This director only makes bad movies

In a hotel.

The cast members of "West Side Story" who had just finished a promotional event were all sitting on the sofa.

The atmosphere at the scene was dull and breathless.

The box office of "West Side Story" has just exceeded 10 million on its first day. This poor result made the crew members feel very depressed.

The most depressing person is Spielberg.

He couldn't understand how the movie's score could be so low!

impossible.

No reason.

His film was so wonderfully shot that it ranked first on rating websites. Everyone generally praised it after watching it and thought it was a rare classic film.

He himself also feels that this is the best movie in his career, an absolute peak production.

But it happened to be a huge hit at the box office on the first day.

Although there have been many movies in the history of Hollywood that became big hits in the middle and later stages, those movies were all due to insufficient early promotion and insufficient attention from theaters, so the early box office was not high.

But this is not the case for "West Side Story". The theater chain attaches great importance to it and squeezes out theaters and schedules movies to the maximum extent possible.

The early publicity is also very good. Although it is not as good as "Area 51", the popularity is definitely not low. And with Spielberg's name and the fans he has accumulated through decades of unremitting filmmaking, this film is destined to achieve early results. Impossibly low.

But unfortunately, his movie was crushed by "Area 51" directed by Hua Xia.

This was completely different from the scene he imagined.

In Spielberg's imagination, with the good reputation and accumulated fans of his movie, even if "Area 51" is very popular, the box office cannot be less than 60 million.

This was after he overestimated Xu Nan as much as possible. After all, this Chinese director is indeed a bit evil. Many famous directors have been defeated by him. Otherwise, Spielberg would be sure to take 80% of the market. box office.

Then when the audience realizes that Xu Nan's movie is a scam and a bad movie, and then waits for the reputation of his movie to ferment, "Western Story" can step on "Area 51" and take over the entire schedule.

But what is happening now? He is the one being crushed!

Obviously his movies have better reputation and higher reviews, but the box office of the movies was still suppressed.

This situation was completely beyond the scope of his common sense. He didn't understand why?

Spielberg sat on the sofa, calm and composed on the surface, but in his heart there was a sense of panic before disaster struck.

This world seemed a little different from what he had known before.

If the box office results were bad for just one day, he could barely bear it, but if the results were like this for the next few days, he really didn't know what to do.

At this moment, the producer of "Western Story" walked over quickly, and everyone's eyes were focused on him.

"The investigation results are obtained." The producer took out a stack of documents and handed them to Spielberg.

As soon as the single-day box office statistics came out, Spielberg found several relevant research companies to investigate why the box office results of "Area 51" were so high and the box office results of "West Side Story" were so high. So low.

He is still old and hot. Spielberg has such a high status and naturally has two brushes. If other directors encountered this situation, they would probably have to wait for death.

But he immediately thought of investigating the cause to see if there was any chance to reverse everything.

After receiving the investigation results that he spent a lot of money to expedite, Spielberg took a serious look at them immediately.

This survey was conducted jointly by several companies. The main reason is that the survey results of one company are not objective and true enough. Only by working together can several companies ensure the authenticity and correctness of the data.

Ask: "Why did you choose to see this movie?"

Sixty percent of the audience answered that it was because aliens were photographed, 20% heard from friends that aliens were photographed inside, 10% said it was because of Brown’s disappearance, and the remaining 10% It's something else.

Q: What do you think of this movie?

Sixty percent of the answers were shocking, there are aliens inside, 20% of the answers were that there are indeed aliens in Area 51, 10% of the answers were that it was a pity that Brown died, and the remaining 10% were is the other answer.

There are many questions that follow, basically covering all the factors that make the movie successful, and the audience’s answers all focus on aliens.

The results of several survey companies are similar.

The success of the movie "Area 51" is inseparable from the factor of aliens. The reason why most viewers watch "Area 51" is simply because they heard that aliens were filmed in this movie and wanted to come and see them. The real look.

Could this be the reason?

Spielberg was a little disbelieving, more ridiculous.

The masterpiece that he worked so hard to produce was lost to a piece of trash for such a ridiculous reason? ? ?

It simply made him not know what to say.

The producer's expression was solemn: "The reason why our movie was suppressed has been found. The main reason is because the audience heard that Xu Nan's movie filmed aliens, so they all went to watch it."

"I doubt that if our movie wasn't exciting enough and directed by you, it might not even have a box office of 10 million."

