This star just wants to learn

After the filming of "Unexpectedly" was completed, Pu Tong breathed a sigh of relief.

The rest is post-production work such as editing dubbing and special effects. As a small-cost online drama, its post-production work is not very tedious, and a week is more than enough.

Now facing Pu Tong is another problem - propaganda.

Don’t underestimate the promotion of film and television dramas. If you are thirsty and want a drink, and there are three bottles on the shelf, will you choose the unfamiliar one?

People are naturally fond of familiar things. Who knows if the show is not publicized? No one else knew what to think.

Even for online dramas, it is important to have a first impression. As long as the publicity is in place, the first broadcast data will definitely not be too bad. Some people will comment on it after watching it. These drama reviews can attract more people to watch it.

As long as the publicity is in place and the quality of the work itself is good, this is a virtuous cycle.

Due to the influence of the review system, changes in industry rules, platforms, capital, actors' pull, big data guidance, gaming on various platforms, pre- and post-investment situations, public opinion, etc., many film and television dramas have basically changed beyond recognition from project establishment to completion. Drama promotions bear a big responsibility in this.

Pu Tong really understood the subject of publicity when he was reading Xianshu. From a business perspective, the work of drama promotion is really inferior to traditional advertising by several levels.

Design the most effective publicity plan, extract the most effective publicity points of film and television works, manage the psychological expectations of the audience, focus on which groups, what kind of event marketing, what kind of delivery channels and cooperation channels to choose...

There are not many doorways here.

To put it simply, the goal is to raise the audience's expectations as much as possible during publicity and make them want to watch.

But this desire must be controlled within the effective range. If the work fails to meet the audience's expectations, they will be able to scold them as harshly as their expectations...

In the promotion strategy of film and television dramas, it is equally important to manage expectations well.

I don't understand this Pu Tong. He is not a business tycoon, and he does not have so many terrifying genius strategies. All he has is confidence in this "Unexpected".

This drama can become famous once with its alternative style and sharp complaints, then he can also become popular a second time in his own hands...

"I feel like, with your reputation, you don't even need to do publicity."

Iori Yukino on the side took a cucumber from nowhere and sat there chewing Zhenghuan.

This person brought cucumbers to school to eat?

"Look what I'm doing. Last time I ate snacks that smelled all over the classroom, and the head teacher even criticized me..." Iori Yukino took another bite and mumbled, "I eat cucumbers, this stuff is always tasteless, right?"

Pu Tong rubbed his brows, put aside the unhealthy content in his mind, and explained: "If I take the initiative to promote it, it will have the opposite effect."

He naturally understands what Iori Yukino means. With his current popularity, as long as he posts a promotion, the attention of this drama will explode instantly.

He himself is a big traffic person, but he actually thinks of other ways of publicity. Isn't that not looking for the far away at the expense of the near?

Don't underestimate Pu Tong's current influence. He only vaguely expressed his intention to be a guest in Gan Hengxu's opera tour. As soon as the live broadcast room was launched, the number of people in the live broadcast room exceeded 10,000.

Because of the title of Pu Tong's apprentice, singers of "Yue Ning's" level can soar to the sky, which shows Pu Tong's gold content.

If he promoted it himself, Pu Tong's title of "self-written and directed" would attract a large number of fans and passers-by on the spot.

"How to say?"

The three girls were a little confused as to why Pu Tong said that he would have the opposite effect if he personally promoted the show. Is there any better way to promote it than this?

"Perhaps the popularity of the show will explode if I personally promote it, but if so, it will cause the problem of too high expectations."

For a long time, there has been a saying on the Internet that "Pu Tong's production must be a high-quality product." Once they hear that this drama is written and directed by him, fans will definitely have high expectations. There is a gap in reality...

It’s not that the drama “Unexpectedly” is not good, it’s just that it is just a low-cost web drama after all, with a rather special theme and style, and the people it attracts may not necessarily be its audience.

If viewers who are rushing to watch serious high-quality TV series see such a shoddy web series, they will inevitably feel disappointed.

Once people who don't like this style post a few bad reviews, the consequences will be disastrous. The reputation and popularity of this show will probably collapse because of this.

To put it simply, it would be too much if he himself was the one to promote it. When the time comes when Heizi Chuanzi spreads the word without knowing the truth, the negative impact will be huge.

After listening to Pu Tong's explanation, the three women understood the general idea instantly. They are all veteran artists, so they naturally understand this truth.

"Then how to promote it?"

Iori Yukino swallowed the small half of the cucumber in her hand and asked doubtfully: "Mr. Pu, what do you think about this?"

"It's simple..."

Pu Tong handed her a tissue and asked her to wipe the drool caused by stuffing too many things in her mouth.

"Since it's not enough to let me promote it too much, wouldn't it be better to let the two leading actors be responsible for the promotion?"

It's really inappropriate to let him promote it by himself, but it's just right to let Xie Mu and Chen Siqing do it. Their popularity is also top-notch. The effect of promoting an online drama is definitely very impressive.

Moreover, their fans are basically from the entertainment industry, and they are not very tolerant of their idols. No matter how good the show is, their idols still have fans, right?

The corner of Xie Mu's mouth in the back seat twitched. Pu Tong had already discussed this matter with him. To be honest, he didn't really want to promote the show because his role was too abstract...

Moreover, when actors promote their dramas, they will most likely include a still photo. That photo of him dressed as a woman, why not kill him!

"Steamed buns, are you not convinced?"

Pu Tong glanced at him and said with a smile: "Being ugly does not mean being embarrassed. On the contrary, your dedicated performance will definitely be unanimously recognized by everyone."

"real?"

Xie Mu tentatively looked at Iori Yukino and the others aside. Pu Tong might lie to him and wanted to get him on the pirate ship after all, but the three of them probably wouldn't.

The three women nodded. Although Xie Mu's role was indeed very abstract, it was a sacrifice for the performance. This kind of thing should be respected.

He who laughs at others does not laugh at others, Xie Mu is a real man.

Of course, if you ask them if they laugh, their answer is of course they will. They think Xie Mu’s cross-dressing is funny, which does not conflict with the fact that Xie Mu is a great actor!

"Then I believe it!"

At eight o'clock that night, after school, Xie Mu posted a promotional post for "Unexpectedly" on time, and the picture was actually his photo in women's clothing.

Then, the comment section collapsed!