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Zhou Buqi couldn't help but sigh, a professional is a professional. He just casually mentioned the potential of "information islands", and Professor Han had already given his own explanation around this concept and formed a self-supporting theory.

And his understanding of "information islands" is obviously more profound than Boss Zhou himself.

In Zhou Buqi's view, information islands are also implicit monopolies in business.

For example, compare the "school network" to an isolated island.

For this isolated island, Taobao is the world outside the island, which needs to be shielded. If users want to shop online on campus, they can only choose to go to the campus group purchase to place an order. Even if users post Taobao links or promote Taobao products on campus forums, their posts will be deleted or even their accounts banned.

This understanding is really superficial.

If you want to do bigger business, you can't just consider business aspects.

The domestic Internet is actually an isolated island, which only disseminates information within the island and rejects external information. The school network has become an isolated island. In fact, it is in line with the general trend and represents a certain degree of information control.

Of course this kind of thing is not good.

This seriously violated the tone of "fairness, justice, openness and transparency, friendly mutual assistance, and healthy competition" that Zhou Buqi had previously set for Ziweixing.

However, Professor Han Lexui has made it very clear.

This is the general environment.

World giants like Microsoft, Google, Yahoo, and eBay promote positive corporate concepts, recruit the best talents in the country, and have the most funds, the best technology, and the most resources...

However, in the past ten years, Silicon Valley's Internet giants have all fled the domestic market without exception.

This shows what?

Respecting employees, not working overtime, and high benefits are useless; the concepts of positivity and fair competition are useless; the best employees are useless; the most money is useless; the best technology is also useless!

If you want to succeed in starting a business, the most important thing is luck, which is to get lucky. How to get lucky? Just look for the typhoon outlet. How to find the typhoon outlet? It is to follow the general trend of the times.

Wherever the trend points, that’s where it is!

The general environment and general trends are the most important.

In the past few years, Silicon Valley Internet companies have operated with more rules than domestic Internet companies, but feelings, justice, fairness, high salaries, and world-class concepts... these are all useless.

The trend of siled islands in the domestic Internet industry has taken shape.

Google is gone, and a number of well-known overseas websites such as Facebook, Twitter, IMDB, Yahoo, Wikipedia, and YikYak have all been blocked. If Ziweixing cannot recognize the situation clearly at this time, and still adheres to a certain noble sentiment, pursues fairness and justice, considers users, and does not engage in islandist information control, it is very likely to follow in the footsteps of those Silicon Valley giants. .

Han Lexui's words were very calm and calm, but every word contained threats and warnings.

In democratic centralism, it is the rule to follow the rules and follow the rules.

Does Ziweixing, a private enterprise, want to be "effective"?

Zhou Buqi fell silent for a moment.

He really hadn't thought about it from this perspective, and he couldn't accept it for a while.

As a man in his two lives, he always had his own pride.

In the previous life, domestic Internet giants faced many criticisms. As a user, he often complained, complaining that this was not good and that that was too bad.

So when he was working on Ziweixing, he wanted to avoid taking the route of those people. He felt that he had the ability to do better and avoid some industry chaos that treated users as fools.

But the times had developed to this point, and he suddenly became at a loss.

Seeing that Boss Zhou was still silent, Zhang Yiming sighed and said: "From the perspective of feelings and ideals, the concept of fairness, justice and healthy competition that we pursue is right. We all hope so. However, the general environment does not accept it. Recruitment. In order to compete, competitors will definitely use more outrageous methods every time. The reality forces us to make some conceptual adjustments. We must prevent bad money from driving out good money."

Guo Pengfei raised his hand and spoke after receiving permission: "Ziweixing has been split. There are foreign playing styles abroad, and domestic playing styles domestically. No matter what kind of playing style, the most important thing is to adapt to local conditions and adapt to local conditions. environment.”

Ziweixing International must not play this kind of islandism.

If YikYak, Ucgram, Helo and other products block Hulu's website in order to promote Netflix, if they really dare to do this, they will be punished directly.

Domestic companies can use this method to attack competitors.

The country has already drawn up examples, so it’s enough to imitate them.

Cheng Binghao, a veteran entrepreneur of Ziweixing but gradually marginalized due to lack of ability, put forward a new point of view, "There is one point in our strategic direction that deserves special attention. We must insist on betting on the mobile Internet field, because in the future, smartphone Internet access will It has become the mainstream of the times, and people as young as eighty years old and as young as eight years old can use their mobile phones to access the Internet.”

This was Zhou Buqi's argument, so he expressed his stance, "Yes, this is an inevitable trend in the development of the industry. When we design strategies and products, we must use this as a reference to plan and start in advance."

