Top of the big era
Chapter 1472 AliExpress
Zhou Buqi pondered for a while and said: "It is very difficult to implement this project. Without ten or twenty years of hard work, it will be difficult to achieve results."
Boss Ma said: "In fact, it is an extension of B2B business. In the past few years, the main development idea of Alibaba's international business has been to 'surround the cities from rural areas', avoiding the United States and some developed countries in Europe, starting from developing countries, and The system and model are working. The results are indeed good. With its cost-effectiveness, AliExpress has gained a large number of middle- and low-level consumers and has quickly opened up in several key markets."
Zhou Buqi thought slowly and said, "Developed countries and developing countries, these may be two different logics."
"Um?"
"Developing in developing countries, as you said, you can quickly open the market with cost-effectiveness. Not only can you open overseas markets, but you can also open up domestic markets. But it is very difficult in developed countries. You can't avoid fakes and knowledge. Obstacles to Property Rights.”
Zhou Buqi now has more overseas Internet experience and has a deeper understanding.
AliExpress actually sells the products of domestic small and medium-sized enterprises abroad, sells the products of foreign small and medium-sized enterprises domestically, and creates an online consumption platform to promote the circulation of goods.
For any country, small and medium-sized enterprises are the cornerstone of the economy, the guarantee for the largest number of employed people, and the basis of public opinion.
If Lao Ma wants to do this business, it must be 100% politically correct.
Because of this business, he gained a huge reputation around the world, mingled with dignitaries and celebrities from various countries, and became a world-renowned entrepreneur.
The United Nations even issued him a special United Nations diplomatic passport in recognition of his help in helping small and medium-sized enterprises around the world survive. With this passport, you can travel around the world and enjoy legal diplomatic immunity.
As the richest people in China, no matter what their background is, they are actually doing the same thing, which is to find ways to protect their wealth.
Some seek refuge in the system, some immigrate directly, some give most of their wealth to the country, some rely on the dock to find backers, and another is to gain strong overseas influence to obtain political asylum.
In order to secure the US market, Zhou Buqi launched Pluto Capital with extremely high yields to help politicians and celebrities make money together. In order to secure the European market, Zhou Buqi penetrated deeply into the football industry, using football as the entry point.
In contrast, Boss Ma’s perspective has a more global impact.
However, from a business perspective alone, Zhou Buqi felt that his own plan was better.
The production costs of goods produced by small and medium-sized enterprises in developed countries are very high, and they are expensive when sold domestically. If domestic merchants want to sell well, they can only package those humble low-end foreign products into high-end imported overseas products and sell them to consumers. This is somewhat suspected of fraud.
Domestic small and medium-sized enterprises sell their products to developed countries. Because the prices are too low, they are easily boycotted by their peers, and various counterfeit and infringement lawsuits will be initiated.
If you are wronged both internally and externally, you can only rely on your ability to deceive to solve all kinds of troubles.
This is easy at the beginning and gets more difficult as you go on.
Football is different. It's difficult at the beginning and gets easier as you go on. Especially when Ziweixing Digital Media builds an ecosystem of fan communities, club official websites, big membership businesses, film and television audio production, stadium advertising platforms, data analysis and sports event live streaming media, it can firmly lead European football is moving towards digitalization.
This influence is unprecedented.
It's even easier for Pluto Capital. You can use your foresight to get started, just sit back and wait to make money.
Communication between smart people is easy. Boss Ma said with a smile: "We always have to win over some markets in developed countries. Everything is going well in China, and many excellent creative designs and original brands have emerged. For example, Vanke, It’s high quality and low price, but they still lack overseas channels. It’s no problem to introduce Vanke to developed countries in Europe and the United States. Including your Yuanwei milk tea.”
Zhou Buqi said: "Of course Fanke can do it, but how many Fanke are there in China? Last time I talked with Mr. Chen from Fanke, and he said that Fanke's shirts are specially designed by designers from Japan. How can this be true? The model of small and medium-sized enterprises? Domestic garment factories are still copying the designs of big international brands."
"Alibaba has launched Taobao Mall, and high-quality sellers have settled in it one after another. This is a screening mechanism." Boss Ma waved his hand, "Actually, what you said is correct, so it is only in the testing phase now, so I need your help."
Zhou Buqi asked: "How can I help?"
This kind of thing has gone beyond the scope of business. No matter how difficult it is, he will still help.
Boss Ma coughed and said, "It's hard to say whether AliExpress can succeed in developed countries. Alibaba has learned from past experiences, so it's hard to make a decision."
Zhou Buqi smiled and said: "Yes, I know, Ali almost made you bankrupt back then."
This was all many years ago.
