Top of the big era

The next day, Zhou Buqi went out in person, cooked porridge, fried eggs, and mixed a plate of cold dishes. He prepared breakfast and invited Sun Wanran and Ning Lu.

Sun Wanran rolled her eyes at him, "Are you feeling guilty?"

Zhou Buqi was confused, "Why am I guilty?"

Sun Wanran hummed and said: "You know it yourself. I will notify... Aunt Xue and Baoshan soon, so that they can see your true face."

"The complainer!"

"Afraid?"

"What am I afraid of?" Zhou Buqi dragged them over for breakfast. As for the two maids, let's take a break first and let them continue to rest. "I can sit upright and I'm never afraid."

Sun Wanran curled her lips and said, "Don't think you can win over someone with just one breakfast."

"Seriously!"

Zhou Buqi is serious.

Ning Lu smiled and said nothing, holding a spoon and sipping the millet porridge.

Sun Wanran raised her fair chin and asked, "Okay, then tell me, what happened last night, how did it become serious?"

Zhou Buqi smiled and said, "That's what you taught me back then!"

"I teach you?"

Sun Wanran was confused.

"When we first met..." Zhou Buqi winked, "Forgot?"

Sun Wanran's face turned slightly red and she snorted, "Of course I can't forget it. I'm afraid some people have been in contact with too many girls and have forgotten it a long time ago."

Zhou Buqi said: "How could I forget? It was still in 2008. The subprime mortgage crisis was at its most critical stage. Barclays Bank intended to enter the market to rescue the market, and the short-selling army was wailing. What you taught me later was that If it could be transferred, I agreed. Unexpectedly, it was actually transferred the next day!"

Sun Wanran's pretty face was as red as blood, and her eyes were as soft as water.

He still remembers it!

It doesn't seem too bad.

Ning Lu tilted her head, curious, "What? What can be transferred?"

"Don't say it!" Sun Wanran was very embarrassed. Seeing that Zhou Buqi was about to announce the answer, she quickly stretched out her white and tender hands to cover his mouth and threatened fiercely, "Don't say it!"

Zhou Buqi laughed and said, "If you don't want to say it, don't say it."

Ning Lu was even more curious, "What is it?"

Sun Wanran was embarrassed and didn't want to make it public, "I won't tell you."

Zhou Buqi coughed and whispered: "There are two white handkerchiefs in the bedroom, beside their pillows. You will go back to the room later and ask them to sign their names and note the time and place. Don't get confused. ”

Sun Wanran glared at him fiercely.

Ning Lu was not as courageous as her, so she said softly "Yeah".

She didn't eat much for breakfast, only drank half a bowl of porridge, ate an omelette, and then went back to her room to pack her handkerchiefs. They both have a good impression of the two cat-eared maids who gave first blood, and they are quite clean and self-sufficient.

After a while, I received a phone call.

From Masayoshi Son’s secretary.

After taking it, Ning Lu looked excited and ran out of the bedroom quickly, and saw the big boss who was still having breakfast, "Good news, good news!"

"What's wrong?"

Zhou Buqi didn't even raise his head.

Ning Lu said: "There is news from Sun Zhengyi, saying that he is willing to accept your TT strategy plan and can also release the exclusive agency rights."

"real?"

Zhou Buqi raised his eyebrows and looked back at him.

Ning Lu nodded like a chicken pecking at rice, "It's true, his secretary called and said that at 9 o'clock this morning, he invited you to the SoftBank headquarters for a detailed discussion!"

Zhou Buqi was stunned and looked at Sun Wanran for a long time.

Sun Wanran looked at him in astonishment, "Has your fortune really changed?"

Zhou Buqi nodded, "It seems so."

Sun Wanran said: "Is it so magical?"

Zhou Buqi said: "The experience passed down by our ancestors is not science but metaphysics."

Sun Wanran blinked blankly, "It's incredible."

Zhou Buqi asked with a smile: "Then do you still want to file a complaint?"

"Since it's effective, I won't complain." Sun Wanran pursed her lips and rolled her eyes at him, "Next time if I find out that you are purely arrogant and enjoying yourself, you won't be able to get away with it so easily."

"Understand!"

…

There are two main requirements for SoftBank operators: first, to cancel the exclusive sales rights of iPhone; second, to promote the "TT strategy."

Zhou Buqi went to SoftBank headquarters and was invited to Son Zhengyi’s office.

Son Zhengyi said: "I have thought about it and I can agree to half of it."

"Half? Which one?"

"It's not a fixed one."

"Um?"

Son Masayoshi said: "SoftBank will not cancel the iPhone's exclusive agency, but it can open the qualification to sell iPhone to another operator KDDI."

Zhou Buqi shook his head, a little funny, "This situation is too low."

Son Masayoshi said: "Even if I agree, the board of directors and management will not agree. In the past few years as a carrier, SoftBank has been squeezed out by NTT through various means. Before the contract expires, we cannot allow NTT to get the iPhone agent qualifications."

"Really not possible?"

Zhou Buqi still doesn't give up.

NTT is Japan's largest operator, with a market share of more than 50%, and is not qualified to sell iPhones. The relationship between Asda and SoftBank made them not pay much attention to the Aster phone, so they introduced Samsung and LG. Korean brand.

If NTT can't be solved, Samsung can still maintain a relatively strong vitality in the Japanese market.

