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Zhou Buqi rejected the idea of ​​acquiring YY.

This is not to completely deny the live broadcast industry, but the current live broadcast industry, which is based on social relationships, must be based on content traffic.

The answer is short videos.

A live broadcast can last for several hours. Who has time to watch it?

Either a student or some low-level bottom.

Just like when a beauty broadcasts live, gifts are flying everywhere, who is giving them? In addition to the buddies who asked her to join the female anchor for one-on-one chats on WeChat, there were also some workers at the lowest level of society and users from small counties in the fifth and sixth tiers.

Zhou Buqi has a lot of experience in this regard.

In my previous life, I did a building materials business and had dealings with many construction sites. I have seen many migrant workers at the construction site. They not only work hard, but also live a hard life.

It would take several months without seeing a woman's shadow.

what to do?

Watch the live broadcast.

Those beautiful girls on the live broadcast platform are almost beyond their reach in their lifetime. But on the Internet, you only need to give them a few hundred yuan, and girls will be like the most considerate people, sweetly shouting "good brother".

Especially in the early days of the live streaming industry, when female anchors were allowed to show off their sex act, it was really beautiful spiritual food.

This is not just one or two people, but a large number of migrant workers doing this.

Zhou Buqi's mood was very complicated.

Many people work hard for only a few thousand yuan a month, but they have to spend one or two thousand as rewards every month to beautiful female anchors... And those female anchors they worship as goddesses may be lying on the list. The eldest brother is counting money on the bed.

However, Zhou Buqi has experienced a lot in this life and has looked away.

This is true for the live broadcast industry, and why not for other industries?

Many glamorous female celebrities have aroused the pursuit and support of all fanatical fans, and many of them secretly offer their opinions to Boss Zhou.

One of the important reasons why short video live broadcasts have more potential than traditional long live broadcasts is that short videos can cut live content into countless small segments and send them out.

For a 120-minute movie, there is only one advertisement for each viewing; but if the essence of the 120-minute content is cut out and divided into 100 short videos of only 20 seconds each, that is 100 advertisements, which is 100 times the income.

In addition, short videos rely on content to attract traffic, which is more conducive to the promotion of the live streaming industry.

The core of consumption is shopping.

The core of shopping is to buy products for daily life. E-commerce is the most important industry in the Internet industry. Live streaming is the direction that can truly bring life to live streaming and realize profits.

In addition, there are also paid live broadcasts.

When Zhou Buqi mentioned the paid live broadcast, Liu Qing had a black line on her forehead.

"How many years have paid live broadcasts been around?" Guo Pengfei laughed, looking very familiar. "It started five or six years ago. Many girls rely on QQ to video chat with netizens. As long as they give money, they will perform shows. In fact, That’s the pattern.”

Zhou Buqi waved his hand and said, "We will not participate in anything illegal or illegal. Now let's all think about it. If YY launches the YY live broadcast platform, what are the main audience groups? In other words, who can really create value for the live broadcast platform? Who are the users who are willing to pay for gifts?”

Liu Qing raised her hand and responded after receiving permission, "I have seen YY's live voice data..."

"This is different." Zhou Buqi dismissed her statement, "The threshold in China for paying online is relatively high now, so those who want to buy gifts must know more about the Internet. With the development of the times, Internet consumption is becoming more and more important. It’s getting easier and easier, and any elementary school student can pay online. Just imagine in this case.”

Guo Pengfei nodded, "That's almost the same as South Korea."

Zhou Buqi smiled, "Yes, South Korea! Do you know the structure of live broadcast users in South Korea?"

Guo Pengfei said: "I don't know about South Korea, but Niconico has a live broadcast business, and I have communicated with Tang Binchen."

"How about it?"

"From the perspective of viewing time, the higher you go up, the less viewing time. The lower you are, the more you like to watch live broadcasts. From the reward indicator, it shows a downward parabola. More at the two ends, less in the middle. The rich and the poor are the main force in giving rewards, while the middle class are more restrained.”

Zhou Buqi raised his head and gestured to Huang Juncai, "Juncai, tell me, what is the reason for this distribution?"

In fact, the spiritual world of the rich may not be richer than the poor, nor may they be more educated than the poor, but this is only a minority.

Under normal circumstances, the spiritual world of the rich is richer than that of the poor, that is, they know more and have a deeper understanding of society than the poor.

Therefore, in view of the common phenomenon, different marketing strategies can be adopted for different groups.

It is difficult for the rich to deceive them, but they are not price-sensitive and can use "price discrimination" strategies to target them. For the poor, most of this group is ignorant, so it is easy to deceive and guide them.

