This director only makes bad movies

When netizens first saw Lantai promoting the variety show "Wisdom and Courage", their reaction was not very big.

Variety shows are nothing new. China has been doing this for more than ten or twenty years. Which TV station doesn’t have a bunch of variety shows?

At the beginning, everyone thought that variety shows were very new, but as more and more variety shows were produced, the audience gradually became indifferent to this thing.

The main reason is that the current homogeneous competition in variety shows is too serious. Singing is popular and everyone rushes to sing. Talent shows are popular and everyone rushes to auditions. Game playing is popular. Everyone rushes to play games. I’m tired of watching them all.

It’s really nothing unusual if you launch a new variety show on Blue TV. After new feedback comes out and it is confirmed that it is good, people may decide whether to watch it or not.

It wasn't until Munan Video also joined the promotion, saying that this was the first variety show produced by great director Xu Nan, that netizens finally became a little interested.

After all, Xu Nan is a celebrity and a top director. Let's not talk about his reputation. This person alone has a memorable point.

This is the role of celebrities and celebrities. For the same variety show, if a little-known director does it, the audience may pass by it at a glance, but if it is done by a celebrity, the audience will be interested and try to click in to take a look.

Sometimes, whether the audience is willing to click in and take a look determines whether the variety show can be a hit.

"Xu Nan, are you doing a variety show again?"

"Isn't he filming "Unexpectedly" again?"

"That's right, hurry up and shoot "Unexpectedly". Two episodes a week are not enough. It would be great to use this time to shoot "Unexpectedly". What kind of variety show are you filming? What is good about variety shows? ."

"It seems that Munan Video is his company, so he always has to find ways to create new things for the development of this video platform."

"So you came to do a variety show?"

"Don't rush to spray it yet, it's not too late to check the quality before spraying it."

"Let me see the introduction."

"The first parkour competitive variety show in China, where everyone can participate and fully experience the charm of competition. The audience needs to cross obstacles on a track and sprint to the finish line to win a grand prize of 100,000 yuan. First come, first served. Prizes are limited. We are waiting for you. Come challenge.”

Netizens felt a little confused after reading this introduction.

What the hell?

Parkour competition, what is that?

There may be some viewers who know what parkour is, but they are confused because of this.

"Parkour can also be a variety show?"

"What is parkour?"

"It's a type of extreme sport that requires good physical strength and overcoming various obstacles."

"Sounds so difficult."

"So this variety show is just a group of people running around and climbing over obstacles?"

"It seems so."

"Then what's so good about this variety show?"

"Yeah, what's so interesting about a group of people running around?"

"It should be the same as a group of people singing, just watch it and have fun."

Netizens didn’t have much expectations for this variety show. There was mainly an introduction and a few promotional pictures, but nothing could be seen.

If it weren't for the fact that this variety show was directed by Xu Nan, I might not even be interested in discussing it.

The main reason is that there are really too many variety shows on the market now, so many that the audience is a little bored.

The idea of ​​​​most viewers is to wait and see what happens, wait until the first batch of viewers have finished watching, and see their feedback before deciding whether to join the trap.

There are also some viewers, out of trust in Xu Nan, or familiarity with Xu Nan, who decide to watch the variety show when it is broadcast. If it is good, they will watch it, and if it is not good, they will criticize it.

If anything, the audience's reaction was fairly calm.

The reaction from the variety show circle can be called intense.

"Xu Nan is here to do a variety show?"

"He's a movie director. What kind of variety show is he filming? Does he know what a variety show is?"

"I don't really think that by making a few movies that are OK at the box office, I can make a good variety show. This is different from movies."

"Maybe that's what he really thinks. There was a director who once said that variety shows can be filmed by dogs, so variety show directors are not qualified to be called directors."

"Haha, these movie directors."

"I heard that he recently became the boss of a video platform called Munan Video. He was in urgent need of new content to enrich the platform, so he filmed a variety show."

"puff."

"Laughed."

"We needed new content to enrich the platform, so I started filming a variety show myself."

"This is just human talk. If you co-write it, you really think anyone can do a variety show, right?"

"I'm very curious. Does he know how to design a variety show process? Does he know how to invite the most suitable guests? Does he know how to attract the audience's emotions?"

People in the variety show circle felt very unhappy.

Mainly because this circle, in the entertainment industry, is at the bottom of the contempt chain, and has always been discriminated against and ridiculed.

Now when I see a movie director coming to film a variety show, people in the variety show industry feel a sense of being insulted.

Is our work so cheap and simple? You, a film director, just want to make movies casually without considering that variety shows are not something you can do well.

Some people are weird.

"He is the top film director."

"That's right, even a tethered dog can shoot, let alone a top director."

"I still feel good about myself. I think my variety show is very interesting and full of creativity."

"hehe."

"The first parkour variety show in China, the name is quite deceiving."

"It's nothing more than competition and competition. It's a bad routine in the variety show industry."

"You don't understand this, right? The bad routines in the variety show industry are also new routines for Xu Nan."

"That's right. He is a film director. This is his first variety show. The old routine is very new to him."

"I'm just curious. Before filming the variety show, he never did any market research. He never thought about which variety show is the most popular in the market."

