Top of the big era

Before leaving Manchester, Zhou Buqi met Chen Wenhao who had flown back from Germany and made him a new request.

Chen Wenhao was quite happy at first.

Following his ideas, Manchester United modified the sponsorship plan for the advertisement on the chest of the jersey, and even changed the long-term contract tradition in European football to a short-term contract system.

This is a huge reform.

It is estimated that only Manchester United can do such a magnificent "big thing" with the support of boss Zhou!

Well, for Chen Wenhao, this is already the most meaningful thing he has ever done in his life.

Moreover, the sponsors are very cooperative and efficient. They have already agreed to the cooperation plan. Next, we only need to finalize the details of the contract and sign the contract.

Starting from next season, Manchester United's jersey sponsorship model will change!

Unexpectedly, I was hurriedly called back to Manchester and made new arrangements.

"What? Naming?"

Chen Wenhao opened his eyes wide and was shocked.

Zhou Buqi was in a hurry to catch a flight to the United States and was too lazy to talk nonsense to him. "Yes, the training center and reserve team stadium were renovated after I took over Manchester United. They need to have a new look. Moreover, it is a waste to leave such resources alone." , why not put them all to use. Old Trafford is still continuing to be renovated, with a total investment of six to seven billion pounds. Make more money to avoid having to borrow money."

"But..." Chen Wenhao's head got bigger, "Aren't they all the home stadiums of the named teams? How can there be a named training center and reserve team stadium?"

"why not?"

Zhou Buqi snorted.

Other teams can't, but Manchester United can!

Not to mention that in this life, Manchester United has a better business operation team and better Internet resource assistance under Zhou Buqi's transformation... Even in the previous life, under the leadership of San Dezi, Manchester United was still playing well. Did a lot of chores.

In 2013, Santoku signed an eight-year contract with the US insurance giant AON, with a total value of up to 184 million pounds.

The contract mainly consists of two parts.

1. AON becomes the chest advertising sponsor of Manchester United’s training uniforms;

Second, AON named Manchester United's training center Carrington Base, and the new name is "AON Comprehensive Training Center".

You know, after Arsenal's new stadium was built in 2006, it signed a sponsorship agreement with Emirates Airlines and sold the naming rights of the new stadium for 15 years. Since then, Arsenal's home stadium has been called "Emirates Stadium", full of indigenous flavor.

Arsenal is also the top club in the Premier League. It sold the naming rights of the stadium for 15 years for only 100 million pounds.

As for advertising sponsorship for training clothes...no!

In other words, Arsenal built a new stadium, paid for precious naming rights, and received only half of the money Manchester United earned from throwing away some shabby resources.

This explains two things.

First, San Dezi has strong business operation ability;

Second, the commercial operation capabilities of the entire European football world, including Arsenal, are extremely weak.

Zhou Buqi said: "Manchester United is a super brand with too many high-quality assets. We must maximize resources as much as possible. At present, there are at least three important resources that have not been fully utilized."

Chen Wenhao took a deep breath.

What can be said?

He felt that he was already very bold in promoting Manchester United's commercial reforms, but he did not expect that the big boss wanted to take a bigger step.

Zhou Buqi said: "Three resources are the naming rights of the training center, the naming rights of the reserve team stadium, and the chest advertising sponsorship of training uniforms. Act quickly and go to the world to find partners. Starting from next season, we must establish cooperation relation."

Chen Wenhao tentatively said: "How about... how about letting Helo or some other Ziweixing product name it?"

"No." Zhou Buqi immediately refused, "Manchester United is already inextricably linked with Ziweixing. If there are still many elements related to Ziweixing in the advertisement, it will inevitably cause resentment among fans. Or from the outside Find a partner!”

This is of course perfunctory.

Mainly because he doesn't like it.

These three resources, the naming rights of the training center, the naming rights of the reserve team stadium, and the chest advertising sponsorship of training uniforms... At first glance, they are all quite powerful.

In fact, they are all very marginal resources.

When the media reports on Manchester United, they mainly focus on the first team and games. Who has nothing to do to keep an eye on the training ground and reserve team pitch? This thing looks bluffing, but in fact it has no publicity effect at all.

If there were any high-quality advertising resources, merchants would have already come to ask for cooperation, and it would not be that the entire European football world has not yet developed them.

If others can't do it, Manchester United must do it!

In his previous life, Santoku led Manchester United and only sold two resources: training center naming and training uniform advertising, and he could earn as much as 184 million pounds in 8 years. Don't waste such a large amount of money!

Judging from the professionalism of Manchester United's business side, it is definitely much better than Sandoku. There is no reason why the three virtues can't do anything they can do.

It's nothing more than finding sponsorship from giant companies outside the industry and tricking them into giving money.

Chen Wenhao said in embarrassment: "How about... how about another two years of deferment? Wait until Ferguson retires? It's not appropriate to promote so many business projects at once, isn't it?"

Zhou Buqi said angrily: "What's inappropriate? With my support, what are you afraid of?"

"It's not that I'm afraid, I'm worried about internal instability."

Chen Wenhao is really worried.

In the final analysis, Manchester United is a football club. The conservative side is more in line with the tradition of European football, and they are all industry leaders. Anyone who stands up and speaks out will arouse widespread resonance among the fan base.

Zhou Buqi said: "This is a major trend in the industry, and no one can change it! It's okay. You go ahead and discuss it with Lawrence. Don't worry about it. You can report the jersey sponsorship to the board of directors. Do it secretly in advance , even if you sign a contract, don’t rush to sign it up yet. Anyway, the performance of the contract won’t start until next season, let’s talk about it next season!”

"Will Ferguson retire next season?"

Chen Wenhao actually knows that the core of the conservative power of Manchester United is Ferguson. In fact, it is not the inside, including the outside. Those Manchester United legends, even if they are not working at Manchester United, can still exert influence by pointing their fingers.

Zhou Buqi said: "It's possible that Neville, Scholes, and Van der Sar will all retire after this season...Ferguson will most likely retire with them. Anyway, you do it first, business is business, Competition is competition, not closeness!”

…

After a long flight, Zhou Buqi finally arrived in San Francisco.

There were two other planes flying at the same time.

There is no way, there are too many people in the family.

Fortunately, the Zhou family is rich and has many planes.

Zhou Buqi went to Silicon Valley, and his family went to Los Angeles, where the weather is better and warmer.

When he arrived in San Jose, Zhou Buqi met Zhou Shaoning, who had been on a business trip in the United States for nearly a month.

As soon as they met, Zhou Buqi knew it.

Zhou Shaoning was beaming with joy, like a newly married groom.

It seems that his negotiations with Apple went smoothly!

Good thing!