For example, Taobao shopping.

A piece of clothing costs 200 yuan, and after receiving a 150 yuan coupon, you can shop for 50 yuan.

The rich people are very rich and don’t care about the little money. If they like this dress, they don’t care about the coupons and just place an order for 200 yuan. The poor people don’t know much about the Internet and don’t know how to get it. With coupons, I may have placed an order for 200 yuan.

This is the core value of coupon play.

Only the middle class, who are neither too poor nor too rich, will seriously grab shopping coupons, but they will not make much money from them.

This creates the "dumbbell phenomenon".

Huang Juncai is now in charge of all "Taobao Preferred Channels" under Ziweixing, so he understands this situation better, saying: "Rich people don't care about money, and people without money are easier to control. These two groups are the easiest to control. make money."

Zhou Buqi nodded and sighed, "The requirement for doing business is to operate legally, but when we do business... we must have some moral self-restraint. It's best not to be too harsh on the people at the bottom. What's in their pockets With just two dollars, we use higher IQ and higher strategies to target them and ask them to hand over the little steel in their pockets. To be honest, I feel bad about it."

"If we don't do it, others will do it." Others didn't dare to speak and were embarrassed to speak, but Meng Houkun didn't care and said coldly, "Leeks are leeks, and the only social value of their existence is to be harvested. You think about the leeks." , Liao Cai thought you disliked them! Just like Wei Zhi, there are a lot of criticisms now. "

"What's wrong with Weizhi?"

"Many people are complaining that Weizhi discriminates against academic qualifications."

"Not surprising either."

Zhou Buqi also felt helpless about this.

There is too much false information on the Internet, including Ziweixing’s Weibo, Friends.com and Toutiao. There is also a lot of false information.

It’s not necessarily that they are deliberately deceiving people, but that many news publishers are too poor and lack the ability to publish wrong information.

For example, with the argument that "crabs cannot be eaten with lemons", the poster may have good intentions, but with a little knowledge, he really thought that pentavalent arsenic can react with vitamin C and turn into arsenic. The actual situation is that not only will it not cause poisoning, the organic acids in lemons can disinfect unkilled bacteria in seafood, making it healthier to eat.

This requires strong professional knowledge.

Ordinary people don't understand it at all and can only continue to spread rumors.

This is the value of the "Weizhi" platform, which only publishes high-quality and valuable content.

In order to achieve this goal, it is necessary to limit the qualifications of the respondents.

At present, there are two main conditions for Weizhi answerers: one is a user of the school network, and the other is an official invitation from the website.

Users of the school network ensure that the respondent has a college degree or above, and at least the level is not too bad; as for those respondents who have graduated from junior high school or high school but still have a very high level, an invitation system is adopted.

For the vast majority of netizens, they can only browse Weizhi, not to mention they cannot participate in answering questions. They are not even allowed to ask questions, because the questions they ask may be very low-key and cause discomfort to the people who answer the questions.

Ziweixing is actually doing a good thing, but many people cannot understand such differential treatment and will have a lot of complaints.

Meng Houkun was not polite at all and criticized Boss Zhou, "There is no need to be morally obsessive in doing business. Making money legally and paying taxes legally are the greatest social responsibilities."

Zhou Buqi said with a smile: "This is not a moral obsession, this is a company's long-standing value appeal."

"Huh? How do you understand?"

"The simplest example is that luxury brands such as Chanel, Hermès and LV have a history of hundreds of years, and today they are still the most viable brands in the fashion circle. Let's look at fast-moving consumer goods such as ZARA, HM, Uniqlo and Vanke. Products are doing well now, but how many years can these companies survive? 5 years? 10 years? 20 years?"

"Um……"

Zhou Buqi's words immediately gave everyone present a feeling of enlightenment.

Suddenly I understood Boss Zhou’s higher pursuit of philosophy.

Ziweixing should do some business with style and high added value. This is the ultimate expression of the vitality of a company.

Zhou Buqi said: "Luxury goods serve the rich, so they have stronger vitality. But what about Uniqlo? They are targeting the poor and they are mass products. How much loyalty can they cultivate? They can buy Uniqlo this year and go to Uniqlo next year. Buy Fancl. But the British royal family has been using Bulgari for a hundred years. It is easy to do business with the poor. As Huang Juncai said just now, this group is easy to control. However, if you can control them, others can also control them. . Today they are your users, but tomorrow they will be snatched away by others. In terms of earning power, Zara can beat ten Hermès, but what about the long-term value? Is it comparable? The higher the user level, the higher the loyalty, and the product’s The added value is higher.”