"Ordinary audiences have no inclination towards which movies to watch unless there is a reason why they must watch it. Xu Nan's movie "Area 51" gives ordinary audiences a reason why they must watch it. This is also the fundamental reason why we are suppressed."

Spielberg frowned: "But what he made was just a movie, and it was fake. There have been countless movies about aliens in Hollywood before. Why is Xu Nan's movie so sensational?"

The producer said solemnly: "The crux of the problem is that in the past, the audience knew that the alien movies were fake, but the audience thought that the "Area 51" filmed by the Chinese director Xu Nan was real."

"What is now competing with our "Western Story" is no longer a movie, but a real video that records the image of aliens. It doesn't matter whether the audience sees the movie or not, but if the video of aliens is recorded, they will definitely Want to see."

"This is the fundamental reason for our failure. We are not competing with other films, but with human curiosity about the unknown."

Spielberg frowned: "How could this be? Xu Nan's movie is obviously fake, how could the audience think it is real?"

The producer mused: "Xu Nan's promotion is relatively subtle, so this effect is achieved."

Spielberg took a few steps in the room and then said: "So, the key to the problem now is to make the audience realize that what Xu Nan is shooting is a movie, and the aliens in his movies are fictional?"

The producer nodded: "At present, this is the only way to go. Otherwise, if the influence of Chinese director Xu Nan's films continues to ferment, we will not be able to compete at all."

"At the same time, I suggest increasing the promotion of our movies. In any case, there is no problem with the quality of our movies and the reputation is very good. As long as the promotion is effective enough, we can rely on the reputation to break through."

Spielberg nodded: "Let's do it."

After finishing speaking, he couldn't help but mutter: "How the situation could become like this is really incomprehensible."

The producer smiled bitterly.

He also found it difficult to understand that he had previously persuaded Spielberg not to advance the schedule out of caution. In fact, he did not think that the extremely high-quality "Western Story" would fail, but he just did not want to take risks.

But he didn't expect that Xu Nan would crush "Western Story" with false publicity, which exceeded his expectations.

It is no longer possible to withdraw, because they simply cannot bear the loss. The only way is to grit their teeth and hold on until the day when word of mouth ferments.

It's impossible for an audience to be stupid enough to watch a movie and still think it's true. If it's really that stupid, then there's nothing he can do.

The key now is to make moviegoers realize through publicity that Xu Nan is just making movies, and the aliens in his movies are fake.

Otherwise, allowing more viewers to enter the theater to watch "Area 51" will consume all their enthusiasm and funds for watching movies, which will be a very bad result for "Western Story".

Following this idea, the producers began to communicate with the media and asked them to tell the audience that Xu Nan's "Area 51" was fictional and the aliens in it were fake.

In fact, the media has already noticed the movie "Area 51" without being contacted by the producer.

The box office in a single day exceeded 130 million, setting a box office record. This is an achievement that can only be achieved by a phenomenal movie.

And a phenomenal movie will inevitably attract the attention of the entire Internet and even the entire society, making everyone pay attention.

Ordinary hit movies are just a gust of wind at most, and everyone forgets about it after it blows.

But a phenomenal movie is like a storm, and everyone will be swept away. Even if you are usually immersed in your own little world and don't pay attention to the outside world at all, you will definitely hear relevant news.

This is a phenomenal movie.

The media went crazy with coverage, and the news poured out like a volcano erupting.

"'Area 51' grossed 135 million at the box office on its first day."

“‘Area 51’ broke the box office record in a single day.”

"Chinese director Xu Nan once again created a miracle."

"Why Everyone Chooses to Watch Area 51."

“‘West Side Story’ was an unexpected hit, with the single-day box office only exceeding 10 million.”

"What are the reasons behind the rise of the dark horse "Area 51"?"

"Is "Area 51" a documentary or a fictional movie?"

"There are rumors that there are aliens in Area 51. Are they true or false?"

"'Area 51' is scheduled to be the box office champion of the year and hit the global box office record."

"Chinese director Xu Nan: No one knows movies better than me."

"Audiences came in droves, and there was a rare spectacle of standing and watching movies in the theater."

The media is all crazy. Sixty percent of the news is related to the movie "Area 51". There are other news as well, but no one will watch it if it is released. Everyone's attention is already focused on "Area 51" on this movie.

Phenomenal movie, so scary!