This director only makes bad movies

The boss has already prepared a publicity plan?

Avi was a little surprised and a little disappointed at the same time. This was his first time as a producer, so he cherished this opportunity extremely and worked hard to do his best.

For this publicity plan, he only slept six hours a day and consulted countless information before formulating this foolproof plan. Unexpectedly, his boss had already prepared it.

This means that the publicity plan he worked hard to formulate is basically useless and seriously dampens his enthusiasm.

But Avi didn't say much, but looked at it seriously.

As he watched, his brows furrowed, as if he had encountered some classic problem.

It was not a long publicity plan. Avi watched it for more than an hour before finally putting it down while rubbing his eyes and hesitantly said: "It's a very risky publicity plan. There has never been any precedent in Hollywood."

Taking risks is actually a way of giving face to the boss. To be more precise, this publicity plan is crazy and it completely treats Americans as fools.

It’s so outrageous that no normal person would believe it.

Xu Nan smiled: "It is precisely because there has never been a precedent in Hollywood that it can succeed."

"Moreover, I have tried similar promotions in China several times, and each time I have achieved success and reaped huge returns. I believe Hollywood will be no exception."

Avi hesitated for a moment and persuaded: "Boss, I have to say that this plan is exaggerated."

Xu Nan nodded: "I know it's an exaggeration, but it's the exaggeration that makes it effective. If you turn on your phone now and see a news about a shooting, you might not even bother to click on it, unless the shooting kills a lot of people. But if the headline says it’s an alien shooting, even if you know it’s probably fake news, you’ll still click on it.”

"Movie promotion is very important for a movie. Sometimes, a movie may be of mediocre quality, but just because of proper movie promotion measures, it can achieve a box office that is much higher than the quality of the movie itself."

"Avi, this publicity plan may be completely different from the mainstream Hollywood publicity methods, but I believe it will be effective, and even if it fails, it will not have a big impact on us."

Avi thought about it and realized that this was indeed the case: "Okay boss, you've convinced me that Hollywood's general publicity plan has been popular for too long, and it's time for a new trick."

Xu Nan ordered: "You have read the publicity plan, so just follow the above. Remember, the process must be kept confidential, at least in the early stage. If it is revealed that we did it, then the movie promotion will not be possible. Go down."

Avi nodded: "I understand, director."

Xu Nan added: "By the way, your publicity plan is actually very good. It's just a little conservative, but some things are still good and can be used as a supplement to our film publicity plan."

Avi's body shook and he nodded heavily: "Okay, I understand."

After saying that, Avi left and started working on Xu Nan's publicity plan.

This was the craziest movie promotion plan he had ever seen. He didn't know if it was unprecedented, but it was certainly unprecedented.

Compared with this propaganda plan, his propaganda plan is too mediocre, mediocre and useless.

Yes, this is indeed a common practice in Hollywood. It has been proven many times and is confirmed to be the most suitable publicity plan.

At the beginning, Avi was very proud of this publicity plan and even thought that Xu Nan would definitely adopt it.

Maybe Xu Nan will deliberately pick out one or two mistakes because of his own face, but in any case, this publicity plan is the most appropriate. In the end, Xu Nan will definitely adopt most of this plan, because if it is not used, it will be useless. The method is publicized.

That's what Avi thought at the time, and he was even a little proud of it, until he saw the publicity plan Xu Nan gave him.

In an instant, his three views were subverted.

Movie promotion can still be done like this.

At the beginning, Avi felt that such publicity was outrageous, even crazy.

To be precise, only a madman could come up with such an outrageous propaganda plan.

But the more he thought about it, the more he felt that this publicity plan was very clever. As long as it was done properly, it would definitely cause a sensation and shock the world.

If the publicity plan he made before was about bicycles, then Xu Nan's publicity plan was completely like a space battleship. The two publicity plans were not of the same dimension at all.

If you want to use words to describe this publicity plan, it must be subversive, bold, exaggerated, and crazy.

This opened the door to a new world for Avi, which made him tremble.

In particular, this publicity plan required him to operate it. Even if he was only the executor and Xu Nan was the leader, it would be difficult to dampen his excitement.

Being able to execute such a bold and subversive publicity plan will definitely become the pinnacle of his career and a valuable asset in his life.

With the joint efforts of Avi and Xu Nan, the post-production work of the film was quickly completed.