Cheng Binghao followed this idea and said slowly: "Our country's social population has a pyramid structure, and the proportion of the population with higher education is less than 5%. Most of them are middle and lower class. The further down, the larger the user group is. No Wrong, if some things are done, it will disappoint the college students on the campus network and the social elites on the friend network, but these are only a very small group. For the vast majority of people in society, they do not understand the isolation of information and the Instilled with information, they will even feel comfortable and happily seek self-satisfaction in the information cocoon. This is also the most effective and lowest-cost way of social management at the bottom of the pyramid."

Zhou Buqi was shocked.

I simply don’t believe that such a big point can be analyzed by a technical expert like Cheng Binghao.

Someone probably encouraged him to say it.

After all, Cheng Binghao is an entrepreneurial veteran, but his current position is relatively marginalized. He only has the super-high level of M8, but is actually just the dean of Ziweixing Engineering Academy.

To some extent, Ziweixing owed him something.

When he spoke, even Boss Zhou would give him three points of noodles.

It seems that this group of people have taken great pains to convince themselves to modify the basic principles of the Ziweixing market of "fairness, openness and transparency, friendly mutual assistance, and healthy competition."

Sure enough, the man behind the scenes spoke up the next moment. It was He Yang. He said: "As the saying goes, don't be afraid of wearing shoes if you are barefoot. In other words, from a social management point of view, those who wear shoes are the best to control. These wearers The shoes are the top of the pyramid that Lao Cheng said. These people actually don’t need islandism. They can do whatever they want. They are also smart enough. Islands cannot trap them. Even if the website is blocked, they still have a hundred ways to do it. Go use Google and log in to Twitter. The real intention of siloism is the middle and lower levels of the pyramid with a huge number of users, those who are barefoot. This is the most dangerous and the most in need of management. Fortunately, their literacy level is relatively low , the indoctrination-style cocoon-style information is enough to satisfy all their spiritual worlds. So we can boldly make an argument that the more Internet users there are, the more the island effect is needed, trapping users on information islands. This is both It is conducive to social stability and the commercial development of Internet companies."

Ji Zian also spoke and said calmly: "Yes, we don't need to worry about the white-collar workers on the friend network and the college students on the school network being trapped on the island. They will find a way to jump to the island. What we need to do is to plan in advance, Start in advance and make strategic arrangements on the eve of the explosion in the number of Internet users in the mobile Internet era."

He Yang added: "Barefoot people are the most susceptible to being deceived by information. If people at the upper levels of the pyramid receive the same information, it may have become commonplace. But if people at the lower levels of the pyramid receive it, it will be shocking and it will be easy for things to happen. For the lower levels, , we need to control them on an isolated island, prevent the input of external information, and at the same time feed guiding information to stabilize the social atmosphere. Boss Zhou, this is very important, this is the general trend, this is not something that a small private company can control. "

Zhou Buqi remained silent.

Of course he understands this.

But……

A company's reputation is often the external image of its founder. If Ziweixing really does this, its reputation will definitely be affected.

For example, this time Baidu and Penguin are going to enter the anti-virus software market. Once they start to take action, it is really possible to intensify conflicts and form an island effect in the field of security software, thus intensifying competition and users will suffer the loss.

It doesn’t matter to those at the bottom of the pyramid and those at the top of the pyramid.

People at the bottom cannot understand the Internet, and may not even have heard of Zhou Buqi’s name. People at the top have a deep understanding of Boss Zhou's difficulties and will support him half-covertly.

I'm afraid that some middle-level people who don't understand it yet think they understand it very well, think that this is Boss Zhou manipulating users in order to make shady money, which is a typical capitalist behavior, and then scold him.

Zhou Buqi feels that he has made a lot of contributions to the development of the domestic Internet, especially the campus network, which provides a comprehensive service platform for college students. He has even publicly stated long ago that all the shares of Ziweixing he personally holds will be donated. It would be really unacceptable for someone to be criticized verbally and written like this. He has been unfairly wronged and cannot publicly explain it.

But if you don’t accept it, there’s really nothing you can do.

There are clear boundaries between the PC Internet era and the mobile Internet era.

In the PC Internet era, the number of Internet users is relatively small, and the proportion of highly educated people is relatively high. In the era of mobile Internet, everyone has access to the Internet, and the Internet has become the largest media window for public opinion, with greater influence than all official media combined.

What can be done?

Zhou Buqi could only lament in his heart that he could not change the general trend by himself, he was just a businessman. He has to take responsibility for the company's development for Ziweixing's more than 5,400 employees in China. He cannot have any selfish interests. He said slowly: "In this case, let's do what you want. I have no problem!"