This director only makes bad movies

Xu Nan felt a little fed up.

This is another argument that the quality of a movie is the most important, and marketing is just a crooked way.

Nonsense, marketing is more important than anything else to a movie, even more important than movie quality.

Today is no longer an era when wine is good and the alley is dark. Thousands of movies are shot every year, and hundreds of movies can be released. If you don't promote it, how will the audience know about your movie and maybe go see it.

I have used marketing to hit several movies, but you Spielberg can’t see it, right?

But Spielberg is almost 70 years old, he is old and powerful, and there is nothing you can do about him. And Spielberg really thinks so.

He is almost seventy years old. When he made movies, he was still in the early stages of film development. At that time, the number of movies released was limited, and as long as the quality of the movie passed the standard, the audience would buy it.

His second movie "Jaws" is a good example. It didn't have much publicity, and it broke out of the industry just by relying on its good reputation. It earned 500 million at the box office and became the box office champion of the year.

With this experience, Spielberg will of course stubbornly believe that film quality is the most important, and film promotion is not.

When he makes a movie later, Spielberg's name alone will be able to attract audiences, so there will be less need for publicity.

So in his world, film quality is the most important, and film promotion is secondary.

He looked at Xu Nan always relying on movie promotion to achieve high box office, just like a serious person who always feels something is wrong when he sees others making a lot of money through crime.

If there are no consequences for committing a crime and he can get away with it, doesn't it mean that his ability to obey the law is completely useless?

This is also the reason why many people in the circle are hostile to Xu Nan, because Xu Nan did not succeed in the right way that they can understand. If they admit that Xu Nan is right, it means that they are wrong, but no one will be willing to admit that they are wrong. of.

Spielberg is no exception and will deliberately say something when he gets the chance.

In fact, many people have the same idea as him. They feel that what Xu Nan is doing is wrong and they will suffer losses sooner or later. However, others do not have a high status as Xu Nan and dare not speak out. However, Spielberg has a high status and is not afraid of Xu Nan and directly speaks to his face.

Xu Nan didn't bother to explain. This was a gap in ideas. It was useless to rely on words. Only by relying on facts could they shut up.

Spielberg has rich experience, and he knew at a glance that Xu Nankou was not convinced. He shook his head inwardly, said nothing, and nodded towards Lin Ziyi.

"I still have a few friends over there."

Lin Ziyi smiled: "Let's talk next time."

Before leaving, Spielberg still couldn't hold it back and said again: "I am doing this for your own good. If you are superstitious about movie promotion, sooner or later you will encounter a tragic failure."

Xu Nan's expression froze.

But Spielberg left after saying this, without giving him a chance to refute.

Lin Ziyi advised: "Don't be angry, this old man is already seventy years old, don't argue with him."

Xu Nan shook his head: "Don't worry, of course I won't argue with him. I've seen many such people."

"Also, you have to reserve a good schedule and schedule for my new movie."

Lin Ziyi said casually: "We will discuss it in detail when your movie is finished."

Normally, a movie takes at least half a year from preparation to production. Even if the speed is accelerated, it will take several months.

Even if Xu Nan shoots at the same speed, it will still take more than a month. When the quality of the movie is considered, Lin Ziyi will give it to the largest number of theaters and the highest film schedule within its scope of authority.

Of course, even if the quality of the movie is not good, as long as the publicity is strong, Lin Ziyi will still give Xu Nan multiple theaters and high-ranking movies. This is the "privilege" Xu Nan has earned through continuous success.

"By the way, I have others to entertain. Let's go now. You can eat and drink by yourself."

Lin Ziyi is the protagonist of today's banquet. It is impossible to stay with Xu Nan for too long. She also has to entertain others.

Xu Nan stopped Lin Ziyi: "Wait a minute, my movie can be finished in ten days. I want the movie to be released within half a month, so you have to prepare the theater and schedule the movie for me in advance."

Lin Ziyi was shocked: "Can it be done in ten days? Could it be that what you shot is a copycat of porcelain films! If it is a copycat of porcelain films, the film series will definitely not give you much."

Xu Nan shook his head: "It's not a copycat, but an original movie. The cost and quality are not good, but I guarantee that it will have a box office of at least 100 million."

Lin Ziyi frowned. If someone else said this, she would definitely ignore it, but if Xu Nan said this, no one would dare to ignore it.

Because Xu Nan has proven himself with success again and again.

Lin Ziyi was not in a hurry to leave, and thought for a while: "Although I am the boss, I can't do anything willfully, so if you want me to give you more theaters and film schedules, you must give me a reason."