In fact, the post-production of the movie is really not difficult, it only takes some time and effort to do it well, especially when Xu Nan and related personnel have rich experience.

The real difficulty of the movie is publicity, and publicity is also the key to determining whether the movie will be a hit.

With the current quality of movies, it is not difficult to make some money, but Xu Nan wants not just to make some money, but to make a lot of money.

Don’t forget what he said, he came to the United States to teach American directors how to make movies.

Many people may think this is a joke, but he never regards this as a joke and is really working hard on this.

Copycats are just appetizers, while subversion is the main meal.

It’s time for American directors to experience a wave of shock from China.

Marketing, he is professional.

A few days later, Avi called Xu Nan and said that the preliminary work of the promotion was almost completed, all the work that should be done was done, and the next step was to officially promote it.

For official promotion, the film's schedule must first be determined.

Otherwise, if the movie is promoted on a large scale before it is released, and the audience will not be able to see the movie even if they become interested in it, then it will be a waste of publicity.

To establish a movie schedule, you must go through the theater chain. At the same time, if you want the movie to achieve good box office, you also need the support of the theater chain.

It was a bit troublesome to negotiate with each theater chain, so Xu Nan simply held a movie viewing party and invited all theater chains in the United States.

Xu Nan still has some confidence in theaters. He has not been in the United States for nothing these past few months. He has established a certain network of contacts. Even if his movie is a piece of crap, the theaters will give him a good schedule.

But it is just a good film schedule. Xu Nan hopes that the theater chain can fully support him. Only in this way can he maximize the box office and avoid losing part of the potential box office.

If, due to the good relationship between the two parties, the theater chain arranges more films for Xu Nan's sake, this is not a big problem, but it is difficult to get their full support.

Theaters also have to make money. If a movie is of poor quality and too many films are scheduled, they will only suffer in the end.

If you want theaters to fully support it, unless the quality of the movie is incredible and they are sure that the movie will be a hit, not fully supporting it will be a loss.

That's why Xu Nan prepared this movie viewing party.

Theaters are very curious about Xu Nan's first original film. This director, who stirred up the whole country by relying on copycats, how is the quality of his first film?

The lights in the screening room dimmed and the movie began.

As the opening credits roll, the main movie begins.

In the dim world, there is a terrifying cherry tree. This cherry tree specializes in eating white people and is extremely evil.

There’s not much to say about the content of the movie, it’s just the process of the fierce woman Washington descending from heaven and chopping down the evil cherry tree.

For a movie with a total cost of one million US dollars, whether it is the set, props, or other aspects, it is very average.

The only bright spots are Paris's slender white thighs and her seductive figure, as well as the movie's setting, in which the female version of Washington chops down a cherry tree, which has a certain appeal to ordinary audiences.

There are many such spoof films in the United States, such as Scream and Death Goes Away, and they are all quite popular.

Spoof films are a very mature film genre in the United States. They have a fixed audience and are guaranteed to make money, but the probability of becoming a hit is very low.

Halfway through the movie, the theater representatives present made a judgment that this was a pretty good spoof film. Considering the excellent setting and Paris's starring role, there was a chance that it would be a hit and make some money, but That's it.

Overall, no surprises and no disappointments.

Relying on this judgment, the theater chain arranged a small number of films and theaters for Xu Nan. The final result of the negotiation was that 1,500 theaters were opened, and the film schedule accounted for 20%. If the box office trend is good, they will look at the situation. Increase the number of theaters and the proportion of film schedules.

To be honest, this proportion of the film schedule is already good. If it were anyone else, a spoof film costing one million would be played in so many theaters, and with such a high film schedule, one could go to the ancestors' graves to offer incense and thank the ancestors for their blessing.

But Xu Nan was not satisfied with the result at all.

In his expectation, there must be at least 3,000 theaters open, and the film schedule must account for 45%, so that the film's box office potential can be fully utilized.

Once the promotion starts, the popularity of the movie will definitely explode. If there are fewer theaters showing it, the audience will not be able to see it even if they want to watch the movie.

However, it is impossible for theaters to agree to this condition, because the risk they take is too great.

"The number of opening theaters and the film schedule are already of a high standard, Xu Nan, this is because of our previous relationship."

"Yes, with more theaters and film schedules, once the movie collapses, our losses will be huge."

"The potential of spoof films is just that, it has never been a big hit before."

Several theater chain representatives objected.