Time Travel: 2014

Because there are promoters who want to take advantage of the commercial value of the top scorer in the college entrance examination.

So all kinds of things are adding fuel to the fire behind the scenes.

Controversy, hype, controversy.

There is no controversy, just create controversy and then hype it up.

But things changed when Lin Hui came here.

News related to Lin Hui, the top scorer in the college entrance examination, are basically positive reports.

That’s outrageous~

In addition, there are two relatively unreasonable phenomena mentioned by Huang Jing just now.

It has to be surprising.

What is the reason for all this?

Was he favored by the God of Destiny?

Or is it being noticed by some big shot?

Lin Hui thinks the latter is more likely.

But what did Lin Hui do that would attract the attention of the boss?

Is it because of the college entrance examination?

Lin Hui thought it couldn't be the college entrance examination.

There are so many top scorers in the college entrance examination every year, but they may not be able to catch the eye of any big shot.

The current situation is most likely due to Lin Hui’s performance on the software Nanfeng APP.

Got into the sight of some big guys.

Is there no reason why no one in China would notice a scientific and technological achievement that has entered the sights of the world's top scientific research giants?

As for whether being noticed is a good thing or a bad thing, Lin Hui doesn't know yet.

However, Lin Hui felt that he might not be a giant.

After all, the big guy has no time to worry about this.

Fortunately, for now, everything is progressing in line with Lin Hui's expectations.

Lin Hui was silent and Huang Jing didn't ask further questions.

After a moment, Huang Jing said: "I have sent you the specific analysis data of the game "Hill Climb Racing", you can take a look."

Lin Hui checked the specific analysis data sent by Huang Jing.

Hill Climb Racing is indeed seeing a steady increase in daily active users.

And it’s growing very fast. From the growth curve, it’s almost growing exponentially.

The reason for this situation has a lot to do with the playability of the game "Hill Climb Racing" and Lin Hui's own reputation.

In addition, Lin Hui noticed that the number of daily active paying users of the game "Hill Climb Racing" has reached 500,000.

It is very, very rare for a small game that has just been launched to have such a huge number of daily active paying users.

Although the data shows that the average cost per user of paid users is not too high.

But there are such a huge number of daily active paying users.

Even if everyone doesn’t pay much, the scale of payment is quite terrifying.

In terms of quantitative analysis, with 500,000 daily active paying users, even if everyone only pays a first recharge of 6 yuan, that means game revenue of 3 million yuan.

The most important thing is that some paying users don’t just pay an initial charge.

For some heavy-money players, the life cycle value of the game is far greater than 6 yuan.

Lin Hui saw from the data sent by Huang Jing that some players had even spent 20,000 yuan on the game "Hill Climb Racing".

Lin Hui remembered the liveries he arranged in the game.

There are a total of 40 coatings, 108 of which are guaranteed to win, and each time is 3 yuan.

Even if the player's face is extremely dark, it only takes less than 13,000 to draw out all the paints.

Lin Hui really couldn't understand where these players who spent 20,000 spent their money.

Could he be the legendary hamster-type wealthy player?

But this is not something Lin Hui should worry about.

Lin Hui didn't look too carefully at the subsequent data.

User retention is a more important parameter to measure the stickiness of a game.

But user retention on the first day actually doesn’t have much reference value.

The key is to look at the following indicators: next-day user retention, weekly user retention, and monthly user retention.

And these data will take time.

After looking through the data sent by Huang Jing, Lin Hui was still very satisfied.

Not to mention other data, only the number of active paying users on the first day reached 500,000.

It can make many game developers cry and faint in the toilet.

However, Lin Hui was not in a daze either.

Lin Hui said to Huang Jing: "The first day's data is indeed good, and it will be even better if it can continue to be maintained in the future."

Huang Jing: “It shouldn’t be difficult to continue.

Game quality is the first factor that determines whether gamers will pay.

The game you developed is of high quality, with mature graphics, soundtrack, and gameplay.

The most important thing is that these three are very compatible.

When these three are organically combined, it is difficult for a game to succeed.

In short, I am still very optimistic about the game "Hill Climb Racing" you developed.

I think there is basically no problem with this game’s annual total revenue exceeding 20 million US dollars. "

Lin Hui: “I’ll lend you my blessing, but the operating strategy of the game “Hill Climb Racing” is different from the operating strategies of several previous buyout games.

This game relies on long-term revenue.

It’s hard to say what’s going on in the long term, and the future may not be that optimistic.

After all, you also know that piracy has always been rampant in the field of independent stand-alone games, and the emergence of piracy will undoubtedly greatly affect long-term revenue. "

Huang Jing muttered: "This is a problem...

But you don’t have to worry too much, after you upload the v2.0.0 version.

Apple software market analysts have assessed the risk of piracy of the game.

Our evaluators unanimously believe that the risk of piracy of v2.0.0 is much smaller than that of the previous version.

It is a very good marketing strategy for you to strengthen the painting mechanism in the v2.0.0 version of the game.

In the v2.0.0 version of "Hill Climb Racing", 85% of the game's in-game purchase revenue comes from painting revenue.

Only 15% comes from recharging gold coins.

This income structure is very different from the income structure in the v1.0.0 version of "Hill Climb Racing".

In the previous v1.0.0 version, Apple analysts once believed that you planned to rely on in-game gold coins to achieve main revenue.

If gold coins are the main revenue, the business idea of ​​pirated software is very simple.

They only need to make an unlimited gold coin version to divert a lot of income.

Even though they may not make much money by doing this, it will definitely cause us a lot of trouble.

But now, if pirated software developers want to make a fuss about your software.

If they want to continue to distribute traffic efficiently, they must work hard on game painting.

However, game painting involves art and other aspects that are not so easy to handle.

Some small-scale piracy studios are likely to be unable to do anything.

And even if some big studios can try to crack it, it doesn't matter.

Unlike stragglers and pirates, these large studios can usually run away like a monk but not a temple.

If they can really come up with pirated products.

We can resort to legal means. "

Lin Hui nodded: "This does make sense, but in the long run, the game "Hill Climb Racing" still needs to be continuously upgraded.

Only maintaining innovation is the fundamental weapon to deal with piracy. "