This director only makes bad movies
Chapter 146 Data Explosion
At 7:30 in the evening, at the Moon Video headquarters, President Chen Guangzheng was squatting in the data department, supervising the work of employees.
The reason why this point has not been resolved yet is because "Captain China", which their company spent a huge sum of 200 million to buy, will be launched on the platform soon.
"Captain China" has just been released in theaters and launched on the video platform at the same time. To be honest, it's a bit rushed.
But there was no way, they spent 200 million, and they had to find a way to make the money back.
Popularity, market share, or the number of new members, user usage time, number of people online at the same time, etc.
No matter which data it is, you must give some feedback.
Two hundred million is not a small amount. Once it is spent, results must be produced, otherwise it will be difficult for the group headquarters to explain.
The reason why Chen Guang dared to spend 200 million to buy the online broadcast rights of "Captain China" was not only influenced by the group chairman's spending money style, but also because he was very optimistic about the movie.
Summit Video's first two movies, whether they are "Along the River on a Qingming Festival" or "Taoist Bian Shan", have performed well in the field of online broadcasting.
Many people are not willing to spend dozens of dollars to watch a movie in a cinema, but if you ask them to spend ninety-nine dollars to watch a monthly membership movie, it's still no problem.
Although the movie "Captain China" has a very weird style, it is really popular on the Internet. Many people may not know this movie, but they definitely know the footwashing concept.
It is precisely because of the amazing popularity of this movie on the Internet that Chen Guang is willing to spend 200 million to buy the online broadcast rights of the movie.
In fact, this is gambling.
Bet that this movie can bring enough returns to Moon Video, otherwise there is no need to spend so much money.
The competition in the field of video playback is so fierce now that Chen Guang must take some risks.
In addition, another reason is that he hopes to complete the binding with Xu Nan and Summit Film and Television through this.
There are only a handful of great directors in the country who have grossed over one billion in box office. It is not a huge loss to be able to spend tens of millions to bind such a great director.
Although Xu Nan has mixed reviews, he is also a great director with a box office of one billion.
Chen Guang has high hopes for "Captain China".
This movie is so popular on the Internet, it must bring millions of new members to Moon Video no matter what.
No, no, no, if you can get one million new members, that's fine. If you can hold some activities and retain hundreds of thousands of members, the software's data will increase a lot.
With high expectations, it will soon be time for "Captain China" to be launched.
Before that, Chen Guang had already asked his men to carry out activities to publicize the matter.
Taking advantage of the already high popularity of "Captain China", the fact that the movie "Captain China" was released on Moon Video at 8pm is basically known to the entire Internet.
Moon Video's programming department worked overtime overnight and has already put the information about the movie "Captain China" online, and now it is just short of the feature film.
At eight o'clock in the evening, to be precise before eight o'clock, the number of people online at Moon Video continued to rise.
"It's exploded, it's exploded, the number of people online at the same time in our software has exploded."
A programmer couldn't help shouting.
On the computer screen, the line representing the number of people online climbed rapidly in a jaw-dropping manner, all the way up to the sky.
Comparing it with the data from the past few days, the number of people online during the same period has at least doubled, and this data is still rising rapidly.
Such is the power of hit movies.
"Look at the number of new members." Chen Guang said quickly.
The number of people online at the same time is very important for a software, because this data can be used to persuade advertisers to place ads on their software.
Advertising is all about casting a wide net. The more people online at the same time for a software, the higher the advertising costs.
Chen Guang attaches great importance to the number of people online at the same time, but what he pays more attention to is the number of new members.
The core data of video software is the number of members.
The number of people online has soared. It may simply be that a large number of netizens come here to visit, simply browse, and then leave after swiping twice.
The number of users can only play a good role in video software, but members are different.
Membership costs money. As long as you spend money on your video software, you are basically a die-hard user of this software.
At least within a month, the user will not leave because he spent money to recharge his membership.
If inertia is formed and this user continues to recharge as a member, he will be able to continuously bring income to the video software.
The number of members is the most important data for a video software, and it is also the most important data for measuring the strength of a video software.
Therefore, Chen Guang pays more attention to changes in the number of members.
"It's also rising. Many people are replenishing their memberships. Oh my God, it's 100,000." The employee exclaimed.
On the screen, the number of new members increased rapidly, breaking through the 100,000 mark in a short period of time, and it was still rising at a rapid rate.
Especially at six past eight, the number of new members exceeded the half million mark in just a few seconds.
Chen Guang knew the reason why the number of new members at six points was so terrifying.
The first six minutes of Moon Video VIP movies are free to watch. It is estimated that after watching the sixth minute, these people felt itchy and wanted to continue watching, so they decided to become members.
But he didn't expect that there would be so many people signing up as members.
An hour passed quickly, and the summarized data was quickly delivered to the president Chen Guang.
He just glanced at other data, focusing on the number of new members.
Three million, the number of new members reached an astonishing three million.
In just one hour, the movie "Captain China" brought in more new members than a popular TV series that ran for more than ten days.
Simply shocking.
Is this the power of a movie with a box office of over 1 billion?
Chen Guang smiled.
Originally, many people in the company's senior management felt that it was a waste of money for him to spend 200 million to buy the online broadcast rights of "Captain China", but as soon as this data is exposed, the senior management who had previously opposed it will definitely shut up.
Not only would they shut up, but they would also vigorously praise him for his wisdom, strength, and foresight.
Several other video platforms are afraid that their intestines will turn green.
If they knew that the movie Captain China could bring such a terrifying data increase, they would definitely regret not offering a good price.
Compared with the three million new members, two hundred million is nothing.
Moreover, this is only one hour of data. In the next few days, the number of Moon Video members will increase until the potential of the movie "Captain China" is completely drained.
This time he made the right bet.
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