Tokyo Literary Godfather

"It's so obscene! They use this method to promote a movie!"

Colin looked at the newspaper, slammed it on the table, then pondered for a moment, and looked at the staff in charge of publicity and distribution in the crew: "Can we imitate this method? What other famous and popular sports have been mentioned recently? tournament.”

The staff was a little helpless. I have to say that Kei Fujiwara's move really amazed the professional publicists like them... This Japanese is really not simple.

Moreover, this trick is not easy to imitate. This kind of trick is a fresh and fishy method. Those who imitate me will live, and those who imitate me will die.

You can refer to his ideas and understand that movie promotion should not be too rigid. It is not just traditional methods such as posting huge posters, bus advertisements and TV trailers, but can also be done with other things to refresh the audience.

But if you follow Kei Fujiwara’s lead and engage in performance art during the camera part of sports events, the viewers who have already broadened their horizons will simply ignore it. At that time, there will be no publicity effect, and on the contrary, you will show your cowardice and be ridiculed by your peers for imitating them.

Colin put the newspaper aside irritably and said: "Forget it, the final box office of the movie depends on the quality. The story is not good enough. No matter how many crooked ideas Xuanfa comes up with, it will be useless. It will just be in vain. It's a waste of budget. By the way, Li, the offline screening will start soon, and many professional film critics will come to watch... The taxi fare will be increased by another 50% on the original basis. Mr. Miller will double the amount. .”

"OK."

Tom Miller is a very principled film critic and will never take money from film studios casually.

Let alone just express opinions that you don’t agree with just because you’ve been paid.

But things are fickle, and people's views always undergo subtle changes under different circumstances.

Some people initially believed in God, but after seeing some biological evidence in the direction of evolution, their beliefs began to change subtly. This is normal.

Tom Miller feels he is no exception.

There is no way around this. This does not mean that you are a person with unstable views and capriciousness. People have to constantly change their ideas on the road of pursuing the truth.

For example, this time I attended the screening of "Midnight Scream". Before watching the movie, Tom Miller definitely felt that director Colin's performance in recent years has not been stable, and it is not easy to adapt the original novel based on the script. The overall rating of the movie should be only about six out of ten passing points.

But after watching the movie, Tom felt that the movie was pretty good, acceptable, worth seven points, and worth the price of admission.

But when the crew handed the envelope filled with unknown paper to his hand respectfully, he pinched it with two fingers and noticed the obvious thickness. He suddenly felt that this was an eight-point movie. It may not go down in the annals of film history, but it is definitely a masterpiece of a horror film not to be missed! It can also be ranked high in Director Colin's creative career!

Tom Miller is not the most famous film critic in the industry, but he is very unique in the fields of horror films and suspense films, and he is relatively convincing to the audience. His blog has been open for two years, when blogs just appeared on the Internet. It was launched and we were among the earliest content creators.

This year blogs became popular, and he also has a lot of fans. Many fans who love horror and suspense films have paid attention to him, and his views can greatly influence the audience's interest in watching movies. According to later generations, it is very influential in the vertical field.

And not only that, he is also a consultant for many theater chains, and his opinions can directly affect the arrangement of films.

So even though you have received money, you can't just talk nonsense. You can add some color based on the facts. But for the sake of my own long-term job, I will never brag about a bad movie as a masterpiece and disparage a good movie as rubbish.

After all, he can still distinguish between a full meal and a full meal.

After watching "Midnight Scream", Tom Miller went back and wrote an article and went to bed early. After all, he had to attend the screening of "Get Out" the next day, so he had to be energetic.

In fact, when "Saw" was first screened, Tom Miller attended their screening. After watching it, he was very surprised because he did not expect that the first film of such a new company would be so good. quality. Although you can see the embarrassment of production funds, the quality of the story is really good.

So he gave the movie a very high rating that time. To put it bluntly, Tom also made a big contribution to the reason why "Saw" was able to take over 100 million in box office around the world.

But what is not surprising is that they did not give Tom a taxi fare that time. Although Tom was a little unhappy, it was understandable. After all, it was such a start-up company... After returning, he still gave very warm praise.

I don’t know how much taxi fare they can give this time... After all, now that I have money, I shouldn’t be able to save this amount of money, right?

The next day, the screening of "Get Out" began. Tom Miller took off his sunglasses and began to officially watch the movie.

…

"Get Out" and "Midnight Scream" were painted on the same day.

Although there are many other movies at the same time, and there are also movies with larger budgets and more attention, many people in the industry are still paying attention to the competition between these two movies on the same stage.

Competing with the same theme, this kind of excitement cannot be missed.

Moreover, with the same screenwriter and the same production company, the last work can be called a Hollywood commercial miracle. I wonder if it can create the same miracle this time?

The results of the first day's ticket sales were also very interesting. Coincidentally, the two movies achieved similar box office results, both exceeding 5 million. "Midnight Scream" earned tens of thousands more at the box office.

This made Colin so proud that he took the crew out for a dinner party, eating and drinking so much that he almost held a celebration party in advance.

It seems that even if you find a new way to publicize it, the box office will ultimately depend on hard power, and the audience's eyes are sharp!

However, it turns out that popping the champagne at halftime is not advisable.

Although the box office performance of "Get Out" on the first day was not impressive, on the second day, it suddenly ushered in a period of explosive growth. On the second day, the U.S. box office performance soared by several million, reaching 10 million. box office.

However, "Midnight Scream" still maintained its original level and was severely left behind.

Seeing the box office results the next day, director Colin was a little depressed. This was something he didn't expect to happen, and he didn't expect that "Get Out" would rise so much.

In fact, he has no quarrel with the main creators of this movie, especially the producer Kei Fujiwara. He has only been in the United States for less than half a year, and he is not familiar with anyone in Hollywood, so there is no quarrel at all.

Although director Jim's two sentences got him into trouble not long ago, in the final analysis, he was the one who started the trouble first, and it did not involve actual interests. Colin would not care about such two sentences of exculpation.

But the problem is that the two movies are competing on the same theme, and they are competing at the same time, which will inevitably affect each other's box office, and now the market is comparing the two movies with each other. Once "Get Out" once again achieves the amazing results of "Saw", the market discussion will completely cover "Midnight Scream".

You know, Colin's KPI pressure is very high, especially the investment in "Midnight Scream" is 20 million US dollars, which is not much, but at any rate, the box office must reach 60 million to be considered as a return.

Compared with them, "Escape" can be said to be light and simple. The entire film only had an investment of less than 10 million and a return of 30 million. Judging from the current situation, it is definitely not possible for them to make money back. question.

Colin opened his work computer with some depression, browsed the forum, and deliberately took a look at Tom Miller's personal forum without looking at it. He almost exploded when he saw it.