This director only makes bad movies

Released in advance!

These words made Jiang Yu and Li Guan look shocked.

Jiang Yu couldn't help but said: "Mr. Xu, are you serious?"

"If it is released ahead of schedule, your company will suffer huge losses."

The main source of income for a movie is the box office. Others, such as online broadcast rights, disc recording rights, peripheral copyrights, etc., are just icing on the cake.

At present, the box office of the movie "A River on a Sunny Day" has exceeded 100 million. If it continues to be released, there is a certain probability that the box office will reach 200 million.

Dingfeng Film and Television can almost get tens of millions in box office revenue from it.

Released early is equivalent to giving up tens of millions of box office revenue

No one in their right mind would do this.

Xu Nan nodded: "Yes, as long as you are willing to increase the purchase price of online broadcast rights, our company can completely release the film in advance."

Jiang Yu and Li Guan couldn't help but look at each other.

Xu Nan's operation was completely incomprehensible to them.

However, if Xu Nan really does this, it will be very beneficial to the video platform.

Video platforms acquire popular movies mainly to attract viewers to recharge the platform and become users of the platform.

The movie "Along the River on a Sunny Day" is very popular. If it can be released on the video platform now, it will definitely attract a large number of viewers.

On the contrary, if you wait until it is released and play it on the platform, although it can attract a wave of viewers, it will definitely not be as large as the audience attracted by the current online video platform.

But this is the first time the managers of the two video platforms have met such an operation.

Never before has a movie been willing to be released early.

A small number of movies that were released ahead of schedule were forced to do so due to force majeure.

There has never been a person like Xu Nan who chose to release the movie early in order to get more income from online broadcast rights even though the movie is still very popular.

Jiang Yu quickly went through the pros and cons of this matter in his mind, and then he said solemnly.

"This kind of thing has never happened before. I need to go back and discuss it with my superiors."

Li Guan also said: "I also need to go back and think about it."

Xu Nan smiled: "No problem, this kind of thing really needs to be considered,"

"But I want to say one thing, the higher the price you pay, the earlier I can release it. If it satisfies me, it will be released tomorrow."

The expressions of the managers of the two video platforms changed, and then they left quickly.

They can't make the final decision on such a big matter and need to go back and report it to their superiors.

Even superiors may not be able to make the decision and may have to hold meetings to consider it.

After sending away the managers of the two video platforms, Liu Yang couldn't help it anymore.

"Mr. Xu, why do you want to release the film in advance? Is it just to increase the income from online broadcast rights? Isn't this a case of picking sesame seeds and losing the watermelon?"

Xu Nan asked: "What do you think the total box office of our movie can reach?"

"The general rule of movie box office is to multiply the first week's box office by three. According to this formula, I think our company's movie box office can reach more than 200 million."

Xu Nan immediately laughed: "You really dare to think about it. To tell you the truth, according to my calculations, our company's movie box office limit is 150 million, and it is most likely around 130 million."

Liu Yang shook his head decisively: "No way, our movie box office can't be so low."

Xu Nan doesn't want his movie's box office to be so low, but this has been verified by countless facts.

The box office of a normal movie is three times the box office in the first week, while the box office of a fan movie is half or even more than half of the box office in the first week.

As for the box office of marketing movies, 90% of them were taken in the first three days.

What is a marketing movie? It's the kind that is hyped before it's released, but turns out to be a bad movie after it's released.

This kind of movie is a one-time deal. It can trick as many viewers into entering the movie theater as it can, and you can harvest as many leeks as you want.

Unfortunately, "Along the River on a Sunny Day" is just a marketing movie. Apart from a novelty, there is nothing worth watching.

Xu Nan thinks it is a miracle that the movie box office now exceeds 100 million.

It can only be said that audiences in this world are relatively tolerant, and such movies can make money.

But audiences are willing to watch his movies because they are popular.

When the movie craze passes, no one will come to see it.

Therefore, Xu Nan wants to sell the movie at a good price while the popularity is still there.

If the heat dissipates and the underwear is exposed, the movie will not sell at a high price.

"Liu Yang, it doesn't matter whether you believe it or not. What's important is that the company has no money now, and it will take at least half a year to wait for the money from the movie box office."

"If it is released in advance and the online broadcast rights are sold, we will have money to make new movies and make more money."

Liu Yang sighed: "Okay, you are the boss."

He really wanted the movie to continue.

Every time the box office of "A River on a Sunny Day" increases, his resume becomes more dazzling.

It's a pity that Mr. Xu is unwilling.

"By the way, Mr. Xu, the court previously notified us that we should go over for mediation. If mediation fails, we will prepare for a trial." Liu Yang suddenly said.

"When?" Xu Nan asked.

"the day after tomorrow."

"So fast?"

Xu Nan was a little surprised.

According to normal rules, the process from prosecution to mediation to court would take less than a month or two to complete.

I didn't expect that his case could be handled so quickly.

But it doesn't matter, he has already been mentally prepared for this matter.

Anyway, he did not plagiarize Zhang Yange's "Along the River During the Qingming Festival", and he is not afraid of lawsuits.

Two days later, Xu Nan came to the court to accept mediation.

The producer of "Along the River During the Qingming Festival" sent a working woman in her thirties with slightly thin lips wearing professional attire.

She said seriously: "According to estimates, Summit Pictures, the producer of the movie "A River on a Sunny Day," caused us about 100 million in economic losses. It also violated our company's reputation and caused strong resentment to the relevant personnel. Mental shock.”

"To sum up, we propose a compensation of 50 million to Summit Films, and at the same time seal the film. Director Xu Nan needs to apologize in public on Weibo."

Xu Nan couldn't help but rolled his eyes.

Fifty million compensation, I dare to think about it.

Even his movies may not make 50 million, but he will compensate you 50 million.

I really thought of him as a novice who didn't understand the law, thinking that this could scare him.

The mediator said: "So, what about Summit Films?"

Xu Nan said solemnly: "Refuse to apologize and accept compensation."

The mediator said: "Are you sure?"

"Sure."

"Well, the mediation failed. You go back and prepare the materials and prepare for the court hearing. We will notify you when the time comes."