Tokyo Girlfriend Illustrated Book

Chapter 799: Heisei losers are useless!

When a cartoonist of the level of Hojo Kyosuke opens a new work, the magazine company will pay 1.2 million points of attention, and the entire company from top to bottom attaches great importance to it.

In terms of publicity and promotion, it will be promoted through various channels. In the past, it was crazy to post posters on places like trams and buses to bombard people's eyes. In the past, there were so many advertisements on Japanese trams that it was crazy, and many people in the color industry would post advertisements themselves.

Moreover, major comic magazines themselves are also the largest advertising places. You can buy a comic book that is thicker and bigger than a dictionary for a quarter of the minimum hourly wage or even less. If you read it slowly, it is enough to kill a month's time. It is just like doing charity.

In the Showa era, almost all IT men in Japan were buyers of comic magazines. Needless to say, their salaries are almost the best customer group as long as they are not in love. Therefore, the advertising space on comic magazines is not lower than other media, and the quantity is large and full.

In the Internet era, advertising has become simpler. One of the most influential advertisements is the advertisement on LINE. Under the gaze of big data, it can achieve precise delivery and can also link related consultations. There is no disadvantage except that it is expensive.

Although Hojo is a big name, he was not given too much resources at the beginning. It's not because he is not good enough, but because of risk considerations. After all, even the best writers will fail sometimes. Further promotional resources can only be invested after confirming that the new work has a bright future. Now Editor-in-Chief Tetsuya Shimomura called to inform him of this.

"… The statistical results are out, and the vast majority of readers have given high praise. The nickname "Sherlock Holmes of the Heisei Era" has received a lot of praise. 60% of readers said that using a football as a weapon is too unscientific. They believe that it is unreliable whether it is from the difficulty of obtaining it or the accuracy and power of the attack.

A reader left a message, "If you want to add corresponding skills to the protagonist, why not imitate Hojo's own kendo? Or just baseball, whether it is throwing or hitting, it is a very reliable means of attack, and the weapons are also very easy to obtain, which can make everyone feel more involved." During this period, the investigator in Toranoana also encountered a more extreme reader. The investigator was grabbed by the collar and kept questioning, "I ask you, kicking such a big globe out, does the drum washing machine hurt his feet?! Does his feet hurt?! I ask you whether his feet hurt!!!", the reader was very emotional, and no matter how the investigator apologized, he could not get forgiveness. He had to promise that Hojo would give an answer at the end of the next serialization, and then he was let go. "Shimomura Tetsuya paused when he said this, indicating that he was going to start expressing his own opinion: "Hojo, in fact, it's not just them, I'm also very curious. In your first episode, the protagonist kicked such a big globe with one kick, and the force was so great that the criminal was knocked down instantly. Let's not talk about whether your foot hurts or not. With such a strong force, the globe was not destroyed. So the material of the globe should be very hard. In this case, your foot must be very painful, right? "

Hojo Kyosuke was speechless and said, "...Aren't you still discussing whether your foot hurts or not? You have already read the comics, why are you still paying attention to those messy places? To be honest, it is unscientific for the criminal to run away without thinking when surrounded by the police, right?"

Shimomura Tetsuya immediately raised his voice: "You know it too, bastard!"

"I know, if I were writing a mystery novel, I would never do that, but just like you said before when you asked me to turn Xiaolan into a cone head and Conan into a big head doll, comics are different, and it is inevitable to sacrifice some rationality for drama. If the criminal doesn't run away, how can the protagonist be handsome? When you surveyed, you should have asked readers what they thought of the protagonist of the new work, right? ”

Hojo Kyosuke said with a very sure tone:

“I dare say that everyone will definitely ignore the protagonist’s vigilante execution and incompetent patrol, and focus all attention on the protagonist’s neat and tidy placement on the criminal.”

With his invincible dynamic storyboard and Eriri’s gorgeous painting style, Hojo Kyosuke is quite confident that readers can enter the love brain mode in advance and completely forget that this is a mystery comic. Just deposit all your brains and follow the Death God elementary school student into the world of science.

