Top of the big era
Chapter 1444 Strategic Cooperation
Breakfast, dining table.
"Eh? Where is Zhen Yu?"
Shi Jinglin felt strange when she saw Zhou Buqi coming to the restaurant alone.
Zhou Buqi sat down opposite her, "She doesn't want to eat."
"Not eating breakfast? How can this be done?" Shi Jinglin frowned slightly, "I'll go find her! Even if you don't eat, you still have to drink a glass of milk!"
Zhou Buqi quickly stopped her, "Hey, take a rest!"
Shi Jinglin blinked and looked confused, "What's wrong?"
Zhou Buqi said angrily: "What did you say? I told you last night that you are about the same. Senior Sister Zhen Yu is still not used to it when she first walked in, but you are like a hungry wolf. Sister Bao is accompanying her. Well, maybe they’ve all been psychologically traumatized.”
Shi Jinglin's face turned red and she said unconvinced, "Where is that? I just kissed her cheeks a few times, but nothing..."
Zhou Buqi hummed, "She's too embarrassed to see you anyway."
Shi Jinglin curled her lips and said: "If you don't see it, you will see it. No one cares about it!"
"Um?"
Zhou Buqi glared at her.
Shi Jinglin knew that something was wrong and felt guilty, so she said flatteringly: "By the way, my second sister said that the blind box design plan for the Manchester United team has been made."
"Really? It's possible, I don't pay much attention to it." Zhou Buqi is more confident about this, "With Beckham in the new season, this is a big killer, and his attractiveness is no worse than Ronaldo."
Shi Jinglin said with a smile: "My second sister said that she stayed at our house when she was in London?"
"Yes, they are all real relatives. We can't let her go out and stay in a hotel, right?"
"Then you didn't..."
"Don't make trouble!"
Zhou Buqi had a serious look on his face and blocked her random thoughts.
Shi Jinglin glanced at him with contempt, "I don't know you yet?"
Zhou Buqi coughed and changed the topic, "I'll go to Tokyo in a while and come back in the evening."
Shi Jinglin said "Oh", lowered her head and took a small bite of the fried egg, then looked up at him, "Hey, do you think our milk tea can be sold to Japan?"
"It's impossible, the taste is different. When you are in Tokyo, you don't feel happy eating anything. The Japanese eat the same food as us. It's lighter over there, so you can't design a taste specifically for Japan, right? This is not competitive at all, it's impossible. Better than the locals." Zhou Buqi has been to many countries, so he has real experience. "There are only two beverage giants in the world, Pepsi and Coca-Cola, and even coffee is a bit inferior. Most drinks have strong It is regional and has cultural habits that are consistent with the local area.”
Shi Jinglin sighed softly, "I also want to do the international market."
Zhou Buqi smiled and said, "Okay, you hand over the power."
"What?"
Shi Jinglin looked at him with a tigerish face.
Zhou Buqi said: "The milk tea business can't go abroad. If you want to do overseas business, just go to another company, or go to Manchester United to be the chairman. You are so beautiful and more attractive than Beckham."
"Don't come here." Shi Jinglin rolled her eyes at him, then gritted her teeth and said, "I don't want to hand over my power. I haven't made any truly outstanding achievements in Yuanwei Group yet."
"It's pretty good now. I looked at the first quarter financial report. The net profit was 630 million? Isn't this enough?"
"not enough."
"Don't be too hard on yourself. I don't expect you to support the family. If you can make money, make it. If you can't, it doesn't matter."
Zhou Buqi kindly comforted her.
Shi Jinglin didn't appreciate it and snorted: "Don't numb me, I am a strong woman and a role model for the women of the Zhou family! They all have to listen to me! Don't think that I don't know who Zhen Yu is, she That’s my competition.”
Zhou Buqi laughed and said, "Why are you so sour? Don't worry, I can handle it."
Shi Jinglin took a sip of milk and ended her breakfast. She lay down on the dining table and looked at the opposite side with her big eyes. "Hey, you said Yuanwei Group and KFC have reached a strategic cooperation. What do you think?"
"Okay, let's join forces! It's not popular in China to eat cold food. Coke and hamburgers may not be liked by everyone. Milk tea and hamburgers feel more in line with consumption habits. How can anyone eat chicken legs and drink Coke?"
"But it's a bit troublesome."
Shi Jinglin was a little irritable.
Zhou Buqi asked: "What's wrong?"
Shi Jinglin complained with a hint of sarcasm, "I am an international fast food giant, and I have strict control over food! Don't you know, the Coke you drink at KFC and McDonald's is different from the one you buy in the supermarket. Unless it’s a shady store manager, their Cokes are all special.”
"No wonder KFC's Coke doesn't taste the same as the Coke in the supermarket." Zhou Buqi nodded, "They asked for Yuanwei milk tea to be specially supplied to them? I think it's okay. They have brand attributes, so they can also treat Yuanwei milk tea. Milk tea made a wave of publicity.”
This milk tea must be solid instant milk tea, the kind that can be brewed with hot water and ready to drink. It is impossible to put a bunch of milk tea production equipment in KFC.
It is not impossible to supply a batch specifically for KFC, with slight differences in packaging and taste.
Shi Jinglin said: "Their requirements are so strict that they even want to participate in our supply chain management."
"What?"
"They are afraid that the poor quality of our raw materials will cause food safety problems, so they have to get involved in selecting products. Then we make solid milk tea based on their selections, and they have to supervise the whole process."