"Just like "Washington", if the Internet is very popular before the movie is released, then it will be no problem for me to give you more theaters and film schedules, and others will have nothing to say, but you have nothing now, so let I will reserve theaters and film schedules for you, and it will be difficult for me to convince others.”

Xu Nan smiled confidently: "Don't worry, before the new movie is released, I guarantee that everyone in the United States will know about it. I will say hello to you now so that you can be prepared."

"Not just you, I will also contact AMC Theaters and Disney Theaters."

Lin Ziyi nodded: "That's no problem, but I want to remind you that if you want to release it within half a month, it will definitely hit Spielberg's big production. Competition in the same schedule will be very dangerous for you."

Xu Nan said nonchalantly: "Don't worry, it will only take a few days for my movie to collect box office, and it will not be affected by Spielberg's new movie."

This is his own movie, so how could he not consider the scheduling issue? Xu Nan had confirmed in advance that no other movie would compete with him at the box office, so he chose this movie.

Lin Ziyi nodded: "Okay, then I'll wait for your new movie."

The two of them then talked about theaters and film schedules, but because Xu Nan's movie hadn't come out yet, they could only make an intention and talk about everything after the movie came out.

Lin Ziyi left soon, and she had to greet other people.

After the banquet, Xu Nan returned to the company and continued to conceive of his new movie.

This movie is really simple to shoot. In comparison, how to promote it is a key consideration.

It can even be said that the success of this movie depends on whether the publicity is effective.

If the publicity succeeds, the movie will be successful; if the publicity fails, the movie will fail.

No wonder people in the industry dislike Xu Nan, mainly because Xu Nan is really weird here.

Others are trying their best to make good movies and improve the quality of the movies. The higher the quality of the movie, the more the audience will buy it and the higher the box office will be.

As for publicity, it is just the icing on the cake, a complement to the quality of the film.

But Xu Nan's side is completely reversed. Publicity is the main force, and the quality of the film is not important at all. It can even be said that the film serves publicity.

This is pure magic, no wonder others find it outrageous.

However, it doesn’t matter whether the cat is black or white, as long as it can catch mice, it is a good cat.

Whether it's quality or publicity, as long as it makes money, it's a good movie.

Soon, the rough plan was completed. Xu Nan summoned the company's senior executives and began to assign tasks.

Although the focus of the last movie "Washington" was also focused on publicity, at that time, it was the first time for Xu Nan to engage in a similar operation in the United States. He was not very experienced, so he failed to do a lot of things well.

This time is different. With the lessons learned from the first time, he will do better. Moreover, the theme of the new movie will definitely stir up the sensitive nerves of Americans and trigger a sensation on the entire Internet.

At the meeting, Xu Nan began to speak: "George, you are responsible for contacting the theaters and asking them to reserve theaters and schedule films for my new movie."

George nodded in agreement.

When a movie is released, the number of theaters and film schedule are extremely important. It can even be said to determine the life or death of a movie. It does require someone to contact the theaters.

Of course, this is a treatment that only big companies and famous directors can get. If you switch to a newcomer, you can just wait for the theater chain to arrange it. Only famous directors and big companies can get the best conditions with the theater chain. Xu Nan has this treatment It is also achieved through achieving good results time and time again.

Xu Nan looked at Avi: "You are responsible for the publicity. Follow the plan. You have already had experience. I believe you can do a good job."

Avi nodded quickly, with excitement in his eyes.

If he had seen this publicity plan before, he would have definitely doubted whether it was written by a normal person.

It's so outrageous, are you sure you can do it?

But once, when he saw this promotion plan, he not only didn't think it was outrageous, but found it exciting. As long as it was successful, the movie's box office was guaranteed to be 100 million.

This is another classic publicity case that people in the industry can learn from.

Xu Nan then asked several people from the company to follow him in making movies.

At this time, a funny thing happened. There were only three people filming the movie with Xu Nan, but there were seven people working with Avi for promotion.

It's so outrageous. If other people in the industry saw this scene, they would definitely be called deviant.

But this is a normal configuration.

It is really easy to shoot a new movie. Xu Nan estimated the cost and it may be less than 50,000 US dollars.

But publicity requires at least 10 million US dollars.

However, outsiders don’t know the actual situation. They only know the cost of filming the film.

Just like "Washington", outsiders thought it only cost one million, but tens of millions were spent on publicity, but they couldn't see it.

After some publicity, it turned out that Xu Nan used one million to get 270 million at the box office, but in fact this was not the case at all.

After the meeting, Xu Nan started filming the movie, George contacted the theaters, and Avi started the preliminary publicity work.

The news also spread, and everyone in the industry knew that Xu Nan's new movie was about to be released.