This director only makes bad movies

"Mr. Xu, there is good news."

In the hotel, Yu Fei ran over excitedly to report the situation to Xu Nan.

Xu Nan turned his head: "How to say?"

Yu Fei made a three with his finger and said excitedly: "Thirty million, 30 million for advertising placement. This is the result of careful selection. If we let go of investment, I think the advertising revenue can at least double." times."

Xu Nan smiled.

This number was completely within his expectations.

First of all, he is one of the few directors with a box office of over one billion in China, and his movies are naturally sought after by advertisers.

The starring role is the famous Mimi, an A-list female star.

The combination of two people has the effect of one plus one greater than two, and 30 million advertising placements is not much.

If Xu Nan hadn't considered the quality of the movie itself, the advertising revenue would have been even higher.

Although his integrity value is very low and his bottom line is very low, he still has it.

The movie "Spider-Man" is very important and serves as a link between the past and the future, so he can't mess around.

Many people in the industry said that Xu Nan deliberately made the movie bad, and then used the badness as a selling point to attract audiences to watch the movie.

In fact, these people don't understand at all.

What does it mean to deliberately make a bad movie? Try making a bad movie intentionally and see if you can do it.

In fact, Xu Nan is very serious every time he makes a movie.

bad movie?

The movie is not bad at all. If it was really bad, the audience would not watch it. The fact that the movie has such a high box office shows that it is unique.

But this is something that those old diehards in the industry who bury their heads in the sand will never admit.

If something happens in this world that I cannot understand, it must not be my fault, but the world's fault.

Many people have similar psychology.

For this kind of stubborn old man, what Xu Nan has to do is to silence these people completely with continuous success.

After the advertising and investment promotion, it is time to launch the press conference.

Mi Mi will also attend the launch conference.

She already knew that the advertising investment for "Spider-Man" was going very smoothly and received 30 million in advertising investment.

She has mixed feelings about this.

Film advertising investment is a normal thing in the industry.

The bigger the director, the easier it is to attract advertising investment.

But it’s really rare to have 30 million in advertising revenue at one time.

The key film itself cost just two million to produce.

In fact, Mimi doubted whether the film production cost was two million, and whether Xu Nan cut corners.

This guy is notoriously stingy, and his film production costs are notoriously low in the industry.

Then the advertising placement is 30 million, and the co-authored advertising placement is actually fifteen times the production cost of the film itself.

This ratio is rare in film history, creating a small miracle.

Second only to the ratio of advertising placement expenses and film production expenses in "Captain China".

Both films were directed by Xu Nan.

I have to say, it’s really a bit fierce. After all, advertising placement is not that easy. Advertisers are not fools. If a movie has no prospects, they won’t spend any money if you kneel down and beg them.

This shows that everyone is optimistic about this movie.

But in any case, it is a good thing for the movie itself that there are so many advertisements in the movie.

Mimi rolled her eyes and suddenly suggested: "Director Xu Nan, why don't we raise the production cost of the movie a little bit? Two million is too low."

"The cost of advertising is so high, just a small amount is enough."

Xu Nan nodded: "No problem, I also think the production cost of two million is a bit low."

Mimi's eyes lit up: "That's great. For a superhero movie like "Spider-Man", the production cost cannot be less than 10 million. People in Hollywood start with 100 million."

Xu Nan said very generously: "Okay, then 100 million."

Seeing Xu Nan being so generous, Mimi was happy at first, and then showed doubts: "Director Xu Nan, are you kidding me? Can you afford such money?"

Xu Nan smiled: "Of course I am willing to give it up. As long as you are willing to pay, the film production cost will not be raised to 100 million, but it will be raised to 1 billion."

Mimi was so angry: "Should I pay for it?"

"Director Xu, are you kidding me? Why should I, an actor, pay for this? I don't even ask for a salary."

Xu Nan glanced at Mimi: "You said you wanted to raise the cost of film production. Who will pay if you don't pay? I won't pay anyway."

Mimi was so angry that she didn’t even want to say anything.

Sure enough, the rumors in the circle that Xu Nan is an iron rooster are not groundless.

They gave you 20 million for advertising placement, but you ended up using 2 million to send them away.

Stingy, really stingy.

If it weren't for the fact that Xu Nan's last movie had a box office of one billion, Mimi would have really wanted to turn around and leave.

After taking another two steps, Mimi gritted her teeth and said, "It's not impossible for me to pay, but you have to increase my box office dividend."

She has signed a contract with Xu Nan to serve as the heroine of the "Spider-Man" movie.

At present, she and "Spider-Man" have a mutually beneficial relationship.

If the movie is a hit at the box office, she can use it to become a celebrity, but if the movie fails, she will also be unlucky.

Since this movie is related to her stardom, she doesn't mind investing a little more, just like buying insurance.

Xu Nan smiled: "It's a beautiful idea, you can invest money, but there is no need to talk about increasing box office dividends."

Mimi's eyes widened in disbelief: "Are you mistaken? I took the initiative to pay you to improve the quality of your movie, but you are actually unwilling to give me a little more box office dividend."

"Please understand the point. I take the initiative to invest money, and I don't ask for an equal proportion of dividends. I can even get a dividend from the box office. Are you not willing to do this?"

"Of course not." Xu Nan said slowly: "You really think I am short of money? Believe it or not, as long as I say that there is a lack of investment in new movies, a large group of investors will line up to ask me to invest. As long as I am willing, An investment of one to two hundred million is nothing.”

Mimi wanted to retort, but she opened her mouth, but could not say the rebuttal.

Because what Xu Nan said is true.

I made movies twice, and both times were classic, using small things to make big things happen, with returns hundreds of times greater.

This is simply more profitable than winning the lottery. If there is an investment opportunity, a group of people will definitely rush to invest.

In fact, she had similar thoughts, so she asked for dividends in varying proportions, or even only box office dividends.

The reason why she is so humble is because she feels that this movie will definitely make money, it is just a matter of how much or how little.

Unexpectedly, Xu Nan refused outright.

"Don't worry about the production cost. I'm not short of money. I calculated the production cost carefully and it's enough to complete the movie."

"I have a lot of experience in this area."

"Of course, if you are willing to invest money without increasing box office dividends, I have no objection."

Xu Nan said slowly.

"Tch, that's not charity anymore, think of me as stupid."

Mimi rolled her eyes.

If Xu Nan is willing to increase her box office dividends, then she doesn't mind investing some money.

But Xu Nan obviously won't increase box office dividends, so what's the point of investing money? It's really charity.

She is not stupid.

With a hint of complaint, Mimi followed Xu Nan forward. After a few steps, her eyes lit up and the launch conference appeared in front of her.