Shimomura Tetsuya said: “Uh... That’s right. There are many controversies about the crime methods and other places, but everyone said, “As expected of Mr. Hojo, the character creation is still as good as ever.” ”

“Haha, there’s no need to say more about this kind of thing, we all…”

“But…”

Before Hojo Kyosuke finished speaking, he was interrupted, and Shimomura Tetsuya continued to read the survey report:

“…But a considerable number of readers said, “Hojo-sensei’s approach is really cunning, and he always uses himself as a template to shape the protagonist. This is simply a choice that can’t go wrong!” To be honest, Hojo, I also think that your trick is very good. You directly add your own popularity to the character, which saves a lot of effort for colleagues in the publicity department. ”

Shimomura Tetsuya’s tone was very happy:

"One thing that made the company's executives very happy about this survey is that the number of female readers has increased significantly. Although we at "Weekly Shonen High" have been cultivating our own shojo manga writers to attract female readers, the results have not been ideal. But in The number of female readers in this survey directly increased by 5 percentage points. The special agent sent by the head office to pay attention to this sale directly announced on the spot that they would conduct an in-depth study of the reasons for this phenomenon. After that, the publicity funds may increase significantly..."

It’s not surprising that just an increase of five percentage points in the number of female readers can make the magazine so happy. In other worlds, many companies that obviously rely on male customers are still trying to increase the diversity of their customer base. There are many reasons involved. For comic magazines, male readers are usually more reserved when they like a work and will generously purchase related peripherals. Female readers will play a huge role in publicity. The simplest thing is that the dog-licking suitors around her will also join in.

Hojo Kyosuke listened quietly, and was not surprised by this. For Otome comics, the most important thing is the character design, beautiful, strong, and so on. In short, as long as he is handsome, no matter the protagonist or the supporting role, he only needs to be handsome and handsome. They will buy it. The comics he created together with Eiri will definitely not have all the characters look the same like Conan in the previous life. It is guaranteed that both men and women will be handsome to a new level.

"...Twenty percent of readers have great expectations for the Men in Black organization to make the protagonist smaller, and hope to see a duel between an excellent criminal gang and the protagonist in the future. And..."

Tetsuya Shimomura reported the investigation reports one by one. Most of these things will not be sent directly to Hojo Kyosuke because they are more or less the secrets of the magazine. But he had to let the author know, so he, the editor in charge, could only communicate with the author.

The investigative report is very detailed, unlike the voting letters recycled by the magazine. Because the magazine directly sent investigators to stand guard at the entrances of major bookstores and randomly selected readers who had purchased the magazine to interview them one by one. When being interviewed, there will be gifts provided by the magazine. Hojo Kyosuke was asked to provide a hundred autographed comic books. At the same time, these interviewees will also be recorded by the magazine, and there will be autograph sessions and the like later. Get a separate notice... Because there are so many benefits, I am happy to brag with the magazine's investigators.

Many years ago, Onitsuka Eikichi was caught by investigators in front of a bookstore like this. He then wildly boasted about how great his boss was, and then was invited to Wako City by Kasumigaoka Shiu.

"...In short, the current situation is like this. Although there is no danger of sudden death at the beginning of the chapter, it is still very good. Tonight the magazine will hold an editorial meeting to study the content of the next serialization of "Detective Conan" and discuss it. The crime method and the reasoning process of the protagonist in one episode, everyone's efforts are combined to try their best to make the content good.

Also, it is worth considering whether to add the setting of a baseball master to the protagonist. After all, baseball is the national sport. Plus, Hojo, didn’t you say you would enter Koshien this year? If you really create a miracle, then the real you will be directly linked with Conan in the comics, and readers will go crazy. "

There was unconcealable excitement in Tetsuya Shimomura's tone. He felt that he was going to make history.

Hojo Kyousuke could feel the enthusiasm of his editor through the phone. He gave the other person a thumbs up in his heart, thinking that's right. Sure enough, the Showa man must be spirited. This is how he can help me make money, don't be imitated. Saki thought about rest all day long.

