com Or use Helo account to quickly log in to Suning.com.”

Ziweixing has a middle and Taiwan business department, and friends.com, Xiaonei.com, and Helo can complete quick login to third-party websites. At first glance, they appear to be different account systems, but behind the scenes they are actually the same, all completed by a unified middle platform.

Behind quick login means quick registration.

For example, a user quickly logs in to Suning.com through a friend account. This means that the user actually completed the quick registration on Suning.com's platform, which is equivalent to adding a new user to Suning.com's database. User data.

In other words, Suning.com gained 10 million new users on this day through its cooperation with on-campus group buying.

If you look at it from the traditional perspective of adding new users, this is simply a marketing miracle.

Zhou Buqi was relatively relaxed about this and said with a smile: "It's okay. There is a big difference in user mentality between quick registration and formal registration. This thing is just for fooling laymen."

Sun Wanran stepped forward and helped him take off his coat, his big eyes blinking, "They are all registered users, what's the difference?"

Zhou Buqi said: "When doing B2C e-commerce, the most important thing is actually the loyalty of old users. How can there be any loyalty with this kind of quick login? When you have the wool, go and collect it. If the wool is gone, you won't even see it. I will take a look. The world of the Internet will become more and more cruel. If you want to truly gain a foothold, you really have to find the most accurate core values ​​like JD.com."

Sun Wanran didn't quite understand. He said "Oh" and said with a smile: "Anyway, the China and Taiwan business are very happy. They said that this cooperation will bring in at least 30 million."

"Is there a registration fee?"

"Yes, there are click charges."

"I believe Suning will be happy to pay the money."

Zhou Buqi doesn't know the specific charging standard set by Ziweixing in this regard, which is probably 2-3 yuan of registration income and 2-3 cents of login income.

For example, a Xiaonei.com user quickly logs in to the Suning.com website through a Xiaonei.com account for the first time.

The first quick login means registration, and the registration information related to the school network needs to be transferred to Suning.com's database. After the information transmission is completed, Xiaonei.com attracts a user to Suning.com, and you can get a customer acquisition income.

In the future, every time you quickly log in to Suning.com through your Xiaonei.com account, you have to call the Xiaonei.com database and complete the connection with the Suning.com database, which can generate additional service income.

It costs 2-3 cents per trip, which may not seem like much at first glance, but the key is the large scale.

Now, the quick login function of Helo and Friends covers almost all domestic websites and online games, and the number of quick logins from all third parties reaches 220 million times every day.

In other words, this quick login business alone can bring 5 million yuan in revenue to Ziweixing every day.

This is the current main source of income for the China and Taiwan Business Department.

The more products that use Helo, WeChat, Friends, Xiaonei and other Ziweixing accounts for quick registration and quick login, the more service fees Ziweixing can charge in the future.

Zhou Buqi would not suffer in this kind of thing.

Why not use some destructive means to kill Suning.com on the first day, but give them two or three days?

Because in addition to the pit fees and liquidated damages in Suning.com’s contract with Xiaonei.com, Suning.com also has an agreement with Ziweixing’s middle office department for quick registration and quick login.

Two or three days should be set aside to help the China and Taiwan Business Department generate revenue.

We can’t just let the campus network eat meat.

When encountering a wealthy and prosperous Suning, the China-Taiwan Business Department had to make a profit. Give Suning more time, help them "register" more users, and earn more revenue from customer acquisition.

However, something unexpected happened.

In the middle of the night, around one o'clock in the morning, Zhou Buqi was still tossing around in bed with the two little stars Jiang Shuying and Tang Yixin, when there was a rapid knock on the door.

Zhou Buqi didn't stop and just asked Tang Yixin to open the door.

Sun Wanran was already used to this kind of live broadcast scene. He rushed in and said hurriedly: "Something happened! Suning.com collapsed again!"