"He is a top film director. If he comes down to earth to film a variety show, success is not a sure thing."

People in the variety show industry are all kinds of weird.

Mainly because this variety show looks really outrageous.

Set up various obstacles on a road, and then ask the audience to sign up to climb over these obstacles. Those who successfully reach the finish line will receive a grand prize of 100,000 yuan.

What's so good about this?

The audience of singing and dancing variety shows have stopped catching a cold. Please give me a parkour.

How dare you think about it.

Xu Nan, you don’t know how to film variety shows. Don’t you know how to invite a few seniors in the variety show industry to do it yourself?

Do you have that strength?

Anyway, people in the variety show industry are waiting to see Xu Nan and see how Xu Nan's variety show hits the street.

By the way, it can also let those movie directors who usually have their eyes above their heads and are self-righteous know.

Not everyone can do variety shows.

Audiences and people in the variety show circle mainly view Xu Nan's filming of a new variety show from the standpoint of the melon-eating masses. Xu Nan's success or failure will not have a great impact on them.

But the streaming media industry is in turmoil.

In particular, the three major first-line video platforms, Oil Depot Video, Kiwi Video, and Penguin Video, are extremely wary of Xu Nan's filming of a new variety show.

Penguin Video.

In a conference room, a vice president spoke.

"Xu Nan of Munan Video is now filming a new variety show, and has reached a cooperation with Lantai. It will be broadcast simultaneously on TV stations and video platforms. What do you think?"

Several senior executives spoke one after another.

"Although variety shows are not popular on the stage, many viewers like to watch variety shows for dinner. A large part of the members of the video platform recharge to watch variety shows."

"According to data fed back by the Data Department, a successful variety show often brings more revenue than a popular TV series."

"Mu Nan Video is coming with a lot of momentum. They have greatly expanded their market share through the short drama "Unexpectedly" and have become a rival that cannot be underestimated. If the new variety show is successful, the next one will challenge us."

These senior executives are wary of Munan's videos, and they are also wary of Xu Nan's new variety show.

Variety shows are different from short dramas and have long been proven by the market. Sometimes, a popular variety show can bring more revenue than an equally popular TV series.

The reality is not a fairy tale. Munan Video has made continuous attacks. Everyone in the industry has seen it and feels that its status has been threatened to some extent.

Vice President: "Can you think of a way to suppress Munan's video?"

"It's hard."

"The main reason is that we don't have variety shows."

"Is it feasible to air the TV series we just bought at the same time as them? It's a TV series starring A-list stars."

"A TV series is a TV series, a variety show is a variety show, and the audiences are completely different."

The senior management at the meeting discussed it and concluded that there was no good solution.

After all, they don't have a variety show on hand, so it feels a bit wrong to use TV series to snipe.

The vice president frowned: "We can't do anything together?"

A senior executive took the opportunity to suggest: "I think the best way is for us to also film a variety show."

"Yes, it's too much financial pressure to always buy from outside parties."

"Mu Nan Video has provided us with a model. Since we can make our own short plays, why can't we make our own variety shows."

"It is recognized in the industry that variety shows are the least difficult, and you can just find a few people to do it."

"What about Xu Nan's new variety show?" the vice president asked.

"Isn't it just a variety show? It's not certain whether it will be successful or not."

"It's not that easy to produce a popular variety show. There are hundreds of TV stations across the country and hundreds of variety shows a year. Only a few can be successful."

"Perhaps Xu Nan's success is a good thing. It will give us a new path, and then we can follow his path and surpass him."

This group of senior executives were wary of Munan Video's attempt to create its own variety show, but they were not too worried about Xu Nan's new variety show.

A variety show, it’s really no big deal, anyone can do it.

Any tethered dog will do.

The vice president has a similar idea. Whether a variety show is successful or not is a tactical matter, and as an operator, he needs to be responsible for the strategy.

The current strategy is that homemade products are better than purchased ones.

Munan Video has already taken the lead, and Penguin Video cannot fall behind.

Not only Penguin, but also Kiwi Video and Oil Depot Video also made similar decisions after discussions.

Learn from Munan’s videos and try homemade variety shows.

Of course, learning from Munan Video’s approach does not mean that Munan Video has surpassed the three major first-line video platforms. It is just because Munan Video’s boat is small and easy to turn around, making it easier to try innovations.

When they discovered that Munan Video’s innovation was useful, the three major first-line video platforms immediately began to learn from Munan Video, trying to use its huge size to crush this previously failed opponent.

This is also what often happens in shopping malls. The established dominant companies copy the business methods of innovative companies, and then use their own advantages in size and channels to copy the innovative companies to death.

Whether Munan Video can surpass the three major first-line video platforms depends on whether they can survive this disaster.

Xu Nan soon learned that many people were paying attention to his new variety show and wanted to see if he could succeed.

He was very calm about this and didn't panic at all.

He has long been accustomed to this kind of attention, and it will not affect his state at all.

Moreover, "Wisdom and Courage" will definitely succeed. This is a phenomenal variety show.

You said parkour is nothing interesting?

You people will know if it looks good or not when it comes out.