This director only makes bad movies

After the dialogue program was aired, not only did Zhang Yange refute Xu Nan’s words in a long article, but even the famous question and answer software Qiaohu also raised such a question:

What do you think of what Xu Nan said on the dialogue show?

The most upvoted answer below is this:

Xu Nan is a cancer in the industry, a mouse droppings that ruins the whole pot of porridge.

He not only poisoned the audience, but most importantly, he also completely ruined the atmosphere of the entire Chinese film industry.

Some people may think that I am exaggerating, and some may even think that I am exaggerating.

In fact, what I said was true.

Let’s put it this way, I’m an insider, a photographer.

Some time ago, a friend of mine asked me if I would be hired to help him make a movie.

What should I say, my friend?

To describe it in one sentence, I know nothing about making movies.

He likes watching movies, but he definitely doesn't know how to make movies.

Just like eating and cooking, they are two completely different things. Many people can judge the quality of a dish when eating, but this definitely does not mean that they can make a delicious dish by themselves.

But it was outrageous that such a person who knew nothing about movies wanted to make a movie, so I asked him why?

Guess what he answered. He said that after watching Xu Nan's success process, he felt that he could do it himself.

Xu Nan can make a copycat movie with 200,000 yuan, so he can also make a fake movie with 200,000 yuan, or even a little less, 100,000 yuan.

Isn't it just a simple copycat movie? Once the trailer of someone else's blockbuster comes out, you can directly put the copycat movie in theaters, give it a name that is very easy for people to misunderstand, and cheat some money to release it.

Anyway, the cost is low and it is easy to take pictures, so why not take pictures.

This is my friend's logic.

Then I persuaded him, saying that it is not easy to make a movie. This industry is very deep, and if you want to get started as a layman, you can easily be deceived.

But he didn't listen. He was confused. He just wanted to make money.

Xu Nan's first film cost 200,000 yuan and had a box office of 130 million. His second film cost 1 million and had a box office of more than 1 billion.

Who can bear such huge profits, let alone him, even I am ready to make a move.

This is still for laymen, but there are also experts.

Anyway, as far as I know, dozens of film crews have been set up in the past few days. They seem to be very unreliable at first glance, deliberately making bad movies and then making money by cheating.

The promoters of these crews are all film and television companies in the industry. They saw that Xu Nan was making money and wanted to follow suit.

What’s even more outrageous is that there are also distribution companies involved.

As we all know, there is a distribution process for a movie from the time of project approval to the time of release. The distribution company is a company that specializes in promoting movies. Their job is to find ways to get more viewers into the cinema through promotion.

Film distribution and film production are completely unrelated. Distribution is distribution, and production is production. There is no connection at all.

But what's outrageous is that the distribution company didn't want to promote the movie properly, and all of them rushed to make the movie.

Then I asked a friend from the publishing company what was going on?

It's still related to Xu Nan.

"Captain China" is extremely bad, but it can still become popular through marketing. What does it mean?

It shows that as long as the marketing is good, bad movies can still make money.

In the past, distribution companies hoped that the quality of the movies they distributed would be good enough so that they could be easily promoted.

Nowadays, distribution companies don't care about the quality of movies at all. They are all thinking about how to make money from bad movies through marketing.

Anyway, with the precedent of Xu Nan, the quality of the movie is not important, marketing is.

So many distribution companies decided to leave the film and television companies and go it alone.

Now even film and television companies have been affected, and many major productions that were originally going to be launched have been put on hold.

Instead of spending money on production, it is better to spend money on marketing, which is more cost-effective.

We cannot say that these film and television companies made wrong choices. We can only say that the current trend is like this, and marketing is more important than everything else.

The source of all this is Xu Nan.

But when you see this, some friends may think, this is okay. Everyone is going to make movies. Under the fierce competition, many high-quality films will surely emerge, and in the end it will be the audience who will benefit.

But as I said, these crews are not reliable at all. They didn't even think about making good movies when they set up the project. They just went to make bad movies.

If things continue like this, there will be no fierce competition at all to produce high-quality products. There will only be competition among everyone and then rely on marketing to make money.

As we all know, Hollywood is sweeping the world, conquering cities and territories around the world, and even occupies a large market share in the domestic film market.

Others make big, heavy-industrial movies, wonderful movies, but we make bad movies.

If things continue like this, who will watch domestic movies and who will want to watch domestic movies.

Movies are not just ordinary entertainment fast-moving consumer goods. They also bear the important mission of spreading culture and even inheriting our cultural values.

Hollywood movies carry their values, their ideas, and their culture.

Watching their movies for a long time will inevitably lead to some people's thoughts becoming closer to theirs.

This influence is subtle. The best way to fight against them is to make movies that are equally good or even better than them, so that our culture can go abroad and go to the world.

Before Xu Nan, although domestic films were lagging behind, they were always making progress. If this continued, it would be a matter of time before they surpassed Hollywood.

But now, not only is there no progress, but it is going backwards, because no one wants to make good movies anymore, they just want to make bad movies and then make money through marketing.

All these are changes brought about by Xu Nan.

That’s why I said that Xu Nan is a cancer in the industry, a rat droppings that ruins the whole pot of porridge.

He is the sinner of Chinese movies. He single-handedly turned the upward trend of Chinese movies into a downward one.

He made bad movies so popular that good movies never received funding and disappeared completely.

Because of him, the Chinese film industry is on the road to collapse.

I have already seen the dark future in a trance. There is not a single movie to watch in China. The only movies we can watch are Hollywood movies. The entire Chinese movie market is completely occupied by Hollywood.

Film belongs to the cultural industry and is the backbone of the cultural industry. When the film industry collapses, the cultural industry will inevitably collapse with it.

The trigger for all of this was Xu Nan, the sinner.

When I think about the mighty five-thousand-year history of Chinese civilization, with its countless brilliance, but collapsed because of this guy Xu Nan, I feel so sad that I can't breathe.

Some people may think I am an alarmist. To be honest, I hope I am an alarmist too.

Let the facts speak for themselves.