At that time, Boss Ma didn't have enough business experience and didn't know enough about the overseas environment. After receiving the financing, he got a little carried away and started to open branches all over the world.
The United States, the United Kingdom, Germany, France, Spain... They only focused on developed countries, and confidently went to Harvard and MIT to recruit. It seemed that Alibaba became an international B2B e-commerce giant overnight.
However, the bubble crisis broke out, and Internet companies died one after another. Alibaba's capital chain was broken, and it could not get financing. It was about to go bankrupt.
Later, a high-ranking person was hired to be the president, and all the overseas branches were cruelly closed down, and a large number of domestic layoffs were laid off. Finally, the company survived.
Later, when Alibaba did overseas B2B business, it only chose developing countries, mainly Southeast Asia.
Over the years, Ali has become stronger and stronger. In addition, under the economic crisis, all countries attach great importance to the development of small and medium-sized enterprises. Alibaba wants to seize the opportunity to make a comeback and march into developed countries.
But the risk is great.
For example, make an American version of the AliExpress website.
You have to open a branch in the United States, you have to recruit employees, and you have to have front-end, middle-end and back-end developers, right? There must be operations and a market, right? You have to rent an office building and purchase a server, right?
These are significant expenses.
It's okay if it succeeds, but if it fails, then won't it have to close down?
All the early investment was wasted, and a lot of money had to be spent on layoffs.
If you want to avoid risks, the best way is to outsource your business.
Ali first handed over this business to Ziweixing International to give it a try first.
The results are pretty good, so Alibaba will come in person and open a branch to recruit a team to do it himself. If the effect is not good, quit decisively. The employees recruited, servers and bandwidth purchased by Ziweixing can also be transferred to other departments of the company for use, and the losses are greatly reduced.
Boss Ma talked about this cooperation model for ten minutes.
Zhou Buqi sighed, "It's hard for me too!"
Boss Ma raised his eyebrows, "What's going on?"
Zhou Buqi said angrily: "The work efficiency in places like Europe and the United States is really poor. Not to mention compared with our country, it is far worse than South Korea and Japan! Do you know YikYak?"
"Is it the website you made in Japan?"
"Yes, Ziweixing intends to promote this website to the world and compete with Twitter. The original plan was formulated last year. I thought that within one year, it could be widely deployed in Europe and the United States. What was the result? Ziweixing The European branch team has just been established, and subsidiaries have just been established in the UK, Germany, and France."
"Have you never competed?"
"Competition is nothing. YikYak has not been released in various language versions in Europe. Now it has English, German and French versions. Originally, I thought that Twitter would dominate the US market and YikYak would dominate the Eurasian market. . Now it seems that the European and American markets are in trouble."
Zhou Buqi was helpless.
There is no way, after all, it is several years later than Twitter. If the country is fine, don't be afraid of being late. You can catch up by working overtime and working like crazy.
But people in Europe and the United States are not good at it. Asking them to work overtime is like killing their whole family.
This has blocked YikYak’s European and American development plans.
Boss Ma asked: "What should I do? Have you given up?"
Zhou Buqi smiled and said: "That's not the case. Twitter is mine anyway. It's just a matter of changing the strategic plan and continuing to deepen cooperation with Twitter."
“Does Twitter belong to you?”
"Ziweixing is an investor and holds 40% of the shares."
"Then what are you worried about? Damn it!" Boss Ma was a little angry, "Stop showing off to me, I know you are great, Ziweixing's overseas development is far ahead of Ali. Can I ask you for help? Also Isn’t it because you are doing well? In a word, can you help me?”
"help!"
Zhou Buqi didn't hesitate.
Boss Ma clapped his hands and said with a smile: "That's right, it's not like I won't give you money. It will take a year at most, maybe only half a year. You start doing it over there, and I'll see the effect. The effect is good, Ali Just take it and do it yourself, officially open the US business, and compete with Amazon and eBay!"
Zhou Buqi waved his hand and said, "What is money without money? Well, money still has to be given. It's easy to say. But I have to say that the development and operation of the website are easy to handle. But we can't do it in the market. At most Just use Ziweixing’s public relations to simply communicate with the federal government and local governments.”
Boss Ma agreed: "Yes, let's not do the market first. I'll send two directors over, you can help me build and operate the website, and then see the official attitude and support. That's enough. The effect is good, Alibaba will enter the market to develop the market."
"Ok, deal!"
Zhou Buqi showed his boldness as a Northeasterner.
Boss Ma was very happy and jokingly said: "What, I heard you are going to Hollywood?"
"right."
"You are very interested in the entertainment industry."
Zhou Buqi said seriously: "Don't make trouble. What I'm interested in is the entertainment industry, which is not the same thing. I have always maintained an amicable relationship with the entertainment industry."
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