"Thank you for your hard work, Editor Shimomura and everyone at the magazine. After the holiday is over, I will bring gifts to the magazine to express my condolences to everyone."

He promised in a good mood, and then said in a relaxed tone:

"It doesn't matter. Whether it's baseball or kendo, you can add them to the protagonist. Don't look at the titles I gave to the protagonist in the comics, such as Sherlock Holmes in the Heisei era. In fact, Sherlock Holmes is not worthy of carrying my Conan's shoes. In my It was expected that Conan would master more than ten languages ​​alone, including but not limited to Japanese, English, German, French Latin, Braille... As for sports, football has reached a quasi-professional level, skateboarding, skiing, surfing, chess, Diving…wait a minute, knowing baseball and kendo are just basic operations.”

Hojo Kyosuke recalled the roll calls one by one, almost losing control of himself as he spoke, but he still suppressed his smile and said:

"Since this is Sherlock Holmes in the Heisei era, the violin is also a must, and absolute pitch is also a basic operation. With this, the piano and other musical instruments, needless to say, will come in handy in future cases. Pistols, sniper rifles, bombs, etc. It is also a necessary skill, even for helicopters, military transport aircraft, and passenger planes..."

"Wait! Wait a minute!"

Shimomura Tetsuya's somewhat frightened voice sounded:

"Hojo! Do you know what you are talking about!? Even in comics with a future worldview where various skills can be mastered directly through technological means, it is absolutely impossible to design such an exaggerated character. What you said Is it really a high school detective instead of an omniscient and omnipotent God?”

"Forehead……"

Hojo Kyosuke was also asked for a moment, thought for a while and said: "Comics, why are you so obsessed with those things? In short, I will tell readers that the protagonist learned it in Hawaii. Well, America, it is normal to have magical powers. "

Hawaii represents a beautiful memory in the minds of neon people. During the bubble era, it was the first choice for neon people to vacation. At that time, Hawaii's beaches were almost full of neon people.

Tetsuya Shimomura said angrily: "Just because it's a manga, you have to talk about basic logic! You guy! If you fool the readers, we will be scolded to death!"

Someone thought for a moment and was not sure whether readers would be so tolerant and easy to fool as the world changed, so he had to say:

"Well, after the holiday is over, when the next promotion starts, I will cooperate with your last program to show off the six foreign languages ​​​​that I have mastered and my genius brain, to appease the readers and let everyone accept that "since reality has For such a powerful person, it is not unacceptable to think that he is even more powerful in the comics." "

Although his system is very weak, with his unremitting efforts, he can now be called a little superman. If necessary, it is not impossible to beat the first-generation Captain America. After all, everyone is 50-50. .

Although Shimomura Tetsuya was frightened by someone's crazy rumors, he still agreed. It would be a great thing to get Hojo Kyosuke to agree to cooperate with the publicity. After all, Kisaki Tetsuta has been marketing using the concept of "idol cartoonist" from the very beginning, so unlike ordinary cartoonists, Hojo Kyosuke carries huge traffic on his own.

The two discussed many things, and finally Editor Shimomura said in disgust:

"You'd better be obedient and work on the comic printing press and promotional tools. It's more reliable to leave these tasks to Kisaki."

Even though the two of them were talking happily, he knew that Hojo was a very rogue guy. There was a high chance that he would cheat on the things he agreed to do now. But it was different for Kisaki. He would balance the needs of both parties and exploit the magazine at the same time. Fool his eldest brother to satisfy both parties.

"By the way, why can't Kisaki's phone call go through? I remember that he was still directing the network staff at six o'clock? Could it be that he died suddenly?"

Shimomura Tetsuya said worriedly.

Someone immediately slapped him down and said, "Uh... Shimomura, do you still have any conscience? Kisaki has been working so hard, I can't bear to force him to take a vacation!"

Tetsuya Shimomura, who stretched out his head from the magazine headquarters building, looked at the brightly lit office and the busy subordinates. He darkened his face and secretly cursed Heisei for being useless. Then he hung up the phone with a curse. (End of chapter)

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