Son Zhengyi said: "This is the only way. It is impossible for SoftBank to cooperate with NTT. They are incompatible with each other."

"it is a pity."

"It doesn't matter. Even without NTT, with SoftBank and KDDI, you can still have nearly 50% of the market share. As long as the 'TT strategy' is implemented, your mobile phone can still have the most market opportunities."

"most?"

Zhou Buqi raised his eyebrows.

Son Zhengyi smiled and said, "I have some materials here. Can you take a look?"

Zhou Buqi waved his hand and said, "Just say it briefly."

Son Masayoshi said: "In the market share of mobile phone sales, SoftBank and KDDI combined are not as good as NTT. This is a fact. However, this is for all mobile phones. i-mode is a wireless network system developed by NTT and is a feature phone. The soul of diversity.”

Zhou Buqi reacted immediately, "Are you saying that although NTT's market share is huge, NTT mainly sells feature phones?"

Son Zhengyi smiled and said: "Yes, most of them are feature phones. In the first half of this year, the sales volume of mobile phones in Japan was about 18 million units, and the sales volume of smartphones exceeded 4.5 million units, with a market share of 25%. Of this 25% market share , SoftBank holds 13.7%, KDDI holds 7.2%, and NTT only has about 5%.”

Zhou Buqi said: "In other words, in the smartphone sales market, NTT's share is only 20%."

"That's right!"

"Um."

Zhou Buqi nodded.

Such data has a strong timeliness. NTT has the largest number of users and the most stable signal. The reason why it does not have a large market share is mainly because it is difficult to turn around a large ship.

NTT is too big. It is not as easy as SoftBank to transition from selling feature phones to smartphones, and the speed is slower. Just like China Unicom, not China Mobile, introduced the iPhone. But as long as enough time is given, when NTT completes its transformation, it can still become the number one in the smartphone market.

But it doesn’t matter, that’s enough!

For Asda, long-term competition relies on its own hard power and its relationship with Google. For now, just do the short-term things well and withstand Samsung's entry offensive in the short term.

SoftBank and KDDI together hold 80% of the sales share of the smartphone market. As long as these two companies implement the "TT strategy", it will be enough to make Samsung a marginal brand in the Japanese market.

However, in terms of the "TT strategy", Son can only agree to half of it.

Son Zhengyi said: "I have communicated with the legal department. Operators cannot join hands with mobile phone manufacturers to launch industry policies that are seriously exclusive. This is a trust monopoly. The TT strategy can be implemented, but it cannot be implemented rigidly."

"How to say?"

"SoftBank will also cooperate with many other smartphone brands, but they are not in the Top 2 ranks and will not enjoy the treatment of key recommendations and priority recommendations. The TT strategy cannot exclude other mobile phone brands that are sincere in cooperation, but it can focus on only Recommend iPhone and Aster.”

"That's fine."

Zhou Buqi accepted this statement. There were legal restrictions and this was force majeure. Highly recommended and highly recommended, this is good enough.

Seeing that he agreed to such a decision, Sun Zhengyi breathed a long sigh of relief, "This year's opening is already a bit late, let's start from next year."

"Next year? No!" Zhou Buqi was not happy when he heard this. He waited until next year to act because the day lilies were already cold. "It's not too late, we must act as soon as possible!"

Son Zhengyi frowned slightly, "iPhone 4 has been on the market for almost three months, and Aster 3 has also been officially launched. Now we are launching a new sales policy, right..."

"Will KDDI refuse?" Zhou Buqi disagreed. "Softbank has obtained the exclusive sales rights of iPhone and the first batch of sales rights of Aster. KDDI has long been jealous."

Son was silent.

Implementing these two new strategies now will have a considerable impact on SoftBank's operator business.

Zhou Buqi said earnestly: "You have such a bad reputation in the Japanese business circle, largely because your methods of doing business are too fierce. Harmony makes money. Especially in the operator market, competition is so fierce. In the past, SoftBank was To counter the joint suppression of NTT and KDDI, if the policy is relaxed, SoftBank and KDDI will join forces to fight against NTT. Although the income will be less, it can make business more comfortable."

These words hit the nail on the head.

This is the main reason why Son and his staff agreed to these two policies. SoftBank needs to restrain its strengths appropriately and cannot pursue the strategy of challenging the crowd as it did in the past. This is too risky and stressful.

Opening up the iPhone sales rights to KDDI is an opportunity for reconciliation.

SoftBank has the foundation to join forces with KDDI to fight against NTT.

NTT is the leader in the industry and has such a high market share. In theory, the second and third players should join forces to fight against the boss. In the past, Son's overly harsh approach offended both the boss and the second child. Even if he survived, his future would be in danger!

What will you do when the iPhone’s exclusive agency rights are gone?

NTT and KDDI join forces to run, and it's over.

Why did Vodafone sell its operator business to SoftBank? The big reason is that Vodafone is a foreign brand, and the local operators have joined forces to deal with the outside world.

If SoftBank loses its exclusive sales advantage and cannot alleviate the intensified conflicts, it will be in big trouble when the contract expires.

It is better to transfer some power to KDDI as soon as possible, turn the hostility into friendship, and avoid future disasters.

Zhou Buqi immediately pointed out the dilemma facing SoftBank’s operator business.