Top game producer

Brother Kai recalled, "Yes! When I was a kid, my uncle gave me a handheld game console. The games back then might seem pretty average now, but I had so much fun playing them.

In junior high school, Nintendo released a new handheld console. A classmate I was close to had one, and I was so envious. I borrowed it from him and played it for two days.

After I started working, I collected some handheld consoles, which fulfilled my dream from back then. They look pretty good as decorations at home.

What's up? Are you thinking of collecting them to play?"

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Wang Jian chuckled and said, "No, I'm planning to develop a handheld game. If possible, I'd like to buy an existing handheld console factory, so I'm consulting you, Brother Kai, to find out if you have any relevant information.

Yeah, just a small factory will do. I mainly want to buy the related technology so I don't have to start from scratch, which can save some time."

When Brother Kai heard that he was going to make a handheld game, he was obviously shocked, and couldn't say anything other than "666" for a moment.

There was a moment of silence on the other end of the phone, as if he was thinking.

Then, Brother Kai said, "Oh, I remember I just saw a news item the day before yesterday. Do you know Little Tyrant?"

Wang Jian perked up, "Of course I know! Even if I haven't played it, I know about it!"

Decades ago, when the handheld console market in China was just developing and was largely untapped, well-known handheld console manufacturers such as Little Tyrant and Tian Tian Le took advantage of the trend to rise, and even competed with foreign handheld console giants such as Nintendo and Blizzard.

However, this prosperity was only short-lived, and with the rise of computer games, China's handheld console industry quickly declined.

However, Little Tyrant was very popular back then, and every little boy's dream was to have a Little Tyrant handheld console.

Brother Kai then baited him, "Then do you know what happened after its decline?"

Wang Jian was stunned for a moment, "I really haven't thought about that. That's right, a company that was so big back then shouldn't have disappeared all of a sudden."

Brother Kai said something amazing: "The Little Tyrant handheld console was actually developed by descendants of Xiang Yu, the overlord of Western Chu."

Wang Jian looked surprised, "There's such a secret?"

"In those years, Nintendo, Nikon, and Blizzard also set their sights on the vast domestic market and jointly besieged Little Tyrant. Little Tyrant was repeatedly defeated because it had no masterpiece to offer.

These foreign manufacturers wanted to acquire Little Tyrant and offered very generous prices, but their boss had an unyielding personality. He took the company's last funds to develop new handheld consoles and new games. He said, 'I must develop it, otherwise, what face will I have to see my elders in Jiangdong?'"

Wang Jian listened with excitement, "What happened then?"

As soon as he said it, he realized that he had asked a pointless question. Needless to say, it must have been a failure.

Sure enough, Brother Kai sighed and said, "Of course it failed. The handheld console that was regarded as the last hope failed to save Little Tyrant's decline, and since then the name has disappeared from people's sight. However, Little Tyrant did not go bankrupt, but switched to selling children's toys, and its sphere of influence has shrunk from all over the country to the towns of Leizhou. I just happened to see such a report before.

As for the Tian Tian Le Dian You Ji, it was later acquired by Penguin Games and renamed Penguin Machine. It is not very popular in China and has no reputation.

If you want to acquire a handheld console factory, I think you can take a look at Little Tyrant. They should still have some background.

It's just that whether the boss is willing to be acquired is another matter."

Wang Jian was a little tempted and decided to inquire about the news first.

...

The next day, in the office.

"Boss, what are your instructions?"

Wang Jian was awakened from his contemplation and looked at the Minister of Personnel and the Minister of Operations next to him. For a moment, he forgot what he had called them here for.

He had been pondering "Pokémon" these past two days and was often distracted.

He tapped his head twice lightly and finally remembered: "First, Minister of Personnel, recruit some professional translators next to prepare to form a localization team.

Previously, some players from Jin Yuan Country sent emails saying they wanted an English version of "To the Moon" and volunteered to translate it. I don't know where the translation is now. I'll give you his contact information later, and you can recruit him as well.

Since players need it, we'll do it.

But we still need to develop a strategy... I'll discuss it with the marketing department later.

The translators should preferably have experience living and studying abroad and understand their culture and traditions."

Wang Jian knew that in the overseas distribution and localization of games, it was not enough to simply translate the language.

Translators must fully understand foreign cultural traditions in order to translate appropriately and bring a better gaming experience to players.

At the same time, it is important to avoid offending local taboos.

Not only the translation of text, but also the non-text content in the localization of games should pay attention to this.

For example, a character in a certain game caused dissatisfaction among black players because of the blackface image.

After the game company noticed this, they made a sincere apology, saying that it was an unintentional mistake, and modified the character's image.

However, this caused dissatisfaction among the original players of the game: I like the original image, and the game company is not wrong, why should it be modified?

The two sides launched a fierce debate on this.

The game company in the middle has the biggest headache.

"Operations, also start preparing for the overseas distribution of the game. You can first build an overseas forum for Longyuan, put our game introductions on it, and also provide a place for foreign players to communicate.

The progress of localization work can also be published on it.

Then carry out some promotional activities, such as lucky draws to send posters, etc. Anyway, you can do it yourself.

Also, investigate the game prices in different regions, see the pricing of other games, and then decide how much we should price it."

Developing a profit model based on the development of different regions is also something to pay attention to in overseas game distribution.

After all, the economic levels of each region are different. Jin Yuan Country is the richest, so the pricing can be more expensive, and Shenniu Country is relatively poor, so the pricing can be cheaper.

If the game is sold to players in Shenniu Country at the pricing of Jin Yuan Country, then they will definitely be scolded to death by the players in Shenniu Country.

The Minister of Operations and the Minister of Personnel nodded, "Okay, boss!"

Wang Jian did not forget the most important thing: "By the way, Personnel, arrange for employees to go to Leizhou to inquire about the situation of the Little Tyrant game console manufacturer, such as what level their current handheld console technology is, whether they are willing to be acquired, and how much it would cost if they could be acquired."

Little Tyrant's glory was after all decades ago, and Wang Jian was not sure how much technology they still have now and how much it can play.

If it doesn't work, then go abroad to find a suitable small handheld console factory, it should be easier to find than in China.

"Okay, boss!"

Wang Jian took out his mobile phone and glanced at the date.

Next, it's time to go to the awards ceremony, right?