This director only makes bad movies

At eight o'clock in the evening, the celebration party for "Captain China"'s box office exceeding 1 billion was held on time.

Like the last celebration banquet, this banquet will be broadcast live.

Especially when Tao Heng takes a sip of water later, he must let the audience see all the details clearly, and not let go of any trace, so as to fully satisfy the voyeuristic desires of netizens.

Company employees and movie actors came early. They looked proud, talked and laughed happily, and were full of confidence in their movements.

The box office of "Captain China" has exceeded 1 billion, becoming the third highest-grossing movie in film history.

Having the qualifications to participate in such a film is of great benefit to everyone involved, and they certainly have reason to be proud.

Thinking back to nine days ago, when the movie premiere was held, these actors were so timid that they didn't even dare to say anything, for fear of being known that they had participated in the movie.

Now, they are afraid that others will not know that they participated in this movie.

This is the magic that high box office brings.

Compared with the last celebration banquet, more people came to this celebration banquet, and many of them were famous people in the industry.

There are well-known directors and producers, first and second-tier stars and actors, as well as senior executives and bosses of major film and television companies.

The reporters at the scene were a little surprised as they watched celebrities arriving one after another.

Only four or five days had passed since the last celebration banquet. As a result, the quality of the guests attending the banquet had improved a lot, and it was completely possible to hold a small red carpet ceremony.

Generally, only great directors can have such connections. Xu Nan has only made two movies, and it is really surprising that so many people have taken the initiative to support him.

But this also makes it convenient for these reporters. These celebrities are ready-made interview subjects, and they can write an article with just a few words.

"Hello, Director Cheng."

"Hello, Mr. Yu."

"Hello, Mimi."

Xu Nan would greet everyone who came warmly and chat with them.

Although he knew that these people came here because he now has a movie with a box office of one billion, he still had to be polite.

Human relationships are indeed complicated, but they really can’t be ignored.

Star Mimi smiled, and her voice was soft and imaginative: "Director Xu, you can consider me for your next movie. As long as you ask, I will be available at any time."

Xu Nan's eyes lit up, and she immediately patted her chest and said, "It just so happens that my next movie is short of a heroine, and it's a movie with a big heroine."

His expression was extremely sincere: "You are the best heroine in my heart, and this movie is tailor-made for you."

Celebrity Mi Mi Xu is well-known and has many fans, making her a proper A-list star.

Such a star is willing to star in a movie, he is simply a fat sheep, oh no, a treasure.

It would be a shame to miss it.

Although he doesn’t have a script in hand yet, although the crew has not yet appeared, even though he had no idea of ​​making a movie three seconds ago.

But is it important?

It doesn't matter at all, as long as Mimi is willing to participate, he can write a wonderful script in ten minutes, tailor-made for Mimi.

Let alone the main heroine, even if Mimi is the only one in the whole movie, it will be fine.

Mimi was stunned. She carefully observed Xu Nan's expression.

In fact, what she said just now was a joke. The main purpose was to leave a good impression on Xu Nan. She did not expect to be able to reach cooperation with Xu Nan with just one sentence.

Of course she wants to cooperate with a director who has a box office of one billion. She is not the only one. There is no star in the industry who does not want to cooperate with such a big director.

In the film industry, whoever has the highest box office is the winner. They don’t care about the movie’s reputation. They only care about the box office.

The box office is the best proof of a star’s commercial value and the most favorable proof of his status.

Mimi originally planned to leave a good impression first, and then take it easy, but now Xu Nan is so enthusiastic, which actually shocked her.

joke?

It doesn't look like it.

Director Xu Nan's expression is so serious, he is obviously very serious.

From his eyes, Mimi saw full sincerity.

Otherwise, agree first?

Mimi doesn't expect her next movie to have a box office of over 1 billion, she will be satisfied with 500 million, no, 300 million.

At this time, Wang Tian, ​​the boss of Guangguang Film and Television, came over and took the initiative to say hello to Xu Nan.

"Mr. Xu, you are young and promising. Compared with you, us old guys are completely useless."

Xu Nan quickly replied: "Luck, I've gotten to this point entirely due to luck. How can I compare with you, Mr. Wang?"

"You can't get this far just by luck." Wang Tian shook his head.

As soon as the footwash plot came out, he went to watch "Captain China". After watching it, he was so excited that he couldn't turn his head around for several hours.

Then the box office of this movie exploded, it exploded, and it broke one billion.

Such a feat cannot be explained by luck.

It's nothing if an excellent movie has a box office of over 1 billion. The domestic film industry is currently developing very fast, and the box office limit is increasing day by day. Sooner or later, more movies with a box office of over 1 billion will emerge.

But if a bad movie can make over one billion at the box office, that's really strong.

It can be called a life-changing change.

Wang Tian carefully studied Xu Nan's marketing methods for the movie, and the more he studied, the more impressed he became.

First, the navy used black movies from all over the Internet to lower the audience's expectations for the movie, while at the same time torturing loyal fans to keep them loyal.

Then came the footwash marketing, which spread the movie to the entire Internet.

The key is that because of the previous blackout on the Internet, the audience lowered their expectations for the movie. With the help of die-hard fans, the movie's reputation was reversed and attracted more viewers.

Then comes the celebration banquet, word-of-mouth marketing, and movie cost marketing

Link after link, link after link, the movie was originally a bad movie, and the box office suddenly exceeded 1 billion, ranking among the top three in film history.

This is simply a miracle.

Wang Tian admired Xu Nan who created this miracle with his own hands, and also learned a lot.

It turns out that marketing alone can make a movie a box office hit.

The two chatted happily, with Mimi keeping a decent smile next to them.

She is still wondering whether Xu Nan's invitation to be the protagonist is true or false, whether it was a joke.

If it were true, she would have ascended.

If the news about a movie with a female protagonist directed by a billionaire director is released, it will not be overtaken by female stars in the industry.

But now Xu Nan and Wang Tian are chatting happily. Both of them are big bosses, so she doesn't dare to interrupt.

After the two of them finally finished chatting, Mimi was about to mention the movie.

Regardless of whether Xu Nan was joking or saying it casually, she was ready to get in the car.

She must not miss such a good opportunity.

Even if there is a price to pay.

But at this moment, Xu Nan suddenly saw an unexpected person.

Liu Dongdong!

What is he here for?