"Damn!" Zhou Buqi couldn't help but want to scold them, "What a bad habit!"
Shi Jinglin sighed, "Maybe she was frightened by melamine."
“There’s nothing wrong with our products!”
Because milk tea requires milk, whether it is ready-to-drink milk tea or solid instant milk tea, Zhou Buqi had strict restrictions and controls when planning the supply chain of Yuanwei Group.
After the milk incident last year, many official and private quality inspection agencies at home and abroad took dairy products from the market for testing. Most of them fell into trouble, but Yuanwei Milk Tea is very strong and remains standing!
For this reason, Yuanwei milk tea has become a conscientious product in the hearts of consumers and has been highly recognized by the market. Sales of Yuanwei mineral water have also increased sharply.
Now, "Huiyuan" has collapsed, "Wahaha" has also been rumored to have problems with Nutrition Express, and "Yuanwei" has become an iconic brand of domestic drinks.
This is probably why KFC is willing to reach strategic cooperation with Yuanwei Group. The iron needs to be hardened, so the quality of Yuanwei milk tea is guaranteed.
But I didn't expect that even so, they would still have to play special offers and participate in the management and supervision of the supply chain throughout the process.
Shi Jinglin said softly: "Actually, it's okay to let them participate. I'm just worried that if they master the supply chain of the milk tea industry, they will leave us alone in the future."
"I remember KFC serves coffee?"
"Well, it's the same logic as our milk tea, they are all instant. Their coffee is their own brand."
"Milk tea is much more complicated than coffee, and they may not be able to learn it. I think strategic cooperation should be done."
Zhou Buqi thought for a moment and made a judgment.
On business matters, Shi Jinglin was full of respect for him and asked him like a student, "Why?"
Zhou Buqi rolled the bacon and fried eggs on the plate with bread and ate them in one bite. While drinking milk, he said: "Milk tea is a young people's industry, and it is usually young people who drink it. Or how can I ask the Yuanwei milk tea chain store to only It can be opened on a university campus but cannot enter the society. The competition in this industry is too fierce. Various new brands and new styles can easily divert the attention of young people. This is not a matter of taste or food safety. Young people are curious and curious about new things and always want to try them.”
Shi Jinglin nodded lightly, "Well, this is what I'm most worried about, how to ensure the long-term appeal of the 'Yuanwei' brand."
Zhou Buqi said: "The emotional attributes of universities are much stronger than those of primary and secondary schools, and the fate attribute with outstanding Yuanwei is very important. Therefore, the university campus market must not be allowed! With this market, Yuanwei milk tea has a sales volume of Basic guarantee. Cooperating with KFC is actually cultivating the next generation of user groups."
"Child?"
"Yes, couples or parents usually take their children to eat at KFC. Parents don't want their children to drink Coke or coffee, so Yuanwei milk tea is a suitable substitute."
"Well, the sentiment attribute. After college students graduate and start a family, they take their children to KFC and order a few cups of Yuanwei milk tea. When the children grow up, they can feel the memories of childhood family fun in college. Alas, in the past few years, Yuanwei Group is still thriving, but now we have to consider the emotional attributes."
Shi Jinglin felt helpless and lamented that the beverage industry is really difficult to work in.
Zhou Buqi said with a smile: "There is nothing to worry about. Now we have launched a mineral water business. If we establish this business, it will be stable in the future."
Shi Jinglin rolled her eyes at him.
Which pot won’t be opened?
The mineral water business is not under her control.
Zhou Buqi sighed and advised: "Let me tell you, you don't need to worry about this kind of thing. You are the boss and there are powerful people working for you. Isn't that good? This is the Zhou family, isn't it? Shi family, everyone sees your ability, you don’t need to prove it to anyone.”
Shi Jinglin was so moved that she almost shed tears. She turned her head and snorted softly, "That's easy to say."
…
Zhou Buqi went to Tokyo.
Two reasons.
First, Wu Yu is in Tokyo, inspecting her blind box market. With the release of "Red Cliff Part 2", Chaowan Commune's blind box series of Three Kingdoms once again ushered in a sales boom.
Second, Ziweixing’s Internet business.
Zhou Buqi became more and more satisfied with Tang Binchen. He was indeed a strong man in overseas business.
The previous development of Ziweixing Japan was within the framework set by Zhou Buqi. Even though the success of products like UC Beauty was unexpected, it was still within his strategic design.
Recently, another product from Ziweixing Japan has become so popular that Zhou Buqi never even thought about it. A lightweight mobile game called "My Farm".
One month after it was launched, it already has 5.6 million users!
You know, this is a product specifically for smartphones, and only the ios version has been developed, and the Android version is not yet online.
There are only 13 million iPhone users in Japan.
Currently, the three most installed apps on the iPhone are all products of Ziweixing. The number one app is UC Beauty, which has more than 9 million installed apps and has become a must-have. Ranking second is the Japanese version of Helo, with 7.4 million installed units; ranking third is UC input method, with 6.7 million installed units.
"My Farm" has already become one of the top 10 iPhone apps in Japan just one month after its launch.
It has also become Ziweixing’s seventh application to rank among the top ten iPhone apps, following UC Beauty, Helo, UC Input Method, UC Browser, YikYak, and UC Mobile Assistant.
It can be said that under Zhou Buqi's strategic layout, Ziweixing entered the market earlier and faster. It is simply far ahead and almost dominates the App Store list.
Zhou Buqi is not concerned about this matter. His fundamental purpose is to strive for strategic cooperation with Sony!
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